1 00:00:00,000 --> 00:00:07,160 Welcome to the Marketing Mindset and Motherhood podcast, where we dive into the dynamic world 2 00:00:07,160 --> 00:00:11,400 of marketing strategies, personal growth and the unique challenges that come along with 3 00:00:11,400 --> 00:00:13,000 being a mom in business. 4 00:00:13,000 --> 00:00:17,920 I'm your host, Leona Burton, and I am thrilled to embark on this journey with you. 5 00:00:17,920 --> 00:00:23,280 This podcast is proudly sponsored by LiquidLypo, your trusted partner for staying healthy and 6 00:00:23,280 --> 00:00:26,480 happy even during the busiest of times. 7 00:00:26,480 --> 00:00:31,280 Join us as we explore the art of marketing, nurture a resilient mindset and master the 8 00:00:31,280 --> 00:00:35,800 delicate balancing act of motherhood, all whilst discovering the incredible stories 9 00:00:35,800 --> 00:00:39,000 and wisdom of mothers who've conquered this trio of challenges. 10 00:00:39,000 --> 00:00:44,560 So grab a cup of coffee, find a quiet corner and get ready for a dose of inspiration. 11 00:00:44,560 --> 00:00:49,200 It's time to unlock your marketing potential and embrace the beautiful chaos of motherhood. 12 00:00:49,200 --> 00:00:53,640 Welcome to the Marketing Mindset and Motherhood podcast. 13 00:00:53,640 --> 00:00:58,840 And we are live. 14 00:00:58,840 --> 00:01:06,440 I am super excited to have this flipping legend in the studio, metaphorically, not physically, 15 00:01:06,440 --> 00:01:07,440 right now. 16 00:01:07,440 --> 00:01:11,560 In the studio today, Kimmy Watson, give us a quick hello. 17 00:01:11,560 --> 00:01:13,480 I'm in my studio, if that counts. 18 00:01:13,480 --> 00:01:16,480 I mean, we could wrap that up. 19 00:01:16,480 --> 00:01:18,480 Hey, hey, it's Kim. 20 00:01:18,480 --> 00:01:19,480 Oh, I'm just Kimmy. 21 00:01:19,480 --> 00:01:21,440 I'm doing the Madonna thing with just Kimmy by my name. 22 00:01:21,440 --> 00:01:23,840 Yeah, what do you want to know? 23 00:01:23,840 --> 00:01:24,840 What do you want to know? 24 00:01:24,840 --> 00:01:25,840 I want to know all the things. 25 00:01:25,840 --> 00:01:28,800 We're going to dig into the conversation around networking today. 26 00:01:28,800 --> 00:01:32,600 And if only they'd heard our conversation 30 seconds before, I mean, it was all the 27 00:01:32,600 --> 00:01:33,600 juice, right? 28 00:01:33,600 --> 00:01:35,800 And sometimes you can't share all the juice on it. 29 00:01:35,800 --> 00:01:41,000 But we're going to talk about networking, the importance of networking, why networking 30 00:01:41,000 --> 00:01:43,720 works and what not to do when you're networking. 31 00:01:43,720 --> 00:01:49,360 So you know, networking is really, really important as we know as moms in business for 32 00:01:49,360 --> 00:01:50,840 our businesses, right? 33 00:01:50,840 --> 00:01:56,760 The reality is, is there are ways in which to go about networking and also not. 34 00:01:56,760 --> 00:01:59,920 And I'm super interested to get your opinion on this. 35 00:01:59,920 --> 00:02:06,320 So before we get really into this, talk a little bit about how you became a leader. 36 00:02:06,320 --> 00:02:11,740 So I actually got messaged by the lady that was the leader previous to me for the Ribble 37 00:02:11,740 --> 00:02:14,180 Valley Group and it was called Clitherow back then. 38 00:02:14,180 --> 00:02:18,480 And she actually slid on into my DMs and my business side and was like, hey, I've seen 39 00:02:18,480 --> 00:02:20,840 you've got a local business, blah, blah, blah. 40 00:02:20,840 --> 00:02:24,480 And I literally, are we allowed to swear on this? 41 00:02:24,480 --> 00:02:26,560 I literally shat myself and I was like, absolutely not. 42 00:02:26,560 --> 00:02:27,560 Am I doing this? 43 00:02:27,560 --> 00:02:30,520 And I just, I just put my, I literally, I think I threw my phone down. 44 00:02:30,520 --> 00:02:32,720 I was like, nope, not doing this. 45 00:02:32,720 --> 00:02:36,840 And then I picked it back up and I read it again and I was like, oh, networking, my husband 46 00:02:36,840 --> 00:02:37,840 does networking. 47 00:02:37,840 --> 00:02:41,520 It really wasn't my cup of tea with like his early morning meetings and all that jazz. 48 00:02:41,520 --> 00:02:44,140 That was just not, not up my street at all. 49 00:02:44,140 --> 00:02:47,240 And I read it and I was like, oh, come on, Kimmy, pull yourself together. 50 00:02:47,240 --> 00:02:48,240 You're a fully grown woman. 51 00:02:48,240 --> 00:02:49,240 You've got two kids. 52 00:02:49,240 --> 00:02:50,840 You've got a business. 53 00:02:50,840 --> 00:02:52,440 You're doing everything else. 54 00:02:52,440 --> 00:02:57,280 Why, why are you so scared of going to a meeting with other women that are in business that 55 00:02:57,280 --> 00:02:59,060 want to know who you are? 56 00:02:59,060 --> 00:03:01,040 And likewise, I want to know who they are. 57 00:03:01,040 --> 00:03:03,560 So I accepted the meeting. 