WEBVTT 00:00:00.000 --> 00:00:02.899 Hello, my name is Baron J. Damon. I'm your certified 00:00:02.899 --> 00:00:05.780 philanthropic coach. We support individuals and 00:00:05.780 --> 00:00:08.779 businesses in crafting strategic plans for their 00:00:08.779 --> 00:00:11.339 charitable giving. Confused about where you want 00:00:11.339 --> 00:00:13.419 to start? Join me for a complimentary session 00:00:13.419 --> 00:00:16.539 today to explore your passions and craft a plan 00:00:16.539 --> 00:00:19.199 for meaningful impact. Let's make a difference 00:00:19.199 --> 00:00:37.969 together. Go to www .businessoflifecc .com. Hello, 00:00:37.969 --> 00:00:40.509 and welcome back to Questions You Didn't Ask. 00:00:40.729 --> 00:00:44.149 I'm your host, Nyesha Frey. This is episode three 00:00:44.149 --> 00:00:47.609 of No Health, No Wealth, featuring more insights 00:00:47.609 --> 00:00:50.750 from Dr. Keisha Bentley Edwards and Farhad Ali. 00:00:51.049 --> 00:00:54.210 Let's continue the conversation. Thank you. Thank 00:00:54.210 --> 00:00:56.350 you for saying that because, you know, as you 00:00:56.350 --> 00:00:58.310 guys were talking, it was making me think about 00:00:58.310 --> 00:01:02.950 my experience starting as an entrepreneur, starting 00:01:02.950 --> 00:01:06.829 Nyesha Frey Consulting LLC. never taken a business 00:01:06.829 --> 00:01:09.670 class in my life, been a part of a lot of different 00:01:09.670 --> 00:01:13.450 conversations and maybe some conferences and 00:01:13.450 --> 00:01:16.329 things like that, encouraging Black people to 00:01:16.329 --> 00:01:19.989 become entrepreneurs, exposing me to kind of 00:01:19.989 --> 00:01:21.709 what are the benefits of being an entrepreneur, 00:01:21.849 --> 00:01:24.510 even from like a tax perspective, things like 00:01:24.510 --> 00:01:27.650 that. What I wasn't prepared for, and I'm going 00:01:27.650 --> 00:01:29.409 to get to the question, but I just kind of want 00:01:29.409 --> 00:01:32.310 to frame this a little bit. What I wasn't prepared 00:01:32.310 --> 00:01:37.219 for was the fact that wealth is a major factor 00:01:37.219 --> 00:01:40.659 to your success as an entrepreneur, right? Access 00:01:40.659 --> 00:01:47.060 to having a cushion, a big fat cushy cushion, 00:01:47.359 --> 00:01:51.340 right? Because what I wasn't expecting was that 00:01:51.340 --> 00:01:54.260 after I got the award or after I got the contract 00:01:54.260 --> 00:01:59.000 from what fill in the blank, large organization, 00:01:59.159 --> 00:02:02.900 institution, what have you, was that it was going 00:02:02.900 --> 00:02:06.760 to take me. six months to a year to get paid 00:02:06.760 --> 00:02:11.979 and that when I spoke up about it you know you 00:02:11.979 --> 00:02:13.879 talked about how you get the job based on who 00:02:13.879 --> 00:02:17.139 you know or you don't get when I spoke up about 00:02:17.139 --> 00:02:20.240 it and advocated for myself you know trying to 00:02:20.240 --> 00:02:22.159 dress it up with my black girl magic as best 00:02:22.159 --> 00:02:25.240 I could they looked at me like I was crazy like 00:02:25.240 --> 00:02:29.580 this is normal right so I was shocked because 00:02:29.580 --> 00:02:33.409 I don't have that type of cushion that type of 00:02:33.409 --> 00:02:35.810 wealth i had a cushion but it wasn't that kind 00:02:35.810 --> 00:02:38.810 of cushion right just for your parents right 00:02:38.810 --> 00:02:43.030 where i could just blow a whole company you