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Welcome to the Cannabis Data and Science Meetup Group.

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So we meet here to talk about cannabis data, do some exploratory analysis, crunch some

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numbers, have fun in general.

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So just to give a brief introduction, my name is Keegan.

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I started working in the cannabis industry as a laboratory analyst where I did everything

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from hands-on analysis, so just the sample preparation and gradually found some ways

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to automate some of the lab work.

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Next thing you know, I'm a software developer and I've now launched a company, Cannalytics,

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primarily to help provide software solutions to help people in the cannabis industry's

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lives, primarily labs, lives to be easier.

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And then there's just such a high demand for analytics.

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And so that's what my background's in, so just trying to lend a hand.

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And how about yourself, Stephen?

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I guess Paul and Heather can introduce themselves here in a second, so I'm curious what brings

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you to the group today.

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So surprisingly, I am not a cannabis user and I don't intend to be.

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My interest actually is about terpenes.

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And so terpenes are also interesting to many cannabis users.

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And my interest is in plant terpenes.

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So I'm a consultant to a natural products company that makes insect repellents based

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on natural products.

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And plant products are, most of what you smell are volatile molecules, which are terpenes,

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10-carbon molecules that are terpenes.

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And so I'm very, very interested in terpenes, modeling terpenes, and particularly understanding

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by plant species like rosemary and so forth.

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If you take the essential oils or press them, or use distillation to take the oils out,

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what is the relative contribution of the different constituent molecules, constituent terpenes?

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And so I've done a fair amount of work in that area.

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And then I'm very interested in the tidy verse in modeling and so forth.

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So it turns out that one of the inexpensive ways of trying to understand plant terpenes

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more generally, or outside of marijuana, well, it turns out, if you want to understand that

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stuff, the inexpensive way to go is to use the marijuana testing labs.

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So I'm interested in understanding more about the marijuana testing labs.

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Also reportedly, some of the labs are cheating by showing higher THC.

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And I also see inconsistencies reported between the labs for the same product.

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And so I'd like to understand a little bit more about that, because from a production

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perspective, I'd like to incorporate marijuana testing labs in production of our plant-based

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insect repellent.

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So it's a mosquito repellent, shipping, and so forth.

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But to go through and just easily go through and test, which primarily I'm interested in

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the terpenes.

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Fantastic.

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Your interests align with the group perfectly well.

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So we've looked at a lot of laboratory data.

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Terpene data is particularly interesting and an area that we have neglected so far.

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So we've been working with this data set from Washington State, where we have a rich set

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of cannabinoid data.

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So and even, in fact, Paul and I were talking about this briefly.

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So essentially, we're interested in maybe trying to see, OK, is there any hybrid, sativa,

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indica distinction in the numbers?

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And so I know people have done work with that in looking at terpenes.

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So it would be interesting to see.

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So long story short, I think you're in the right place.

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And in fact, we may have a lot to learn from you as well.

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Great.

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Awesome.

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We'll maybe return to that here in a second, just to go ahead and go around the group.

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So Adam, another new face.

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So it's good to see you here.

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Would you be interested in introducing yourself to the group?

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If not, Heather and Paul, would you mind introducing yourselves to Stephen real quick?

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So Paul?

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Sure.

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Hi, Stephen.

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My name is Paul Kitko.

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My day job, I'm a data scientist with one of the big three automotive manufacturers.

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What brought me here is I was actually finished up a master's degree in data science.

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And I was looking for a big juicy data set to get my hand on to do my capstone project.

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And Keegan was helpful in getting me started in that area.

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So I was using this Washington state data set to do some what's called market basket

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analysis and retail analysis on sales and dispensaries.

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So I just wrapped that up last week, officially.

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So I'm done with my master's program now.

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So thanks, Keegan.

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Thank you, Paul.

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Thank you.

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And also, Stephen, you mentioned the Tidyverse.

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I like using the Tidyverse because it seems to be, at least for me, I'm not a natural

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born programmer.

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And in fact, if I didn't have to be programming, that'd be great.

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But it seems the Tidyverse is very approachable and easy to use.

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So that's my tool of choice as well.

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That's about it.

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That's interesting.

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Whenever there's multiple lines of agreement, I get interested.

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So what's this Tidyverse?

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So this is a data wrangling tool?

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So in R, there's a huge collection of packages for data analysis and statistical analysis.

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And it's just written in a way, at least from my perspective, that's easy to pick up.

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It's actually, to me, it's easier than Python.

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So that's kind of like gravitated towards it.

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OK.

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Well, I could maybe supplement Paul's comments.

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So generally, you'll find people who are doing production work.

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That is to say, people have come up from this computer science background.

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Typically, they'll have learned Python in school, and they like Python.

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And it also feeds into machine learning well.

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People who are statisticians or PhDs coming from areas that are not computer science,

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typically, they'll use R. R has been around for many years.

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As Paul's indicated, there's now a new collection, a subcollection, if you will, of highly integrated

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tools.

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So they snap together like Legos.

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And the goes out of one goes into the next.

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OK.

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So you can think of them as block modules.

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And so you can kind of connect these modules together to do hugely creative things.

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So it's abstracted for you, that is to say.

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So instead of trying to get down at the bit and byte level, you're dealing at a higher

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level of extraction, kind of like Visio or so forth.

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So the advantage here is, as Paul's pointed out, people who are not programmers can move

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quickly.

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I say relatively quickly with complicated data sets.

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So once you get a data set, for example, that's beyond two pages of Excel, it starts to be

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really difficult to try to understand, to visualize it, to model it, to just clean it

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up, all that sort of things.

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And so there's a fellow named Hadley Wickham, who has instigated this thing called the tidyverse.

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And it basically looks at the complete workflow.

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So if you start off with, hey, I've got some raw data.

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It's always messy.

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Maybe 78% of your time is spent cleaning up that dirty data.

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And then you want to start saying, well, what do it mean?

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What can I do with it?

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And how can it help inform my business?

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So there are a lot of tools around visualization that's important first step.

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And then trying to characterize what equations or what algorithms might model that and what

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might that inform about what you do on a go forward basis.

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So for example, you might say, hey, I have a current, you know, I grow marijuana right

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now and I want to increase a certain terpene.

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How can I do it?

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Well, one way you might try doing that is get some insects in to start munching on it.

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Because terpenes are made by plants to keep, you know, munching insects away.

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Or just you might say, I'm going to give it less water.

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See what happens.

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I'm going to pass it different ways.

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And then you'll get different data.

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And if you have that different data, then you can start to model it and say, hey, if

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I give it 10% less water and 20% more light, what does that do to the resulting product?

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You're hitting on something real clever.

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So this is something that several people are talking about.

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And even somebody's talking about with kinetics is essentially, yes, so just measuring the

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things, some of the inputs in your production and trying to estimate some of the yields

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or at least some of the effects on the yields.

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Yeah.

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I mean, if you were doing a production process of manufacturing something, you'd monitor

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it.

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You'd say, you know, here's what I expect to be in spec when it comes out of the production

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line.

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But natural products, especially, well, I know more about essential oils than I do about

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marijuana.

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But in natural oils, the way it's recovered is there's different ways to do it.

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You can physically compress it to squeeze out oil, or you can do something called steam

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distillation.

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That gives you two separate products.

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So that's a processing example that you might want to change or adjust your process.

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On the growing side, it's a lot like growing wine.

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Okay.

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You know, the terroir makes the difference.

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So what's in the soil, the water, the sun.

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All that stuff will greatly change the essential oil composition.

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So just as a general point, I would say there's probably some lessons to be taken from looking

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at just general plant science and then applying those to the specific case of marijuana.

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Because plants, there's a lot of conservation across plant types.

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So what happens in one species of plant very likely shows up in another species of plant

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as well, but different effect sizes.

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Okay.

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And this is where we like the cross pollination of ideas.

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And so just to introduce our two new guests real quick.

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So essentially, Adam, Mike's not working, but in the chat, Adam's also getting a master's

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degree in data science.

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So Paul's proving this is quite useful.

