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Welcome to the Why Not Today podcast where we celebrate courage, determination, and the

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power of saying, Why Not Today.

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I am your host, Leslie Cain, and in each episode we dive into inspiring stories of individuals

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who have taken bold steps, faced their fears, and embraced the possibility of today.

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From entrepreneurs to artists, dreamers to doers, we explore the moments when they set

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enough waiting, Why Not Today.

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Bring me as we uncover the heartwarming, the audacious, and the transformative, whether

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it's pursuing a lifelong passion, overcoming obstacles, or simply choosing joy.

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Our guests share their journeys and inspire us all.

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I started this podcast and honor my father, Patrick Cain, who often did say, Why Not Today.

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And remember, you're just one decision away from changing your life.

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And I'm excited today that we're doing something a little different.

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It's my second episode with two people, and it's Tina Johnson's second time being here.

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So I've got Tina Johnson and Jillian Conley.

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Did I pronounce that right, Jillian?

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Yes.

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Yes.

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From CEO Consulting Group.

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And so we've heard Tina's courage stories and her journey, and I learned so much about

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you, Tina, on an earlier episode.

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But Tina is doing so much to give back to women growing businesses.

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And that is really my passion in the lane I am swimming in these days.

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And I'm just so passionate about giving people the tools.

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And so Tina's doing this amazing workshop, and whether you listen to it in real time,

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we're right now, beginning or middle of November, or you listen to it years from now, because

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that's the beauty of podcasts, that we're going to give you not only a teaser of what

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she's going to do on this retreat next week, but also some tangible tools to think about.

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So this is going to be an episode that everybody should listen to in November as we finish

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up the year and start a new year.

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I was, oh, I know what.

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I interviewed Sam Horn, who Tina introduced me to.

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And that podcast is going to come after this one.

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But we talked about it's November of 2024.

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And so many people are starting to think about 2025, but what's one thing you can do that

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is a bit on your list as you finish 2024, whether it's something fun or work or just,

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you know, pay attention to those things.

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So Tina and Jillian are going to talk about finishing up our year and starting a new year.

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Her retreat is called Jumpstart 2025.

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And so before we go into more of the retreat and some tangible tools, I'm going to ask

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Jillian first, because this is her first episode, her first appearance on the Why Not Today

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podcast.

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So Jillian, what does courage mean to you?

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Ash, such a big question.

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I think that courage is finding the strength to move forward despite your fear and understanding

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that what's ahead of you is worth going for, even if you're afraid, even if you can't do

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it stoically or, you know, with a big, bold, courageous hurrah, but you still move forward.

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That's courage.

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Courage.

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And I tell people, you know, courage and why not today message, sometimes it's just getting

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out of bed.

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Yeah.

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You know, you need that big, huge things and sometimes it's just like putting one foot

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in front of the other and just doing that one thing, taking that one step.

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So, and I'm sure we could do a whole episode on you, Jillian, on your journey, your courage.

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We've got another day.

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But Tina, I know you've given me your definition before, but let's, what would be your definition

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today?

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Well, first Leslie, thank you again for inviting us to be a part of your podcast and shared

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with you.

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I've shared with you the most, the most, every single episode that you've done and I've

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learned something new every single time.

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You win the award because I haven't even listened to a model.

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So I love that.

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You know, never forget that when you said that.

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And I think I shared before, it's very similar to what Jillian shared with you about that,

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the courage to be able to step out of the comfort zone and doing it even when we don't

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feel like that we're empowered to do it.

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I think part of it and adding to what I shared last time would be to have the courage to

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ask for help when you need it.

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There's so many resources and incredible women out there that want to help and just stepping

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out of your comfort zone a little bit to pick up the phone or reach out to someone else

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and say, I don't know how to do this.

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I'm stuck today.

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I'm struggling today.

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And I just need help.

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So true.

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And you're such a good resource for that, Tina, that I love that when we connect and

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you're like, here's my cell phone number if you need to reach me.

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And I have reached you at different things and you respond.

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And you know, you're a busy lady and the fact that you've listened to all the podcasts is

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amazing.

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And it just tells you that you put personal growth and learning as a priority, which is

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awesome.

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So this retreat you guys are doing and it is, if you're listening to real time, it is

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going to be Friday, the 22nd of November.

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And so is this something, is this the first time you've done it?

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Have you done it for many years?

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This is our second year doing it.

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So we kind of mapped out based on what we believe is kind of the journey, the business

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journey and annual business journey.

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And then the spring, we do a intensive marketing retreat and Jillian can share a little bit

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more about that because we just feel like you've come into the beginning of the year,

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you've been doing things, let's use that time in the first half of the year to evaluate

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what's working, what's not working in your marketing plan, because then you've got the

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runway to be able to shift and make alterations if needed to that.

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And then coming into, we do our end of the year one in November.

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It's important for especially business owners to take time to reflect on the past year,

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what's worked, what hasn't worked, because you need to kind of know where you've been

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before you can really understand and map out where you're going.

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And we're all so busy and you and Leslie, we've talked about this many times.

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Before we know it, we've spent days and weeks just entrenched in working in our business

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and we never seem to find the bandwidth to step out and have that high level view of

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really working on the business and the strategy and making those decisions as the business

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owner to move our business forward.

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So mapping this out so that we give you a day to be able to walk away from everything

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else and just have time for yourself as the business owner, but also that dedicated time

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to really work on the strategy for your business for going into the new year.

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And that's so important.

