1 00:00:00,000 --> 00:00:06,440 Welcome to the Why Not Today podcast where we celebrate courage, determination, and the 2 00:00:06,440 --> 00:00:08,840 power of saying, why not today? 3 00:00:08,840 --> 00:00:14,040 I'm your host, Leslie Cain, and in each episode we dive into inspiring stories of individuals 4 00:00:14,040 --> 00:00:18,680 who have taken bold steps, faced their fears, and embraced the possibility of today. 5 00:00:18,680 --> 00:00:23,120 From entrepreneurs to artists, dreamers to doers, we explore the moments when they said 6 00:00:23,120 --> 00:00:25,880 enough waiting, why not today? 7 00:00:25,880 --> 00:00:29,520 Join me as we uncover the heartwarming, the audacious, and the transformative, whether 8 00:00:29,520 --> 00:00:33,520 it's a lifelong passion, overcoming obstacles, or simply choosing joy, or guest share their 9 00:00:33,520 --> 00:00:35,520 journey, and inspire us all. 10 00:00:35,520 --> 00:00:39,920 I started this podcast in honor of my father, my father, Patrick Cain, who often said, why 11 00:00:39,920 --> 00:00:41,200 not today? 12 00:00:41,200 --> 00:00:46,080 And why not today, I feel like, is a movement to encourage and inspire people to live their 13 00:00:46,080 --> 00:00:52,920 life and live it with purpose, joy, courage, and pursue your dreams. 14 00:00:52,920 --> 00:00:57,080 And so I always ask or say, remember, you're just one decision away from changing your 15 00:00:57,080 --> 00:01:00,840 life, or one, as I call them, why not today moments? 16 00:01:00,840 --> 00:01:03,680 And so my guest today is Linda Boosinger. 17 00:01:03,680 --> 00:01:04,680 Did I pronounce that right? 18 00:01:04,680 --> 00:01:05,680 Boosinger. 19 00:01:05,680 --> 00:01:06,680 Boosinger. 20 00:01:06,680 --> 00:01:07,680 Just for your sounds. 21 00:01:07,680 --> 00:01:08,680 Okay. 22 00:01:08,680 --> 00:01:09,680 Boosinger. 23 00:01:09,680 --> 00:01:11,680 So my name is my husband's name, so. 24 00:01:11,680 --> 00:01:12,680 Okay. 25 00:01:12,680 --> 00:01:13,680 So Linda Pierce, Boosinger. 26 00:01:13,680 --> 00:01:14,680 That's right. 27 00:01:14,680 --> 00:01:20,680 So I recently met Linda at a networking event, and she's the sister of Tina Johnson, who 28 00:01:20,680 --> 00:01:24,520 I've had on the podcast a couple times, and I know Tina's backstory. 29 00:01:24,520 --> 00:01:28,840 And so I was curious for Linda's, and I keep popping in, meeting you, and we had a great 30 00:01:28,840 --> 00:01:32,520 call the other day, and I love everything you have that you're doing. 31 00:01:32,520 --> 00:01:39,440 And so I'm excited to hear your story and all your businesses, and you're very creative, 32 00:01:39,440 --> 00:01:43,240 and you sound a lot like me, bounce from here to here, all these ideas. 33 00:01:43,240 --> 00:01:46,640 So Linda, why don't we start with a quick intro of who you are, not your whole life 34 00:01:46,640 --> 00:01:48,040 story and not your courage journey. 35 00:01:48,040 --> 00:01:51,400 I always have to tell people that because I say, don't do it, and then they go off on 36 00:01:51,400 --> 00:01:52,400 this tangent. 37 00:01:52,400 --> 00:01:56,680 And then a fun fact about you, and then we'll get into your courage journey. 38 00:01:56,680 --> 00:01:57,680 Okay. 39 00:01:57,680 --> 00:02:06,080 Well, Linda Boosinger, as we talked about, I'm from, you know, it's kind of the whole 40 00:02:06,080 --> 00:02:08,600 things the courage story, right? 41 00:02:08,600 --> 00:02:13,240 From the hills of Virginia, Lake Lynchburg, grew up in house with no running water, no 42 00:02:13,240 --> 00:02:14,240 heat. 43 00:02:14,240 --> 00:02:20,080 And you're not, for people that are just watching and not, or just listening and not watching, 44 00:02:20,080 --> 00:02:21,880 she's not like a hundred years old. 45 00:02:21,880 --> 00:02:24,600 Yeah, time when they didn't have running water. 46 00:02:24,600 --> 00:02:26,160 Yeah, posture kids. 47 00:02:26,160 --> 00:02:29,240 Yeah, yeah. 48 00:02:29,240 --> 00:02:35,240 That to date, I've created 15 companies and 27 revenue streams. 49 00:02:35,240 --> 00:02:36,720 So quite the... 50 00:02:36,720 --> 00:02:37,720 Yeah. 51 00:02:37,720 --> 00:02:38,720 All right. 52 00:02:38,720 --> 00:02:39,720 So fun fact. 53 00:02:39,720 --> 00:02:45,960 Well, a fun fact is I actually was a private investigator for a year. 54 00:02:45,960 --> 00:02:47,880 Oh, did not know that. 55 00:02:47,880 --> 00:02:53,600 Took a break from corporate, I mean, I have my own business, but all of my clients was 56 00:02:53,600 --> 00:02:54,840 for Fortune 500. 57 00:02:54,840 --> 00:02:59,640 And so kind of took a break from all that and did something completely different. 58 00:02:59,640 --> 00:03:00,640 Okay. 59 00:03:00,640 --> 00:03:01,640 Was it fun? 60 00:03:01,640 --> 00:03:02,640 Did you enjoy it? 61 00:03:02,640 --> 00:03:04,080 Yeah, it was insurance fraud. 62 00:03:04,080 --> 00:03:06,680 It was over $8 million. 63 00:03:06,680 --> 00:03:11,000 So it wasn't, you know, cheating spouses or anything. 64 00:03:11,000 --> 00:03:15,480 I wasn't hiding wishes or anything. 65 00:03:15,480 --> 00:03:17,760 So Linda, what does courage mean to you? 66 00:03:17,760 --> 00:03:23,680 Well, I think it's the old saying everybody says it's, you know, being afraid and doing 67 00:03:23,680 --> 00:03:24,840 it anyway. 68 00:03:24,840 --> 00:03:32,320 You know, it's not knowing what's going to happen and just rolling the dice. 69 00:03:32,320 --> 00:03:33,320 Yeah. 70 00:03:33,320 --> 00:03:38,400 You know, the business starts out with, I want something to happen or I want something 71 00:03:38,400 --> 00:03:43,240 to change and doing what it takes to make that happen. 72 00:03:43,240 --> 00:03:44,240 Right. 73 00:03:44,240 --> 00:03:45,240 Yeah. 74 00:03:45,240 --> 00:03:46,240 And taking the steps. 75 00:03:46,240 --> 00:03:47,240 And as I call them my why not today moments. 76 00:03:47,240 --> 00:03:48,240 That's right. 77 00:03:48,240 --> 00:03:51,080 You made that decision and your life completely changed. 78 00:03:51,080 --> 00:03:55,920 So you've had a journey, lots of courage and why not today moments. 79 00:03:55,920 --> 00:04:01,760 So share maybe your first why not today moment you're remembering your courage as your courage 80 00:04:01,760 --> 00:04:02,760 journey and. 81 00:04:02,760 --> 00:04:03,760 Oh my gosh. 82 00:04:03,760 --> 00:04:06,840 First one I couldn't even tell you. 83 00:04:06,840 --> 00:04:12,640 I mean, I have every day, I think to be honest with you as a business owner, you know, every 84 00:04:12,640 --> 00:04:19,480 day is okay, what do I do now, you know, even going to a networking event is courage for 85 00:04:19,480 --> 00:04:20,480 some people. 86 00:04:20,480 --> 00:04:21,480 It is for me. 87 00:04:21,480 --> 00:04:22,480 Absolutely. 88 00:04:22,480 --> 00:04:24,680 And it's especially courageous. 89 00:04:24,680 --> 00:04:28,440 We're just talking about one point on this evening is courageous to get out of your house 90 00:04:28,440 --> 00:04:30,640 when it's cold even in the morning. 91 00:04:30,640 --> 00:04:32,640 I have to leave. 92 00:04:32,640 --> 00:04:33,640 Right. 93 00:04:33,640 --> 00:04:34,640 Exactly. 94 00:04:34,640 --> 00:04:39,760 Well, whether you're, you know, going from what I call a real job, you know, a payroll 95 00:04:39,760 --> 00:04:45,160 job, when it pays you every week to starting your business or even to branch out or, you 96 00:04:45,160 --> 00:04:50,400 know, do something different and it's, it's all those little steps count. 