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Hello, my name is Leslie Cain and I am the host of the Why Not Today podcast.

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This is a podcast to celebrate people who have been courageous and said, Why Not Today?

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I started this podcast in honor of my father, Patrick Cain, who often just said, Why Not

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Today?

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There was not a problem he couldn't solve.

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Or everything was figure out of all that they often said.

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I am based in Reston, Virginia, a planned community right outside of Washington, DC.

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And thanks for joining us today.

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I am super duper excited that my guest today is Crystal Downey-Shada.

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And I know Crystal from the Mary Kay world, which is the first guest I've had on from

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Mary Kay.

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But all right, we're going to talk about Mary Kay today.

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So before we hear from Crystal, I always kind of share a little bit about connections.

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And I love connections and how we meet.

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And Crystal and I actually met at a Mary Kay retreat in, it was at December to remember

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in Austin, Texas with National Sales Director, Maritine, now at Bamforth.

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And probably not going to share our big connection story, but we met and hung out and just instantly

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did connect and talked about all kinds of stuff and not Mary Kay stuff.

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And then stayed in connection with you, Crystal.

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And I still remember many moments of calls and coaching and mentoring from you.

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And not only a mentor or coach, but so you're a great friend.

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And I'm excited to have you as a guest on our podcast today.

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So let's get started with, I want you to introduce yourself, tell us a little bit about your

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story and then a fun fact that people might not ever not know about you.

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Awesome.

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Thank you.

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Well, Leslie, thank you.

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And I do recall our meeting and our conversations and our great friendship and just thank you.

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Thank you for inviting me on.

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It's great to be here.

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So just short version, 31 years of building a Mary Kay business.

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I have enjoyed it and hustled my way to a very high position in the company.

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And it's been a great experience and probably a fun fact is that I am a new beekeeper.

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I have I know I have these and I love them and it's super fun.

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So I check on the girls every day and it just gives me an awesome experience and grounding

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in it's fun.

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It's super fun.

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And you are most of the people I think almost everybody I've interviewed is the local to

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me, but you are not.

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Tell me where you're from and where are you like?

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I'm in Calta and Calta, Idaho and Idaho born and raised and this has been home for me for

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a very long time.

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This valley that I live in has been home to me for a very long time.

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I've built my business here and beyond and I have two grown sons and they also live here

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and I have other family here.

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So yeah, this is it.

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And I think I've been your direction a few times.

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Yeah, you did come here for one event.

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I remember picking you up and we went and hung out for dinner and I don't remember where

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it went, but I do remember that.

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It's a while ago.

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I can't believe your sons are grown because they were.

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I know like young kids when we met me either.

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How does that happen?

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So well, the beef keeper thing is really a cool story.

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So I always start by asking people what does courage mean to you?

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You know, courage means to me risk taking.

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It's doing something different.

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It's for me, courage is about feeling some anxiety or fear or discomfort around it and

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making the decision anyway, doing the thing anyway.

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And that would that would probably be my definition, my working definition of what courage means

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to me and what that's about.

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Yeah, totally agree with that.

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And I know your journey in Mary Kay has ups and downs and there's a lot of places where

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I know you personally that you showed courage and saw courage, but I think you want we talked

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about going in a totally different direction.

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So what have you done in your life that took courage?

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Let's talk about your why not today story.

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Okay, I would love to jump into this and it is a totally different conversation as I

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shared with you before we came on I find myself just in unfamiliar territory discussing this

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topic.

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It's not generally a conversation that I'm having and well, I say generally, but I'm

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having this conversation more and more with people over the last few years when I talk

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about a paced life or a slower life or a spacious life that I'm living now.

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It's a conversation that a lot of people are tuned into.

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And it's tapping something in people that's pretty exciting.

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So I just a short version, I'll kind of back up my story a little bit.

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I have been building my Mary Kay business for, you know, as I said, 30 plus years.

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In fact, this last month was 31 years having built my Mary Kay business and I was driven

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and focused and between my Mary Kay business and raising my children primarily as a single

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mom.