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And then you have experience working with CAMS companies in California.

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So excellent.

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We'd love to hear from you there.

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California is one of the states we haven't really studied too much in depth.

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So it'd be interesting to hear your take on things in the markets there.

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And now, Sasha, it's awesome to have you as well.

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So welcome to the group.

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If you want to take just 30 seconds to introduce yourself, you're more than welcome to.

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Sure.

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I don't actually have a data science degree.

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I just have done some data sciencey things.

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So I'm a data engineer and BI engineer.

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And so currently I'm working on building softwares for the cannabis industry, specifically banking

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and a point of sale.

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So the intent is to be for Oklahomans by Oklahomans and to try to ensure that if Oklahomans are

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going to spend money on a point of sale system, that it should be an Oklahoma based one so

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that that revenue stays in Oklahoma and that those taxes stay in Oklahoma and helps the

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community.

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So I am here to glean as much information from all of you brilliant individuals and

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hopefully be able to contribute as well.

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Well, it's awesome to have you Sasha.

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It's an area that we would love to learn from you about what's going on with banking.

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We do talk a bit about sales.

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Paul is probably the sales expert at the moment.

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And in fact, we have a little bit of Oklahoma data to look at today, just a little bit,

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but bite size to get us to start talking about this next idea.

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So I guess just to go ahead and to dive into what I was looking at.

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Hi Keegan, this is Paul.

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I think we forgot Heather.

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Oh, Heather.

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No, no, no, no, no, no, no, don't worry about it.

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I really appreciate you saying that.

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It's all good.

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Thank you.

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Hi Heather.

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Hey Sasha.

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Well, Heather's an awesome attendee.

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It is relevant because so essentially started just looking at a map here of, okay, so like

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I started thinking, okay, so let's start to really just start to get our ear to the ground

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and really start to figure out how much in sales and cannabis is really going on.

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So we started talking about sales last week.

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So we've been primarily looking at Washington State.

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And so there are polls out there with companies estimating the size of illegal markets or

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the size of the legal markets.

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But here at the Cannabis Data Science Group, we try to get our hands on the data ourselves

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and crunch these numbers ourselves.

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So I figured, so why don't in, this could be a little bit of an undertaking, but here

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in the next couple of weeks, I think we can do this.

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So essentially, I thought that, okay, why don't we try to make the Cannabis Data Science

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Meetup Group estimation of the size of the cannabis market.

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So that way, you know, Leafly and New Frontier Data, they have their estimates.

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And so then we can add our estimate to the hat to see where it, to see how it compares.

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And so, and what will be cool is we'll have all of our tools and sources is open source.

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So that way, you know, someone can follow in our footsteps.

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So long story short, we're going to have to do a little bit of homework here because,

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so for example, you know, they have New York as fully legal, however, as we know, and even,

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so for example, they've got Virginia as fully legal.

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And so I started looking in the, you know, the regulations here for Virginia, and I believe

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things really don't, you know, kick off until 2023.

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So right.

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Exactly.

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So, oh yeah.

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And so this is where Heather may be interested.

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So Heather is essentially about this dot.

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In that was the other thing is I started to think about the interesting location of Maryland.

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And so, you know, Maryland's surrounding DC.

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And then, like you said, you've got Virginia, which is not technically legal, but we've

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got some time to wait.

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00:17:42,000 --> 00:17:49,000
So long story short, there's a couple factors to look at here.

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00:17:49,000 --> 00:17:54,000
And so without further ado, I'll just start showing you some of the data that I've started

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00:17:54,000 --> 00:17:55,640
collecting.

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00:17:55,640 --> 00:18:06,320
So basically, we've been looking at a lot of the supply side.

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00:18:06,320 --> 00:18:15,400
And the reason being is, you know, the supply side data is quite clean.

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So they've got the seed to sale tracking systems.

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So they relatively have a good measure of sales that are happening.

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00:18:28,280 --> 00:18:34,960
And so, you know, and so that is essentially where supply and demand meet.

247
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So that's the markets cleared.

248
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That's equilibrium at our total sales right there.

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However, you know, we've only been looking at the supply side of the picture.

250
00:18:49,960 --> 00:18:57,720
And so, you know, I'm sure everybody can go through your data sheet.

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I put it on a bigger screen here because I got my problems.

252
00:19:00,720 --> 00:19:02,680
I need a big screen for spreadsheets.

253
00:19:02,680 --> 00:19:07,720
But you have to describe your data.

254
00:19:07,720 --> 00:19:10,640
That is to say, you know, you've got it on the screen there, but you need to go through

255
00:19:10,640 --> 00:19:13,920
the columns, at least for me, to explain what are we looking at.

256
00:19:13,920 --> 00:19:14,920
Yes.

257
00:19:14,920 --> 00:19:16,920
So let's look at it.

258
00:19:16,920 --> 00:19:22,080
Hold on one second here.

259
00:19:22,080 --> 00:19:23,080
Sure.

260
00:19:23,080 --> 00:19:27,720
I'll show you some of the visualizations here.

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00:19:27,720 --> 00:19:42,160
So for example, started to just look at some of the data here in Maryland.

262
00:19:42,160 --> 00:19:44,320
And so now we're starting to.

263
00:19:44,320 --> 00:19:59,320
Okay, so for example, you know, we've got the Maryland, you know, we've got Maryland

264
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sales.

265
00:20:01,440 --> 00:20:08,120
So you see, you know, in Maryland, we've got a nice, you know, they've got a steady increase

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in sales.

267
00:20:10,160 --> 00:20:15,520
You know, at the same time, you know, there's more and more patients.

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00:20:15,520 --> 00:20:20,720
So if you were, you know, only looking at the sales, it would be just, you know, kind

269
00:20:20,720 --> 00:20:22,560
of hard to explain this.

270
00:20:22,560 --> 00:20:28,440
And so then, okay, well, that can be maybe explained by the number of patients.

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00:20:28,440 --> 00:20:36,600
And so, well, you know, maybe the number of patients that may essentially track along

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00:20:36,600 --> 00:20:39,320
with population.

273
00:20:39,320 --> 00:20:47,760
So or maybe it may out the number of people signing up may be outpacing any change in

274
00:20:47,760 --> 00:20:49,440
population.

275
00:20:49,440 --> 00:20:56,640
So long story short, some of the variables that I thought would be worth looking at would

276
00:20:56,640 --> 00:21:00,900
be essentially, we'll start making panel data.

277
00:21:00,900 --> 00:21:11,920
So we'll keep track of the state, and we'll keep track of the date and what's nifty is

278
00:21:11,920 --> 00:21:26,080
the, you know, the census has recently come out with the 2020 estimates.

279
00:21:26,080 --> 00:21:36,280
So we can now get relatively recent, you know, population for all the various states.

280
00:21:36,280 --> 00:21:44,360
So this is where you see things start, there start to be some estimates.

281
00:21:44,360 --> 00:21:54,940
So for example, you know, we just have the fixed point 2020 population for Maryland.

282
00:21:54,940 --> 00:22:03,400
And so now if we're starting to incorporate population into our analysis, do we, you know,

283
00:22:03,400 --> 00:22:06,200
start assuming that population's growing?

284
00:22:06,200 --> 00:22:10,400
Or do we just leave population as a constant?

285
00:22:10,400 --> 00:22:15,360
And you know, it's hard to get constants in this case.

286
00:22:15,360 --> 00:22:20,540
Like when I looked at this data first, I thought that I could use the number of caregivers.

287
00:22:20,540 --> 00:22:26,680
So in this case, these are people that don't necessarily have to have their Maryland card,

288
00:22:26,680 --> 00:22:33,020
but they would arrive at the dispensary to pick up the product for the intended patient.

289
00:22:33,020 --> 00:22:40,460
So I thought that that was a measure too, but it does go up, but not nearly to explain

290
00:22:40,460 --> 00:22:44,480
the monthly increase.

291
00:22:44,480 --> 00:22:50,300
So anyway, yeah, it's like 2% of the population in Maryland is roughly hold to card.