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I'm teaching a course now for people with owning businesses, the overwhelm and the chaos.

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And one of the things I shared the other day is they say, I think every hour of planning

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replaces like so many days of work.

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I don't remember the exact statistics, but so powerful.

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And I know for me, when I take the time to get pen and paper, not just on a computer,

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not just on the fly, but really fill my cup, you know, you're filling your cup too.

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And you're thinking and, you know, often Tina made fun of me the other day when I called

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her about this recording, I'm like, I was in the shower.

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She's like, thinking about me in the shower.

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But that's when we think we have thoughts that the only time my head is not built.

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And so taking time.

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And so people that are listening or watching, if you haven't watched, if you don't know

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who Tina Johnson hasn't watched previous episodes, Tina has built lots of businesses and now

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has started this CEO consulting group to help women in business, teaching all the lessons

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that she's learned good and bad to help people.

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So and then Jillian is the marketing director.

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I am VP of marketing.

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Okay.

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And so she's coming from that angle.

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So I'm excited about this event and anybody listening, we've got at the end, we'll share

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her and show notes.

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I've got a special coupon code that Tina is sharing with me to share with my listeners

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and my community to get a little discount on it.

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But so Tina, I know, I don't know if you, Jillian, want to talk about the outline, what

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you're going to go through.

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And then as you are sharing, just give some tools and things if people can't come or they

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want to do things on their own, what are some of the things we need to think about as we

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close out the year before.

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And I love that you're doing it in November before Thanksgiving, before December hits,

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and the chaos just takes off that first week in December is bonkers.

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So for all of us.

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Yeah.

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So Jillian, if you want to go ahead and share.

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Oh, sure.

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Yeah.

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Yeah.

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So we're going to touch on some core areas of being an entrepreneur in a practical way

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so that we're keeping our intentions and our focus really singular in these categories.

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So we want to start with setting goals.

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We need to be able to understand like Tina was saying, where are we going to go, which

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requires just take a minute to reflect, assess, review, and then make some plans.

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So we're going to talk about being intentional around that.

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Then we're going to have Mary Great-Pios is going to talk about doing financial strategies,

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powerful financial strategies that will help make better strategic decisions in the business.

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And then Nicole is going to discuss closing the year out properly so that you're not living

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in a horrible state in January trying to get all your tax documents done and ready and

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out to your employees.

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She's going to help make sure that you're ending the year and know how you're ending

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the year and then move you forward into the new year.

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And then I'm going to be talking about building the strategic plan for your communication strategy

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as a business to ensure that you're integrating in all the different ways that you can be maximizing

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your reach potential.

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And then in all of this, there will be worksheets and some hands-on actual doing.

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We have space saved.

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We want to see the ladies literally hold space for them to sit and work because once you

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go home, if you're like me, three little kids, I mean, if I leave the room, I'm done.

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So we're going to hold space to make sure that it is a meaningful and supportive experience

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for all the ladies that come.

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So I'm excited.

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I love that you're giving space.

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And I always used to like going to conferences and I had to fly home because I spent the

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flight in my notebook going through it and highlighting it.

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What do I need to put into place as an action oriented person?

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I know people that were just flying high and so excited and bouncing off walls.

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But I was like, I used to literally go hide in the airport and a place away from anybody.

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So I didn't have to talk to people to figure this out because we need to take time to figure

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it out.

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And we're going to try.

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Jolene's going to touch a little bit.

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I was just going to enhance what she was saying about.

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People do a little bit of what her part that she's teaching is to talk a little bit on

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the incorporating how to use chat GPT into that marketing strategy and using that as

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a tool.

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There's a lot of confusion about how do I use it?

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And so that'll be a little bit in that overall marketing strategy for them building that

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out.

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And Nicole, who owns Wright accounting solutions and Mary Gray, they are subject experts in

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their area.

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So that was one of the things we wanted to bring in the subject experts to teach them

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what they need to know.

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And when we map this map the retreat out, one of the things that was really important

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and doing it was we didn't just want people to come and have another day of just all day

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lectures.

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This is roll up your sleeves and this is a working retreat because we want them to leave

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at the end of the day with the tangible roadmaps on how am I doing my goals?

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And I've always believed we arbitrarily it's the end of the year and everybody says, oh,

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you got to make your goals.

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Well, goals is the bit to me the last step that you're doing you have to go through and

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do the exercise and the deep work around understanding what are your life intentions?

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Our life intentions is what truly sets our goals and throughout the year when we hit

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those roadblocks or that frustration or overwhelm and we're like, oh, this goal is just too big.

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It enables us to go back and look at what was my intention in setting this goal?

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Is this still important?

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Is this still important to me personally and in my life?

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And that's the motivator you need to keep moving those goals that you establish for

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the year as a great reference point.

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Yeah, so you are going to you're going to teach on that.

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Is that correct?

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Okay, so what if somebody's listening watching and they can't come?

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What's kind of a preliminary?

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What are some of the steps that we should look at?

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Well, I would definitely guide them to take that time to sit and map out around what is

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truly their intentions for their life personally because when I'm working with clients, I'm

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working with you where you are as a woman first and business owner is secondary because

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if that can help you with something personally that you're struggling with, it's going to

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have a ripple effect and help support and make your business stronger.

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So taking that extra step and sitting and mapping out, where do I want to be health-wise?

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Where do I want to be financially?

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Where do I want to be spiritually, emotionally in my relationships?