know 00:02:43.030 --> 00:02:45.770 you asking me to float you and you a whole company 00:02:45.770 --> 00:02:50.210 like multi i'm one person starting a business 00:02:50.210 --> 00:02:52.949 and you know that and you sought me out because 00:02:52.949 --> 00:02:55.789 you know that i'm a black woman and it looks 00:02:55.789 --> 00:03:00.169 good to partner with a black woman And then you 00:03:00.169 --> 00:03:03.389 expect for me to be able to be okay with waiting 00:03:03.389 --> 00:03:07.569 an extra month, three months, six months. And 00:03:07.569 --> 00:03:10.830 then I talked to people who were in a similar 00:03:10.830 --> 00:03:17.430 position as me, Latino, Native, Black men, fill 00:03:17.430 --> 00:03:19.729 in the blank, right? And they said the same thing 00:03:19.729 --> 00:03:23.030 and I was shocked. So Farah, I want you to share 00:03:23.030 --> 00:03:26.680 with this. What are your thoughts on some of 00:03:26.680 --> 00:03:31.900 the biggest challenges facing specifically Black 00:03:31.900 --> 00:03:35.780 entrepreneurs, but especially those without that 00:03:35.780 --> 00:03:38.900 capital wealth type of thing? Like you might 00:03:38.900 --> 00:03:41.620 have the Soaps Connects, you know, you might 00:03:41.620 --> 00:03:44.400 know the people, you get the contract, you get 00:03:44.400 --> 00:03:48.439 the grant, you get the whatever. And that's really 00:03:48.439 --> 00:03:51.120 creating some problems in terms of longevity, 00:03:51.360 --> 00:03:54.520 sustainability. You get what I'm saying. Can 00:03:54.520 --> 00:03:57.020 you respond to some of that and fill in some 00:03:57.020 --> 00:03:59.180 of the blanks for me? I'm going to try to make 00:03:59.180 --> 00:04:02.539 this simple, right? And not pontificate on it, 00:04:02.599 --> 00:04:06.599 right? But I'm going to call it the M &Ms. I 00:04:06.599 --> 00:04:09.159 make it easy for your listening audience as well 00:04:09.159 --> 00:04:12.699 as for answering your questions. No business 00:04:12.699 --> 00:04:17.680 can make it without money, markets, and management. 00:04:18.620 --> 00:04:23.370 No business. You can have two of the three. or 00:04:23.370 --> 00:04:26.470 one of the three, but you won't make it. You've 00:04:26.470 --> 00:04:29.209 got to have all of the three. You have to have 00:04:29.209 --> 00:04:31.829 good management, which means people need to know 00:04:31.829 --> 00:04:34.069 how to run a business. Stop trying to do stuff 00:04:34.069 --> 00:04:38.850 you don't know. I'm not trying to be no doctor, 00:04:38.990 --> 00:04:42.589 right? I'm not putting in the time, the years, 00:04:42.730 --> 00:04:46.990 the process. I can't read the chart, the chemistry 00:04:46.990 --> 00:04:50.589 chart, NA. I don't know. To me, NA is nah, not 00:04:50.589 --> 00:04:53.230 salt. You know what I'm saying? Like K, you know 00:04:53.230 --> 00:04:56.389 what I mean? K is a thousand. Not potassium, 00:04:56.769 --> 00:05:02.069 right? Like I don't have that capacity. So recognizing 00:05:02.069 --> 00:05:06.470 your strength and going into businesses where 00:05:06.470 --> 00:05:10.170 you have the real management to understand it 00:05:10.170 --> 00:05:13.879 and to know the things about it. Right. Like 00:05:13.879 --> 00:05:16.040 so sometimes people want to go into business 00:05:16.040 --> 00:05:20.720 because of the the shiny object of it or they 00:05:20.720 --> 00:05:23.639 think they are creative. Well, because you're 00:05:23.639 --> 