58 00:03:03,560 --> 00:03:04,840 I was nervous as hell. 59 00:03:04,840 --> 00:03:08,000 I even messaged her to say, will you come outside and meet me? 60 00:03:08,000 --> 00:03:09,440 Like who on earth does that? 61 00:03:09,440 --> 00:03:13,040 Like was I 36 years old? 62 00:03:13,040 --> 00:03:15,960 Like it's, it's insane. 63 00:03:15,960 --> 00:03:16,960 Like why? 64 00:03:16,960 --> 00:03:21,640 So anyway, it was, it was nerve wracking. 65 00:03:21,640 --> 00:03:25,080 And I think it was, I probably knew half the women that were in there anyway. 66 00:03:25,080 --> 00:03:27,000 It was a local pub, so I was familiar with it. 67 00:03:27,000 --> 00:03:31,120 So it was a bit silly on my behalf, but it's what, what we do to ourselves, isn't it? 68 00:03:31,120 --> 00:03:33,440 We wind ourselves up. 69 00:03:33,440 --> 00:03:39,200 And luckily or unlucky, COVID came along and it went online. 70 00:03:39,200 --> 00:03:43,800 Anyway, that lady stood down, her business got so, so busy. 71 00:03:43,800 --> 00:03:49,920 So she stood down and the vacancy came up and it wasn't on my radar at all. 72 00:03:49,920 --> 00:03:50,920 It really wasn't. 73 00:03:50,920 --> 00:03:54,120 It wasn't something I was interested in because it just scared the heck out of me. 74 00:03:54,120 --> 00:03:56,240 I didn't understand what networking was. 75 00:03:56,240 --> 00:04:01,720 It was very new in, in my line, although the husband did it. 76 00:04:01,720 --> 00:04:04,840 And one of my friends kept messaging me who was a photographer. 77 00:04:04,840 --> 00:04:09,080 And she's like, Kimmy, have you seen the keep advertising for this, this post? 78 00:04:09,080 --> 00:04:10,520 And I was like, I'm not doing it. 79 00:04:10,520 --> 00:04:11,520 I am not doing it. 80 00:04:11,520 --> 00:04:15,800 I'm sitting in a room full of people and being like, hi, I'm Kimmy and I do X, Y, and Z. 81 00:04:15,800 --> 00:04:17,720 I said, I'm just not doing it. 82 00:04:17,720 --> 00:04:21,200 I said, I'll choke, I'll stutter, I'll go bright red. 83 00:04:21,200 --> 00:04:22,200 It's not me. 84 00:04:22,200 --> 00:04:26,600 Anyway, after a few messages from her for a few weeks, I was like, right, I'm going 85 00:04:26,600 --> 00:04:27,600 to go for it. 86 00:04:27,600 --> 00:04:29,600 Had an interview and here I am. 87 00:04:29,600 --> 00:04:34,320 Three, four, are we, which year are we, third or fourth year in? 88 00:04:34,320 --> 00:04:35,320 I don't know. 89 00:04:35,320 --> 00:04:36,320 I've lost the plot. 90 00:04:36,320 --> 00:04:39,320 Kimmy, I barely know where I am at this point. 91 00:04:39,320 --> 00:04:44,280 I'm very, very good at singing for the amount of time I've been in anyway. 92 00:04:44,280 --> 00:04:45,280 And your journey has been amazing. 93 00:04:45,280 --> 00:04:46,280 I mean, you are a phenomenal leader. 94 00:04:46,280 --> 00:04:47,280 You are an incredible leader. 95 00:04:47,280 --> 00:04:52,280 You're such a supporter of all women in business and you genuinely want people to succeed. 96 00:04:52,280 --> 00:04:55,280 I absolutely love that about you. 97 00:04:55,280 --> 00:04:57,720 But you've not always been confident networking. 98 00:04:57,720 --> 00:05:02,880 You've not always wanted to kind of stand up and shout about what you do and who you 99 00:05:02,880 --> 00:05:03,880 are. 100 00:05:03,880 --> 00:05:08,040 And, you know, even though this is a voice only or you know, you will, I'm just putting 101 00:05:08,040 --> 00:05:10,480 on the make up, which I totally get by the way. 102 00:05:10,480 --> 00:05:15,160 But, you know, that confidence, I think people see quote unquote confident people online 103 00:05:15,160 --> 00:05:18,960 and they think that they were just born that way and that's just natural to them. 104 00:05:18,960 --> 00:05:23,560 But reality is, is those things are built, their skills often, and we need to be working 105 00:05:23,560 --> 00:05:24,560 on those consistently. 106 00:05:24,560 --> 00:05:29,520 And for me, you know, the confidence has come as a result of you being around all women 107 00:05:29,520 --> 00:05:31,240 who are really supportive. 108 00:05:31,240 --> 00:05:36,680 And we were just talking while we're off of that about, you know, certain networking events 109 00:05:36,680 --> 00:05:41,080 or companies that you walk into a room, you look super down, you know, you're just on 110 00:05:41,080 --> 00:05:44,920 your handbag and you judged on how much turnover you earn or whatever it is. 111 00:05:44,920 --> 00:05:48,040 I mean, you can lie about those things and you can buy a fake Gucci bag. 112 00:05:48,040 --> 00:05:51,640 But the reality is, is that's what you're judged upon. 113 00:05:51,640 --> 00:05:58,480 And I really hand on my heart feel like at MIB, we do our very, very, very best to make 114 00:05:58,480 --> 00:06:04,040 sure that you're in a supported and inclusive environment where, you know, it doesn't matter 115 00:06:04,040 --> 00:06:08,040 whether you earn nothing or whether you earn multi-millions, you are welcome in the room 116 00:06:08,040 --> 00:06:13,080 and you're supported as much as the next person, which for me is rare. 117 00:06:13,080 --> 00:06:17,280 And you don't tend to find that, especially in a networking environment, you're either 118 00:06:17,280 --> 00:06:22,000 you're either a startup or you're this and you know, you're kind of very much pigeonholed. 