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And then from there, based on what they've mapped out, then they can start taking those

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five or six categories that are important to them in their overall life and build their

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goals out to match those.

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Yeah, so smart that yeah, we need to start looking at our whole being instead of just

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work and I think that's one of the things that pitfall we do is we just goal-oriented

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and then your health is suffering and you're not spending time with family and what's important

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to you.

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Right, and most people, at least the experience I've had working with clients is that the

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way they've done goals in the past has always been around, they just focus on business.

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They're not taking the time to focus on their whole life and the business is a piece of

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that pie.

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It's not their whole life.

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So that's why it's so important and we take the time to have them do this exercise where

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they're really doing the deep thought process around where do I want to be as a human and

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a woman and business as part of that.

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Right, and I think it's so key and this is probably one of my soapboxes recently is

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we got to live our life and enjoy our life and we can't work all the time.

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And as Sam Horn shares her story is, you know, her son is like, you can play hooky, you're

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allowed to.

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I love that about her.

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Yeah, we're so wrapped up and working all the time, but we got to take care of our whole

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being and be intentional because, you know, we're not promised tomorrow.

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And you know, I was listening to something the other day and I was talking about friendships,

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you know, friendships are very important.

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Are you intentional with that?

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Or is it just, oh, they'll still be there.

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You know, they may not.

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Are you putting your family and people that are important to you on your to-do list?

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You know, Marissa Levin who was on the podcast a couple of weeks ago, she shared her LBL.

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She did a post, she didn't share it on the podcast, did a post afterwards.

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Do you know what LBL is?

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Tell me what it is.

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Local bucket list.

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Oh, I love that.

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That's cute.

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And so I actually spoke for a group this week and talked to them about, okay, I printed

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out a bucket list, a local bucket list, and then a holiday bucket list.

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You know, as we run into the holidays, we get so busy, but do you take time to drive past

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and look at the lights to get a hot chocolate or a peppermint, whatever, or just sitting

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in front of a fire or watch a Christmas movie, you know, be an intentional.

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And all those things are so important.

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And I want it to be powerful to have all these things you're planning done so you can be

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more intentional in December and enjoy family.

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And part of it too is prioritizing self care.

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Yeah.

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Preach this all the time to the women that are in our community of getting them to understand

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got to map out time for self care too.

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And just what you're just sharing Leslie, it doesn't have to be, oh, I have to spend

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money and go to the spa all the time, get in the car, get some hot chocolate that you

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make at home or coffee and just drive around and enjoy the holiday environment.

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Go sit at a nice place somewhere and have a conversation with a friend.

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Yeah, I know somebody that before she was successful in the Mary Kay world, she'd go

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to high end, or high end hotels and sit in the lobby and work there, make phone calls

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and do things.

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Yeah, and you have been on me for that, Tina, to take time off.

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Yep.

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And actually last Friday I was feeling so overwhelmed and I literally just drove out,

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Shannon had lunch with Elaine Gibson.

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It just got me out of the car and filled my cup and I'm like, I just got to get away

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for a day.

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So, all right, so we were talking about goal setting and then I know the finance part and

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the closing year year.

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So any, or closing year year, any ideas, things are going to talk about things that we should

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be paying attention to.

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Again, if we're not going to be, if somebody can't be there or what are some of the things

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to pay attention to and think about?

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Well, definitely I think everybody needs to, if they don't have a bookkeeper, is to start

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thinking through and taking the time to run their numbers, run their balance sheets, their

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P&L's and see where they're ending the year and how do they want to map that out for setting

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their financial goals for next year.

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And there's certain things that they need to do to kind of go through their checklist

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and closing out their books for the end of the year too.

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And then doing them what part of Mary will talk about is making sure from liability perspective,

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do you have all those things in place to protect you as the business owner and protect your

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business if something should happen to you?

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Smart things.

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And I can share whatever she wants to from the marketing perspective because I'm sure

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there's things that you need to be doing too for closing out the year.

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One thing that I keep seeing on social media and I don't know if you guys are going to

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touch on this is this new ownership document.

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Have you followed that?

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All right, but having all the things in one place.

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There's some new law that you have to do and not the exact name, but I've seen it all over

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social media and actually listened to a great recording about it.

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It's basically you just have to prove file documents that you're the owner because there's

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so many false businesses out there.

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It's called the BOI.

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It's the Beneficial Ownership Reporting.

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And there are serious fines around this and I'm paraphrasing, but I mean the penalties

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for not filing, it can get up to $10,000 a day.

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Well and so I listened to a really good recording which I can share with you, Tina, that something

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like the Main Street Alliance did.

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They had somebody from the organization enforcing this and it was an hour long call and it literally

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or webinar literally walked you through filling out the form and how you do it and they said

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the fines are really for people that are willfully not doing it.

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Exactly.

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So it's not just to be a jerk and start making all kinds of money on these people because

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they're not really letting people know about it.

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But for the people that are willfully not doing it because they're trying to fix the

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problem of all these false businesses.

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So I don't know if they have, if you have that on the agenda, but that might be a good

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thing.

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It will touch on that.

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Nicole's actually going to cover a little bit of that.

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And then my tax strategist, I asked her just to email me yesterday.

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That's why I was able to pull it up.

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And the deadline is October, December 31st.

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So we'll talk a little bit and I'm going to drop it into our sisterhood community.

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And I could share the link too if you want to share it with your community, my tax strategist

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and CPS.

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And I can share that video.