00:05:26.699 creative doesn't mean that you can sing or you 00:05:26.699 --> 00:05:29.920 can draw or you could perform. I mean, you can 00:05:29.920 --> 00:05:35.439 manage money. Right. So let's be clear on a clear 00:05:35.439 --> 00:05:39.199 understanding of. management of a business. There 00:05:39.199 --> 00:05:42.100 is a management component of business that you 00:05:42.100 --> 00:05:44.959 got to cover. And if you can't cover it, you 00:05:44.959 --> 00:05:48.060 need to get some help or partner or somebody 00:05:48.060 --> 00:05:50.959 else to cover you there. The second part of it 00:05:50.959 --> 00:05:55.540 is you got to have market opportunity. Like if 00:05:55.540 --> 00:06:01.740 no one is buying your stuff, I mean, you could 00:06:01.740 --> 00:06:05.100 be a singer, but if nobody likes what you singing, 00:06:06.160 --> 00:06:09.639 then you can get paid for being the singer. So 00:06:09.639 --> 00:06:12.180 you can just sing in the shower and be happy. 00:06:12.519 --> 00:06:16.819 It's a hobby. It's a hobby, right? So let's just 00:06:16.819 --> 00:06:20.379 be clear on that. If there's no market for your 00:06:20.379 --> 00:06:25.860 service or your talent, then it's not marketable. 00:06:25.980 --> 00:06:28.439 That's a business decision. And the last thing 00:06:28.439 --> 00:06:33.259 is, do you have access to capital or access to 00:06:33.259 --> 00:06:36.170 money? it doesn't mean it's got to be your money 00:06:36.170 --> 00:06:39.610 i was in business it's really the key is can 00:06:39.610 --> 00:06:44.110 you get access to money it's easy to get access 00:06:44.110 --> 00:06:47.509 to money when you're a talent and there's a market 00:06:47.509 --> 00:06:51.850 demand y 'all following me like if if i know 00:06:51.850 --> 00:06:57.509 this thousand people in downtown durham and there's 00:06:57.509 --> 00:07:04.279 no coffee shops and i'm a barista And there's 00:07:04.279 --> 00:07:07.339 a thousand people downtown and I can get a hundred 00:07:07.339 --> 00:07:10.000 of them to pay me five hours a day. That's all 00:07:10.000 --> 00:07:13.660 I need. I can raise the money because people 00:07:13.660 --> 00:07:15.560 would want to be a part of that because they 00:07:15.560 --> 00:07:18.079 would say you'd have a talent. So I think in 00:07:18.079 --> 00:07:22.620 business, sometimes we don't go through the self 00:07:22.620 --> 00:07:27.100 -evaluation market. And then we get caught up 00:07:27.100 --> 00:07:31.040 with the conditions of the market. Because the 00:07:31.040 --> 00:07:33.699 market will tell you that corporations are paying 00:07:33.699 --> 00:07:37.920 people in 30, 60, 90 days. And so I always tell 00:07:37.920 --> 00:07:41.139 people, like, I don't appreciate it because I'm 00:07:41.139 --> 00:07:46.180 of the opinion that's two to four payrolls. And 00:07:46.180 --> 00:07:49.360 can y 'all do that? It's your big business. Tell 00:07:49.360 --> 00:07:52.079 the truth. I mean, that's how I lay it down. 00:07:52.180 --> 00:07:54.540 I say, if you're going to pay me in 90 days, 00:07:54.600 --> 00:07:56.680 that means that's six payrolls. Can you manage 00:07:56.680 --> 00:08:00.120 six payrolls with no money? I say, come on, let's 00:08:00.120 --> 00:08:03.819 talk through this. So being able to read contracts 00:08:03.819 --> 00:08:06.980 and to manage through them and to understand 00:08:06.980 --> 00:08:10.920 that, that's a part of management. And so your 00:08:10.920 --> 00:08:13.800 ability to get paid in a timely way to make sure 00:08:13.800 --> 00:08:15.660 your business is effective, particularly if they 00:08:15.660 --> 00:08:18.939 want you, you work that out. They figure it out. 00:08:19.120 --> 00:08:22.160 So I think in business, we need to be mindful 00:08:22.160 --> 00:08:26.360 of the M &Ms and make sure that we have a clear. 