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That was it.

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That was my life.

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And I was all about the doing of it.

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And it worked.

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I could press through and do the things that were required and necessary to create what

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I thought I wanted to create.

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And then what happened was I turned 50.

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And when I turned 50, there was this bell ringing kind of wake up call in my life that

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I realized.

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I don't know.

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Well, that coupled with I also had a miss in my Mary Kay business, a very big public

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didn't make a goal that everyone knew that I was going for kind of miss.

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And at the time I was heartbroken.

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I mean, I was crushed that it did not happen.

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And it kind of fell apart a little bit after that.

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And in that crushingness of that missed public goal, I paused and looked up for a moment.

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In other words, you know, I kind of had head down handling all of the things doing my life.

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And in that experience, though it was crushing, it had me pause for a moment and that coupled

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with turning 50, I just paused for a moment and I looked up and around and realized, wait

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a second, this is, this is my one precious life.

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This is it.

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This is the only one I get.

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And I get a little bit emotional when I share about that because that was a powerful realization

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that that I only have this one and time is escaping me.

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Am I really living the life that I desire to live?

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And as I started looking, I just realized that my ladder that I had been furiously climbing

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and was perhaps propped up against the wrong wall.

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Yeah, don't we hear that often like make sure that ladder is up on the right wall.

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Well, and I thought it was and had you asked me prior to that moment in my brain, it was.

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But I think the combination of my, my time on this planet and and a crushing blow in this

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goal.

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I think the combination of those two at that time just had me pause and take a look and

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say this is not.

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Well, I first asked the question, is this my definition of success is everything that

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I have worked to create how I define success, or is this a definition placed on me by our

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society by growing up when I did by not having a lot when I grew up and the feeling the need

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to prove and hustle for my value.

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And so the combination of those things, I think just had me pause and look up and start

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to ask questions.

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But the definition, what I discovered was that my the definition my definition of success

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had actually come from outside of me.

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It had not come from within me.

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And when I realized my time is limited.

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I don't know how long it is, but it is limited.

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Right.

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Then that had me shift to a new thought.

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And I said, wait a second, this is, this is not.

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It's not okay with me.

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And so that began the process of discovering what didn't align with me, what I thought

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did but but actually did not align with me in my life and what was not working in my

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life.

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And I do feel like that's a first step.

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Absolutely.

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The processes, what do I not like what is not working for me.

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And sometimes, you know, people can get into this over the top toxic positivity like, well,

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what is working?

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Well, I could go there but that that wasn't going to help me at that moment.

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What I needed to do is examine what was not working.

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So then from that place, I could say, great.

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Now what?

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Now what is that going to look like for me moving forward?

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So I don't even know if I remember your original question or where we were.

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What have you done that took courage and that took a ton of courage, especially the path

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you were on and everybody watching you and to be able to take a step back and say, okay,

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this isn't this is not working for me.

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And I think you get wrapped up in the excitement and everybody watching and you know, Mary

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Kate is a big platform with a lot of eyes on us.

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Right.

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And to be able to say, okay, that's not working and what do I want and value you and not what

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everybody else thinks and as you said that external evaluation that I think think 50 is

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kind of a magical year.

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I kind of felt it a little at 40 of shift, but 50 definitely like it's about taking care

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of us 50 felt like life grabbed me by the shoulders and said, we're not messing around

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girl.

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Yeah, like like their time matters and in a way that it had not before and my age does

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not bother me so please I don't want this to be confused with I have an issue with anything

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about that.

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I think it was just the realization in a very real way that that time is time matters

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differently than it has before now.

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Also realized to that I was coming up to I'll share this little part of the story.

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So in 2019 is when I really started taking some action on this 2018 had a huge year and

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Mary came 2019.

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I started to work on that inventory I had been taking for a few years, but and actually

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started some execution of that process of what I wanted to change.

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And during that year I remodeled and put on the market and sold a house that I'd raised

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my babies in and it was the image house you know it was the house that looked successful,

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but was not what I wanted.