97 00:04:50,400 --> 00:04:54,400 You know, I have a saying it says even baby steps will get you there. 98 00:04:54,400 --> 00:04:56,560 Just start moving in that direction. 99 00:04:56,560 --> 00:05:01,480 Often talk about on this on the podcast with guests is sometimes people's why not say moment 100 00:05:01,480 --> 00:05:05,480 in their courage is literally getting out of bed some days. 101 00:05:05,480 --> 00:05:06,480 Absolutely. 102 00:05:06,480 --> 00:05:07,480 Yes. 103 00:05:07,480 --> 00:05:08,480 Absolutely. 104 00:05:08,480 --> 00:05:18,040 So, I mean, I think when I was, because I remember being like eight years old, I used 105 00:05:18,040 --> 00:05:23,480 to go outside at night a lot and look up at the sky and the stars and, you know, it's 106 00:05:23,480 --> 00:05:28,760 a big sky and I would see stars over there and I would think, okay, who's living under 107 00:05:28,760 --> 00:05:29,760 those stars? 108 00:05:29,760 --> 00:05:30,760 Who are they? 109 00:05:30,760 --> 00:05:31,760 You know what I mean? 110 00:05:31,760 --> 00:05:32,760 What are they doing? 111 00:05:32,760 --> 00:05:39,720 So, it's always drawn to over there, something different beyond, you know what I mean? 112 00:05:39,720 --> 00:05:45,160 So even at that age, it was, I want to go over on that side of the mountain. 113 00:05:45,160 --> 00:05:46,160 Yes. 114 00:05:46,160 --> 00:05:48,000 Problems being present in the moment. 115 00:05:48,000 --> 00:05:50,120 You always jump into the next thing. 116 00:05:50,120 --> 00:05:51,120 Yeah. 117 00:05:51,120 --> 00:05:52,120 That's the thing. 118 00:05:52,120 --> 00:05:55,560 I'm a creator because I've talked about this today with somebody else like I'm, I'm going 119 00:05:55,560 --> 00:05:58,040 to, I mean, I want to renovation design business. 120 00:05:58,040 --> 00:05:59,560 I own an interior design business. 121 00:05:59,560 --> 00:06:03,040 I do trade shows, trade show and conference business. 122 00:06:03,040 --> 00:06:05,040 Everything I do is creating something. 123 00:06:05,040 --> 00:06:08,840 I help, I specialize in historic preservation. 124 00:06:08,840 --> 00:06:14,680 So, you know, I'm always creating or renovating or restoring or whatever something. 125 00:06:14,680 --> 00:06:18,880 So it's kind of like when an artist creates a piece of art, they don't just stop and then 126 00:06:18,880 --> 00:06:21,240 just dust that one for the rest of their life. 127 00:06:21,240 --> 00:06:23,840 They create another. 128 00:06:23,840 --> 00:06:28,920 That's kind of where I fall off because I create something and then I'm terrible at 129 00:06:28,920 --> 00:06:29,920 maintenance part. 130 00:06:29,920 --> 00:06:34,960 I'm terrible at just living with, you know, so that's when I, on top of everything else, 131 00:06:34,960 --> 00:06:37,040 I buy house, I live in it, I renovate it, I sell it. 132 00:06:37,040 --> 00:06:38,800 I buy house, I live in a renovate site. 133 00:06:38,800 --> 00:06:39,800 Over and over again. 134 00:06:39,800 --> 00:06:40,800 You can board easily. 135 00:06:40,800 --> 00:06:41,800 Yes. 136 00:06:41,800 --> 00:06:43,680 Like I do, like jumping from thing to thing. 137 00:06:43,680 --> 00:06:48,480 I did cut work for a company for 11 years, but I think I had six different positions 138 00:06:48,480 --> 00:06:49,480 in that time. 139 00:06:49,480 --> 00:06:50,480 Oh, wow. 140 00:06:50,480 --> 00:06:51,480 I'm faster than that. 141 00:06:51,480 --> 00:06:52,480 What's next? 142 00:06:52,480 --> 00:06:53,480 That's right. 143 00:06:53,480 --> 00:06:54,480 Right. 144 00:06:54,480 --> 00:06:56,600 And so, you know, everyone's different, but that's, yeah. 145 00:06:56,600 --> 00:06:58,280 So let's talk about your journey. 146 00:06:58,280 --> 00:07:04,080 So you started in the Hills and you were in the foster care system? 147 00:07:04,080 --> 00:07:05,080 Was foster child. 148 00:07:05,080 --> 00:07:06,080 Yeah. 149 00:07:06,080 --> 00:07:11,400 And then some relatives took me for a while and then I moved to Loudoun County when I was 150 00:07:11,400 --> 00:07:13,400 about 15. 151 00:07:13,400 --> 00:07:22,080 So I was here until the late nineties and then I moved to Tampa for family and jobs and 152 00:07:22,080 --> 00:07:23,080 stuff. 153 00:07:23,080 --> 00:07:29,760 I've been in Tampa for 25 years and built several large companies, including a stair 154 00:07:29,760 --> 00:07:30,760 business. 155 00:07:30,760 --> 00:07:31,760 I did that too. 156 00:07:31,760 --> 00:07:38,760 I had that for a long time, been in the construction trade for 30 years and, but still worked up 157 00:07:38,760 --> 00:07:41,320 here too, came up here a lot. 158 00:07:41,320 --> 00:07:46,080 So how did you get the courage to start businesses? 159 00:07:46,080 --> 00:07:50,120 Like when you, did you go, go to college? 160 00:07:50,120 --> 00:07:51,120 Was it after college? 161 00:07:51,120 --> 00:07:52,120 Did you skip college? 162 00:07:52,120 --> 00:07:54,480 Did you start opening businesses? 163 00:07:54,480 --> 00:07:56,960 You know, what was the first step in starting a business? 164 00:07:56,960 --> 00:08:01,280 Or what gave you the inspiration to do that? 165 00:08:01,280 --> 00:08:03,360 Cause it's kind of a scary thing. 166 00:08:03,360 --> 00:08:04,360 Yes. 167 00:08:04,360 --> 00:08:05,360 Yeah. 168 00:08:05,360 --> 00:08:06,360 It is a very scary thing. 169 00:08:06,360 --> 00:08:08,480 And I think it's, honestly, I think it probably like everyone else has started out because 170 00:08:08,480 --> 00:08:13,480 I had kids, you know, having business at home and sort of having, being able to make 171 00:08:13,480 --> 00:08:15,680 your own hours and, you know, that kind of thing. 172 00:08:15,680 --> 00:08:20,040 And again, we had our big stair business corporation that was sort of paying the bills. 173 00:08:20,040 --> 00:08:23,240 So for me, it was starting my own business. 174 00:08:23,240 --> 00:08:30,640 I, our resting connection as I worked for Sterling, well, system center used to be system 175 00:08:30,640 --> 00:08:32,600 center and then it was Sterling software. 176 00:08:32,600 --> 00:08:36,200 Kind of like AOL, kind of like that. 177 00:08:36,200 --> 00:08:40,400 When my son was what, like two and now he's 34. 178 00:08:40,400 --> 00:08:42,400 So that tells me back in the day. 179 00:08:42,400 --> 00:08:43,400 Yeah. 180 00:08:43,400 --> 00:08:47,400 So I was working for them doing software type stuff. 181 00:08:47,400 --> 00:08:51,440 And then we started doing events on the side. 182 00:08:51,440 --> 00:08:56,640 And then that's how I kind of got into events, doing conferences and things for, you know, 183 00:08:56,640 --> 00:08:59,000 for the software company. 184 00:08:59,000 --> 00:09:04,960 And then that rolled into, I ended up working with Dr. Jeff Goldblatt as a professor at 185 00:09:04,960 --> 00:09:09,560 George Washington University and he was doing the Olympics and I was sort of on the committee 186 00:09:09,560 --> 00:09:12,160 for the Olympics in the Atlanta. 187 00:09:12,160 --> 00:09:15,600 And then they were trying to do the Olympics in Florida. 188 00:09:15,600 --> 00:09:21,880 So it kind of took me to Tampa and then I started a celebrities for charity business. 189 00:09:21,880 --> 00:09:28,000 So I took 200 celebrities to Las Vegas, to Los Angeles, to New Orleans, to New York. 190 00:09:28,000 --> 00:09:31,320 The clients were my, that were like the daytime Emmys, the NFL. 191 00:09:31,320 --> 00:09:32,320 These were big. 192 00:09:32,320 --> 00:09:33,960 It was all for charity. 