00:08:28.639 --> 00:08:33.659 non rosy glass eye on how that works you know 00:08:33.659 --> 00:08:37.279 i used to be a banker for physicians and i remember 00:08:37.279 --> 00:08:40.419 how many physicians and doctors and dentists 00:08:40.419 --> 00:08:44.759 i helped that did not have any training in managing 00:08:44.759 --> 00:08:49.120 money i mean from buying a house buying a car 00:08:49.120 --> 00:08:52.240 doing a checking account all that stuff investments 00:08:52.240 --> 00:08:56.360 because Throughout their process of learning 00:08:56.360 --> 00:09:00.120 or education, they were so focused on the science 00:09:00.120 --> 00:09:03.720 of life. Yeah, 100%. The only thing they knew 00:09:03.720 --> 00:09:06.799 about money is that they were borrowing it. Yes. 00:09:07.460 --> 00:09:10.580 Paid back at some point in the future. And then 00:09:10.580 --> 00:09:12.000 they were going to get a bunch of money on the 00:09:12.000 --> 00:09:14.740 other side, which was called salary. And that 00:09:14.740 --> 00:09:17.799 based on their. if it was an anesthesiologist 00:09:17.799 --> 00:09:20.480 internal medicine pediatrician that it was a 00:09:20.480 --> 00:09:23.279 range that if they made that they could pay these 00:09:23.279 --> 00:09:26.460 loans back in five years 10 years or 30. and 00:09:26.460 --> 00:09:29.919 so i was like along the way they should i believe 00:09:29.919 --> 00:09:33.460 where we have wealth issues is that not teaching 00:09:33.460 --> 00:09:36.159 people the right way to do this and not just 00:09:36.159 --> 00:09:39.960 debt putting them in total debt to live because 00:09:39.960 --> 00:09:42.080 then they do that they still never get a chance 00:09:42.080 --> 00:09:45.940 to have wealth they become income providers So 00:09:45.940 --> 00:09:51.379 in your work as an entrepreneur or in your work 00:09:51.379 --> 00:09:54.899 as an intrapreneur, right, which is a physician 00:09:54.899 --> 00:09:59.379 or an engineer, the ability to understand how 00:09:59.379 --> 00:10:06.179 to become wealthy is critical and a plan to do 00:10:06.179 --> 00:10:09.679 that. And you're working, it's not just for the 00:10:09.679 --> 00:10:11.860 income, it's for something else. If you're working 00:10:11.860 --> 00:10:13.899 just for the income, then you need to say, I'm 00:10:13.899 --> 00:10:16.169 working just for the income. But I always tell 00:10:16.169 --> 00:10:18.070 people, go make that money. Don't let that money 00:10:18.070 --> 00:10:22.649 make you. If you're enjoying the show as much 00:10:22.649 --> 00:10:25.629 as we love creating it, consider showing your 00:10:25.629 --> 00:10:30.629 support by buying us a cup of coffee. Visit buymeacoffee 00:10:30.629 --> 00:10:37.110 .com slash Nyesha Frey O. That's buymeacoffee 00:10:37.110 --> 00:10:44.029 .com forward slash Nyesha Frey O. All one word. 00:10:44.570 --> 00:10:48.809 Each cup is just $5 and every single one helps 00:10:48.809 --> 00:10:51.929 us continue to produce, develop, and sustain 00:10:51.929 --> 00:10:55.129 the high quality content you've come to expect 00:10:55.129 --> 00:10:58.470 from questions you didn't ask. Thank you for 00:10:58.470 --> 00:11:01.070 your continued support and let's keep the conversation 00:11:01.070 --> 00:11:05.289 going. So I wanted, I'm glad that you talked 00:11:05.289 --> 00:11:09.850 about the three M's in entrepreneurship because 00:11:09.850 --> 00:11:12.750 getting to the mental health and Black women. 