119 00:06:22,000 --> 00:06:24,440 And I believe that we can learn from each other. 120 00:06:24,440 --> 00:06:29,720 I think there's so much experience that we bring to the table as business owners that 121 00:06:29,720 --> 00:06:32,920 we can take away that knowledge and those skills away from each other. 122 00:06:32,920 --> 00:06:39,840 So why do you believe that some people are successful at networking and some people are? 123 00:06:39,840 --> 00:06:44,200 Those people that really put themselves out there, but actually do it and not just think 124 00:06:44,200 --> 00:06:45,200 they're doing it. 125 00:06:45,200 --> 00:06:49,880 Because I think a lot of us can say like, oh, yeah, I've posted here, I've done that, 126 00:06:49,880 --> 00:06:52,680 I've turned up here, I've done this and I've done that. 127 00:06:52,680 --> 00:06:55,920 When in reality, they've probably done one of those five things. 128 00:06:55,920 --> 00:07:01,040 And I think it is just being consistent, but showing up at the right places. 129 00:07:01,040 --> 00:07:06,000 So you want to be at actual events, like not just online. 130 00:07:06,000 --> 00:07:07,680 Okay, online is brilliant. 131 00:07:07,680 --> 00:07:12,240 And that enables us to do this with you being in another country and me here in sunny, well, 132 00:07:12,240 --> 00:07:14,240 not so sunny England. 133 00:07:14,240 --> 00:07:19,080 It's finding the right people to gel with and finding your tribe, if you will, I'll 134 00:07:19,080 --> 00:07:22,440 call it that because everything you've just said is so true. 135 00:07:22,440 --> 00:07:25,160 And maybe is that it's a safety net. 136 00:07:25,160 --> 00:07:27,440 It's a real safety blanket. 137 00:07:27,440 --> 00:07:33,720 It's an amazing place to hang out and it really does like, I actually went to a networking 138 00:07:33,720 --> 00:07:38,240 event and outside of MIB, this wasn't MIB by the way, guys. 139 00:07:38,240 --> 00:07:41,720 And I had a Mulberry handbag with me that I had won. 140 00:07:41,720 --> 00:07:44,840 All my handbags are Mulberry, it is my thing. 141 00:07:44,840 --> 00:07:48,320 But this one I had won and I took it with me. 142 00:07:48,320 --> 00:07:52,120 It was a pink one actually, it was a Mulberry cross something. 143 00:07:52,120 --> 00:07:57,280 And I'd won it at the Lancashire show and I took it in and someone commented on it because 144 00:07:57,280 --> 00:07:58,280 it matched my dress. 145 00:07:58,280 --> 00:08:00,160 It was very on brand with me. 146 00:08:00,160 --> 00:08:02,040 That's why I must have won it because it was my brand. 147 00:08:02,040 --> 00:08:03,960 I was giving off that vibe. 148 00:08:03,960 --> 00:08:06,960 And someone there went, oh, is that real? 149 00:08:06,960 --> 00:08:11,560 And I was in the whole room of women and I was just like, wow. 150 00:08:11,560 --> 00:08:12,560 And it was such a put down. 151 00:08:12,560 --> 00:08:15,480 And I personally don't think that would happen in MIB. 152 00:08:15,480 --> 00:08:20,800 And if it did, I'd be very, very shocked because it is such a cheerleading place. 153 00:08:20,800 --> 00:08:24,520 And like I talk about my dyslexia all the time, like I don't hide it. 154 00:08:24,520 --> 00:08:26,200 I use it as a superpower. 155 00:08:26,200 --> 00:08:32,000 It is always sat at the back of my mind thinking, oh, it might make me stumble or stutter. 156 00:08:32,000 --> 00:08:36,920 And it's about, like when you say that question, it is about showing up, like going live and 157 00:08:36,920 --> 00:08:39,680 just showing up for your business and showing up for you. 158 00:08:39,680 --> 00:08:44,000 And at the start of my MIB journey, like if I watched my lives from then, I'd probably 159 00:08:44,000 --> 00:08:46,920 be like, oh my gosh, Kimmy, what were you doing? 160 00:08:46,920 --> 00:08:47,920 But it worked. 161 00:08:47,920 --> 00:08:54,120 I grew my MIB group from 62, 63 people up to around 700 and something now. 162 00:08:54,120 --> 00:08:55,480 I sell my events out. 163 00:08:55,480 --> 00:08:57,960 We're doing a huge event in March and that's going. 164 00:08:57,960 --> 00:09:02,440 And I've even had some of the speakers message me today to say, wow, Kimmy, you're absolutely 165 00:09:02,440 --> 00:09:03,600 promoting this so well. 166 00:09:03,600 --> 00:09:05,560 I can't believe how well you do, who's helping you. 167 00:09:05,560 --> 00:09:07,200 And I'm like, I'm doing it myself. 