193 00:09:33,960 --> 00:09:38,320 It was all putting celebrities together just to get people to come together to raise money. 194 00:09:38,320 --> 00:09:39,320 So, 195 00:09:39,320 --> 00:09:42,440 So with that, starting all these businesses, so that's a lot of businesses and it takes 196 00:09:42,440 --> 00:09:44,240 a lot of work. 197 00:09:44,240 --> 00:09:48,600 Like how did you, do you just wake up one day and like I'm starting this business? 198 00:09:48,600 --> 00:09:53,320 Like how can we give people courage and hope and help them in their journey if they have 199 00:09:53,320 --> 00:09:54,320 an idea? 200 00:09:54,320 --> 00:09:59,320 Like did you wake up, have an idea and the next day start an LLC or what were your kind 201 00:09:59,320 --> 00:10:00,320 of courage? 202 00:10:00,320 --> 00:10:02,360 Why not say moments and steps and doing this? 203 00:10:02,360 --> 00:10:06,760 Well, even when I first started, I was like, Hey, I want to have an event planning business 204 00:10:06,760 --> 00:10:08,800 that's going to raise money for charity. 205 00:10:08,800 --> 00:10:09,800 That's where I started. 206 00:10:09,800 --> 00:10:10,800 Okay. 207 00:10:10,800 --> 00:10:11,800 Well, how do you raise money for charity? 208 00:10:11,800 --> 00:10:13,640 You got to have celebrities that are there. 209 00:10:13,640 --> 00:10:16,280 The people are going to buy a ticket and come and visit them because that's kind of how 210 00:10:16,280 --> 00:10:17,280 it was back in the day. 211 00:10:17,280 --> 00:10:20,840 Cause you didn't have social media and you couldn't see, right? 212 00:10:20,840 --> 00:10:24,760 So I found the closest event to me that was having some celebrities. 213 00:10:24,760 --> 00:10:28,000 They were daytime stars, soap opera stars back then. 214 00:10:28,000 --> 00:10:30,840 That was a big thing because I already had my NFL guys. 215 00:10:30,840 --> 00:10:35,800 So I went to a, an event that had soap stars. 216 00:10:35,800 --> 00:10:37,760 One of them was standing in line at the buffet. 217 00:10:37,760 --> 00:10:42,320 I walked up and tucked his tag in and said, Oh, your tags in. 218 00:10:42,320 --> 00:10:43,320 I just made it up. 219 00:10:43,320 --> 00:10:44,320 That really didn't happen. 220 00:10:44,320 --> 00:10:46,000 And he was like, Oh, thank you. 221 00:10:46,000 --> 00:10:49,880 And I said, yeah, and then we started talking and I told him about the NFL and my guys and 222 00:10:49,880 --> 00:10:53,400 that thing led to 200 celebrities. 223 00:10:53,400 --> 00:10:56,320 That's just casually say your NFL guys. 224 00:10:56,320 --> 00:10:58,480 So what was that about? 225 00:10:58,480 --> 00:11:00,240 Like this thing. 226 00:11:00,240 --> 00:11:06,040 I mean, I had the NFL was my client and I did Super Bowl parties. 227 00:11:06,040 --> 00:11:07,440 I did at the Super Bowl. 228 00:11:07,440 --> 00:11:10,200 I was in charge of events or an after the actual Super Bowl. 229 00:11:10,200 --> 00:11:12,560 But again, ran into somebody. 230 00:11:12,560 --> 00:11:13,840 I wanted to do this. 231 00:11:13,840 --> 00:11:17,520 I like, okay, I go out and I say, how can I reach those people? 232 00:11:17,520 --> 00:11:19,440 How can I find those people? 233 00:11:19,440 --> 00:11:20,440 So where'd you come? 234 00:11:20,440 --> 00:11:21,440 I want to go back, back, back. 235 00:11:21,440 --> 00:11:22,440 You're diving too far. 236 00:11:22,440 --> 00:11:26,480 Like, how did you like starting a business is scary? 237 00:11:26,480 --> 00:11:30,720 I mean, I've run a business for 30 years, but hitting the button to start the LLC and 238 00:11:30,720 --> 00:11:32,360 then figuring out what I want to do. 239 00:11:32,360 --> 00:11:36,160 So how did you figure out, you know, what you wanted to do? 240 00:11:36,160 --> 00:11:37,160 How did you get started? 241 00:11:37,160 --> 00:11:40,320 How did you ramp it up so quickly? 242 00:11:40,320 --> 00:11:42,760 Yeah, what are some of those steps? 243 00:11:42,760 --> 00:11:46,040 Well, it's time you're going to teach a course on it. 244 00:11:46,040 --> 00:11:49,400 So while you pick, while you're passionate about it, right? 245 00:11:49,400 --> 00:11:51,520 I was passionate about that at the time. 246 00:11:51,520 --> 00:11:55,560 Like I'm passionate about preserving historic properties now. 247 00:11:55,560 --> 00:11:59,800 So I created a restoration design business that does just that. 248 00:11:59,800 --> 00:12:05,760 And then that my passion drives whatever business I'm creating. 249 00:12:05,760 --> 00:12:07,360 And then I'm networking. 250 00:12:07,360 --> 00:12:09,760 So then when you're talking to people about it and you know, you go back and you look 251 00:12:09,760 --> 00:12:16,000 at, you know, because the newest business I launched across consulting is coaching private 252 00:12:16,000 --> 00:12:21,840 clients, small businesses, growing, you know, it's an advisory business to small businesses. 253 00:12:21,840 --> 00:12:26,160 And that came about because you at this age, you know, I'm going to be 60 in two years. 254 00:12:26,160 --> 00:12:32,400 I'm just sitting back thinking, okay, what did I do best at? 255 00:12:32,400 --> 00:12:38,280 You know, even if you're 25 or 35 or 45, you say, what am I good at? 256 00:12:38,280 --> 00:12:42,960 And finding that that you love and that you're good at, even when I'm teaching my clients, 257 00:12:42,960 --> 00:12:47,640 I'm saying, okay, look at everything that you sell, you know, take it down to the core. 258 00:12:47,640 --> 00:12:52,920 What's the one thing that your clients want that you can sell in your sleep? 259 00:12:52,920 --> 00:12:55,000 What's the one thing that comes natural to you? 260 00:12:55,000 --> 00:13:00,640 And focus back down on that because we go all over the place, you know, we start. 261 00:13:00,640 --> 00:13:03,200 And changes, that's the thing. 262 00:13:03,200 --> 00:13:04,720 My past game one thing. 263 00:13:04,720 --> 00:13:07,360 So what is your one thing now? 264 00:13:07,360 --> 00:13:11,760 Helping small business owners create that, you know, I'm writing a book. 265 00:13:11,760 --> 00:13:14,920 It's called from income to empire. 266 00:13:14,920 --> 00:13:21,960 It's making that shift between just creating a paycheck to creating a legacy. 267 00:13:21,960 --> 00:13:25,240 And that's what's like. 268 00:13:25,240 --> 00:13:29,120 That looks like, well, you have to watch my webinar next Wednesday. 269 00:13:29,120 --> 00:13:31,440 It's on the clock to get the whole thing. 270 00:13:31,440 --> 00:13:37,200 But the basically the program at the end of the day is you build partnerships, you know, 271 00:13:37,200 --> 00:13:40,840 I'll give you, I'll give you a little free tip here. 272 00:13:40,840 --> 00:13:41,840 Okay. 273 00:13:41,840 --> 00:13:42,840 Okay. 274 00:13:42,840 --> 00:13:47,120 So the biggest thing that people don't understand when they start a business is they think, okay, 275 00:13:47,120 --> 00:13:51,000 I'm going to start a business and then I'm going to grow it and three, five, 10, 20 years, 276 00:13:51,000 --> 00:13:54,400 I'm going to sell it and then I'm going to retire and live a lovely life. 277 00:13:54,400 --> 00:14:00,520 So what I tell them is, okay, you, there's something called assets, right? 278 00:14:00,520 --> 00:14:05,200 You have your laptop, your phone, your desk, you know, whatever you have, there's a difference 279 00:14:05,200 --> 00:14:10,080 between your assets and that sales price, right? 280 00:14:10,080 --> 00:14:12,280 The sole price at the end of the day. 281 00:14:12,280 --> 00:14:16,760 So all that stuff in the middle, there's an accounting term for that's called goodwill. 