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But the one thing that did say if you started your business after January 1st, which I did

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start on January 1st to 2024 that you have 90 days to get it done.

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So like I'm already months behind, but as I said, it's willful.

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So I don't think they're going to come after me.

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No, just file it before December 31st.

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And it doesn't take that long.

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I mean, I think it took us five, six minutes for us to all of our businesses.

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So, all right.

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So that's a squirrel subject.

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All right, Jillian, talk about some marketing strategies.

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What do we need to know?

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Do this whole AI thing.

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And by the way, I'm recording this on Zoom and I hit the AI companion that'll do the

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meeting notes, which I've never done before.

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So I'm trying something new.

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Awesome.

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I love it.

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It works.

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Yeah.

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So we're going to talk about integrated marketing strategy and what that basically means is

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it's not a good idea to only market yourself one way.

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It's just not because you're definitely missing a wide amount of your audience if you're doing

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that.

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And what I mean by that is if you're only doing Facebook, if you're only going to

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chamber events, if you're only doing Instagram, if you're only doing TikTok, you're not reaching

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your audience effectively and consistently.

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And the potential of your audience, you're probably missing.

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So we want to talk about what an integrated marketing strategy is, is being able to go,

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this is my social media presence.

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This is my digital presence.

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This is my print presence, my in-person presence.

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And there's all the ways we're going to integrate into the community, whether it's a sponsorship

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or a donation or some kind of program.

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And looking at everything at a high level, helicopter viewing, going, now, how am I going

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to actually implement this?

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Meaning what is my capacity to implement on behalf of the plan I just created?

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And so we're going to give strategy around how to know where your limits are when you

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should say, I can do it, but I need to outsource this to someone else because it's not a good

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use of my time as the CEO and owner of my company.

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And then we're going to discuss how to use chat GPT to speed you up in the process of

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creating all of your plans because there is no reason to take weeks and months on end

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to do something that you could do in hours with some AI.

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So if you're not using AI in 2024, you better start using it in 2025 because it has taken

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over and any business not utilizing AI is going to fall behind.

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And we're going to talk about that.

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We're going to talk about how to not fall behind and how to not get overwhelmed in such

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a heavy tech integrated world.

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Yeah.

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And I love the AI.

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Somebody explained it this way, which made so much sense to me.

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She's like, I need help getting started.

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An idea started.

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And then you can grow from that.

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And that's me.

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Like my background degrees are in finance.

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So writing has never felt like a strong, a strength of mine.

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00:23:52,760 --> 00:23:58,840
So but I can throw it into chat GPT or another one or one of any of the AI programs and be

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able to at least get it started and have ideas.

387
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And I'm like, oh, this is easy.

388
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I have a question for chat GPT.

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I know there's a paid version, but there's also a free version, which I tried to use

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00:24:10,960 --> 00:24:11,960
the free one day.

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And I don't know if you asked too many questions that want you to do the paid and my sister's

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like, no, I use it all the time.

393
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The free one.

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00:24:19,120 --> 00:24:21,560
So how can you use it with the free one?

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00:24:21,560 --> 00:24:23,960
Or do we have, should we be paying for it?

396
00:24:23,960 --> 00:24:27,440
Or another one, I've been using the one in Bing.

397
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Yeah, I seem to like that.

398
00:24:30,280 --> 00:24:32,160
And what I love is it remembers.

399
00:24:32,160 --> 00:24:34,640
I can go back in and it kind of gets to you.

400
00:24:34,640 --> 00:24:38,240
So what do you recommend, Jillian is the best one or?

401
00:24:38,240 --> 00:24:41,520
So it depends on what it is that you need to use it for.

402
00:24:41,520 --> 00:24:45,520
If you need it for research, you need to use the paid one.

403
00:24:45,520 --> 00:24:49,880
If you're going to use it for idea planning and strategizing and research and all of that,

404
00:24:49,880 --> 00:24:54,600
you need the paid ones that are accesses that all the resources like link sharing, it can

405
00:24:54,600 --> 00:24:56,440
read images, it can read files.

406
00:24:56,440 --> 00:24:57,760
You can upload PDFs.

407
00:24:57,760 --> 00:25:01,160
You can put audio files, videos, it'll transcribe things.

408
00:25:01,160 --> 00:25:05,840
So using the paid one, if you're going to have a heavy lift, if all you're doing is

409
00:25:05,840 --> 00:25:11,320
going to help me write an email response, you know, then buy all means use the free

410
00:25:11,320 --> 00:25:12,320
one.

411
00:25:12,320 --> 00:25:17,080
Or if you're like, hey, give me some ideas on group activities for a gathering for my

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00:25:17,080 --> 00:25:18,080
community.

413
00:25:18,080 --> 00:25:20,040
That kind of stuff works really well for the free one.

414
00:25:20,040 --> 00:25:24,320
But if it has any ounce of research that's necessary, you need stats, statistics, and

415
00:25:24,320 --> 00:25:29,800
then any ability to read things like uploading documents and files into it, you need the

416
00:25:29,800 --> 00:25:30,800
paid one.

417
00:25:30,800 --> 00:25:34,000
And that's really the difference between the two is what are you going to do with that?

418
00:25:34,000 --> 00:25:35,960
And do you recommend that?

419
00:25:35,960 --> 00:25:36,960
It's a starting point.

420
00:25:36,960 --> 00:25:39,240
And they just have to think about it.

421
00:25:39,240 --> 00:25:43,720
It's just another tool, just like any other tool that you're using in, you know, marketing

422
00:25:43,720 --> 00:25:46,360
or business.