168 00:09:07,200 --> 00:09:09,000 And they're like, you're on your own doing this. 169 00:09:09,000 --> 00:09:11,480 And I was like, yeah, I haven't got a team doing this for me. 170 00:09:11,480 --> 00:09:13,480 And they're like, oh, I thought there was a few of you. 171 00:09:13,480 --> 00:09:14,880 And I was like, no, no. 172 00:09:14,880 --> 00:09:18,080 And it's just been real and showing up. 173 00:09:18,080 --> 00:09:19,300 And it's that simple. 174 00:09:19,300 --> 00:09:20,300 It's really simple. 175 00:09:20,300 --> 00:09:24,240 And I think people over complicate these things. 176 00:09:24,240 --> 00:09:29,960 Absolutely, and I just I don't even know what breath pools people have to ask if people's 177 00:09:29,960 --> 00:09:35,880 are like the real like unless you're my friend, we're not having this conversation. 178 00:09:35,880 --> 00:09:37,680 Like it matters to anybody else. 179 00:09:37,680 --> 00:09:42,280 Like what weird, weird question, although I have been in environments where people are 180 00:09:42,280 --> 00:09:45,640 like, so you have six children, and they all buy the same dad. 181 00:09:45,640 --> 00:09:49,440 And you're like, first of all, I actually don't know who you are. 182 00:09:49,440 --> 00:09:52,880 Secondly, if you think in that publishing, come out your mouth. 183 00:09:52,880 --> 00:09:54,360 And third, yes, they are. 184 00:09:54,360 --> 00:09:55,360 Thank you very much. 185 00:09:55,360 --> 00:09:56,360 But people are weird. 186 00:09:56,360 --> 00:10:01,240 I mean, they're definitely always that maybe it's a whole different vibe. 187 00:10:01,240 --> 00:10:05,760 Like nobody cares whether your house is real or not, apart from the authorities. 188 00:10:05,760 --> 00:10:10,360 But you know, the reality is, it's not anybody else's business. 189 00:10:10,360 --> 00:10:15,960 We genuinely are a community that are looking to create that real connection with people 190 00:10:15,960 --> 00:10:23,160 and find find touch points in there, you know, in in those conversations where you can really 191 00:10:23,160 --> 00:10:25,160 connect over things, you don't have to have the same beliefs. 192 00:10:25,160 --> 00:10:27,440 You don't need to have to be from the same religion. 193 00:10:27,440 --> 00:10:29,240 You don't need to have the same background. 194 00:10:29,240 --> 00:10:35,520 But you can find ways in which you can connect with a lot of people and you'll find similarities, 195 00:10:35,520 --> 00:10:37,960 which is always amazing, amazing, amazing. 196 00:10:37,960 --> 00:10:38,960 And it builds that connection. 197 00:10:38,960 --> 00:10:43,360 And whether they become a client or not is irrelevant because you know what, it doesn't 198 00:10:43,360 --> 00:10:44,760 matter if they don't become a client. 199 00:10:44,760 --> 00:10:49,800 They will support you, cheerlead you, champion you, or you know, they will give you potential 200 00:10:49,800 --> 00:10:55,040 clients or they'll recommend you to somebody, which for me is is the whole point of networking, 201 00:10:55,040 --> 00:10:56,040 right? 202 00:10:56,040 --> 00:10:59,120 It's not nobody goes to a networking event to buy. 203 00:10:59,120 --> 00:11:00,680 They just don't. 204 00:11:00,680 --> 00:11:03,000 Everybody goes to a networking event to sell their stuff. 205 00:11:03,000 --> 00:11:07,720 They don't go with the intention to buy a new handbag or, you know, an accountancy service 206 00:11:07,720 --> 00:11:08,920 or whatever it is. 207 00:11:08,920 --> 00:11:13,320 They go with the intention to, you know, sell something to you. 208 00:11:13,320 --> 00:11:16,880 And so that kind of whole connection piece is very, very important. 209 00:11:16,880 --> 00:11:21,600 And I think when you do that in a safe environment where you don't feel like you need to have 210 00:11:21,600 --> 00:11:25,400 perfected your elevator pitch or, you know, you've only got 30 seconds. 211 00:11:25,400 --> 00:11:29,080 I mean, the reality is, is you've got to keep it, you know, short and succinct. 212 00:11:29,080 --> 00:11:33,160 But, you know, nobody's there with an egg timer timing you throwing things at you to 213 00:11:33,160 --> 00:11:39,560 get you off stage because, well, Kimmy might, I'll talk about that in a minute. 214 00:11:39,560 --> 00:11:41,880 You know, it's much more relaxed. 215 00:11:41,880 --> 00:11:45,280 And even if you do go over your time with laughing and joking and we're kind of, you 216 00:11:45,280 --> 00:11:50,080 know, making the humor out of these things, rather than it being a very strict, you must 217 00:11:50,080 --> 00:11:54,320 do X, Y, Z and bring in this many people and have this many referrals. 218 00:11:54,320 --> 00:11:58,640 And in order to be able to stay part of the community, you know, we don't have any membership 219 00:11:58,640 --> 00:12:00,640 fees like a lot of other organizations. 