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What I wanted is what I have now which is this really charming 100 year old cottage

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on a little tree line street and it's sweet and I love it and it's small and it's delightful.

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And that's really what I desired is and not to be ungrateful for what I had, but I had

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that because of the image that it was and I needed to look successful.

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And so I did that became an empty nester my youngest graduated from high school, separated

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and divorced my husband, then husband of 15 years and bought another business and went

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through menopause.

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2019 was a year.

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A lot of stuff.

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One of those was 2020 was bad.

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Well that was 2019 so then when I finished 2019 I thought 2020 it's my year and it was

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my year, but it was my year differently because that year required such a pause for so many

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of us and that are obviously people in the medical field it was not a pause but for me

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in my life it was a pause and there was a lot of uncertainty in that time and that actually

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supported this how do I want to live my life process and what does a spacious life look

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like.

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And so 2020 actually served me very well in learning that and creating a practice around

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that.

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Yeah and so I know because we work together and we talk every couple weeks and you coach

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me on this.

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I think it'd be helpful maybe to kind of share what was the process of seeing how you wanted

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to redesign your life or reevaluate like what were I know you know obviously one of the

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questions is was it just a moment which turning 50 was kind of a moment.

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And everything with Mary Kay was a moment, but like what's a process if we wanted to

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people listening wanted to coach them and they're feeling the same thing like how can

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you what can you suggest for people to reevaluate and shift and I know you we've talked a lot

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about this and designing the life and we often talk about being okay with everything not

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being done which you know and I know with Mary Kay and probably a lot of businesses people

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entrepreneurs which a lot of people listen to this that are you know we never closed

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the door and we're never done you know always more like people that go to an office you

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know they're done for the day they close the door and they're off for the weekend and

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it's done for a lot of people but it's not that way in our world and so you know how

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would you coach somebody that is like facing like okay I'm turning 50 or 40 or 30 or and

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it's often those zero monumental birthdays which we do evaluate and what's going on in

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life but what what would you suggest to somebody that's feeling those feelings and like okay

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this is not working for me.

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Mm-hmm.

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What do you evaluate and make a difference?

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Yeah I think it would change.

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It's a great question and I think the the first place is the internal the internal conversation

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and examination of what is it I want my life to look like what do I want my life to stand

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for what am I committed to creating in my life and as you as answering those questions

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why does it matter to me is I think the next piece of that because I can say I desire this

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I'm committed to this I want that but without the clarity around why does it matter to me

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I think the why it matters to me is directly connected to the motivation and then that's

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where the action comes from so that's my experience of it is first that internal inventory of

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right now right here right now what is it that I want my life to look like stand for

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what do I want to create what am I committed to in this and and along with that then why

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does it matter those two parts together really go hand in hand and I think that that's a

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beginning place for me I knew I was not happy I knew I was dissatisfied in a lot of different

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areas of how I was living my life but I don't know that I knew beyond that until I started

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doing some inventory of wait a second how I can go back to how or where did I get off

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track but the bottom line of it isn't about that it's about where am I right now and what

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matters to me right now and and here's the other piece and this is maybe geared towards

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women maybe it's geared towards people I'm not sure but taking that pause to say what

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do I want felt selfish it felt like a selfish question to ask because my life until that

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point had been building a business and my children and raising my children and and and

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what that was about and so that was my priority so becoming an empty nester was a big part

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of this as well because I realized though they're always in my life and you know and

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they're always my kids there was a shift that a significant shift in my identity that happened

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at that point it was like wait a second I'm now not raising children I'm now not a wife

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and those shifts made a difference too and it felt a little bit selfish to ask the question

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what do I want and I think self I'm going to use the word self care I don't like that

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word but I'm going to use that because I think it's too overused and is all about used to

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sell a bunch of stuff and that's not what it's about but I think self care can feel selfish

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when we haven't done it before when we haven't actually paused and asked ourselves those