292
00:22:50,300 --> 00:22:54,920
So we don't know about the other types of sales, but for legal sales in this case, yeah,

293
00:22:54,920 --> 00:22:57,520
2% of the population.

294
00:22:57,520 --> 00:22:58,520
Exactly.

295
00:22:58,520 --> 00:23:02,240
And Stephen, were you going to make a comment here?

296
00:23:02,240 --> 00:23:05,920
Well, yeah, I mean, there's just a few things.

297
00:23:05,920 --> 00:23:11,520
One would be, I would get rid of the cents on your column, column D and column.

298
00:23:11,520 --> 00:23:12,800
Which one?

299
00:23:12,800 --> 00:23:18,980
For your revenue and total patients, just for clarity and for easy scanning that you

300
00:23:18,980 --> 00:23:21,760
might just get rid of the dot zero zero.

301
00:23:21,760 --> 00:23:22,760
Yes.

302
00:23:22,760 --> 00:23:26,640
It's just, I mean, I realize it's a small thing, but trying to understand it and on

303
00:23:26,640 --> 00:23:28,120
a go forward basis, that'd be nice.

304
00:23:28,120 --> 00:23:31,160
The same thing for total revenue.

305
00:23:31,160 --> 00:23:36,560
And then also revenue per patient, like just round it to the nearest dollar.

306
00:23:36,560 --> 00:23:40,000
That will make things easier when you go to start plotting it and printing it and have

307
00:23:40,000 --> 00:23:41,320
labeled points and stuff.

308
00:23:41,320 --> 00:23:46,640
Because it's not really significant to have, you're showing six significant digits and

309
00:23:46,640 --> 00:23:50,560
obviously it's not significant beyond the dollar.

310
00:23:50,560 --> 00:23:51,560
Oh, yes.

311
00:23:51,560 --> 00:23:54,200
That'd be the first thing.

312
00:23:54,200 --> 00:23:58,080
And then as far as making it more readily understood.

313
00:23:58,080 --> 00:24:03,760
The next thing is that, of course, the population number is not going to change once the census

314
00:24:03,760 --> 00:24:04,760
is set.

315
00:24:04,760 --> 00:24:08,040
I don't know that there's a way to show incremental increases to the census data.

316
00:24:08,040 --> 00:24:13,080
So that's going to be a static thing for the next 10 years or something.

317
00:24:13,080 --> 00:24:18,760
If you're looking for additional things, you might want to break that population down,

318
00:24:18,760 --> 00:24:20,000
but by age tranche.

319
00:24:20,000 --> 00:24:28,400
Because I think that you'll find that marijuana use, legal and illegal, you know, sanctioned

320
00:24:28,400 --> 00:24:34,040
or unsanctioned, whatever, is not consistent across ages and across gender.

321
00:24:34,040 --> 00:24:36,040
So I would think that that'd be useful.

322
00:24:36,040 --> 00:24:41,080
Further, if you do it for one state, like we do it for Maryland, you might find that

323
00:24:41,080 --> 00:24:44,520
that model will carry over to other states.

324
00:24:44,520 --> 00:24:49,560
So you mentioned that you might like to do some predictions versus other states.

325
00:24:49,560 --> 00:24:54,720
I suggest diving down on one state, maybe Maryland, and understand that really well

326
00:24:54,720 --> 00:24:59,440
and then say, hey, people in Maryland might be similar to other states.

327
00:24:59,440 --> 00:25:06,180
So there's a really nice database of census information that's free from the US government.

328
00:25:06,180 --> 00:25:08,720
It's a census.gov or something.

329
00:25:08,720 --> 00:25:12,800
So you can pull down a whole bunch of very specific information.

330
00:25:12,800 --> 00:25:18,840
For example, you might want to model this if you've got data, dispensary data by zip

331
00:25:18,840 --> 00:25:21,800
code in Maryland.

332
00:25:21,800 --> 00:25:25,800
You can then go back and say, hey, in this zip code, here's the distribution, the population

333
00:25:25,800 --> 00:25:31,160
distribution by age and gender, as well as income distributions.

334
00:25:31,160 --> 00:25:35,200
So you can do a lot of that stuff to get a better model.

335
00:25:35,200 --> 00:25:38,600
So in other words, I guess what I'm really getting at is you could choose to dive down

336
00:25:38,600 --> 00:25:44,600
onto Maryland, come up with a characterization of Maryland based on characteristics that

337
00:25:44,600 --> 00:25:49,400
you get from the census data, and then pretty quickly just flip it around and say, hey,

338
00:25:49,400 --> 00:25:55,040
if the rest of the states were like Maryland, here's what we would expect to see.

339
00:25:55,040 --> 00:25:59,640
And that may be really different than I think your other people are more likely to say,

340
00:25:59,640 --> 00:26:01,840
hey, what do we think's happening?

341
00:26:01,840 --> 00:26:07,400
People try to derive their estimate of the US market a different way.

342
00:26:07,400 --> 00:26:13,920
But if you did it this way, it would be a useful, I think, I mean, I'm imagining not

343
00:26:13,920 --> 00:26:17,120
knowing anything about your industry really.

344
00:26:17,120 --> 00:26:23,160
But my guess is that they're not coming at it from a deep dive on one.

345
00:26:23,160 --> 00:26:27,520
This is like you could use the Maryland data as a sample of the US.

346
00:26:27,520 --> 00:26:31,000
It's a biased sample, but it's not bad.

347
00:26:31,000 --> 00:26:35,320
And you have it, that's some information you can get.

348
00:26:35,320 --> 00:26:37,000
So again, we look back at the population.

349
00:26:37,000 --> 00:26:41,120
I recommend splitting that by age tranche.

350
00:26:41,120 --> 00:26:47,440
And you can do that easily as I said, but it's like census.org or something.

351
00:26:47,440 --> 00:26:49,000
They have data sets you can download.

352
00:26:49,000 --> 00:26:53,120
And I started first by just looking at Maryland and trying to understand Maryland well.

353
00:26:53,120 --> 00:26:54,120
Exactly.

354
00:26:54,120 --> 00:26:58,880
And then from there, and so the first thing I would do is I'd download the population

355
00:26:58,880 --> 00:27:01,120
data from Maryland and I do that.

356
00:27:01,120 --> 00:27:07,440
There's typically I'll break it by zip code or there's something else called a FIPS, F-I-P-S

357
00:27:07,440 --> 00:27:08,440
code.

358
00:27:08,440 --> 00:27:10,360
So just two different ways.

359
00:27:10,360 --> 00:27:14,520
I think the census maybe has both.

360
00:27:14,520 --> 00:27:19,600
But the thing that's nice about that is that you can get a lot of correlations.

361
00:27:19,600 --> 00:27:20,600
Exactly.

362
00:27:20,600 --> 00:27:27,200
And so you've hit on basically what's key here.

363
00:27:27,200 --> 00:27:33,200
So we're basically, so if you can see my screen, basically I just have these quick facts from

364
00:27:33,200 --> 00:27:34,600
Maryland.

365
00:27:34,600 --> 00:27:39,560
And so with some states, you're right, we can get more granular.

366
00:27:39,560 --> 00:27:49,880
So Washington state, Colorado, you may be able to get a number of licenses by county

367
00:27:49,880 --> 00:27:53,000
in Oklahoma, perhaps.

368
00:27:53,000 --> 00:27:57,720
I believe you can because you know the county and the licensees, so you can at least get

369
00:27:57,720 --> 00:27:59,760
licensees by county.

370
00:27:59,760 --> 00:28:07,840
So with certain states, it can be a bit more granular.

371
00:28:07,840 --> 00:28:22,600
We're almost just trying to do like a national demand for cannabis.

372
00:28:22,600 --> 00:28:28,000
And so long story short, I like your idea.

373
00:28:28,000 --> 00:28:34,320
And it's in this similar vein where we're basically we're trying to aggregate these

374
00:28:34,320 --> 00:28:46,720
explanatory variables and see if they can't help us predict demand in other states.

375
00:28:46,720 --> 00:28:55,160
So basically the idea was, okay, so we can get the revenue in Maryland.

