WEBVTT 00:00:00.000 --> 00:00:03.100 Welcome back to Mib Speaks podcast, the podcast 00:00:03.100 --> 00:00:05.540 for mums and women in business who are done with 00:00:05.540 --> 00:00:08.480 the noise, the nonsense and the endless advice 00:00:08.480 --> 00:00:11.660 that sounds good but changes absolutely nothing. 00:00:12.240 --> 00:00:14.660 I'm Leona and today we're having a very real 00:00:14.660 --> 00:00:18.160 conversation. Forget the fluff. Forget the quotes 00:00:18.160 --> 00:00:20.820 that make you feel good for five minutes. Forget 00:00:20.820 --> 00:00:23.660 the Instagram advice that sounds pretty but gives 00:00:23.660 --> 00:00:26.440 you nothing to do. Forget the just manifest the 00:00:26.440 --> 00:00:29.539 energy with little to no action behind it. Because 00:00:29.539 --> 00:00:32.280 your business doesn't need more inspiration. 00:00:32.320 --> 00:00:36.240 It needs direction. It needs decisions. It needs 00:00:36.240 --> 00:00:39.799 movement. Fluff feels productive. Fluff feels 00:00:39.799 --> 00:00:42.619 motivating. Fluff feels like you're working on 00:00:42.619 --> 00:00:45.179 your business. But fluff doesn't pay the bills. 00:00:45.479 --> 00:00:48.619 Fluff doesn't build confidence. Fluff doesn't 00:00:48.619 --> 00:00:51.500 create clients. And I want you to really hear 00:00:51.500 --> 00:00:55.100 this. Because so many smart, capable women get 00:00:55.100 --> 00:00:58.070 stuck here. You can read all of the books, you 00:00:58.070 --> 00:01:00.329 can listen to all of the podcasts, you can save 00:01:00.329 --> 00:01:02.929 all of the quotes, but if nothing changes in 00:01:02.929 --> 00:01:05.430 your actions, nothing changes in your results. 00:01:05.750 --> 00:01:08.969 So let's talk about what it actually takes to 00:01:08.969 --> 00:01:11.989 move the needle. Real progress. Real progress 00:01:11.989 --> 00:01:14.870 in business comes down to a few unglamorous things. 00:01:15.469 --> 00:01:18.950 Clarity, consistency, and visibility. Follow 00:01:18.950 --> 00:01:21.129 through, not hustle, not hype, not perfection. 00:01:22.040 --> 00:01:25.120 And yet most people avoid the basics because 00:01:25.120 --> 00:01:27.920 they're uncomfortable. They're unsexy. Posting 00:01:27.920 --> 00:01:30.439 when nobody's clapping. Following up when it 00:01:30.439 --> 00:01:33.760 feels awkward. Talking about your offer more 00:01:33.760 --> 00:01:37.099 than just once. Yes, more than just once. Charging 00:01:37.099 --> 00:01:40.120 properly. Being visible when you don't feel confident. 00:01:40.180 --> 00:01:43.560 That is not fluff. That's work. And here's the 00:01:43.560 --> 00:01:47.280 truth. the women and mibs who succeed aren't 00:01:47.280 --> 00:01:49.680 doing more they're doing less but they're doing 00:01:49.680 --> 00:01:52.680 it consistently if you're feeling overwhelmed 00:01:52.680 --> 00:01:56.480 stuck or frustrated it's rarely because you don't 00:01:56.480 --> 00:01:59.609 know enough In fact, you probably know too much. 00:01:59.609 --> 00:02:02.150 It's usually because you're over -complicating 00:02:02.150 --> 00:02:05.069 things. You're consuming instead of implementing. 00:02:05.569 --> 00:02:08.770 You're avoiding the uncomfortable basics. So 00:02:08.770 --> 00:02:11.150 let's strip it right back. If I took away all 00:02:11.150 --> 00:02:13.969 the noise, all the strategies, all the trends, 00:02:14.669 --> 00:02:16.409 What would actually grow your business right 00:02:16.409 --> 00:02:19.650 now? More, more conversations, more visibility, 00:02:19.930 --> 00:02:23.189 more follow -up, clearer offers, stronger boundaries, 00:02:23.330 --> 00:02:26.430 and that's it. Not another funnel, not another 00:02:26.430 --> 00:02:29.270 rebrand, not another course. And this is where 00:02:29.270 --> 00:02:31.669 I want you to pause. I want you to be honest 00:02:31.669 --> 00:02:34.689 with yourself. Where are you calling learning 00:02:34.689 --> 00:02:38.889 that is actually hiding? What are you calling 00:02:38.889 --> 00:02:43.039 planning that is actually avoiding? What are 00:02:43.039 --> 00:02:46.120 you calling busy that actually isn't moving the 00:02:46.120 --> 00:02:49.259 needle? Because fluff gives you a sense of progress 00:02:49.259 --> 00:02:53.039 without the discomfort of action. But discomfort 00:02:53.039 --> 00:02:56.780 is where growth happens. Now let's get practical 00:02:56.780 --> 00:03:00.219 because this episode here isn't here to sound 00:03:00.219 --> 00:03:02.199 good. It's here to help you move the needle. 