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questions so so if you find yourself grappling a little with the oh this feels selfish of

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course it does because when was the last time you actually asked yourself what do I want

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and I think as a mother and a wife and raising kids you know and I'm sure there are all kinds

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of people that do that I think women in general your whole world is wrapped around the kids

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all the things and then all of a sudden you wake up and you're like oh who am I and where

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is my life and why did I get here and is this a track I still want to go right lose like

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even I watched my sister who a lot of her friends were all wrapped around kids and the kids

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activities and the kids pull the kids out and things change a little bit and I don't wait

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and please know I mean one of your questions I know often I've listened to some of your

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past podcasts as well as is often about regret I don't regret having prioritized my children

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not for a minute I don't regret it and I lost myself in there somewhere between my position

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as a Mary Kay director and mom and navigating all of the things that life was about and

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just really surviving life at a very high price surviving life I discovered in that

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process I lost me.

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Yeah who is Crystal?

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And what do I want and what matters to me because that's really when it comes down to

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it that's what I got.

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And in the other podcast I have talked about in reference Daniel Pink's book regrets and

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he said when he wrote this he's went to his daughter's college graduation it's like how

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did I get to the point that I have a child graduate and it feels like I just did it's

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like life moves so fast with everything you wake up one day and like oh and it's often

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the regrets of oh why didn't I do that or maybe take care of me a little or you know

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and what what did you wish you'd done that you could do now and it's interesting that

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whole story of turning 50 and 50th birthday and being selfish on my 50th birthday we are

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planning a trip like a big trip bunch of girls all these people coming well this person

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start adding and this person start adding and this person didn't like this person and

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this person wasn't going and it became about everybody else and not me and so I remember

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going to bed one night I'm like this is not okay this is not how I want to celebrate my

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birthday and so I went down and made a list of the people I cared about the things I want

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to do and I said forget this trip you guys go if you want but that's not about me that

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was about everybody else and I picked the people that I cared about things I like and

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I planned a bunch of things that I want to do and be around and did the things that gave

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me joy not because somebody else wanted me to do it and I think with age comes wisdom

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and I think we can look back and say all right what's okay for me and it's not selfish that

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this is our life you know the other thing that I'm thinking is I'm listening to this

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Leslie is that and as we're chatting back and forth is that there is this new process

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that has been part of this from me that is allowing grace for myself prior to this there

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was never grace for myself there was just demand from myself and performance me with

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me right and performance demand no matter what you know and again as I said is a very

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high price so I think that's another part of this process is how and where can we offer

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grace be kind to yourself I mean I was talking to somebody yesterday about how we plowed

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through things and we are exhausted and we didn't feel well and we still showed up I

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know one of my highest values is dependability and so there are times I showed up and I probably

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you know I didn't have it in me to show up and I probably could have easily said no and

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the person would have been totally fine and people do it to us all the time but I don't

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like saying no to somebody and sometimes we need to take care of us well we live in a

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world that rewards anxious over achievers and perpetuates the narrative that our value

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is based in what we do and who we become and this outside information so and that our value

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must be earned in all of the different ways so of course so of course we're just busy

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trying to you know play the game of what is next what's the next requirement of me to

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earn my value and when it's about earning our value that is so much on the line that

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yeah we'll do whatever yeah and yeah and you know in the Mary Kay world and lots of different

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worlds we were we were the Mary Kay hat people just assume that and so I really try you know

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with this podcast I'm doing and try showing that I'm much more than just the Mary Kay

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consultant there's a lot more to my life than just a consultant or director and we've got

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so many other facets to our life and do so many other things I mean you're a beekeeper

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I love watching you're doing your house and you redid the floors I'm like okay that I

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don't know if I could do but I could do other things yeah yeah it's been quite a process

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there's probably not much of this house that hasn't been touched by me in the redo and

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it's funny you're talking about the success status house so my house as you can see in

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the back is fun and that's who I am I love the beach and my house is fun and I had a

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friend come over one day she goes you need to be one of those reality shows when they