376
00:28:55,160 --> 00:29:05,160
And so this is about 2% of the population or the patients are 2% of the population.

377
00:29:05,160 --> 00:29:14,800
And they're spending on average almost $400 a month.

378
00:29:14,800 --> 00:29:30,320
And so looking at actually a smaller state, Oklahoma, so Oklahoma's population is a little

379
00:29:30,320 --> 00:29:33,880
more than half of Maryland.

380
00:29:33,880 --> 00:29:54,920
And here you have so recently there was a bulletin that showed, okay, in 2020, there

381
00:29:54,920 --> 00:30:04,760
were about 330,000 patients in Oklahoma and then this year there was 375,000.

382
00:30:04,760 --> 00:30:08,240
So we're just chalk those in.

383
00:30:08,240 --> 00:30:14,800
You know, those are just yet more data points for us.

384
00:30:14,800 --> 00:30:21,360
And the striking thing here is that Oklahoma's got 8% of the population or 9% of the population

385
00:30:21,360 --> 00:30:24,080
is using it, whereas Maryland is only 2%.

386
00:30:24,080 --> 00:30:28,960
So the elephant in the room is why is one four times bigger than the other?

387
00:30:28,960 --> 00:30:29,960
Exactly.

388
00:30:29,960 --> 00:30:35,760
And so this is, I think, where some interesting analytics may be worth bringing in.

389
00:30:35,760 --> 00:30:44,680
So one is, could we just assume that everyone in the United States basically has around

390
00:30:44,680 --> 00:30:47,640
the same baseline consumption?

391
00:30:47,640 --> 00:30:57,800
And then the only variation is just being just the black market essentially?

392
00:30:57,800 --> 00:31:06,320
Or are there actually systemic differences between consumption in Oklahoma and in Maryland?

393
00:31:06,320 --> 00:31:08,600
So I'll pause you there for a second.

394
00:31:08,600 --> 00:31:13,000
And you see stuff right now with COVID and the misreporting that happened with COVID,

395
00:31:13,000 --> 00:31:15,240
for example, in Mexico.

396
00:31:15,240 --> 00:31:16,880
And it was underreported.

397
00:31:16,880 --> 00:31:21,600
But what they did, what some people did is in Mexico City, they really get death reports

398
00:31:21,600 --> 00:31:22,600
by district.

399
00:31:22,600 --> 00:31:25,840
And by giving the death reports, they could make an estimate then of what was happening

400
00:31:25,840 --> 00:31:30,720
in Mexico City for COVID, way ahead of any published data, which showed it was much higher

401
00:31:30,720 --> 00:31:31,720
than expected.

402
00:31:31,720 --> 00:31:36,560
In a similar vein, you might be able to say, hey, I get 10 friends or 20 friends or whatever

403
00:31:36,560 --> 00:31:40,160
and buy a sample, but just see what the range of use is.

404
00:31:40,160 --> 00:31:43,920
Like how many, I mean, whatever the unit of measure is, is it a, I mean, joint doesn't

405
00:31:43,920 --> 00:31:47,360
sound like it's a standard measure, but maybe you've sold by weight or something.

406
00:31:47,360 --> 00:31:52,240
Here's the weight that I'm using per month and see what the difference is.

407
00:31:52,240 --> 00:31:55,520
You might find that the distribution is rather small.

408
00:31:55,520 --> 00:31:57,080
The difference might be small.

409
00:31:57,080 --> 00:32:02,640
You might find that people who use it use some minimum and the maximum, there's a limit

410
00:32:02,640 --> 00:32:05,600
maybe to how much you could possibly smoke.

411
00:32:05,600 --> 00:32:08,240
So that would give you an idea then of that spread.

412
00:32:08,240 --> 00:32:13,240
Just knowing what that is, even with a group of 20 people will tell you something as opposed

413
00:32:13,240 --> 00:32:17,280
to, you know, it's a simple thing for you, relatively simple thing for you to do to get

414
00:32:17,280 --> 00:32:20,800
just some basic understanding of what the distribution is.

415
00:32:20,800 --> 00:32:25,480
Cause you may find that, Hey, there's some people who, I mean, it could, it could happen,

416
00:32:25,480 --> 00:32:30,560
for example, that 80% of the people are light users and 20% are just super heavy.

417
00:32:30,560 --> 00:32:33,000
That would be good to know.

418
00:32:33,000 --> 00:32:38,160
I can tell you also being an Oklahoma and myself that getting a medical marijuana license,

419
00:32:38,160 --> 00:32:42,560
at least in Oklahoma is, is much easier than some other places.

420
00:32:42,560 --> 00:32:48,840
So that could also account for the higher number of individuals that have a medical

421
00:32:48,840 --> 00:32:49,840
marijuana license.

422
00:32:49,840 --> 00:32:52,200
I think Sasha's kind of hit it very hard.

423
00:32:52,200 --> 00:32:58,680
You might add another column, which says just subjectively, do we think it's easy, hard,

424
00:32:58,680 --> 00:33:01,360
you know, impossible, whatever to get a license?

425
00:33:01,360 --> 00:33:04,440
Cause that's, I think, I think Sasha said it directly.

426
00:33:04,440 --> 00:33:11,120
I mean, I tangentially, what I think I hear, you know, in my environment is that, is that

427
00:33:11,120 --> 00:33:15,280
in California, like, Hey, if you're already smoking, how could you make it legal?

428
00:33:15,280 --> 00:33:17,760
Oh, let's go get a marijuana license.

429
00:33:17,760 --> 00:33:20,800
That's what I kind of think happens as opposed to, Hey, I'm in pain.

430
00:33:20,800 --> 00:33:21,800
I tried, you know, painkillers.

431
00:33:21,800 --> 00:33:23,800
Now I want to try, you know, I tried CBD.

432
00:33:23,800 --> 00:33:26,560
Now I want to go to this, right?

433
00:33:26,560 --> 00:33:28,960
So again, I don't know much about the patient process.

434
00:33:28,960 --> 00:33:36,120
So I don't know much about what you do to get, to be a licensed marijuana receiver,

435
00:33:36,120 --> 00:33:39,200
but I think Sasha's, it's gotta be something like that.

436
00:33:39,200 --> 00:33:41,120
There's a huge difference.

437
00:33:41,120 --> 00:33:43,480
And so that would be another predictive variable.

438
00:33:43,480 --> 00:33:44,480
Okay.

439
00:33:44,480 --> 00:33:48,720
So if you just simply went through the 50 states and say, would ask 10 people to say

440
00:33:48,720 --> 00:33:55,800
how, you know, there's a lot of value to getting just, uh, getting a consensus estimate and

441
00:33:55,800 --> 00:34:01,040
stuff, how difficult it is to get a license, get a permit by state.

442
00:34:01,040 --> 00:34:03,840
And so you might get, you might go saying 10 people, where is it easy?

443
00:34:03,840 --> 00:34:04,840
Where is it hard?

444
00:34:04,840 --> 00:34:06,120
And I would make it like high, medium and low.

445
00:34:06,120 --> 00:34:09,800
It doesn't have to be very difficult, not difficult.

446
00:34:09,800 --> 00:34:12,240
Hey, anybody who wants one gets one.

447
00:34:12,240 --> 00:34:17,160
Just some, some breakdown like that would go a long way to explaining this difference.

448
00:34:17,160 --> 00:34:21,680
So your population doesn't change very much.

449
00:34:21,680 --> 00:34:25,160
It might change somewhat by state, but the biggest contributing factor here is likely

450
00:34:25,160 --> 00:34:28,200
to be how easy or how hard it is.

451
00:34:28,200 --> 00:34:31,680
And even though you may look at that and say, well, there's no numbers for that.

452
00:34:31,680 --> 00:34:37,120
You can make something called factors, just, just being able to say it's high, medium or

453
00:34:37,120 --> 00:34:41,680
low, something like that, that would be very useful in explaining the difference between

454
00:34:41,680 --> 00:34:42,680
states.

455
00:34:42,680 --> 00:34:43,680
Exactly.