00:11:13.519 --> 00:11:16.120 You know, right now, people are talking about 00:11:16.120 --> 00:11:21.000 Black women exiting the workforce and all that 00:11:21.000 --> 00:11:22.860 that means. Now, they're not talking about Black 00:11:22.860 --> 00:11:26.100 women being fired, and especially as more and 00:11:26.100 --> 00:11:28.559 more layoffs are happening in our present economy. 00:11:29.399 --> 00:11:32.539 But even if we were to talk about Black women 00:11:32.539 --> 00:11:36.460 voluntarily leaving the workforce, this is a 00:11:36.460 --> 00:11:41.279 trend that was happening pre -pandemic. And I, 00:11:41.419 --> 00:11:44.350 you know, wrote a book chapter where I talked 00:11:44.350 --> 00:11:48.210 about Black women in their 30s and 40s deciding 00:11:48.210 --> 00:11:54.289 that toxic work environments were no longer tolerable 00:11:54.289 --> 00:11:59.070 and that becoming an entrepreneur was the way 00:11:59.070 --> 00:12:02.870 to go. However, we know that venture capitalism 00:12:02.870 --> 00:12:07.909 does not always invest in Black women. So leaving 00:12:07.909 --> 00:12:12.000 a toxic work environment Or a work environment 00:12:12.000 --> 00:12:14.799 that does not work for you may be good for your 00:12:14.799 --> 00:12:17.620 mental health, but we have to make sure that 00:12:17.620 --> 00:12:23.460 you understand that even though most small businesses 00:12:23.460 --> 00:12:26.659 are solo businesses, you should not really be 00:12:26.659 --> 00:12:29.759 doing it alone. If you figure out if you need 00:12:29.759 --> 00:12:33.159 a team around you to support your business or 00:12:33.159 --> 00:12:35.360 else, that's not going to help your mental health 00:12:35.360 --> 00:12:39.179 or your physical health or economic health either. 00:12:39.610 --> 00:12:42.450 So that was something I wanted to say. Yeah, 00:12:42.549 --> 00:12:44.409 I think that that's really important in that 00:12:44.409 --> 00:12:47.690 we have to, you know, first plan ahead, think 00:12:47.690 --> 00:12:50.850 that thing through, get whatever additional education 00:12:50.850 --> 00:12:53.690 and information that you need in order to better 00:12:53.690 --> 00:12:56.309 understand the money, the market, the management 00:12:56.309 --> 00:13:01.289 and your mental health. Absolutely. And be in 00:13:01.289 --> 00:13:05.549 a better position to link up with other people 00:13:05.549 --> 00:13:09.559 that have the skills. that you may be deficient 00:13:09.559 --> 00:13:12.259 in. And when I say deficient, I don't mean, I 00:13:12.259 --> 00:13:15.159 mean it in the sense of we all have talents. 00:13:15.220 --> 00:13:18.340 We all have things that we do well, that we like 00:13:18.340 --> 00:13:20.279 to do. And then there are other people that do 00:13:20.279 --> 00:13:22.139 totally different things that are complimentary, 00:13:22.360 --> 00:13:26.580 that can be really helpful in terms of moving 00:13:26.580 --> 00:13:29.200 a whole business forward. Because a business, 00:13:29.360 --> 00:13:32.259 and especially just a little bit of experience 00:13:32.259 --> 00:13:34.980 that I've had and listening to Pariah, it's