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come and totally redo your house so it shows the success that you are and I mentioned it

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to her later like it really insulted me but she didn't mean it that way but the way I

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took it was like she didn't like my house and it had to be totally changed to the successful

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person that I am she's like you're a top executive in Mary Kay you're super successful your house

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should look different I'm like now this is my house and this is what I like and this

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is what gives me joy and I live here right right you know my house is for somebody else

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yeah yeah yeah it's this process of of healing those outside expectations that we grab onto

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and own as our own and starting to detangle that of what's mine and what's not and then

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once we do standing in that and I think you know COVID was I mean it was a bad thing for

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a lot of people but I think it was a good evaluation I know I've evaluated me and I've

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shifted my life because of the virtual world and being able to travel and do the things

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I enjoy and work wherever still be able to have a livelihood but be able to take it and

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do and just like you said just reevaluate why are we doing what we're doing got on that

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hamster wheel I think right and it's an ongoing practice to peel back and those years of earning

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our worth by being busy and productive at the expense of a life well lived and a life

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well being of ourselves is is at the at the middle of it or the center of it and it's

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a practice to heal that hustle and so it doesn't just like oh you know little fairy

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bop you on the head and boom now you're going to be nice it's an ongoing practice of I value

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my life and that that value of my life is not in direct direct proportion to my busy

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my productivity my programmed image of success and it's a day by day moment by moment practice

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it's so I love how you call it practice I know brunet brown often talks about its work

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but not like in this sense that you've got a job work it's working on us yeah and it's

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not because I'm a recovering perfectionist so I need to know that it's a practice and

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I'm not going to get it exactly we got it and that's one of the things with this podcast

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it's like I just had to do it and it's not perfect and this is actually the first episode

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that I'm going to throw on YouTube which is a little scary so we're doing the video part

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and but every episode I try to add a little difference a little add a little bit more

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learn something new so it's it's yeah we try to everything has to be perfect to start

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and sometimes you just got to start and that's what I did with that and I know you're looking

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at doing a podcast or something similar yes so I'm excited to see that and hopefully what

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I'm doing can teach you some things and we can work together things together so yes looking

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forward to it in fact I think this message is a message that that a lot of people have

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resonated with so I'm excited to have more of it out there I'm coaching a few people

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now around it so to actually take it as a message that to support people in this process

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I'm excited about I am so grateful for you coaching me on it that I have my practice

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phone call every two weeks and it's ongoing and as you are a great coach that you coach

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me that there's a lot of self coaching going on because of what you taught me and working

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on us so what encouragement would you give somebody else to be courageous and actually

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I heard something on a podcast or something the last couple days they use the word encouragement

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and I just this just Chris this just just hit me that encouragement they said was courage

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within was encouragement which was what we're talking about so you know from the inside

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out so what would you suggest what encouragement will you give somebody to be courageous or

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work on themselves or evaluate their life or well I think asking ourselves are we truly

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living that life that we desire without selling out to the supposed to have or supposed to

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be you know really coming to that core of what is my definition of success for me what

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does it look like what does it taste like smell like feel like sound like what are all

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of the parts of that in detail visualizing it in a way that is powerful and I can actually

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feel it come alive in me like that I think is a step in this process that is revealing

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and really beautiful and when we open ourselves to possibility possibility is one of my favorite

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words so what would be possible if I began that journey if that experience inside of

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me of what my definition of success looks like not what it's supposed to be not what

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I've been taught but what I really want and desire and committed to having what would

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be possible in that journey because I think sometimes we hold back because we just don't

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know we can't see we don't have the whole picture it's a little unclear and so if we

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can begin with that place and open ourselves to all of the possibilities and it could be

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really beautiful.

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Yeah, never know.