220 00:12:00,640 --> 00:12:04,360 We don't insist that you attend a certain amount of events. 221 00:12:04,360 --> 00:12:05,920 You come or you don't. 222 00:12:05,920 --> 00:12:07,120 And that's completely up to you. 223 00:12:07,120 --> 00:12:10,120 And we have lots of different people attend all the time. 224 00:12:10,120 --> 00:12:13,840 And you've got a fresh new face of people, which for me, when it comes to networking, 225 00:12:13,840 --> 00:12:18,680 it's also important because you do want to meet new people and you do want to be consistently 226 00:12:18,680 --> 00:12:19,680 family and network. 227 00:12:19,680 --> 00:12:24,560 And if you meet in the same five people on a Friday morning at six o'clock, well, what 228 00:12:24,560 --> 00:12:26,000 you're doing with your life, right? 229 00:12:26,000 --> 00:12:27,000 I don't understand that. 230 00:12:27,000 --> 00:12:28,800 It doesn't make any sense to me. 231 00:12:28,800 --> 00:12:33,960 So for me, you know, what we do, it works and we know it works. 232 00:12:33,960 --> 00:12:34,960 We've been doing it. 233 00:12:34,960 --> 00:12:36,440 I've been doing this for a very long time. 234 00:12:36,440 --> 00:12:40,360 I feel like a dinosaur in this space at this point. 235 00:12:40,360 --> 00:12:43,720 And we have lots and lots and lots of repeat customers. 236 00:12:43,720 --> 00:12:50,720 So you just talked about the fact you have a big event, a big, sexy, fabulous event in 237 00:12:50,720 --> 00:12:53,520 March, which I'm very excited about. 238 00:12:53,520 --> 00:12:55,600 Although you told me you've not got time for me to speak. 239 00:12:55,600 --> 00:13:00,560 So I'm just going to be sat in the audience living my best life, which I'm totally okay 240 00:13:00,560 --> 00:13:01,560 with. 241 00:13:01,560 --> 00:13:03,000 I've sorted your time to speak. 242 00:13:03,000 --> 00:13:04,000 We've sorted. 243 00:13:04,000 --> 00:13:05,000 We'll discuss that after. 244 00:13:05,000 --> 00:13:10,000 But before we mentioned that, it's funny because when you say about the timing, so we've started 245 00:13:10,000 --> 00:13:12,400 at mine and it actually works really, really well. 246 00:13:12,400 --> 00:13:16,920 Because I've got ladies that go to lots of the networking companies and businesses. 247 00:13:16,920 --> 00:13:17,920 And I do talk to them. 248 00:13:17,920 --> 00:13:20,520 I do say like, what do you like that they're doing that I'm not doing? 249 00:13:20,520 --> 00:13:21,520 Because it's about growth. 250 00:13:21,520 --> 00:13:26,600 It's about developing our communities and our meetings and making sure they are inclusive, 251 00:13:26,600 --> 00:13:30,960 obviously, for everyone for the and the more structured businesswoman to the more relaxed 252 00:13:30,960 --> 00:13:32,920 businesswoman like, I am so relaxed. 253 00:13:32,920 --> 00:13:34,200 It's unreal. 254 00:13:34,200 --> 00:13:37,520 But what I started doing and they do love it, I think. 255 00:13:37,520 --> 00:13:38,520 I think they love it. 256 00:13:38,520 --> 00:13:39,840 They embrace it anyway. 257 00:13:39,840 --> 00:13:43,480 So I actually get a glass and a knife and I time 30 seconds. 258 00:13:43,480 --> 00:13:46,360 So we do do a kind of a 30 second pitch. 259 00:13:46,360 --> 00:13:50,160 And the idea behind it is I actually ping it so I don't have to shout at them because 260 00:13:50,160 --> 00:13:52,080 I'm just not mean enough to shout at them. 261 00:13:52,080 --> 00:13:55,880 So I ping it at 30 seconds, wherever they are talking. 262 00:13:55,880 --> 00:14:00,640 And what happens with that is that someone I could stop someone in the most crucial bit 263 00:14:00,640 --> 00:14:02,760 of what they're talking about. 264 00:14:02,760 --> 00:14:07,400 And then after the when we can mingle and everything, people go up to me, go, oh, Leona, 265 00:14:07,400 --> 00:14:08,400 can we cut you off? 266 00:14:08,400 --> 00:14:09,600 What was it you were saying? 267 00:14:09,600 --> 00:14:13,960 And it automatically gives them a conversation to start with straight away rather than going, 268 00:14:13,960 --> 00:14:17,480 oh, hi, I heard you talking and I can't remember what you do. 269 00:14:17,480 --> 00:14:18,480 It's straight away. 270 00:14:18,480 --> 00:14:19,480 They can write it down. 271 00:14:19,480 --> 00:14:20,480 So we've started doing that. 272 00:14:20,480 --> 00:14:21,920 And it's working really, really well. 273 00:14:21,920 --> 00:14:25,200 It also like allows everyone to have a little bit of a chat. 274 00:14:25,200 --> 00:14:30,600 And the last one, when was it two weeks ago when we had our January one, I was so impressed 275 00:14:30,600 --> 00:14:32,000 because the ladies that come like regularly. 276 00:14:32,000 --> 00:14:35,640 They've got their 30 second pitch down to a T and it's amazing. 