282 00:14:16,760 --> 00:14:17,760 Right. 283 00:14:17,760 --> 00:14:22,040 So you have to take yourself out of the situation. 284 00:14:22,040 --> 00:14:26,880 If yes, you have your desk and your phone and your calculator or whatever, but if you're 285 00:14:26,880 --> 00:14:30,200 not in the picture, what's left of the business? 286 00:14:30,200 --> 00:14:31,200 Right. 287 00:14:31,200 --> 00:14:35,320 Most of the time people realize, oh crap, there's nothing left. 288 00:14:35,320 --> 00:14:39,360 There's no business if I'm not there because I'm doing everything. 289 00:14:39,360 --> 00:14:44,800 So that's why I teach people how to create partnerships and how to treat contracts and 290 00:14:44,800 --> 00:14:52,000 understanding that if I'm a hairdresser and the lady in the cubicle next to me is a hairdresser, 291 00:14:52,000 --> 00:14:57,040 and you both have your own business and somebody's trying to buy that business, how are you going 292 00:14:57,040 --> 00:14:58,040 to stand out? 293 00:14:58,040 --> 00:14:59,040 How are you different? 294 00:14:59,040 --> 00:15:03,120 What's going to be different is her client list or her connections that she has with 295 00:15:03,120 --> 00:15:07,840 her vendors or deals that she's made to get certain products that other people can't do. 296 00:15:07,840 --> 00:15:12,160 It's all those extra things that are going to make your business more valuable than the 297 00:15:12,160 --> 00:15:13,160 other one. 298 00:15:13,160 --> 00:15:14,160 Yeah. 299 00:15:14,160 --> 00:15:15,160 And that's what I teach people. 300 00:15:15,160 --> 00:15:19,920 I used to, and my previous career worked in broadcasting, and I literally went to radio 301 00:15:19,920 --> 00:15:23,080 and TV stations when people were selling them to value. 302 00:15:23,080 --> 00:15:28,800 I mean, we valued the equipment, like I could tell you the value of a tower and a microphone 303 00:15:28,800 --> 00:15:29,800 and all those things. 304 00:15:29,800 --> 00:15:30,800 Right. 305 00:15:30,800 --> 00:15:35,960 And then we also did the contracts like Howard Stern's contract, the different contracts 306 00:15:35,960 --> 00:15:41,920 and things, their value and their advertising list and all those things, which are so important. 307 00:15:41,920 --> 00:15:42,920 Oh my gosh. 308 00:15:42,920 --> 00:15:48,160 I have so many funny stories about that, about having celebrities come to our events and 309 00:15:48,160 --> 00:15:53,320 them getting their contract, what they want in their green room. 310 00:15:53,320 --> 00:15:59,480 And sometimes it's just you're getting their contract and they put it in there to see if 311 00:15:59,480 --> 00:16:00,840 you're paying attention. 312 00:16:00,840 --> 00:16:06,960 But sometimes it's things like, can you pick the green marshmallows out of my lucky charms? 313 00:16:06,960 --> 00:16:09,080 Because I don't want them in there. 314 00:16:09,080 --> 00:16:12,600 Anyway, just talking about contracts, when you think about that. 315 00:16:12,600 --> 00:16:14,000 Yeah, little crazy. 316 00:16:14,000 --> 00:16:15,000 Yeah. 317 00:16:15,000 --> 00:16:16,000 Yeah. 318 00:16:16,000 --> 00:16:20,920 So in starting your businesses and through your journey, did you have moments that you 319 00:16:20,920 --> 00:16:24,880 remember like you woke up, you couldn't sleep, you're like, okay, this is an issue. 320 00:16:24,880 --> 00:16:27,760 I need to deal with, you know, it's starting. 321 00:16:27,760 --> 00:16:28,760 Every day. 322 00:16:28,760 --> 00:16:29,760 Yeah. 323 00:16:29,760 --> 00:16:30,760 It's time. 324 00:16:30,760 --> 00:16:34,000 Like that's what it is, keeping you up night. 325 00:16:34,000 --> 00:16:37,840 And what gets you to act where most people roll over or don't sleep? 326 00:16:37,840 --> 00:16:39,840 Well, that's what I... 327 00:16:39,840 --> 00:16:40,960 Where was this modeled? 328 00:16:40,960 --> 00:16:46,040 Like, you know, most people I can point back to, you know, parents were entrepreneurs 329 00:16:46,040 --> 00:16:50,920 or where did you get your entrepreneurial spirit or is it just the fight in you? 330 00:16:50,920 --> 00:16:52,240 I think it's the fight. 331 00:16:52,240 --> 00:16:56,800 I think it's because I see something I want and I need money to buy it. 332 00:16:56,800 --> 00:16:58,880 So that's what makes me driven. 333 00:16:58,880 --> 00:17:00,640 And you get passionate about something. 334 00:17:00,640 --> 00:17:04,100 If something's waking you up in the morning or the middle of the night and you're excited 335 00:17:04,100 --> 00:17:07,800 to get to your desk or your computer to start doing it, working on it, then you're on the 336 00:17:07,800 --> 00:17:08,800 right path. 337 00:17:08,800 --> 00:17:09,800 Right. 338 00:17:09,800 --> 00:17:12,320 And that's really what the key is. 339 00:17:12,320 --> 00:17:16,280 And for me, once I build it, I can move on to something else. 340 00:17:16,280 --> 00:17:18,000 So how do you build from starting? 341 00:17:18,000 --> 00:17:24,400 Because you hear how many people start businesses and then they fail, you know, percentages 342 00:17:24,400 --> 00:17:27,520 are so high or they give up or they quit, you know? 343 00:17:27,520 --> 00:17:30,400 Well, you sort of create the structure, right? 344 00:17:30,400 --> 00:17:32,520 The basic structure of it. 345 00:17:32,520 --> 00:17:33,720 And then you start testing it. 346 00:17:33,720 --> 00:17:39,480 Because, you know, what I teach my clients is I could spend six months or a year creating 347 00:17:39,480 --> 00:17:43,760 the perfect business, the logo, the website, everything I needed to do. 348 00:17:43,760 --> 00:17:48,760 And then you put it out there and then you realize, oh, that's not what people want or 349 00:17:48,760 --> 00:17:49,760 need right now. 350 00:17:49,760 --> 00:17:53,560 Because the economy shifts, which is why I shift, which is why I diversify, which is 351 00:17:53,560 --> 00:17:56,920 one of my classes, how to diversify in your own business. 352 00:17:56,920 --> 00:18:02,200 You sort of like trickle it out there to see what, if people are really trying to buy what 353 00:18:02,200 --> 00:18:05,920 you're trying to sell, maybe you're packaging it the wrong way. 354 00:18:05,920 --> 00:18:11,680 Or maybe, you know, for me, having a business in Tampa where I renovate houses and construction 355 00:18:11,680 --> 00:18:15,000 in the end of that world, I was doing that for a long time. 356 00:18:15,000 --> 00:18:19,440 When I came here to Long County, it didn't fit the right mold. 357 00:18:19,440 --> 00:18:24,200 I put it out there, but instead of customers coming to me or clients coming to me to help 358 00:18:24,200 --> 00:18:28,760 them renovate their house, here builders were coming to me. 359 00:18:28,760 --> 00:18:33,040 General contractors were coming to me and say, hey, we're missing that intro piece. 360 00:18:33,040 --> 00:18:34,800 We're missing that warm and fuzzy piece. 361 00:18:34,800 --> 00:18:38,440 We need you to go meet with the client and help them pick out things and explain how 362 00:18:38,440 --> 00:18:39,440 it works. 363 00:18:39,440 --> 00:18:44,520 And once you get their plan and you get everything done, then come to me as a general contractor. 364 00:18:44,520 --> 00:18:46,720 That is completely different than how it is in Florida. 365 00:18:46,720 --> 00:18:48,880 So it's also territorial. 366 00:18:48,880 --> 00:18:51,040 You know, I already had the package. 