456
00:34:43,680 --> 00:34:53,280
And so, well, I think Sasha, what you mentioned, I think that's going to be helpful.

457
00:34:53,280 --> 00:34:57,360
So basically we can, you know, start making some assumptions here.

458
00:34:57,360 --> 00:35:04,000
So basically we can say, okay, it's easy to get a license in Oklahoma.

459
00:35:04,000 --> 00:35:15,320
So maybe this is close to like the, like the upper bound actual number of cannabis consumers.

460
00:35:15,320 --> 00:35:22,880
So we can say, okay, you know, maybe almost everyone who consumed cannabis in Oklahoma,

461
00:35:22,880 --> 00:35:26,080
you know, falls into this, these numbers.

462
00:35:26,080 --> 00:35:36,520
And so, you know, it could be the case that in Maryland, that, you know, that about 6%

463
00:35:36,520 --> 00:35:44,280
of cannabis users, they may be using illegal cannabis.

464
00:35:44,280 --> 00:35:47,160
You know, growing their own.

465
00:35:47,160 --> 00:36:00,360
Or not 6%, but more like 80%, but, you know, making up about 6% of the population.

466
00:36:00,360 --> 00:36:08,400
You know, the suggestion that, you know, Sasha's making about, you know, essentially trying

467
00:36:08,400 --> 00:36:16,600
to, I think Steve was saying to quantify the difficulty of obtaining a license as a measure.

468
00:36:16,600 --> 00:36:23,480
You may also look at the different data sources from the time that the application of the

469
00:36:23,480 --> 00:36:25,920
license was made until the time it was issued.

470
00:36:25,920 --> 00:36:30,320
If they keep track of that, just as a, another way of trying to figure out how difficult

471
00:36:30,320 --> 00:36:33,680
it is to, you know, as a proxy of difficulty.

472
00:36:33,680 --> 00:36:45,560
One thing, this is going to be tough to parse, but I believe they have data on, okay, how

473
00:36:45,560 --> 00:36:49,600
much in like tax revenue was brought in from license.

474
00:36:49,600 --> 00:36:55,400
So like how much licensing fees were in there.

475
00:36:55,400 --> 00:37:03,720
I'm not certain that perhaps the NN license, I'm not certain though.

476
00:37:03,720 --> 00:37:10,000
So you may be able to divide that by the actual license cost to try to get the number per

477
00:37:10,000 --> 00:37:14,560
month.

478
00:37:14,560 --> 00:37:23,880
So long story short, when you start to look at, you know, the patients and consumers,

479
00:37:23,880 --> 00:37:26,160
the data gets a little messier.

480
00:37:26,160 --> 00:37:31,840
So we're going to have to be real rigid about any assumptions we make.

481
00:37:31,840 --> 00:37:38,200
But essentially this is just going to be, you know, the beginning of the path.

482
00:37:38,200 --> 00:37:46,920
So it's basically just going to start collecting the data points that are there for patients

483
00:37:46,920 --> 00:37:53,540
and just to try to start putting together, you know, the demand side of the picture.

484
00:37:53,540 --> 00:38:03,880
And then along the way we can, you know, utilize the census and say, okay, you know, in Oklahoma

485
00:38:03,880 --> 00:38:12,800
we can, you know, use the population and, you know, we can use the like an age factor.

486
00:38:12,800 --> 00:38:25,960
So it would be interesting to then just see, okay, can just using a crude panel because

487
00:38:25,960 --> 00:38:33,620
if we add, you know, 30 states or so, or even just 20 states, we can start to get a picture

488
00:38:33,620 --> 00:38:44,040
of, okay, are any of these explanatory variables correlated even just like at a rough level?

489
00:38:44,040 --> 00:38:49,480
And then, like I said, then we can even start to just start to make conjectures.

490
00:38:49,480 --> 00:39:00,880
So we can say, okay, let's just conjecture that every state has cannabis consumers at

491
00:39:00,880 --> 00:39:03,560
the same rate as in Oklahoma.

492
00:39:03,560 --> 00:39:10,240
Then what would you expect, you know, what would you expect sales to be in those states?

493
00:39:10,240 --> 00:39:14,000
And so we could start to just start make estimates.

494
00:39:14,000 --> 00:39:20,360
And so then that there was just estimates, but they may start to reflect, okay, what's

495
00:39:20,360 --> 00:39:23,000
the size of the illegal market?

496
00:39:23,000 --> 00:39:30,200
And so we could say, okay, you know, this is the population in Maryland.

497
00:39:30,200 --> 00:39:37,640
And we could say, so, you know, I'm not certain what the populations are off the top of my

498
00:39:37,640 --> 00:39:48,680
head, but you know, we could start maybe Maryland has a comparable population to South Carolina,

499
00:39:48,680 --> 00:39:52,240
like not certain the population of South Carolina.

500
00:39:52,240 --> 00:40:00,320
But you could start to make comparisons and see, okay, you know, what is the potential

501
00:40:00,320 --> 00:40:08,800
demand if, you know, the whole country legalized and everybody had the same consumption rates

502
00:40:08,800 --> 00:40:17,000
as in Oklahoma, or everyone had the same consumption rates as in another state?

503
00:40:17,000 --> 00:40:19,320
So a couple things you could look at here.

504
00:40:19,320 --> 00:40:24,460
One is that you could say the Oklahoma versus Maryland, the differences between is like

505
00:40:24,460 --> 00:40:26,000
one's like twice the other.

506
00:40:26,000 --> 00:40:29,360
Okay, not 10 times, twice.

507
00:40:29,360 --> 00:40:30,360
Okay.

508
00:40:30,360 --> 00:40:37,720
So that suggests that on average, you know, there may be both are averages.

509
00:40:37,720 --> 00:40:43,080
It does suggest that, hey, there's probably distribution around that average, you know,

510
00:40:43,080 --> 00:40:44,080
for sure there is.

511
00:40:44,080 --> 00:40:48,440
But, you know, that would give you an estimate then of how much per user.

512
00:40:48,440 --> 00:40:54,800
But you can also see that, hey, because it was easy in Oklahoma, a lot of these presumably

513
00:40:54,800 --> 00:40:58,360
already current users said, hey, I'm going to go get that medical thing.

514
00:40:58,360 --> 00:41:03,320
So if you want to try to start to estimate, if you say, if you took the perverse point

515
00:41:03,320 --> 00:41:07,880
that people on medical marijuana, let's say none of them needed it for marijuana for medical

516
00:41:07,880 --> 00:41:10,200
purposes, they just want to smoke it.

517
00:41:10,200 --> 00:41:13,600
Then you could suggest, hey, this is really an indication of how difficult it is to get

518
00:41:13,600 --> 00:41:20,120
a permit, but you can see that a place where it's easy, you might expect, you might expect

519
00:41:20,120 --> 00:41:24,940
as a hypothesis, as you might call it, you might call it a hypothesis that where it's

520
00:41:24,940 --> 00:41:30,640
easy to get a permit, everybody who wants to smoke it for any reason will get a permit.

521
00:41:30,640 --> 00:41:36,960
And so I would suggest going and looking at the states that have the easiest rules and

522
00:41:36,960 --> 00:41:41,160
then see if you can find out what percentage of population there has it because people

523
00:41:41,160 --> 00:41:45,120
might be using the same thing nationwide, might be the same percentage nationwide.

524
00:41:45,120 --> 00:41:50,520
And just a quick search, you can get the state by state policies from someplace called the

525
00:41:50,520 --> 00:41:55,480
cannabis industry or in CIA news state policies.

526
00:41:55,480 --> 00:41:59,960
And so maybe that's a way to kind of go and say, let's pick out the states that are easy

527
00:41:59,960 --> 00:42:04,480
and then go from there.

528
00:42:04,480 --> 00:42:14,040
And putting on my economist hat, the way we can potentially quantify the easiness is just

529
00:42:14,040 --> 00:42:16,560
the price.

530
00:42:16,560 --> 00:42:24,720
It's maybe a crude measure, but just, okay, how many dollars do you have to pay to get

531
00:42:24,720 --> 00:42:27,200
a patient license?