277 00:14:35,640 --> 00:14:37,640 You mean you are not digging on me. 278 00:14:37,640 --> 00:14:40,080 Okay, so it's going to be all right. 279 00:14:40,080 --> 00:14:44,320 You embrace that and it's fun and it's not, you know, precocious and pretentious and kind 280 00:14:44,320 --> 00:14:48,560 of aggressive in the in the way that you're approaching that, which is really important. 281 00:14:48,560 --> 00:14:52,160 I mean, the reality is, is, you know, when you've got a group full of women who want 282 00:14:52,160 --> 00:14:54,360 to talk, some of them will talk. 283 00:14:54,360 --> 00:14:59,560 And I remember going to an event years ago, this lady, she pulled out an A4 sheet of paper 284 00:14:59,560 --> 00:15:02,160 and was literally reading it word for word. 285 00:15:02,160 --> 00:15:03,160 And I was like, right, stop. 286 00:15:03,160 --> 00:15:04,160 Who are you? 287 00:15:04,160 --> 00:15:05,160 Take away your paper. 288 00:15:05,160 --> 00:15:06,160 Who are you and what do you do? 289 00:15:06,160 --> 00:15:07,160 And she was like really nervous. 290 00:15:07,160 --> 00:15:08,160 And bless her, this this piece of paper was a concert blanket. 291 00:15:08,160 --> 00:15:09,160 But once we took that away, she could speak from the heart and she could speak from a 292 00:15:09,160 --> 00:15:10,160 place of she knows who she is. 293 00:15:10,160 --> 00:15:11,160 And, you know, take it doesn't matter what you say. 294 00:15:11,160 --> 00:15:12,160 It's like people remember how you make them feel. 295 00:15:12,160 --> 00:15:13,160 And so you're right. 296 00:15:13,160 --> 00:15:14,160 It's that it's that connection piece. 297 00:15:14,160 --> 00:15:15,160 And I love that the fact you were encouraging them to kind of, you know, you know, you know, 298 00:15:15,160 --> 00:15:16,160 you know, you know, you know, you know, you know, you know, you know, you know, you know, 299 00:15:16,160 --> 00:15:30,940 you know, you know, you know, you know, you know, you know, you know, you know, you know 300 00:15:30,940 --> 00:15:44,580 it's warm, we're friends. 301 00:15:44,580 --> 00:15:45,580 But you I. 302 00:15:45,580 --> 00:15:52,100 journey of this event was that I wanted a journey through business almost because a lot of events that we go to, they're kind of 303 00:15:52,420 --> 00:15:59,740 homing in on one subject or just marketing or just socials or and they bring someone else into cover something so small. But so I 304 00:15:59,740 --> 00:16:04,700 wanted it to be a journey. And so that was really important when choosing the speakers. Obviously, you had to be involved 305 00:16:04,700 --> 00:16:11,300 with, you know, Mib being your business and company and everything. And obviously, a lot of people, in fact, everyone in Mib, 306 00:16:11,300 --> 00:16:18,340 they all look up to you. And I think it's really important that you are there and in there on the day to be able to speak maybe 307 00:16:18,340 --> 00:16:21,940 for a few seconds at the start and the end. We'll see. We'll see where I can pop her in. 308 00:16:21,940 --> 00:16:30,820 I know I'll be digging, digging. I'm not, we're not doing any of that on the day. We're just going for it on the day. And the 309 00:16:30,820 --> 00:16:36,980 speakers were really important because I wanted some like, obviously, like keynote speakers, people that have got it down to a 310 00:16:36,980 --> 00:16:43,740 tee, they're confident and you know they will deliver on the day. And I also wanted to give, like, I'm going to say my Mibs, 311 00:16:43,780 --> 00:16:49,580 obviously, I'm not that precious over them, but my Mibs, the opportunity to speak as well, because it's what Mibs done for me, 312 00:16:49,580 --> 00:16:55,540 it's given me a platform to be able to grow, develop and learn. And I wanted to be able to give my ladies, if they wanted that 313 00:16:55,540 --> 00:17:02,140 opportunity, the, that, that kind of platform to be able to do it. And there's no better place than in a room full of women that 314 00:17:02,140 --> 00:17:08,260 actually all have your back, which is really, really important. One of the ladies that I did ask, she comes to all my meetings. 