367 00:18:51,040 --> 00:18:52,400 It just didn't fit here. 368 00:18:52,400 --> 00:18:55,320 So that meant I had to just shift it and that's okay. 369 00:18:55,320 --> 00:18:56,320 You know. 370 00:18:56,320 --> 00:18:57,320 Yeah. 371 00:18:57,320 --> 00:19:01,640 You've done amazing things and I admire you and all the businesses and the success of 372 00:19:01,640 --> 00:19:02,640 them. 373 00:19:02,640 --> 00:19:06,360 I mean, I'm sure we have a short attention span, that's probably what it really is. 374 00:19:06,360 --> 00:19:08,840 But we'll talk about it one day. 375 00:19:08,840 --> 00:19:15,720 Well, and I'll tell you one thing that I read a quote by Warren Buffett a long time ago 376 00:19:15,720 --> 00:19:19,560 and it has been my motto for life. 377 00:19:19,560 --> 00:19:25,880 And that is, if you're not making money while you sleep, you will work till the day you 378 00:19:25,880 --> 00:19:27,880 die. 379 00:19:27,880 --> 00:19:29,880 So how do you make money while you're asleep? 380 00:19:29,880 --> 00:19:30,920 I understand that. 381 00:19:30,920 --> 00:19:35,120 But for somebody listening, they'll see your business is selling for you. 382 00:19:35,120 --> 00:19:36,920 For example, right? 383 00:19:36,920 --> 00:19:39,960 I have a website at cross consulting.com. 384 00:19:39,960 --> 00:19:44,160 You can become a private client, but on there you can buy my program. 385 00:19:44,160 --> 00:19:50,920 You can, you know, download something that's free on there or you can pay, you know, 2995. 386 00:19:50,920 --> 00:19:54,520 You know, my most of my stuff is free, but you know, there are other websites that have 387 00:19:54,520 --> 00:19:57,280 that they sell things, you know, book or book. 388 00:19:57,280 --> 00:20:02,200 And that's somebody clicking in another country, another state somewhere else in the middle 389 00:20:02,200 --> 00:20:07,480 of the night buying your 1299 is making me money while I sleep. 390 00:20:07,480 --> 00:20:08,480 And it's not that. 391 00:20:08,480 --> 00:20:14,880 Well, another reason, another way is I own a construction company. 392 00:20:14,880 --> 00:20:17,880 I have a partnership with the flooring person, right? 393 00:20:17,880 --> 00:20:20,440 So the flooring person is out there selling. 394 00:20:20,440 --> 00:20:22,200 I never even meet the person. 395 00:20:22,200 --> 00:20:25,840 I never even see the floor until the end of the job. 396 00:20:25,840 --> 00:20:28,840 But that person is, you know, we're working together. 397 00:20:28,840 --> 00:20:30,240 You know what I mean? 398 00:20:30,240 --> 00:20:34,960 So sometimes the, and to me that's making money while I sleep. 399 00:20:34,960 --> 00:20:40,240 It's just putting money into my pocket where I didn't take my time out of my day to do 400 00:20:40,240 --> 00:20:43,600 something good like so many, you know, hours in the day, right? 401 00:20:43,600 --> 00:20:44,880 Yeah, that is so true. 402 00:20:44,880 --> 00:20:47,480 And I was listening to something the other day they were talking about multiple streams 403 00:20:47,480 --> 00:20:50,480 of income and important it is. 404 00:20:50,480 --> 00:20:53,840 And they also said people just starting a business. 405 00:20:53,840 --> 00:20:56,640 You don't have the focus do the multiple streams of income. 406 00:20:56,640 --> 00:20:59,320 You need to get the one started one built. 407 00:20:59,320 --> 00:21:03,360 So what tips did you give for somebody starting a business? 408 00:21:03,360 --> 00:21:04,640 How do you find the people? 409 00:21:04,640 --> 00:21:06,880 How do you get the word out? 410 00:21:06,880 --> 00:21:11,200 How do you, you know, find woke up and want to start a business? 411 00:21:11,200 --> 00:21:16,080 How would you, if you didn't have the connections, your first one, how did you get the word out? 412 00:21:16,080 --> 00:21:17,320 Where'd you find people? 413 00:21:17,320 --> 00:21:18,320 Or how did you connect? 414 00:21:18,320 --> 00:21:21,560 And I know it's changing every day. 415 00:21:21,560 --> 00:21:23,600 To support you or for clients, you mean? 416 00:21:23,600 --> 00:21:25,760 For clients, like how do you grow your business? 417 00:21:25,760 --> 00:21:27,520 Get your word out about your business? 418 00:21:27,520 --> 00:21:30,640 Yeah, well, you, yeah, find out who needs you. 419 00:21:30,640 --> 00:21:33,160 You know, what I always say is, you know, how do you do that? 420 00:21:33,160 --> 00:21:35,480 I was talking yesterday to some people with something. 421 00:21:35,480 --> 00:21:37,920 I was talking numbers, which is one of my things. 422 00:21:37,920 --> 00:21:40,560 And I was going really fast like this, this, this, this. 423 00:21:40,560 --> 00:21:43,440 And they're like, Leslie, you're talking like Charlie Brown. 424 00:21:43,440 --> 00:21:44,440 We can't even hear. 425 00:21:44,440 --> 00:21:47,040 So let's dumb it down. 426 00:21:47,040 --> 00:21:50,640 You know, like if you had somebody couldn't sleep, they had an idea. 427 00:21:50,640 --> 00:21:52,880 They're scared to death to start a business. 428 00:21:52,880 --> 00:21:57,440 They finally come up with maybe, and most people I found in talking to them, where 429 00:21:57,440 --> 00:22:01,080 they start and where they're finishing are completely different. 430 00:22:01,080 --> 00:22:05,840 And so if they just had that idea, that inkling, like, what are those first steps? 431 00:22:05,840 --> 00:22:06,960 How do you get the word out? 432 00:22:06,960 --> 00:22:09,880 How do you grow to be a successful business? 433 00:22:09,880 --> 00:22:11,720 It's also about how are you wording it? 434 00:22:11,720 --> 00:22:12,880 How are you phrasing it? 435 00:22:12,880 --> 00:22:19,320 For example, if I wanted to start a business, I would go online and I would Google what 436 00:22:19,320 --> 00:22:22,400 people are searching and what are the pain points? 437 00:22:22,400 --> 00:22:24,920 And that's what I saw from my small businesses. 438 00:22:24,920 --> 00:22:27,240 That's what I saw from my renovation clients. 439 00:22:27,240 --> 00:22:31,920 It's what, like I'm known as the fire marshal out in the conference and trade show world 440 00:22:31,920 --> 00:22:36,200 because my specialty is coming in at the last minute and putting out a fire. 441 00:22:36,200 --> 00:22:41,000 Like my executive director quit in the middle of the night and our conference is two weeks 442 00:22:41,000 --> 00:22:42,000 out. 443 00:22:42,000 --> 00:22:43,000 What do I do? 444 00:22:43,000 --> 00:22:44,000 And this has happened, by the way. 445 00:22:44,000 --> 00:22:46,480 You know, it, yeah, exactly. 446 00:22:46,480 --> 00:22:48,600 Can you come and fix it or stand in and do it? 447 00:22:48,600 --> 00:22:49,600 Because I've done it for so long. 448 00:22:49,600 --> 00:22:53,480 So I kind of know all that, I mean, whether I'm emptying trash or I'm running the show, 449 00:22:53,480 --> 00:22:55,480 I know all the processes, right? 450 00:22:55,480 --> 00:22:57,320 So that's kind of what that is. 451 00:22:57,320 --> 00:23:03,520 But I did digress, but the, I forgot what we were talking about. 452 00:23:03,520 --> 00:23:05,400 So do you use Google to use AI? 453 00:23:05,400 --> 00:23:09,280 Yeah, sorry, the pain points, yes, the pain points. 454 00:23:09,280 --> 00:23:12,800 That's the thing is you have to find out what your clients pain points are. 455 00:23:12,800 --> 00:23:17,600 So in order to find out what their pain points are, what problem are you going to solve for 456 00:23:17,600 --> 00:23:18,600 them? 457 00:23:18,600 --> 00:23:26,840 So you go on Google and you type in, you know, like if I was doing renovation, where do I 458 00:23:26,840 --> 00:23:28,240 find, how do I get started? 