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And so I always at the end connect because this podcast was an honor my father and I

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always try to connect back to my dad and I interviewed somebody she's like I never met

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your dad which of course you didn't either crystal but that's not about what it is it's

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about what we talk about that is kind of the legacy he left so lots of things popped up

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one saying that you wanted to you know what mattered to you paying attention to that and

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what does you want what's your life to stand for and look like and my dad definitely left

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a legacy that and I probably mentioned this many times that there's people that I know

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I grew up with that said my dad had more conversation with my father than they did their own father

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and he left that legacy and he made a difference and just like you he was great at asking questions

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made you come up with the answer now very frustrating when you're in high school at

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midnight trying to do your homework but you know he wanted to make a difference and he

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actually started the rest in chamber not because he had local business but he was raising a

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family of six kids in this community and wanted to make a difference and be a part of it and

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so you know and talking about possibilities and he there was never a problem that he thought

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was a problem there was always an option and let's look at this and let's look at that

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I was talking to somebody the other day and he said she's like your dad always like was

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thinking 100 steps ahead like creative ideas and looking at the possible and crazy ideas

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like really but you know some of his crazy ideas have come to pass and the legacy he

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left not only on me but people in the community and my family and it keeps getting passed on

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and hopefully this why not today will connect keep going but yeah it's looking at what's

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important he was not always you know I wasn't in the cookie cutter like what he's supposed

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to do he owned his business which I think encouraged me to own my own business and thought

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outside the box and was creative and we actually kind of a crazy story when I was 16 my parents

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bought a camper and at that point there were only five of us Amanda wasn't born yet but

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we went on a cross country trip for five weeks.

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Catherine my sister was five weeks old when we went.

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Now as a 16 year old the last place you want to be with is your family and your sister

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that's five weeks old looking back the fact that he sacrificed and did that for us and

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I mean it was a great adventure but it was he was enjoying life and enjoyed life till

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the minute he died basically kept going so yeah lots of connections which is really

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kind of cool so any parting words or anything you want to share or how do people find you

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know people can find me just via my email in this moment which is healing the hustle

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at gmail.com and I'll share this too with all that would be great yeah that'd be great

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and this is an adventure this moving into spacious living is an adventure and and what

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again what would be possible if we could have it come from that perspective like what is

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the next step in this awesome adventure called my life and what can happen from that place.

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Yeah I'm excited that being part of this adventure with you so thank you so much for being on

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here and sharing your story and I love that we've been in a whole different way and hopefully

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teaching people some things today you can find the why not today podcast on Spotify

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iTunes we're working on a website and working on some other things but also working with

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the promotional company to come out with some merchandise so I think I've shared it before

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but we have a why not today cups to remind you why not today and the logo on here if

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you don't know me or my dad he actually this was his logo he had an eye patch and a handle

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of our mustache so we affectionately call this flat pat and so I do have a t-shirt I'm

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very casual today but these are new t-shirts I just made that have a flat pat on the back

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it says why not today so I'm working with this promotional company last weekend we have long

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sleeve short sleeves men's women's we're kind of playing around with it so if anybody's

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interested in some why not today gear I actually have a vinyl for your car like why not today

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and I kind of a funny story to add to this is last weekend a friend of mine I was out

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of town four hours away at a lake and a friend of mine was having a hard day Saturday morning

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she came to water my plants and I'm like why don't you go to the lake oh I got a clean

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she was gonna paint her closet and she had her day very much scheduled she got up at

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six o'clock and had her complete to do was scheduled by the time she had to do it and

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I was like why don't you just come it was like 80 degrees no humidity beautiful I'm

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like you could be here this afternoon and finally we're like why not today and she jumped

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in the car and was literally there 24 hours and had the best time exactly what she needed

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and who cares about the to do list thing sometimes you just need to say why not today and enjoy

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life because it may be raining and hot first next week but take advantage of it when you

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can so yeah so thank you again for being on crystal thanks everybody for listening I'm

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going to try to figure out a way to do some comments likes give away some stuff maybe

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that'll be next week or the next one great so every other Saturday we debut a episode

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of why not today if you know anybody that's interested as a great story let me know and

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we'll share it so thanks again crystal thank you thank you my dear you are welcome.