315 00:17:08,980 --> 00:17:16,260 And she was the start of the journey really with, she does a lot of mindset, self love, care, but in a really quirky and fun, 316 00:17:16,340 --> 00:17:22,740 eccentric way. So she's, it's, she's not quite calm with it, if that makes sense. She's quite, she'll have you like going and really 317 00:17:22,740 --> 00:17:29,060 thinking. And I asked her and she said she actually cried when I asked her because of like, like how much she would love the fact 318 00:17:29,060 --> 00:17:35,100 that I had asked her. And I just like, I've done my job, done, don't need any more speakers sorted. And but no, the other 319 00:17:35,100 --> 00:17:42,500 speakers, it's really important that I had her on this journey with me for her to grow as well. And but also so people can see 320 00:17:42,500 --> 00:17:50,380 her, and because she's not so much out there, like, like say you are, or Samantha is that's coming. And she is incredible and met 321 00:17:50,380 --> 00:17:56,180 her networking. She, I just love like what she stands for. She's a mum of six again. So you know, like we're incorporating that 322 00:17:56,180 --> 00:18:06,020 whole mum vibe going on. And her and Leona have met and you know who she is. I said I wanted fun, sparkly, interactive. And she 323 00:18:06,020 --> 00:18:12,780 sent me a photo of her walking down a stage in this beautiful black sequin dress with like some like big mask on her 324 00:18:12,780 --> 00:18:18,540 side. She's like, yeah, you know, I've got my Caribbean roots. So we'll be up and dancing. I was like, yes, girl, you are who I 325 00:18:18,540 --> 00:18:20,860 want, please say yes. And she is like, 326 00:18:20,860 --> 00:18:29,220 she is fire. So I was at an event and I saw this gorgeous woman across the room. You know how you drawn to people's energy. 327 00:18:29,580 --> 00:18:37,340 She had this little baby, like a couple of months old. And I was like, who is this gorgeous woman? Where is this baby from? I 328 00:18:37,340 --> 00:18:44,380 need to, I think we need to have a conversation. And when she said she was a mum of six, I was like, I salute you. So am I. And 329 00:18:44,380 --> 00:18:49,940 we just connected and we missed like a whole session and a half because we were chit chatting. We missed the speakers, we got 330 00:18:49,940 --> 00:18:55,540 totally told off because we've been too loud. But you know what, that's what it's about. It's about those connections, not just 331 00:18:55,540 --> 00:19:01,740 about what the speakers are going to tell you, but the connections in between those speakers and the things that the speakers 332 00:19:01,740 --> 00:19:07,900 will get you doing. Some of them really fun, some of them might be a little bit daunting. But it's, it's, it's that it's not 333 00:19:07,900 --> 00:19:16,660 just, you know, sit and listen to a speaker all day and kind of zone out because we've all been to those events, right? Really, but 334 00:19:16,660 --> 00:19:23,540 it's like interactive and getting to get involved with each other and kind of building that team spirit and you become really 335 00:19:23,540 --> 00:19:29,380 good friends with people and you know, you're chatting in the toilet over a lip gloss colour, I don't know, whatever. But you 336 00:19:29,380 --> 00:19:34,740 know, it's those types of things that really build on those relationships. And, you know, I've met people in those 337 00:19:34,740 --> 00:19:40,900 environments, speaking somebody over a biscuit and the next thing they're on my podcast, or they're working with me or 338 00:19:40,900 --> 00:19:48,460 become a client or become a client of theirs. It's that it's those things. It's not just the practical is what you do, this 339 00:19:48,460 --> 00:19:57,820 is how you do it kind of lessons. It's the whole vibe. And for me, events are so important. But you know, I've also been 340 00:19:57,820 --> 00:20:04,340 to some really shit events last year, I kind of put myself out there to go to other events, kind of see what was out 341 00:20:04,340 --> 00:20:10,660 there. And I was like, do you know what the reality is, we do an amazing job of them. Like, I don't need to go to any of the 342 00:20:10,660 --> 00:20:18,020 different events because we have our own incredible event. I'm not saying that because I own them. I'm saying that because 343 00:20:18,020 --> 00:20:25,460 it's genuine, like genuinely, from from my hand on my heart, I was paid to go to our own events. And that's the way I 344 00:20:25,460 --> 00:20:30,820 always look at things whenever I attend our events. I'm like, would I pay as a client? Would I be happy with what's 345 00:20:30,820 --> 00:20:37,420 delivered? What would I want to improve upon? And genuinely, like, I love our events. And I think they're amazing. I 346 00:20:37,420 --> 00:20:45,060 think you guys as leaders do an incredible job of kind of championing and cheerleading and, you know, facilitating that 347 00:20:45,060 --> 00:20:51,980 support. You guys aren't all coaches, right? A lot of you aren't coaches. And I don't ever want, you know, our leaders to 348 00:20:51,980 --> 00:20:57,860 have to be coaches more facilitating that conversation, just holding a safe space. And that's 349 00:20:57,860 --> 00:21:04,020 fun. It's a fun element, isn't it, as well in it? I'm so annoyed that you guys have so much fun without me. 350 00:21:07,500 --> 00:21:11,740 You just said about like the interaction. And that was one of my questions to all the speakers that are coming. So I 351 00:21:11,740 --> 00:21:17,660 have a lady called Sue coming. We have