459 00:23:28,240 --> 00:23:29,840 How do I get blueprints? 460 00:23:29,840 --> 00:23:32,560 What's the first thing I do when I want to renovate my house? 461 00:23:32,560 --> 00:23:34,120 How do I reach out to somebody? 462 00:23:34,120 --> 00:23:37,240 How do I find a general, how do I know if a general contractor is giving me the right 463 00:23:37,240 --> 00:23:38,240 price? 464 00:23:38,240 --> 00:23:43,480 Once you find what other people are searching for, and you'll know that because it'll be 465 00:23:43,480 --> 00:23:47,600 at the top of the list of the questions, what their answers are and what the questions 466 00:23:47,600 --> 00:23:48,520 are. 467 00:23:48,520 --> 00:23:50,320 You know how people do it all the time. 468 00:23:50,320 --> 00:23:55,400 What is construction and then it'll finish the sentence for you and whatever sentence 469 00:23:55,400 --> 00:23:58,600 is finishing is the top one in your area, right? 470 00:23:58,600 --> 00:24:03,240 So then when you're doing your marketing material, your website or talking on the phone, you address 471 00:24:03,240 --> 00:24:08,120 those pain points in your marketing material because that means those are the things that 472 00:24:08,120 --> 00:24:10,520 people are trying to find right now. 473 00:24:10,520 --> 00:24:15,480 So you're going to come up on SEO, on Google, and you're going to be, somebody's ears are 474 00:24:15,480 --> 00:24:16,840 going to be perking up. 475 00:24:16,840 --> 00:24:23,640 You know, I go get the grocery store and I'm talking to somebody and somebody else says, 476 00:24:23,640 --> 00:24:26,560 hey, I renovating my bathroom and this thing happened. 477 00:24:26,560 --> 00:24:27,560 What do I do now? 478 00:24:27,560 --> 00:24:28,560 And I love that. 479 00:24:28,560 --> 00:24:31,720 I love when people text me, I'm at the tile store and I don't know how to pick out the 480 00:24:31,720 --> 00:24:32,720 right color ground. 481 00:24:32,720 --> 00:24:34,360 I love that stuff. 482 00:24:34,360 --> 00:24:35,360 You know what I mean? 483 00:24:35,360 --> 00:24:42,320 So that's where you just talking with people and if you start saying those pain points, 484 00:24:42,320 --> 00:24:45,080 this is what I saw for people, they're going to come to you. 485 00:24:45,080 --> 00:24:48,320 They just, oh, I'm thinking about me and that's why I'm asking, digging deeper. 486 00:24:48,320 --> 00:24:50,240 I do these for my own purposes. 487 00:24:50,240 --> 00:24:55,400 You know, why not today start as a podcast and then I start an LLC just not sure where 488 00:24:55,400 --> 00:24:56,400 I'm taking it. 489 00:24:56,400 --> 00:25:04,280 So starting a business with an abstract idea, a phrase like, how would you dig deeper on 490 00:25:04,280 --> 00:25:05,280 that? 491 00:25:05,280 --> 00:25:10,800 I mean, I'm doing some coaching and mastermind and events, got swag and all the things, but 492 00:25:10,800 --> 00:25:13,720 almost feel like I'm going too many places. 493 00:25:13,720 --> 00:25:21,160 Well, because again, step back and because you are predicting what your client wants, 494 00:25:21,160 --> 00:25:24,560 instead of actually letting your client dictate to you what they need. 495 00:25:24,560 --> 00:25:25,560 Yeah. 496 00:25:25,560 --> 00:25:28,680 And I've been there and I've been there. 497 00:25:28,680 --> 00:25:29,680 You're just trying to guess. 498 00:25:29,680 --> 00:25:34,080 Like I want all the pieces in place before I started to like launch the whole thing. 499 00:25:34,080 --> 00:25:36,360 And then you're sort of wasted your time. 500 00:25:36,360 --> 00:25:37,760 You didn't need a 10 page website. 501 00:25:37,760 --> 00:25:38,760 I'm not saying you. 502 00:25:38,760 --> 00:25:43,700 I'm just saying you didn't really need a 10 page website to sell your business. 503 00:25:43,700 --> 00:25:45,720 Because it's about the personal part. 504 00:25:45,720 --> 00:25:46,720 You know what I mean? 505 00:25:46,720 --> 00:25:51,680 You know, so that's why I said to sort of trickle it out, talk to friends, talk to people, 506 00:25:51,680 --> 00:25:57,560 join groups, you know, go on Facebook pages where people do what you do and see what they're 507 00:25:57,560 --> 00:25:58,560 saying. 508 00:25:58,560 --> 00:26:02,920 You don't even have to, you know, be a fly on the wall, you know, join a podcast group 509 00:26:02,920 --> 00:26:08,840 or join a charity group, Facebook page where you can see how they're communicating and 510 00:26:08,840 --> 00:26:10,280 what people are saying. 511 00:26:10,280 --> 00:26:16,120 You know, I was talking to my marketing person today and she said, because I've been pushing 512 00:26:16,120 --> 00:26:20,600 my, you know, my webinars and it's free because it's free for, you know, certain groups for 513 00:26:20,600 --> 00:26:21,600 sure. 514 00:26:21,600 --> 00:26:26,600 But she said, don't use the icons anymore. 515 00:26:26,600 --> 00:26:30,300 Like the, you know, when you're posting about a promo and has like the fire and the check 516 00:26:30,300 --> 00:26:32,640 mark and you know, which I like seeing that. 517 00:26:32,640 --> 00:26:33,640 Right. 518 00:26:33,640 --> 00:26:34,640 I do too. 519 00:26:34,640 --> 00:26:35,640 And she's got my attention. 520 00:26:35,640 --> 00:26:38,640 Well, because she follows the marketing world. 521 00:26:38,640 --> 00:26:42,880 She says those icons, it screams that chat wrote it for you. 522 00:26:42,880 --> 00:26:43,880 That's what people think now. 523 00:26:43,880 --> 00:26:45,120 And it's a big thing. 524 00:26:45,120 --> 00:26:47,520 So now you don't do those anymore. 525 00:26:47,520 --> 00:26:53,520 But because she's in that and she's, you know, on the forums and reading the pages, she's, 526 00:26:53,520 --> 00:26:54,920 that's why she's up on everything. 527 00:26:54,920 --> 00:26:55,920 You know what I mean? 528 00:26:55,920 --> 00:26:57,400 And that's what I do with construction. 529 00:26:57,400 --> 00:27:03,240 I go on and I join, you know, renovations Facebook pages and I read what people are talking 530 00:27:03,240 --> 00:27:04,240 about. 531 00:27:04,240 --> 00:27:07,840 So, never sleep. 532 00:27:07,840 --> 00:27:14,120 I get up at five a.m. because I get too good full hour. 533 00:27:14,120 --> 00:27:19,480 It's the best time to think for me and get more work done because it's seven, 38 o'clock 534 00:27:19,480 --> 00:27:24,680 is when my guys and my crews and construction are on site and they're, you know, getting 535 00:27:24,680 --> 00:27:28,480 the plywood and somebody didn't show up or got the wrong paint color, you know, whatever 536 00:27:28,480 --> 00:27:32,280 the heck is going on, you know, so you're currently renovating a house. 537 00:27:32,280 --> 00:27:33,280 Oh yeah. 538 00:27:33,280 --> 00:27:35,280 We have me living in the house that you're renovating. 539 00:27:35,280 --> 00:27:38,840 I'm well, I'm living in a house that I'm renovating. 540 00:27:38,840 --> 00:27:39,840 Yes. 541 00:27:39,840 --> 00:27:43,320 It's 8,000 square feet of all renovation. 