a 00:13:34.980 --> 00:13:38.500 whole ecosystem, right? It's not just, the thing 00:13:38.500 --> 00:13:40.639 that you're trying to sell is everything that 00:13:40.639 --> 00:13:43.759 goes around that. And especially if you're trying 00:13:43.759 --> 00:13:46.919 to build a sustainable business and a business 00:13:46.919 --> 00:13:50.120 that can build generational wealth. And I'm not 00:13:50.120 --> 00:13:52.440 sure that every entrepreneur is really trying 00:13:52.440 --> 00:13:54.960 to build a sustainable business or generational 00:13:54.960 --> 00:13:56.860 wealth, or if they're just, you know, trying 00:13:56.860 --> 00:14:01.720 to like create a stop gap, you know, there's 00:14:01.720 --> 00:14:05.039 so many different reasons why people choose to 00:14:05.039 --> 00:14:07.649 be entrepreneurs. And some folks are doing it 00:14:07.649 --> 00:14:09.830 just for the tax break. I mean, there's all types 00:14:09.830 --> 00:14:14.889 of reasons why people go into business. And one 00:14:14.889 --> 00:14:17.049 of the things that this brings up is this idea 00:14:17.049 --> 00:14:19.629 that Black people don't support Black businesses. 00:14:20.750 --> 00:14:26.590 This idea has kind of gotten to me on multiple 00:14:26.590 --> 00:14:29.669 levels because I know in some cases it is very 00:14:29.669 --> 00:14:33.610 true, a harsh reality. But in other cases... 00:14:34.350 --> 00:14:37.110 I know that it's not really all that true. And 00:14:37.110 --> 00:14:39.470 so I just wanted to know, how do you respond 00:14:39.470 --> 00:14:42.070 to the perception that Black people don't support 00:14:42.070 --> 00:14:47.470 Black businesses? And if you can, speak to some 00:14:47.470 --> 00:14:50.009 of the structural realities at play, not just 00:14:50.009 --> 00:14:53.070 the individual instances and things like that, 00:14:53.110 --> 00:14:58.009 but why is it that we have a hard time supporting 00:14:58.009 --> 00:15:02.529 Black businesses and having that kind of self 00:15:02.529 --> 00:15:06.299 - sufficiency or even accountability for our 00:15:06.299 --> 00:15:09.220 own community's economic well -being? What are 00:15:09.220 --> 00:15:11.120 some of the structural realities? And do you 00:15:11.120 --> 00:15:12.720 think it's true that Black people don't support 00:15:12.720 --> 00:15:14.720 Black businesses? And that's not a, you know, 00:15:14.720 --> 00:15:18.100 a judgment. It's just a reality, like a real 00:15:18.100 --> 00:15:23.159 question. I think that Black businesses are supported 00:15:23.159 --> 00:15:28.980 by Black dollars in general. I think, like, just 00:15:28.980 --> 00:15:32.210 to flip it, is that somebody the black businesses 00:15:32.210 --> 00:15:35.529 that are going are being supported by black people 00:15:35.529 --> 00:15:42.409 more often than not but with the caveat that 00:15:42.409 --> 00:15:46.090 most people want to get the most bang from their 00:15:46.090 --> 00:15:49.250 buck and small businesses whether they're black 00:15:49.250 --> 00:15:52.929 or any other tend to have to charge more because 00:15:52.929 --> 00:15:55.830 they can't buy they don't get the same type of 00:15:55.830 --> 00:15:58.769 manufacturing deals or wholesale deals as like 00:15:59.279 --> 00:16:04.679 a big box retailer would. So if I've got $10 00:16:04.679 --> 00:16:08.639 and I've got to decide if, or even $20, if I 00:16:08.639 --> 00:16:13.779 could get two t -shirts from say Amazon or whatever, 00:16:14.059 --> 