532
00:42:27,200 --> 00:42:35,720
So then one could assume that, okay, so in Illinois, you don't need a patient license.

533
00:42:35,720 --> 00:42:38,520
So that would just be zero.

534
00:42:38,520 --> 00:42:44,560
In Oklahoma, you would use their licensing fee.

535
00:42:44,560 --> 00:42:54,880
And then, and then I'm curious, Heather, would you know what the licensing fee, if there

536
00:42:54,880 --> 00:42:58,680
is or, and if so, what it may be in Maryland?

537
00:42:58,680 --> 00:43:00,360
It depends if you have to renew or not.

538
00:43:00,360 --> 00:43:06,080
So the first time that you come in, it might be like $200 cash.

539
00:43:06,080 --> 00:43:10,880
And the next time you renew as cheap as $100 to 150.

540
00:43:10,880 --> 00:43:13,120
Okay.

541
00:43:13,120 --> 00:43:18,320
So I don't know for certain, but I want to say that in Oklahoma, I actually, I have no

542
00:43:18,320 --> 00:43:19,320
idea.

543
00:43:19,320 --> 00:43:24,680
I'll have to look this up for next week, but I don't think it's 200.

544
00:43:24,680 --> 00:43:33,200
So I want to say it's between 60 and, I want to say it's between 60 and 100, but I'll have

545
00:43:33,200 --> 00:43:35,240
to look this up to be certain.

546
00:43:35,240 --> 00:43:39,680
Yes, it's like, exactly.

547
00:43:39,680 --> 00:43:43,240
And so those are just, those are just two data points.

548
00:43:43,240 --> 00:43:53,120
However, essentially that would just be a step, you know, a fixed state by state variable.

549
00:43:53,120 --> 00:43:59,500
So basically we'll just start, we'll just basically just start adding variables here.

550
00:43:59,500 --> 00:44:05,520
And so it'll just be the, you know, the patient license cost.

551
00:44:05,520 --> 00:44:12,480
And so we'll add this variable, you know, for Maryland.

552
00:44:12,480 --> 00:44:19,600
And then they'll, we'll add whatever, we'll add Oklahoma's fee here.

553
00:44:19,600 --> 00:44:28,440
And so essentially we'll maybe even be able to use those as explanatory factors in, okay,

554
00:44:28,440 --> 00:44:30,240
how many patients are there.

555
00:44:30,240 --> 00:44:33,240
Yeah, but it's really small.

556
00:44:33,240 --> 00:44:38,640
I mean, just not knowing much about your understanding.

557
00:44:38,640 --> 00:44:44,960
You might also want to look at why I had a question first.

558
00:44:44,960 --> 00:44:51,880
Does the patient pay a different price than the illegal price for marijuana?

559
00:44:51,880 --> 00:44:56,600
Oh, I don't know, but that's a great question.

560
00:44:56,600 --> 00:44:57,600
I will ask around.

561
00:44:57,600 --> 00:45:04,280
Yeah, because if patients, if basically if quote medical use of marijuana had a lower

562
00:45:04,280 --> 00:45:07,320
price or a higher price, that would be both, that'd be important.

563
00:45:07,320 --> 00:45:11,640
If it was a higher price, it would suggest that, Hey, that's a disincentive to go get

564
00:45:11,640 --> 00:45:12,640
it.

565
00:45:12,640 --> 00:45:17,400
If it was a lower price or the same price, then, Hey, I want to, I want to join the book

566
00:45:17,400 --> 00:45:18,400
club.

567
00:45:18,400 --> 00:45:19,400
You know, it's cheaper.

568
00:45:19,400 --> 00:45:21,400
It tends to be cheaper in Maryland.

569
00:45:21,400 --> 00:45:23,680
It's like joining in Costco or something.

570
00:45:23,680 --> 00:45:24,680
Right.

571
00:45:24,680 --> 00:45:29,160
Well, we normally have a guest from Oregon and I think he could attest to this.

572
00:45:29,160 --> 00:45:35,080
So essentially I think in Oregon, they're going through measures to try to, you know,

573
00:45:35,080 --> 00:45:39,480
make sure that everybody is operating in the recreational market.

574
00:45:39,480 --> 00:45:46,160
And it's one of the funniest tales because it's basically, you know, they're not, I forget

575
00:45:46,160 --> 00:45:51,880
if it's Oregon, I want to say it is, but I feel they're, they're giving subsidies to,

576
00:45:51,880 --> 00:45:54,200
you know, the cannabis producers.

577
00:45:54,200 --> 00:46:01,720
And so I just thought it was funny where it was just sort of coming, coming full circle

578
00:46:01,720 --> 00:46:08,000
that now something that used to be illegal, you know, strongly illegal.

579
00:46:08,000 --> 00:46:13,480
And now they're, you know, the government's kind of giving subsidies to get people to

580
00:46:13,480 --> 00:46:14,480
do it legally.

581
00:46:14,480 --> 00:46:19,480
So in Oklahoma, you can, oh, sorry, go ahead.

582
00:46:19,480 --> 00:46:23,640
The other thing you probably get numbers on is CBD.

583
00:46:23,640 --> 00:46:28,680
So as I understand it, CBD does not have THC, the primary motivation for recreational people,

584
00:46:28,680 --> 00:46:30,620
I think is the THC.

585
00:46:30,620 --> 00:46:36,560
So if it's a CBD user, then I think what we'll have is that might be a good indication of

586
00:46:36,560 --> 00:46:38,880
the medical use by state.

587
00:46:38,880 --> 00:46:43,200
So I would go get CBD numbers by state if you can, because that, because I think it

588
00:46:43,200 --> 00:46:48,280
will reflect people doing it for true medical reasons as opposed to, hey, I just want to

589
00:46:48,280 --> 00:46:49,280
smoke.

590
00:46:49,280 --> 00:46:53,080
And then, and that's those numbers you probably could get.

591
00:46:53,080 --> 00:46:58,560
And that would also probably help you understand better the distribution of medical users as

592
00:46:58,560 --> 00:47:02,320
opposed to recreational users, because you can look at CBD and then compare that to the

593
00:47:02,320 --> 00:47:05,600
sense of the state that you can easily download.

594
00:47:05,600 --> 00:47:12,280
And you want to get out of Excel because you're going nuts trying to do it in Excel.

595
00:47:12,280 --> 00:47:15,000
Just to be a devil's advocate here.

596
00:47:15,000 --> 00:47:22,400
So from a chemistry standpoint, marijuana has something called cannabinoid.

597
00:47:22,400 --> 00:47:25,760
So CBD is one THC.

598
00:47:25,760 --> 00:47:32,400
There are other ones a little bit more obscure like CBN, et cetera.

599
00:47:32,400 --> 00:47:41,040
And the plant itself, medicinal, medicinally naturally occurring, not plants that are bred

600
00:47:41,040 --> 00:47:47,600
specifically to have high THC, but naturally occurring THC and a plant that has not been

601
00:47:47,600 --> 00:47:49,480
modified.

602
00:47:49,480 --> 00:47:53,460
The cannabinoids work best together when they are used together.

603
00:47:53,460 --> 00:48:02,320
So CBD itself, if you consume CBD, it's guaranteed to have less than like 0.3% or 0.03% THC.

604
00:48:02,320 --> 00:48:05,520
So that it doesn't register on drug screens.

605
00:48:05,520 --> 00:48:15,320
But I think probably some individuals consume THC with their cannabis because it gives them

606
00:48:15,320 --> 00:48:17,960
a more holistic medicinal effect.

607
00:48:17,960 --> 00:48:18,960
Yeah.

608
00:48:18,960 --> 00:48:25,040
I mean, what you say is, I mean, I don't disagree that there are some people, but I think for

609
00:48:25,040 --> 00:48:28,320
most people, they don't get much of a buzz off CBD as I understand it.

610
00:48:28,320 --> 00:48:30,320
And- I would disagree.

611
00:48:30,320 --> 00:48:31,320
I'm so sorry.