423
00:25:46,360 --> 00:25:50,440
And do you recommend chat GPT, the paid one, or is there another one, Jillian, that you?

424
00:25:50,440 --> 00:25:51,920
I like chat GPT.

425
00:25:51,920 --> 00:25:53,440
I like 4.0.

426
00:25:53,440 --> 00:25:55,680
That's the paid one, the professional one.

427
00:25:55,680 --> 00:26:00,280
I've tried Bard and some other ones and they all have their merits, but the paid version

428
00:26:00,280 --> 00:26:02,720
of chat GPT is accurate.

429
00:26:02,720 --> 00:26:08,520
And for the most part, I would say we have, it has very good memory retention.

430
00:26:08,520 --> 00:26:13,400
So when you're in the paid version of it, you can also jump streams that you have set

431
00:26:13,400 --> 00:26:15,480
up so you can go from one file to another.

432
00:26:15,480 --> 00:26:19,600
Say, hey, reference this, this one that you've made, I need to create this for this.

433
00:26:19,600 --> 00:26:24,680
And so there's some advanced features that come along with chat GPT 4.0.

434
00:26:24,680 --> 00:26:28,080
And I have not done any paid other versions of the software.

435
00:26:28,080 --> 00:26:30,560
I've only done the free versions of other software.

436
00:26:30,560 --> 00:26:32,840
So for me, it's just, it's comfortable.

437
00:26:32,840 --> 00:26:38,040
It was the first, you know, to go big and for everybody to really catch on to.

438
00:26:38,040 --> 00:26:43,200
And it's kind of like using Canva for copywriting, you know, it's simple, it's point click, you

439
00:26:43,200 --> 00:26:44,720
know, for the most part.

440
00:26:44,720 --> 00:26:50,440
So I feel like if you're, if you're looking for copywriting and research and idea planning

441
00:26:50,440 --> 00:26:54,760
kind of support in AI, chat GPT is very user friendly.

442
00:26:54,760 --> 00:26:56,320
It's worth the investment.

443
00:26:56,320 --> 00:27:00,360
And I never even thought about using it for an email, but my sister says she uses for

444
00:27:00,360 --> 00:27:01,360
all her emails.

445
00:27:01,360 --> 00:27:03,800
I'm like, never, not that, but it's funny.

446
00:27:03,800 --> 00:27:11,120
Somebody I know who was communicating with her team and sharing, doing emails, got her

447
00:27:11,120 --> 00:27:13,600
husband, he retired and was helping her.

448
00:27:13,600 --> 00:27:16,320
And somebody would say Tina, what time is the meeting?

449
00:27:16,320 --> 00:27:19,880
Well, this woman would say, oh, Tina, blah, blah, blah.

450
00:27:19,880 --> 00:27:23,040
And this is a meeting and a nice little fluffy email.

451
00:27:23,040 --> 00:27:26,840
The husband would just be 2pm on Friday.

452
00:27:26,840 --> 00:27:31,760
And everybody thought this woman was mad at him because her husband was responding with

453
00:27:31,760 --> 00:27:34,240
the answer, but not any fluff.

454
00:27:34,240 --> 00:27:38,560
I'm like, oh, so I'm one that just wants to get an answer out, but then I'll go back

455
00:27:38,560 --> 00:27:41,280
and fluff it up a little bit.

456
00:27:41,280 --> 00:27:49,600
I use chat GPT to answer things as well, like text messages and emails all the time.

457
00:27:49,600 --> 00:27:54,400
I have the app on my phone and it just may, I'll take the email strand or copy and paste

458
00:27:54,400 --> 00:27:56,080
it, dump it in and say write a response.

459
00:27:56,080 --> 00:27:57,080
Here's the answer 2pm.

460
00:27:57,080 --> 00:27:58,080
Okay.

461
00:27:58,080 --> 00:28:01,280
And then I'll copy and paste that and it hasn't memorized.

462
00:28:01,280 --> 00:28:03,160
Like it knows, I set it up.

463
00:28:03,160 --> 00:28:05,400
Well, this is the framework that you need to use.

464
00:28:05,400 --> 00:28:07,760
And that's the other thing that we'll talk about during the retreats.

465
00:28:07,760 --> 00:28:12,200
We're going to teach you how to train the bots to work in your favor.

466
00:28:12,200 --> 00:28:16,440
And the framework is what matters because you, you get a higher quality output when you put

467
00:28:16,440 --> 00:28:20,680
all the energy, time and effort in the beginning, just like everything else in life.

468
00:28:20,680 --> 00:28:24,840
So don't skip the first step of planning and come to the retreat.

469
00:28:24,840 --> 00:28:25,840
So smart.

470
00:28:25,840 --> 00:28:30,600
And I actually, the intro for the podcast, I threw in what I had and it spit out a little

471
00:28:30,600 --> 00:28:31,600
different.

472
00:28:31,600 --> 00:28:32,600
I like it.

473
00:28:32,600 --> 00:28:33,600
Yeah.

474
00:28:33,600 --> 00:28:35,200
And then you could do that a million more times.

475
00:28:35,200 --> 00:28:36,200
Just rewrite it.

476
00:28:36,200 --> 00:28:42,200
I think that's the thing that sometimes as a business owner, we want to be authentic

477
00:28:42,200 --> 00:28:43,760
in what we do.