542 00:27:43,320 --> 00:27:48,360 Floods I have multiple jobs in Florida that they're pretty, yeah, that I'm helping the 543 00:27:48,360 --> 00:27:49,360 crews run. 544 00:27:49,360 --> 00:27:50,360 Yeah. 545 00:27:50,360 --> 00:27:54,720 And unfortunately, some of my clients that we just finished their houses last year were 546 00:27:54,720 --> 00:27:58,360 lost their house in the floods when the hurricanes came. 547 00:27:58,360 --> 00:28:03,040 So they are, you know, we're trying to very quickly put their house back together so they 548 00:28:03,040 --> 00:28:04,040 can get home. 549 00:28:04,040 --> 00:28:05,040 Yeah. 550 00:28:05,040 --> 00:28:06,040 Yeah. 551 00:28:06,040 --> 00:28:07,040 It's, it's, I'm glad. 552 00:28:07,040 --> 00:28:10,600 I'm glad we have the crews and we were able to jump in and get it done. 553 00:28:10,600 --> 00:28:13,720 So and I'm at clients here too, because I have crews here too. 554 00:28:13,720 --> 00:28:14,720 Right. 555 00:28:14,720 --> 00:28:15,720 Yeah. 556 00:28:15,720 --> 00:28:16,720 And I'm excited about. 557 00:28:16,720 --> 00:28:21,480 Yeah, I was going to say all the things you're doing are very exciting. 558 00:28:21,480 --> 00:28:25,880 So how would you, and it was kind of talked around it, but yeah, somebody to say why not 559 00:28:25,880 --> 00:28:26,880 today and do the things. 560 00:28:26,880 --> 00:28:31,520 And I'm thinking of somebody I know that I'd love to connect you with that loves decorating. 561 00:28:31,520 --> 00:28:32,880 She can build stuff. 562 00:28:32,880 --> 00:28:38,400 She's, I'm definitely didn't get, I don't have those genes in my body, but you know, 563 00:28:38,400 --> 00:28:42,840 and she's like, I'd be great at this, but she's working a J O B because she needs that 564 00:28:42,840 --> 00:28:47,480 job and it's scared to try something new. 565 00:28:47,480 --> 00:28:49,480 And so how would you encourage somebody like that? 566 00:28:49,480 --> 00:28:50,480 Yeah, exactly. 567 00:28:50,480 --> 00:28:56,760 Well, if she really loves do it, start doing it for a friend and then promote you did it 568 00:28:56,760 --> 00:28:58,840 for a friend. 569 00:28:58,840 --> 00:29:05,160 You know, social media or share that information and somebody else will speak up and say they 570 00:29:05,160 --> 00:29:06,560 need it. 571 00:29:06,560 --> 00:29:11,040 You know, that's kind of how it's, it's just planting a seed and then it's a good way for 572 00:29:11,040 --> 00:29:12,760 you to find out if you really love it. 573 00:29:12,760 --> 00:29:13,760 Right. 574 00:29:13,760 --> 00:29:16,320 If you like it, you like doing it for yourself. 575 00:29:16,320 --> 00:29:18,280 You know, that's the thing. 576 00:29:18,280 --> 00:29:21,200 I think my biggest regret is not getting a hobby. 577 00:29:21,200 --> 00:29:24,480 And I needed work is my hobby. 578 00:29:24,480 --> 00:29:25,480 I found. 579 00:29:25,480 --> 00:29:26,480 Yeah. 580 00:29:26,480 --> 00:29:27,480 Yeah. 581 00:29:27,480 --> 00:29:33,200 I know you had Sam Horn on recently kudos to you because that was a big catch there. 582 00:29:33,200 --> 00:29:36,840 I didn't realize it until she was on. 583 00:29:36,840 --> 00:29:40,120 Like I didn't know you were such a rock star. 584 00:29:40,120 --> 00:29:45,880 But you know what, I do, I will say one of my superpowers is I'm not afraid to ask. 585 00:29:45,880 --> 00:29:50,560 So what's the worst thing somebody can say is no, and there's in my other career with 586 00:29:50,560 --> 00:29:54,880 Mary Kay, I've known a lot of the super duper top people and invited them to stuff and they've 587 00:29:54,880 --> 00:29:57,560 come people are like, why? 588 00:29:57,560 --> 00:29:58,560 She asked, right? 589 00:29:58,560 --> 00:29:59,560 That's right. 590 00:29:59,560 --> 00:30:00,560 That's right. 591 00:30:00,560 --> 00:30:03,240 Well, you know what, what I've learned is it's kind of like when they say, when's a 592 00:30:03,240 --> 00:30:08,120 good time to have kids and we have six kids and two grandkids, there's no such thing as 593 00:30:08,120 --> 00:30:09,400 the right time to have kids. 594 00:30:09,400 --> 00:30:12,600 So there's never the right time to start your business. 595 00:30:12,600 --> 00:30:13,600 There's never the perfect time. 596 00:30:13,600 --> 00:30:16,000 So just baby steps again, it just. 597 00:30:16,000 --> 00:30:17,920 Why not today? 598 00:30:17,920 --> 00:30:18,920 That's right. 599 00:30:18,920 --> 00:30:20,400 Just on those moments. 600 00:30:20,400 --> 00:30:21,400 Yeah. 601 00:30:21,400 --> 00:30:27,000 Well, when I hear why not today, I think about the times that I've said this isn't the right 602 00:30:27,000 --> 00:30:28,000 moment. 603 00:30:28,000 --> 00:30:30,440 And that's why I'm, I think the perfect moment doesn't exist. 604 00:30:30,440 --> 00:30:33,680 You create it, right? 605 00:30:33,680 --> 00:30:40,000 And I think that's just again, if you're passionate about it, it will drive you. 606 00:30:40,000 --> 00:30:41,600 It really will drive you. 607 00:30:41,600 --> 00:30:46,720 And maybe you're even just passionate about going on that two week cruise that you want 608 00:30:46,720 --> 00:30:52,800 to go on because that's just as much of a driver for me as being passionate about what 609 00:30:52,800 --> 00:30:53,800 I'm doing. 610 00:30:53,800 --> 00:30:54,800 Yeah. 611 00:30:54,800 --> 00:30:55,800 You have to work for it. 612 00:30:55,800 --> 00:30:56,800 Right. 613 00:30:56,800 --> 00:31:01,360 Several years ago, my brother wanted to give my mom a trip to Italy. 614 00:31:01,360 --> 00:31:03,880 He's like, but you know, maybe she'll just go on her own. 615 00:31:03,880 --> 00:31:05,280 I'm like, she's not going by herself. 616 00:31:05,280 --> 00:31:06,720 And he's like, well, who wants to go? 617 00:31:06,720 --> 00:31:08,080 I'm like, I'll go. 618 00:31:08,080 --> 00:31:11,120 And I didn't have the money set aside to go on a trip to Italy. 619 00:31:11,120 --> 00:31:14,080 And we decided at the end of August and we were on the airplane October 1st. 620 00:31:14,080 --> 00:31:15,080 Oh my God. 621 00:31:15,080 --> 00:31:16,080 That's amazing. 622 00:31:16,080 --> 00:31:21,400 Because I have my own business and I know how to hustle and work like I was able to, 623 00:31:21,400 --> 00:31:25,720 you know, and when you have your own business, you have the capability to work a little harder 624 00:31:25,720 --> 00:31:26,720 and make more. 625 00:31:26,720 --> 00:31:31,120 If you're working for somebody else, you're basically on a fixed income unless you're 626 00:31:31,120 --> 00:31:35,840 getting paid commissions that you get paid, which you get paid, whether you work really 627 00:31:35,840 --> 00:31:40,160 hard or slack all day long and don't really do much. 628 00:31:40,160 --> 00:31:42,280 You're still getting paid the same amount. 629 00:31:42,280 --> 00:31:46,040 And you know, and like professions, like teachers, like you can be the best teacher 630 00:31:46,040 --> 00:31:50,760 that ever lived and you're still going to get paid the same as the same teacher that 631 00:31:50,760 --> 00:31:52,040 taught as long as you did. 632 00:31:52,040 --> 00:31:56,760 Well, that's why you do a little bit on nights, a little bit on the weekends and until you 633 00:31:56,760 --> 00:32:04,040 get enough clientele that you can cut back on your hours or part time or, you know, luckily 634 00:32:04,040 --> 00:32:06,640 maybe even quit altogether. 635 00:32:06,640 --> 00:32:07,640 You know, if you have a dream. 636 00:32:07,640 --> 00:32:10,480 But it does take an entrepreneurial mindset. 637 00:32:10,480 --> 00:32:14,840 There are a lot of people that will never own their own business because that's like 638 00:32:14,840 --> 00:32:18,880 they'll never, yeah, and they'll never, and we need all those people, but there's that 639 00:32:18,880 --> 00:32:19,880 don't understand. 