612
00:48:31,320 --> 00:48:32,320
I would disagree.

613
00:48:32,320 --> 00:48:33,320
But- Okay.

614
00:48:33,320 --> 00:48:34,320
So I really don't, I'm speculating.

615
00:48:34,320 --> 00:48:38,480
But I don't know how you would- But your position is that there are some people

616
00:48:38,480 --> 00:48:41,320
who say, I'm going to take CBD for the buzz.

617
00:48:41,320 --> 00:48:47,360
I mean, I'm looking for your input or your advice.

618
00:48:47,360 --> 00:48:53,760
You can get quote unquote high, I guess, from CBD, but it's not the same as a THC high.

619
00:48:53,760 --> 00:49:01,200
So the quote unquote high is more medicinal, like calmness, lesser anxiety, things like

620
00:49:01,200 --> 00:49:05,320
that when it comes to altered mental state.

621
00:49:05,320 --> 00:49:07,880
Would you agree, Heather?

622
00:49:07,880 --> 00:49:08,880
Thank you.

623
00:49:08,880 --> 00:49:09,880
Well said.

624
00:49:09,880 --> 00:49:14,640
So along those lines then, you might want to just go, again, ask your 20 people, hey,

625
00:49:14,640 --> 00:49:21,360
do any of you guys just take CBD without taking any THC or supplemental marijuana?

626
00:49:21,360 --> 00:49:27,440
And that would give you an idea then of the, if you will, the medicinal usage of it.

627
00:49:27,440 --> 00:49:32,680
I think in general, and again, I'm speculating here, this is a hypothesis, that the people

628
00:49:32,680 --> 00:49:37,880
who are using it medicinally might not be the same people who use it.

629
00:49:37,880 --> 00:49:41,520
Well, there's a group of people who literally do use it.

630
00:49:41,520 --> 00:49:44,920
They have migraine headaches or something, and they literally just want to get the relief

631
00:49:44,920 --> 00:49:45,920
from the migraine.

632
00:49:45,920 --> 00:49:48,600
They're not looking for the THC.

633
00:49:48,600 --> 00:49:51,880
The THC is in it, well, it's hard to remove THC.

634
00:49:51,880 --> 00:49:52,880
It's a small amount.

635
00:49:52,880 --> 00:49:54,880
They didn't get it for that effect.

636
00:49:54,880 --> 00:49:58,160
And even though it does contribute, it has a specific receptors that it's hitting.

637
00:49:58,160 --> 00:50:00,000
It's a different receptor.

638
00:50:00,000 --> 00:50:01,000
So you know.

639
00:50:01,000 --> 00:50:02,000
Yeah.

640
00:50:02,000 --> 00:50:04,160
You can never have too many data points.

641
00:50:04,160 --> 00:50:05,160
Exactly.

642
00:50:05,160 --> 00:50:08,600
And Sasha, you basically hit on the key here.

643
00:50:08,600 --> 00:50:17,040
And basically, I think what it comes down to is, basically, I'm just not satisfied with

644
00:50:17,040 --> 00:50:23,240
just kind of just seeing these large estimates like, oh, the illegal market's this big or

645
00:50:23,240 --> 00:50:30,000
oh, the legal market's going to be worth this many in sales in 2020.

646
00:50:30,000 --> 00:50:32,720
So it's or in 2021.

647
00:50:32,720 --> 00:50:40,480
So that's why we're going to start essentially collecting these data points ourselves and

648
00:50:40,480 --> 00:50:43,360
then essentially let the data speak for itself.

649
00:50:43,360 --> 00:50:44,360
Absolutely.

650
00:50:44,360 --> 00:50:48,320
Yeah, you never know, you might plot some obscure data point that everybody thinks is

651
00:50:48,320 --> 00:50:51,360
useless and it ends up being the outlier that explains everything.

652
00:50:51,360 --> 00:50:52,920
You never know.

653
00:50:52,920 --> 00:50:53,920
Exactly.

654
00:50:53,920 --> 00:50:56,920
So thanks for bearing with us.

655
00:50:56,920 --> 00:51:04,080
So essentially, this is what we're going to be embarking on in the next week or two is

656
00:51:04,080 --> 00:51:10,040
essentially so on a state by state basis, on a month by month basis.

657
00:51:10,040 --> 00:51:15,440
So that way we can get estimates for 2021 and we can look at the past.

658
00:51:15,440 --> 00:51:25,640
We can see, OK, what are the actual sales that are occurring in the states?

659
00:51:25,640 --> 00:51:30,000
What was their population?

660
00:51:30,000 --> 00:51:35,240
If they have a medical program, how many patients are there?

661
00:51:35,240 --> 00:51:38,540
And then what proportion of the state is that?

662
00:51:38,540 --> 00:51:45,520
And then we can start filling in factors like, OK, what's the licensing cost in that state?

663
00:51:45,520 --> 00:51:49,800
What is the age breakdown in that state?

664
00:51:49,800 --> 00:51:57,000
And so then these will be explanatory variables and depending on the size of our data set

665
00:51:57,000 --> 00:52:03,720
and the amount of variation, you know, we may not really be able to utilize them to

666
00:52:03,720 --> 00:52:10,720
their full extent, or they may not have significant relationships, but it's always worth looking

667
00:52:10,720 --> 00:52:13,920
and we can begin to make plots.

668
00:52:13,920 --> 00:52:22,960
And perhaps there may be things that are striking visually that even if they don't have statistical

669
00:52:22,960 --> 00:52:25,380
significance.

670
00:52:25,380 --> 00:52:32,120
So to the long story short, that's the road we're embarking on.

671
00:52:32,120 --> 00:52:33,920
And I think it'll be fruitful.

672
00:52:33,920 --> 00:52:40,000
And so long story short, we'll put together the cannabis data science estimate of the

673
00:52:40,000 --> 00:52:42,400
size of the cannabis market.

674
00:52:42,400 --> 00:52:49,040
And then we'll start making some, we'll basically make scenarios with various assumptions.

675
00:52:49,040 --> 00:52:54,240
So we're saying, OK, we may even have a calculator like this.

676
00:52:54,240 --> 00:53:02,960
And let's assume that every state consumed similar to Oklahoma, you know, with about

677
00:53:02,960 --> 00:53:06,760
between 8 to 10 percent of the population consuming.

678
00:53:06,760 --> 00:53:13,480
Well then we could estimate the potential size of the entire US market.

679
00:53:13,480 --> 00:53:23,300
Or we may just end up taking the average number of patients once we get even more data points.

680
00:53:23,300 --> 00:53:31,680
So once we have Oklahoma and Maryland and Colorado and Washington and Illinois and where

681
00:53:31,680 --> 00:53:39,600
have you, we can take the average and maybe the average is maybe looking maybe 5, 6 percent

682
00:53:39,600 --> 00:53:41,400
of the population.

683
00:53:41,400 --> 00:53:50,000
So we can play it out and we can kind of we can make our own estimate of, OK, what's the

684
00:53:50,000 --> 00:53:57,440
size of the current market based on the cannabis data science group's estimates.

685
00:53:57,440 --> 00:54:02,640
And then we may even be able to estimate, OK, what is the potentially illegal market

686
00:54:02,640 --> 00:54:12,560
that's occurring that you may see become a legal market gradually.

687
00:54:12,560 --> 00:54:19,160
Because I'll leave you with this, because basically my joke is, OK, as we see this map

688
00:54:19,160 --> 00:54:28,520
fill in, you know, once all 50 states are permitting cannabis, then at that point, then

689
00:54:28,520 --> 00:54:35,040
maybe the federal government may just have to legalize things by default.

690
00:54:35,040 --> 00:54:37,520
So I'm not sure how that works at that point.

691
00:54:37,520 --> 00:54:43,960
So long story short, that's the direction I see things going.

692
00:54:43,960 --> 00:54:51,880
Does anyone else have any comments or thoughts as we round near the end of the hour here?

693
00:54:51,880 --> 00:54:58,280
Well, I just suggest this looks like a market study.