00:16:18.620 whatever other type of retailer that they may 00:16:18.620 --> 00:16:21.139 be a little sketchy, but it's two t -shirts versus 00:16:21.139 --> 00:16:25.200 a black business where I can't quite get one, 00:16:25.340 --> 00:16:30.399 folks will go and get their sketchy. you know, 00:16:30.419 --> 00:16:33.519 shirts from that big box. So sometimes it's not, 00:16:33.539 --> 00:16:36.600 some people don't trust Black businesses, but 00:16:36.600 --> 00:16:40.399 oftentimes economically, it's not always feasible 00:16:40.399 --> 00:16:44.360 or they just expect to get a hookup. But I feel 00:16:44.360 --> 00:16:46.700 like more people have gotten educated. Look, 00:16:46.820 --> 00:16:49.580 I had to educate myself, like, okay, you should 00:16:49.580 --> 00:16:52.419 stop asking for the family discount, even if 00:16:52.419 --> 00:16:57.669 we're family. You know, I... You know, unless 00:16:57.669 --> 00:17:01.610 it's a sale for everybody, I need to go ahead 00:17:01.610 --> 00:17:04.910 and pay my way. Anyway, I digress. I think that 00:17:04.910 --> 00:17:07.009 most Black businesses are, in fact, supported 00:17:07.009 --> 00:17:10.289 by Black people, but we can all do better about 00:17:10.289 --> 00:17:16.029 educating about cost and investment. And also 00:17:16.029 --> 00:17:17.910 making sure that we treat each other well in 00:17:17.910 --> 00:17:21.309 that process from both the seller and the buyer 00:17:21.309 --> 00:17:27.309 perspective. Yeah, you know, I agree. Like, I 00:17:27.309 --> 00:17:29.230 was sitting here writing these notes when she 00:17:29.230 --> 00:17:33.650 was saying the questions. Like, most people of 00:17:33.650 --> 00:17:35.750 color go to people of color to get their hair 00:17:35.750 --> 00:17:42.390 did. Most people of color know about the Black 00:17:42.390 --> 00:17:46.730 restaurants, right? We just know, right? Because 00:17:46.730 --> 00:17:50.450 we've all tried them. And I experience with that 00:17:50.450 --> 00:17:55.200 restaurant. If it's great, it repeats. I was 00:17:55.200 --> 00:18:00.799 sad to see that the Black Restaurant in Washington, 00:18:00.900 --> 00:18:05.700 D .C. closed after 30 years. I just forgot the 00:18:05.700 --> 00:18:07.619 name of it. But y 'all know I'm talking around 00:18:07.619 --> 00:18:09.740 downtown. You're not talking about Ben or nothing 00:18:09.740 --> 00:18:13.299 crazy like that, are you? There you go. Okay. 00:18:14.200 --> 00:18:17.900 You're talking about, is it Georgia? Yeah, Georgia 00:18:17.900 --> 00:18:21.630 Browns. Georgia Browns, yeah. Three years, right? 00:18:21.690 --> 00:18:24.309 Because of the layoffs that are happening in 00:18:24.309 --> 00:18:29.430 D .C. But if you go into Georgia Browns, it's 00:18:29.430 --> 00:18:33.609 a Black restaurant. White and Black people are 00:18:33.609 --> 00:18:37.529 there. I do believe that when we talk around 00:18:37.529 --> 00:18:40.210 Black businesses, there are Black businesses 00:18:40.210 --> 00:18:46.230 that are positioned to support the Black community. 00:18:47.690 --> 00:18:52.799 If it's hair care. maybe childcare, maybe food. 00:18:53.380 --> 00:18:58.359 I think the opportunity is to make the business 00:18:58.359 --> 00:19:06.240 open for all because the dollar is green. And 00:19:06.240 --> 00:19:12.680 so most business to consumer products that have 00:19:12.680 --> 00:19:18.380 a wider audience get a better economic outcome. 