Kiki, like, go check them out. They are absolutely incredible. And my brief to 352 00:21:17,660 --> 00:21:23,380 them was I want interaction. I don't want you to speak to my audience. And they're like, What? You don't want me to 353 00:21:23,380 --> 00:21:29,180 speak? And I was like, I don't want you to dictate. I need fun and interactive. I want you to be in there with them. 354 00:21:29,380 --> 00:21:34,780 And you've said about all like the events you've been to. And it's from all those events that you've been to that I've 355 00:21:34,780 --> 00:21:40,660 been to last year, and lots of other ladies that we've spoken to have been to many other events. And we've taken on 356 00:21:40,740 --> 00:21:45,140 all the good things and all the bits that they didn't like. It doesn't mean that they were bad at the event. It's just 357 00:21:45,140 --> 00:21:51,940 things that they didn't gel with. And this is the outcome of having an event that's real, raw, the glitz and the 358 00:21:51,940 --> 00:21:57,100 glams coming from the venue itself. It's beautiful. We have a lineup of guest speakers that you won't ever probably get 359 00:21:57,100 --> 00:22:03,780 as a speaking panel again, because we're just doing it as we do it. And there's businesses that are spotlighting 360 00:22:03,780 --> 00:22:09,700 there, which is again, really important for our MIB community is that they're getting themselves seen and out there. 361 00:22:10,100 --> 00:22:15,740 And having fun. And there's food, there's food involved. Like, again, you know, there's no canapes, there's no little 362 00:22:15,900 --> 00:22:19,180 nail sized chocolates or anything like that. 363 00:22:19,180 --> 00:22:20,180 We're gonna fill you up. 364 00:22:21,420 --> 00:22:25,660 Serving quail eggs and caviar. I'm gonna be so annoyed, give me. So annoyed. 365 00:22:26,260 --> 00:22:28,780 Sorry, no caviar. Full food. 366 00:22:29,140 --> 00:22:34,500 I am partial to the odd caviar. But I tell you what, the reality is that doesn't fill you up to date. You want to go, 367 00:22:34,500 --> 00:22:38,780 you want to have decent food, you want to have a decent conversation. You don't want to be starving by the time you 368 00:22:38,780 --> 00:22:44,300 leave. You don't want to be judged based upon your handbag. And you want to have decent quality conversations and 369 00:22:44,300 --> 00:22:51,940 connections. Well, we provide all of that. So it's a no flipping brainer, baby, right? Sign me up. I'm totally, totally 370 00:22:51,940 --> 00:22:57,980 there. I'm super excited about this event. What you're putting together is incredible. Tell us a little bit about the 371 00:22:57,980 --> 00:23:01,460 dates. Tell us the dates. Tell us the times, all the stuff. 372 00:23:02,060 --> 00:23:10,180 It's on the 19th of March, which is a Tuesday. And this year, obviously 2024. And it's half past 10 till half past two. 373 00:23:10,180 --> 00:23:15,540 And we've done the timings. Really, I should have done like 8am till 8pm, because that's the amount of time I think we 374 00:23:15,540 --> 00:23:21,140 need. But I've done the timing to be child friendly. So you can do the school run, you can drop your kids off and you 375 00:23:21,140 --> 00:23:28,260 can pick them up without the stress. And also no stress of the work traffic thing that goes on in the morning, all that 376 00:23:28,260 --> 00:23:35,460 road rage. Like that's gone. So yeah, it's gonna be an amazing day. We've sold half tickets now we've gone through. And 377 00:23:35,460 --> 00:23:37,220 it's just gonna be fabulous. It really is. 378 00:23:37,220 --> 00:23:45,660 I love it. I'm so excited. Kimmy, it's been a pleasure. Before you go, one non negotiable when it comes to networking. 379 00:23:47,660 --> 00:23:58,260 Be yourself. And turn up, turn up to what is going on in your local area. Like go and find out the events that are 380 00:23:58,260 --> 00:24:00,020 happening and go to them. 381 00:24:00,020 --> 00:24:06,980 And be yourself 100% go all in, lean in, let's go. And we want to see you. Right, Kimmy, it's been a pleasure. Thank you 382 00:24:06,980 --> 00:24:09,620 so much. We will see you all at the March event. 383 00:24:11,540 --> 00:24:18,580 And that is a wrap for another inspiring episode of Marketing Mindset and Motherhood podcast. Hope you found our 384 00:24:18,580 --> 00:24:25,220 discussions on marketing strategies, nurturing a resilient mindset and mastering the balancing act of motherhood, both 385 00:24:25,220 --> 00:24:31,820 insightful and empowering. We'd like to extend our gratitude to LiquidLyco, our podcast sponsor, for supporting this 386 00:24:31,820 --> 00:24:37,460 journey towards healthier and happier motherhood. If you've enjoyed our show, don't forget to subscribe and leave a 387 00:24:37,460 --> 00:24:56,460 review. Your feedback helps us continue bringing you valuable content. Until next time.