478
00:28:43,760 --> 00:28:49,800
And the borderline weirdness of that is going into like that imposter syndrome side of things

479
00:28:49,800 --> 00:28:54,280
where you're like, if I take something that's already made, does that mean I'm taking something

480
00:28:54,280 --> 00:28:57,120
or am I doing what I'm supposed to be doing?

481
00:28:57,120 --> 00:28:59,680
And the truth is, is we can borrow like crazy.

482
00:28:59,680 --> 00:29:02,360
That's what we're supposed to be doing is borrowing and borrowing and borrowing.

483
00:29:02,360 --> 00:29:05,520
We don't need to recreate the wheel every single time we do something.

484
00:29:05,520 --> 00:29:09,560
And what AI does is it gives you your first draft.

485
00:29:09,560 --> 00:29:13,000
Just get you, you don't have to spend 45 minutes going, what am I going to say?

486
00:29:13,000 --> 00:29:14,000
What am I going to say?

487
00:29:14,000 --> 00:29:15,000
What am I going to say?

488
00:29:15,000 --> 00:29:16,000
What am I going to write?

489
00:29:16,000 --> 00:29:17,000
What am I going to write?

490
00:29:17,000 --> 00:29:19,600
Just get it started and then you can take it to the finish line.

491
00:29:19,600 --> 00:29:20,600
Yeah.

492
00:29:20,600 --> 00:29:23,960
I watched something on, I think 60 minutes and we're talking about all these AI programs

493
00:29:23,960 --> 00:29:28,360
and what, unfortunately, what jobs might disappear because of it.

494
00:29:28,360 --> 00:29:29,360
Yeah.

495
00:29:29,360 --> 00:29:32,040
Probably the key is to learn it.

496
00:29:32,040 --> 00:29:35,880
See who has an AI that's going to take your job, learn it because there's always going

497
00:29:35,880 --> 00:29:41,480
to need to be a human that runs that AI and you never know what ideas will come to you

498
00:29:41,480 --> 00:29:44,640
by learning that software, that piece of tech.

499
00:29:44,640 --> 00:29:51,200
So that's something we need to invest time on working on our business and not in our

500
00:29:51,200 --> 00:29:52,200
business.

501
00:29:52,200 --> 00:29:53,200
Exactly.

502
00:29:53,200 --> 00:29:54,680
How to do it, learn how to make it.

503
00:29:54,680 --> 00:30:00,760
I saw a story on Facebook and it was some mom that said, her, she told her son, when

504
00:30:00,760 --> 00:30:04,200
he got accepted in the college of his choice, she'd take him out to dinner.

505
00:30:04,200 --> 00:30:06,760
So she was, place of his choice.

506
00:30:06,760 --> 00:30:10,200
She was getting ready to do that and she goes, okay, my dilemma is the school just called

507
00:30:10,200 --> 00:30:17,200
and relinquished, rescinded his application because he used AI to fill out his application.

508
00:30:17,200 --> 00:30:20,480
So she's like, now should he take me out to dinner?

509
00:30:20,480 --> 00:30:23,520
So yeah, so you got to be careful.

510
00:30:23,520 --> 00:30:24,520
Right.

511
00:30:24,520 --> 00:30:30,240
And that's what we were talking about is that don't use AI to completely take over

512
00:30:30,240 --> 00:30:34,120
the creative side and writing it to starting point.

513
00:30:34,120 --> 00:30:42,080
And where I think that the younger generation and even, you know, business owners, they're

514
00:30:42,080 --> 00:30:46,640
using it as I'm going to put it in and I'm going to take exactly what it's saying without

515
00:30:46,640 --> 00:30:50,520
me, their feel and their touch to it.

516
00:30:50,520 --> 00:30:54,680
And really what is the intention around the messaging that they're sending?

517
00:30:54,680 --> 00:30:57,920
It's missing that part when they're just copying and pasting.

518
00:30:57,920 --> 00:30:58,920
Right.

519
00:30:58,920 --> 00:30:59,920
Right.

520
00:30:59,920 --> 00:31:02,880
And it's not skilled enough to know how to train it to get the output that they would

521
00:31:02,880 --> 00:31:04,160
want it anyway.

522
00:31:04,160 --> 00:31:10,520
So I would imagine as I've seen on lots of social media and emails and newsletters where

523
00:31:10,520 --> 00:31:15,440
you can tell when the robots are writing your copy, it's obvious if you've ever read a book

524
00:31:15,440 --> 00:31:17,240
like it's obvious.

525
00:31:17,240 --> 00:31:22,080
So taking the time to remember to slow down and go, this is a first draft.

526
00:31:22,080 --> 00:31:24,320
Now I'm going to go put the human into it.

527
00:31:24,320 --> 00:31:28,200
It's going to, it's always a really important stuff for kids.

528
00:31:28,200 --> 00:31:33,400
Starting with, yeah, starting with you writing something like I took my intro to the podcast

529
00:31:33,400 --> 00:31:34,560
that I had already written it.

530
00:31:34,560 --> 00:31:36,960
I'm just like, okay, change it a little bit more.

531
00:31:36,960 --> 00:31:39,680
Yeah, exactly.

532
00:31:39,680 --> 00:31:42,240
So I'm excited about the event next week.

533
00:31:42,240 --> 00:31:45,280
Anything else that we miss that you guys want to talk about?

534
00:31:45,280 --> 00:31:47,400
No, I mean, we'd love to have them.