00:03:02.620 --> 00:03:06.460 Here's your first forget the fluff action. Write 00:03:06.460 --> 00:03:08.840 down these three things actually bring in clients 00:03:08.840 --> 00:03:11.919 in your business. Not what looks impressive. 00:03:12.259 --> 00:03:15.280 Not what everybody else is doing. Not what you 00:03:15.280 --> 00:03:17.159 think you should be doing. What actually works? 00:03:17.240 --> 00:03:18.939 What brings your clients into your business? 00:03:19.060 --> 00:03:21.780 And ask yourself, am I spending time doing these 00:03:21.780 --> 00:03:25.139 or am I avoiding them? Here's the second action. 00:03:25.259 --> 00:03:27.639 Pick one of the things that you've been overthinking 00:03:27.639 --> 00:03:30.219 and simplify it. If you've been rewriting the 00:03:30.219 --> 00:03:32.659 post, publish it. If you've been tweaking the 00:03:32.659 --> 00:03:35.000 offer, sell it. If you've been planning the launch, 00:03:35.139 --> 00:03:38.479 start talking about it. Done is better than perfect, 00:03:38.699 --> 00:03:41.879 always. Here's a third action, and this one matters. 00:03:42.539 --> 00:03:46.280 Have one honest conversation with a potential 00:03:46.280 --> 00:03:49.539 client, with yourself, with a collaborator, with 00:03:49.539 --> 00:03:52.800 somebody who needs to know what you do and why 00:03:52.800 --> 00:03:55.560 you do it. No pitch, no pressure, just clarity. 00:03:55.840 --> 00:03:58.860 Because conversations build businesses faster 00:03:58.860 --> 00:04:02.219 than any content will ever. Now I want to talk 00:04:02.219 --> 00:04:04.840 about mindset, but real mindset, not the fluffy 00:04:04.840 --> 00:04:07.599 kind of mindset. Mindset isn't just journaling 00:04:07.599 --> 00:04:10.919 about success while avoiding the action. Mindset 00:04:10.919 --> 00:04:13.539 is choosing responsibility. It's choosing you 00:04:13.539 --> 00:04:16.220 over anything else. It's doing the thing when 00:04:16.220 --> 00:04:18.480 it feels uncomfortable. It's backing yourself 00:04:18.480 --> 00:04:21.939 before you have proof. Mindset sounds like I 00:04:21.939 --> 00:04:24.319 will do the basics even when they're boring. 00:04:24.459 --> 00:04:26.980 I will follow through even when I don't want 00:04:26.980 --> 00:04:30.029 to. Or when I don't feel confident, I will stop 00:04:30.029 --> 00:04:33.889 waiting to feel ready. Here's something important, 00:04:34.069 --> 00:04:37.449 especially for mums and women in business. You 00:04:37.449 --> 00:04:40.829 don't need to do everything. You don't need to 00:04:40.829 --> 00:04:43.670 be everywhere. You don't need to keep up with 00:04:43.670 --> 00:04:46.050 all of the trends and everybody else. You need 00:04:46.050 --> 00:04:48.949 a business that works for your life. But that 00:04:48.949 --> 00:04:52.769 requires focus. And focus means saying no to 00:04:52.769 --> 00:04:56.170 fluff. So let me leave you with this. If you 00:04:56.170 --> 00:05:00.029 stripped your business back to basics, the actions 00:05:00.029 --> 00:05:02.990 that create momentum, income and confidence, 00:05:03.350 --> 00:05:06.550 what would remain? And what would you finally 00:05:06.550 --> 00:05:10.509 let go of? Because the women who grow aren't 00:05:10.509 --> 00:05:13.709 doing more. They're doing what matters consistently. 00:05:14.350 --> 00:05:18.009 So forget the fluff and do the work. Back yourself 00:05:18.009 --> 00:05:22.009 and remember, clarity comes from action and not 00:05:22.009 --> 00:05:25.350 overthinking. If this episode has hit home with 00:05:25.350 --> 00:05:27.709 you, please share with another Mib who needs 00:05:27.709 --> 00:05:30.509 a reminder. And I'll see you on next time on 00:05:30.509 --> 00:05:31.250 Mib Speaks.