640 00:32:19,880 --> 00:32:25,520 I've got a good friend in the teaching world and like our worlds are so different and like 641 00:32:25,520 --> 00:32:26,520 she's like, are you done working? 642 00:32:26,520 --> 00:32:28,080 I'm like, I'm never done working. 643 00:32:28,080 --> 00:32:29,080 Right. 644 00:32:29,080 --> 00:32:30,080 Right. 645 00:32:30,080 --> 00:32:33,400 But, you know, and I love what, you know, people like, Oh, you got to work. 646 00:32:33,400 --> 00:32:34,760 I'm like, Oh, I get to work. 647 00:32:34,760 --> 00:32:35,760 I love what I do. 648 00:32:35,760 --> 00:32:36,760 Right. 649 00:32:36,760 --> 00:32:39,800 Well, I mean, I have a military family. 650 00:32:39,800 --> 00:32:44,160 My husband's 21 and a half years in the Air Force. 651 00:32:44,160 --> 00:32:45,800 And he definitely needs a real job. 652 00:32:45,800 --> 00:32:48,000 I like I said, I call it a real job. 653 00:32:48,000 --> 00:32:51,520 You know, you hit get up and that's the has to go have somewhere to go. 654 00:32:51,520 --> 00:32:53,400 Somebody tell him what to do. 655 00:32:53,400 --> 00:32:55,240 Hey, well, he's used to that. 656 00:32:55,240 --> 00:32:56,240 Yeah. 657 00:32:56,240 --> 00:32:59,600 So yeah, yeah, I'm not, I'm not very employable. 658 00:32:59,600 --> 00:33:02,440 And again, it takes every kind. 659 00:33:02,440 --> 00:33:07,360 Well, I think into the day why not today isn't isn't really a question. 660 00:33:07,360 --> 00:33:08,360 It's an opportunity. 661 00:33:08,360 --> 00:33:09,360 That's what I like. 662 00:33:09,360 --> 00:33:10,360 I'm a lot. 663 00:33:10,360 --> 00:33:14,360 Why not say it's not a question and opportunity. 664 00:33:14,360 --> 00:33:15,360 Opportunity. 665 00:33:15,360 --> 00:33:16,360 Yep. 666 00:33:16,360 --> 00:33:17,360 So true. 667 00:33:17,360 --> 00:33:23,120 So I always try to tie my guest back to my dad and people are like, I never knew your 668 00:33:23,120 --> 00:33:24,120 dad. 669 00:33:24,120 --> 00:33:26,120 And one of the questions is how do you know my dad? 670 00:33:26,120 --> 00:33:29,560 And so as we talk, and I know we've had a conversation before. 671 00:33:29,560 --> 00:33:34,880 And I think a lot of the things that I could tie back is you working in Florida and he 672 00:33:34,880 --> 00:33:36,960 redeveloped St. Petersburg. 673 00:33:36,960 --> 00:33:37,960 He was. 674 00:33:37,960 --> 00:33:38,960 Yes. 675 00:33:38,960 --> 00:33:42,600 He was with all the redevelopment and a lot of the same things that sounds like you're 676 00:33:42,600 --> 00:33:46,720 doing and making a difference. 677 00:33:46,720 --> 00:33:51,920 And you know, he always owned his own company as long as I was alive. 678 00:33:51,920 --> 00:33:56,160 And so, you know, watching that and him developing in different companies. 679 00:33:56,160 --> 00:33:57,160 And he does that. 680 00:33:57,160 --> 00:34:00,960 I mean, St. Pete, everybody wants to live in St. Pete. 681 00:34:00,960 --> 00:34:01,960 Such a cool town. 682 00:34:01,960 --> 00:34:04,880 Yeah, he did a lot of different, you know, we heard him talking about it. 683 00:34:04,880 --> 00:34:07,600 And then as I've gotten older, I've gone to these places. 684 00:34:07,600 --> 00:34:09,240 I'm like, Oh, I was in Rochester. 685 00:34:09,240 --> 00:34:13,120 And I'm like, Oh, yeah, my dad redeveloped worked on the redevelopment of this. 686 00:34:13,120 --> 00:34:14,760 I'm like, Oh, I'm sitting right here. 687 00:34:14,760 --> 00:34:16,280 So it's kind of cool to see that. 688 00:34:16,280 --> 00:34:19,560 Oh, that's because I geek out on economic development. 689 00:34:19,560 --> 00:34:21,720 I know that sounds crazy, but I love that part. 690 00:34:21,720 --> 00:34:26,720 I love, you know, being part of that in the community because I'm on the board of low, 691 00:34:26,720 --> 00:34:30,680 you know, like the local planning agency and the board of adjustment and appeals and, you 692 00:34:30,680 --> 00:34:35,400 know, of course, the chair of historic preservation advisory boards, but that's all city. 693 00:34:35,400 --> 00:34:36,720 It's all growing the city. 694 00:34:36,720 --> 00:34:40,800 It's all observing, but also actually moving forward. 695 00:34:40,800 --> 00:34:47,240 He taught a class at a local middle school and it was called boomtown. 696 00:34:47,240 --> 00:34:48,480 And I don't know if he'd be interested. 697 00:34:48,480 --> 00:34:54,080 I still have a, not even a DVD, a VHS tape of it. 698 00:34:54,080 --> 00:34:59,080 Oh, not a full notebook on all his notes on it, but he would go into school and bring 699 00:34:59,080 --> 00:35:02,440 empty cereal boxes and things and have the kids design a city. 700 00:35:02,440 --> 00:35:03,840 Oh, I love that. 701 00:35:03,840 --> 00:35:09,480 And what should be in here and the jokie shared all the time was one of the kids are like, 702 00:35:09,480 --> 00:35:11,560 so when you get out of college, where are you going to live? 703 00:35:11,560 --> 00:35:14,680 And one kid said, my room. 704 00:35:14,680 --> 00:35:18,600 Yeah, that's why we like it so big. 705 00:35:18,600 --> 00:35:19,600 Yeah, no. 706 00:35:19,600 --> 00:35:20,600 Yeah. 707 00:35:20,600 --> 00:35:21,600 So, but yeah, he did that. 708 00:35:21,600 --> 00:35:22,600 So lots of similarities. 709 00:35:22,600 --> 00:35:26,560 Well, thank you, Linda, for all your insight and ideas and encouragement. 710 00:35:26,560 --> 00:35:29,440 Anything else you'd like to share before we close? 711 00:35:29,440 --> 00:35:33,680 No, I mean, I, I can, you know, if you're not making money, you know, I'm not. 712 00:35:33,680 --> 00:35:35,680 You know, when you're going to bed, you're going to be fine while you sleep, you'll work 713 00:35:35,680 --> 00:35:36,680 to the day you die. 714 00:35:36,680 --> 00:35:37,680 So that's the idea. 715 00:35:37,680 --> 00:35:38,680 Yeah. 716 00:35:38,680 --> 00:35:41,360 I mean, that'll encourage you if nothing else. 717 00:35:41,360 --> 00:35:46,680 Well, thank you for being the guest and sharing all your stories. 718 00:35:46,680 --> 00:35:52,920 And I'm excited about when why not today is going with why not today swag that I am partnering 719 00:35:52,920 --> 00:35:59,080 with nonprofits that if you buy a T shirt or a cup that a person percentage is going 720 00:35:59,080 --> 00:36:01,760 to go to a different nonprofit and we're going to keep switching them up because I am 721 00:36:01,760 --> 00:36:04,600 passionate about that. 722 00:36:04,600 --> 00:36:06,480 So just giving back makes a difference. 723 00:36:06,480 --> 00:36:11,200 So thank you for everybody for listening and joining us on this inspiring journey. 724 00:36:11,200 --> 00:36:15,040 Remember, every day is an opportunity to take action, chase your dreams and make a difference. 725 00:36:15,040 --> 00:36:16,040 So why not today? 726 00:36:16,040 --> 00:36:17,040 Yeah. 727 00:36:17,040 --> 00:36:19,200 Make sure to subscribe, share and keep pushing forward. 728 00:36:19,200 --> 00:36:22,880 You can find everything you need to know about why not today at the why not today podcast.com 729 00:36:22,880 --> 00:36:25,000 and find me on Facebook. 730 00:36:25,000 --> 00:36:26,000 Yeah. 731 00:36:26,000 --> 00:36:27,720 So I will share all your contact information. 732 00:36:27,720 --> 00:36:29,280 I love meeting new people. 733 00:36:29,280 --> 00:36:30,280 Yeah. 734 00:36:30,280 --> 00:36:34,560 Thank you and until next time, everybody stay motivated, keep making things happen and say, 735 00:36:34,560 --> 00:36:35,560 why not today? 736 00:36:35,560 --> 00:36:36,560 Bye. 737 00:36:36,560 --> 00:37:02,560 Thanks.