694
00:54:58,280 --> 00:55:06,200
So if you wanted to find other things to leverage, you know, so there's a lot of literature and

695
00:55:06,200 --> 00:55:08,000
so forth about how to do a market study.

696
00:55:08,000 --> 00:55:11,840
That's essentially what we're doing here.

697
00:55:11,840 --> 00:55:19,560
And then I think that there's a whole lot about data science that would start to come

698
00:55:19,560 --> 00:55:23,600
in as to what variables would be predictive and useful.

699
00:55:23,600 --> 00:55:26,440
So you want to see which variations, which things vary a lot.

700
00:55:26,440 --> 00:55:30,040
The ones that vary a lot are often very helpful for explanatory.

701
00:55:30,040 --> 00:55:33,960
And it was things that don't vary very much, whether or not to be very useful data points

702
00:55:33,960 --> 00:55:36,840
because they help explaining things that are varying.

703
00:55:36,840 --> 00:55:43,560
So just a couple things to realize that there's a whole body of knowledge that you can tap

704
00:55:43,560 --> 00:55:50,960
into outside of the narrow marijuana industry to better understand how to approach it.

705
00:55:50,960 --> 00:55:51,960
Exactly.

706
00:55:51,960 --> 00:55:55,680
And so essentially we are doing a market study.

707
00:55:55,680 --> 00:56:04,120
And so because, well, one could imagine if there was federal cannabis laws, then there

708
00:56:04,120 --> 00:56:07,320
could be interstate commerce of cannabis.

709
00:56:07,320 --> 00:56:14,280
And then you could see, then it would be relevant to companies, you know, the multi-state operators

710
00:56:14,280 --> 00:56:19,720
at the moment, but other cannabis companies now, because even if, you know, there was

711
00:56:19,720 --> 00:56:26,440
cross-state, then, you know, you could have your craft growers in Oregon or maybe you

712
00:56:26,440 --> 00:56:33,880
have craft growers in Oklahoma just shipping their products to people all over the country.

713
00:56:33,880 --> 00:56:39,480
They could be shipping their products to New York or Maryland or where have you.

714
00:56:39,480 --> 00:56:44,480
So I'm just laughing a little bit because there's this other thing that's pretty similar.

715
00:56:44,480 --> 00:56:45,480
Cigarettes.

716
00:56:45,480 --> 00:56:51,320
Turns out that the Indian nations are sovereign nations within the United States and they

717
00:56:51,320 --> 00:56:58,040
don't pay federal taxes on their, you know, on their marijuana or on their cigarettes.

718
00:56:58,040 --> 00:57:03,400
It could be, and they, and by the way, these Indian nations ship cigarettes between their

719
00:57:03,400 --> 00:57:05,920
nations already today.

720
00:57:05,920 --> 00:57:10,880
And so you could have a situation where people say, hey, go to your nearest Indian reservation

721
00:57:10,880 --> 00:57:14,680
and you get your marijuana there.

722
00:57:14,680 --> 00:57:18,920
And get by, I haven't, I don't have any insight into that particularly, but you've got, for

723
00:57:18,920 --> 00:57:23,040
example, in Washington state, I know there are big reservations up there and people go

724
00:57:23,040 --> 00:57:24,520
there already to buy gasoline.

725
00:57:24,520 --> 00:57:32,400
So if you want to get something nationwide, well, that might be a way that you can legally

726
00:57:32,400 --> 00:57:34,280
go to the Indian reservation and buy something.

727
00:57:34,280 --> 00:57:37,040
It's not legal to take it off the reservation perhaps.

728
00:57:37,040 --> 00:57:42,840
I can tell you that in Oklahoma, there are several tribes.

729
00:57:42,840 --> 00:57:47,040
So anytime you do anything on a reservation, you have to get approval from, I guess you

730
00:57:47,040 --> 00:57:48,600
would call the tribal board.

731
00:57:48,600 --> 00:57:54,480
So there's a company, a chocolate company called Bedre and they, I think it's the Choctaw

732
00:57:54,480 --> 00:57:55,480
nation.

733
00:57:55,480 --> 00:58:02,320
I can't remember exactly where, but anyways, anytime that company makes any business decision

734
00:58:02,320 --> 00:58:04,640
they have to run it by the tribal board.

735
00:58:04,640 --> 00:58:12,280
Well, this company was going to partner with the cannabis industry to make edibles, chocolate,

736
00:58:12,280 --> 00:58:14,160
et cetera.

737
00:58:14,160 --> 00:58:20,440
But the tribal board would not approve it because they did not want any kind of marijuana

738
00:58:20,440 --> 00:58:23,160
or marijuana derivatives on tribal land.

739
00:58:23,160 --> 00:58:27,440
Well, I can see why they already have an alcohol problem.

740
00:58:27,440 --> 00:58:35,200
But when it does occur, there could definitely be a cash cow for them, no doubt.

741
00:58:35,200 --> 00:58:36,200
Exactly.

742
00:58:36,200 --> 00:58:38,000
So lots of opportunities.

743
00:58:38,000 --> 00:58:43,160
And as you pointed out, there's, you know, things are still getting hashed out.

744
00:58:43,160 --> 00:58:46,000
You know, everybody's deciding, okay.

745
00:58:46,000 --> 00:58:48,240
And even at a local level.

746
00:58:48,240 --> 00:58:56,080
So that's the story in Michigan is the local jurisdictions, you know, different in Illinois.

747
00:58:56,080 --> 00:59:05,880
And so there'll be, so basically people are deciding, okay, who are going to be the participants

748
00:59:05,880 --> 00:59:10,400
and you know, some people may opt out and that's perfectly okay.

749
00:59:10,400 --> 00:59:17,480
And so it'll just be, we're just doing our part to just start collecting data just so

750
00:59:17,480 --> 00:59:22,680
people can have a lay of the land as, you know, as the rules are hashed out.

751
00:59:22,680 --> 00:59:25,520
So that way, you know, people aren't flying blind.

752
00:59:25,520 --> 00:59:31,360
So that way we can know, okay, you know, this is the consumption rate in Oklahoma.

753
00:59:31,360 --> 00:59:38,440
It's similar to state X, Y, and Z. And then you can look at the characteristics in those

754
00:59:38,440 --> 00:59:39,880
states.

755
00:59:39,880 --> 00:59:49,040
So we're just doing our part to help crunch the numbers since data analysis is in high

756
00:59:49,040 --> 00:59:52,240
demand and low supply.

757
00:59:52,240 --> 00:59:57,840
I really appreciate this group and everyone's insights and background and bringing forth

758
00:59:57,840 --> 01:00:00,280
different things that I never even thought about.

759
01:00:00,280 --> 01:00:05,080
So I just want to thank everyone for taking out time to be here today.

760
01:00:05,080 --> 01:00:06,080
Super helpful for me.

761
01:00:06,080 --> 01:00:07,080
Definitely, definitely.

762
01:00:07,080 --> 01:00:11,040
Thank you for coming, Sasha and Stephen and Heather, as always.

763
01:00:11,040 --> 01:00:15,480
So next week we'll look at some more numbers.

764
01:00:15,480 --> 01:00:18,600
This week we were just kind of talking a lot more.

765
01:00:18,600 --> 01:00:20,760
So yeah, so thank you.

766
01:00:20,760 --> 01:00:32,560
And yes, keep your nose, we'll keep you to the ground and let me know if I was talking

767
01:00:32,560 --> 01:00:34,840
about nose, we were talking about terpenes earlier.

768
01:00:34,840 --> 01:00:42,840
So yeah, let me know if anything sparks your interest or comes across your mind and we'll

769
01:00:42,840 --> 01:00:44,400
pick up again next week.

770
01:00:44,400 --> 01:00:45,400
Awesome.

771
01:00:45,400 --> 01:00:46,400
Thanks everyone.

772
01:00:46,400 --> 01:00:47,400
Awesome.

773
01:00:47,400 --> 01:00:48,400
Enjoy your week.

774
01:00:48,400 --> 01:00:49,400
Bye now.

775
01:00:49,400 --> 01:00:51,400
Bye.