535
00:31:47,400 --> 00:31:55,560
I really encourage business owners to take some time and to reflect on the past year

536
00:31:55,560 --> 00:32:04,400
and have the tangible tools and an actual map on where they want to go for next year.

537
00:32:04,400 --> 00:32:05,720
I think it's important for all of us.

538
00:32:05,720 --> 00:32:10,320
I mean, Jillian and I just talked this morning and it's like, okay, let's block out two and

539
00:32:10,320 --> 00:32:16,720
a half hours on this date and, you know, just come down and do our own kind of strategic

540
00:32:16,720 --> 00:32:20,040
planning and doing it for ourselves too and our teams.

541
00:32:20,040 --> 00:32:26,040
I did want to, but it was okay, Leslie, to offer a digital gift to everyone.

542
00:32:26,040 --> 00:32:27,040
Okay, I was going to ask.

543
00:32:27,040 --> 00:32:36,080
It's not around the goal setting, but I find this time of year, especially women, are really

544
00:32:36,080 --> 00:32:41,920
juggling with managing time and trying to figure out how to put work and life responsibilities

545
00:32:41,920 --> 00:32:43,160
and obligations.

546
00:32:43,160 --> 00:32:47,200
So we created a work-life balance worksheet.

547
00:32:47,200 --> 00:32:50,880
It's a three-page document, Jillian can tell you more because she created it.

548
00:32:50,880 --> 00:32:56,280
And it's a free digital gift on our website, theceowoman.com, and they just go in and they

549
00:32:56,280 --> 00:33:04,200
can download the gift and it might kind of help them give them a few tools to help them

550
00:33:04,200 --> 00:33:08,080
through these next six weeks of just crazy hustle and bustle.

551
00:33:08,080 --> 00:33:14,040
Okay, and I will share that in the show notes and also share the link.

552
00:33:14,040 --> 00:33:20,600
If you use the word today as your coupon code, if you sign up for the retreat, you get $97

553
00:33:20,600 --> 00:33:21,600
off.

554
00:33:21,600 --> 00:33:24,240
So yay, thank you, Tina, for sharing that with my Why Not Today community.

555
00:33:24,240 --> 00:33:26,360
Yeah, I'm excited.

556
00:33:26,360 --> 00:33:29,680
So anything parting words, Jillian, that you want to share?

557
00:33:29,680 --> 00:33:31,160
Well, I'm just excited.

558
00:33:31,160 --> 00:33:35,200
I'll be there virtually, and I wish I could be in the room, but I'll be there virtually.

559
00:33:35,200 --> 00:33:40,320
I'm excited to be able to sit with the ladies and just talk about what they are doing holistically

560
00:33:40,320 --> 00:33:44,760
because that is the thing is it's not about just your business.

561
00:33:44,760 --> 00:33:46,240
It's you as a person.

562
00:33:46,240 --> 00:33:48,480
You are the one who has to run the company.

563
00:33:48,480 --> 00:33:54,720
How can we help you get centered, get focused, feel supported, and not just feel supported,

564
00:33:54,720 --> 00:33:59,920
but be supported and have a plan, a plan that's backed with strategy backed by experts that

565
00:33:59,920 --> 00:34:01,240
will take you to the next level.

566
00:34:01,240 --> 00:34:02,680
So we just want to sit with you.

567
00:34:02,680 --> 00:34:06,760
We want to enjoy getting to know each of the ladies and helping them enter into the New

568
00:34:06,760 --> 00:34:09,000
Year strong and confident.

569
00:34:09,000 --> 00:34:11,240
With a map, with a map.

570
00:34:11,240 --> 00:34:12,240
Exactly.

571
00:34:12,240 --> 00:34:13,240
And time to fill you up.

572
00:34:13,240 --> 00:34:19,360
I remember one year I was gifted a gift certificate for one night stay at an Airbnb in Middleburg,

573
00:34:19,360 --> 00:34:21,000
Virginia.

574
00:34:21,000 --> 00:34:25,080
And I went with a friend of mine and we went, it was in the middle of the week because that's

575
00:34:25,080 --> 00:34:29,080
when it was available and we went and had a really nice dinner and then came back and

576
00:34:29,080 --> 00:34:33,640
sat by the fireplace at Airbnb and worked on our goals and our plans for the New Year.

577
00:34:33,640 --> 00:34:38,760
And then the next day got up and sat outside and or out on their screened in porch, whatever.

578
00:34:38,760 --> 00:34:43,200
In some room and worked on our plan and then left there around noon and it was amazing.

579
00:34:43,200 --> 00:34:44,200
Perfect.

580
00:34:44,200 --> 00:34:46,800
I don't remember how much powerful I felt.

581
00:34:46,800 --> 00:34:51,280
You know, it's almost like when you take time to plan or when I take time to plan, I

582
00:34:51,280 --> 00:34:53,440
almost feel like I put my superwoman cape on.

583
00:34:53,440 --> 00:34:56,680
And I feel like you can tackle the world when you take time.

584
00:34:56,680 --> 00:35:01,680
And I think you're more empowered and open to do that when you're out of your day to

585
00:35:01,680 --> 00:35:02,880
day work environment.

586
00:35:02,880 --> 00:35:10,000
It's so hard to get easily to get distracted in 50 other things that are around us in our

587
00:35:10,000 --> 00:35:13,080
workspace that, oh, this call is coming in.

588
00:35:13,080 --> 00:35:14,600
Oh, I've got this task paper here.

589
00:35:14,600 --> 00:35:17,040
I've got this.

590
00:35:17,040 --> 00:35:22,840
Extracting you from the day to day so that you're in an environment that's built around,

591
00:35:22,840 --> 00:35:24,960
let's get you to be thinking outside the box.

592
00:35:24,960 --> 00:35:25,960
Let's be creative.

593
00:35:25,960 --> 00:35:31,480
Let's give you those tangible tools so that when you leave, you physically have the map

594
00:35:31,480 --> 00:35:33,720
of knowing where you're going into.

595
00:35:33,720 --> 00:35:36,760
And are we going to complete everything that day?

596
00:35:36,760 --> 00:35:44,400
No, but it's a great starting point for them to start that roadmap for building up a successful

597
00:35:44,400 --> 00:35:47,200
and thriving business going into 2025.

598
00:35:47,200 --> 00:35:48,200
Yeah.

599
00:35:48,200 --> 00:35:49,200
I love that.

600
00:35:49,200 --> 00:35:52,280
And I know for me, I have to get away from my house, even though it's just me.

601
00:35:52,280 --> 00:35:55,440
I don't have kids or all the things, but it's so distracting.

602
00:35:55,440 --> 00:36:00,960
All, all the low hanging fruit and often the first couple of days in a month, I'll find

603
00:36:00,960 --> 00:36:07,840
time to go sit in a coffee shop and just plan and a fun new notebook and a fun pen.

604
00:36:07,840 --> 00:36:08,840
Yes.

605
00:36:08,840 --> 00:36:13,240
Spend that time, you know, paper and pen because that's going to make a difference.

606
00:36:13,240 --> 00:36:16,600
Got to get it out of your head and not, not in a computer all the time.

607
00:36:16,600 --> 00:36:17,600
Right.

608
00:36:17,600 --> 00:36:19,920
So, well, thank you ladies.

609
00:36:19,920 --> 00:36:24,440
Anything you want to go in a party, I always ask people like, how would you encourage somebody

610
00:36:24,440 --> 00:36:25,440
else?

611
00:36:25,440 --> 00:36:29,560
So how would you encourage a business owner to have a strong end of the year beginning

612
00:36:29,560 --> 00:36:32,280
and next year, other than coming to the retreat?

613
00:36:32,280 --> 00:36:35,120
Please come and join us at the retreat.

614
00:36:35,120 --> 00:36:36,760
I say self care.

615
00:36:36,760 --> 00:36:45,160
Do something in these next six weeks that is met and done just for you as a woman.

616
00:36:45,160 --> 00:36:53,040
What can you do that's go get pampered somewhere, go get connected with a friend, somebody that's

617
00:36:53,040 --> 00:36:55,000
that you've just met.

618
00:36:55,000 --> 00:37:02,320
Read a book, just find some time to do something that's just for you as a woman.

619
00:37:02,320 --> 00:37:03,320
How about you, Jillian?

620
00:37:03,320 --> 00:37:05,320
What would you be your word of advice?

621
00:37:05,320 --> 00:37:07,680
I remember no, it's a complete sentence.

622
00:37:07,680 --> 00:37:08,680
I'll let you know.

623
00:37:08,680 --> 00:37:09,680
Don't forget.

624
00:37:09,680 --> 00:37:10,680
Your piece is more important.

625
00:37:10,680 --> 00:37:11,680
Don't forget to protect it.

626
00:37:11,680 --> 00:37:20,960
Thank you both for being on and sharing and I think lots of good tidbits and hopefully

627
00:37:20,960 --> 00:37:22,280
people will come to the retreat.

628
00:37:22,280 --> 00:37:26,880
Maybe we'll have to have a why not today community table or something special.

629
00:37:26,880 --> 00:37:28,720
No, I'd love that.

630
00:37:28,720 --> 00:37:32,440
All the why not today tribe.

631
00:37:32,440 --> 00:37:34,920
This is a different format than I've done before.

632
00:37:34,920 --> 00:37:37,920
People watching, listening, let me know what you think and if you want more of these, I

633
00:37:37,920 --> 00:37:41,960
really am thinking I'm going to start adding, especially in the new year, more content based

634
00:37:41,960 --> 00:37:42,960
podcasts.

635
00:37:42,960 --> 00:37:47,560
So Tina and Jillian, you're going to be called upon again, I'm sure.

636
00:37:47,560 --> 00:37:53,520
We're happy to support your community any way that we possibly can, Leslie.

637
00:37:53,520 --> 00:37:54,520
Thank you.

638
00:37:54,520 --> 00:37:59,040
Thank you, everybody, for joining this inspiring journey, which was a little different today.

639
00:37:59,040 --> 00:38:02,720
Remember every day is an opportunity to take action, chase your dreams and make a difference.

640
00:38:02,720 --> 00:38:04,120
So why not today?

641
00:38:04,120 --> 00:38:09,560
And please go to anywhere you watch or listen to this and subscribe, like, comment, give

642
00:38:09,560 --> 00:38:10,560
it a review.

643
00:38:10,560 --> 00:38:14,880
I'm working on updating my website, so I'm looking for testimonials.

644
00:38:14,880 --> 00:38:18,120
If you've listened to an episode, you love an episode, something you like about why not

645
00:38:18,120 --> 00:38:21,960
today or if you've been to one of my events looking for testimonials for those.

646
00:38:21,960 --> 00:38:25,000
So again, everybody, thank you for listening, watching.

647
00:38:25,000 --> 00:38:45,760
And remember, always say why not today?