00:19:19.200 --> 00:19:22.759 But you can still have a Black focus. You know, 00:19:22.839 --> 00:19:26.700 I think of, you know, books and poets that is 00:19:26.700 --> 00:19:32.859 in D .C. Busboys and poets. Right. That's it's 00:19:32.859 --> 00:19:36.180 for Black people, but it's not solely for Black 00:19:36.180 --> 00:19:38.740 people. Everyone can get going and go in there 00:19:38.740 --> 00:19:40.619 and hang out and get food and get breakfast. 00:19:40.700 --> 00:19:44.079 So I think presenting a good quality product 00:19:44.079 --> 00:19:49.420 for whatever they're doing. can provide you with 00:19:49.420 --> 00:19:54.200 not a sheltered market, but an open market. Well, 00:19:54.200 --> 00:19:58.940 that gets back to your three M's, right? Is that 00:19:58.940 --> 00:20:01.779 it gets back to that marketing management, what 00:20:01.779 --> 00:20:05.220 was that last one? Right? And so there was a 00:20:05.220 --> 00:20:08.440 certain amount of investment that had to go into 00:20:08.440 --> 00:20:11.599 it, right? So you can't expect people to pay 00:20:11.599 --> 00:20:15.700 white cloth prices when you're selling out your 00:20:15.700 --> 00:20:19.940 front yard, right? Things have to balance so 00:20:19.940 --> 00:20:23.640 that people know. Look, there are plenty of bougie 00:20:23.640 --> 00:20:26.759 Black folks who will spend that extra money to 00:20:26.759 --> 00:20:30.700 go to the Salamander Hotel. I'm not one of them 00:20:30.700 --> 00:20:33.579 because I'm not quite that bougie yet. But I 00:20:33.579 --> 00:20:37.460 have aspirations. I have aspirations. Me too. 00:20:37.579 --> 00:20:41.180 And I appreciate it. I applaud it. I like the 00:20:41.180 --> 00:20:44.460 post. That's my support. I'm going to give you 00:20:44.460 --> 00:20:47.769 that like on the post. But it's aspirational. 00:20:47.869 --> 00:20:50.369 I can see the quality of it. I see why you would 00:20:50.369 --> 00:20:52.809 go and spend that money on it. And there are 00:20:52.809 --> 00:20:54.829 plenty of bourgeois folks that are out there 00:20:54.829 --> 00:20:59.509 spending that money. But I also like getting 00:20:59.509 --> 00:21:02.150 my Hilton points, right? So there's this balance, 00:21:02.450 --> 00:21:04.509 right? There's a balance that comes into play. 00:21:04.630 --> 00:21:07.269 I like supporting. And when I can, you know, 00:21:07.390 --> 00:21:10.490 I will support. I will go out of my way. I don't 00:21:10.490 --> 00:21:12.609 mind spending a little bit of extra to make sure 00:21:12.609 --> 00:21:16.059 it stays in my community. But I also need you 00:21:16.059 --> 00:21:17.900 to be like, there's a balance. Like you have 00:21:17.900 --> 00:21:20.960 to also do some self -reflection on why wouldn't 00:21:20.960 --> 00:21:23.640 someone support me, whoever they are, Black or 00:21:23.640 --> 00:21:27.940 whoever. Like, am I following the three M's? 00:21:28.099 --> 00:21:31.420 Like, sometimes even if you do everything right, 00:21:31.660 --> 00:21:33.579 it's not the right time and it doesn't work. 00:21:34.519 --> 00:21:38.200 But, you know, these are all the things that 00:21:38.200 --> 00:21:41.980 we can't always just put it from a perspective. 00:21:43.170 --> 00:21:49.369 that Black people are self -defeating. We like 00:21:49.369 --> 00:21:53.970 to see each other win. That wraps episode three 00:21:53.970 --> 00:21:57.250 of No Health, No Wealth. I'm Nyesha Frey. Thank 00:21:57.250 --> 00:21:59.670 you for being part of this journey. We've got 00:21:59.670 --> 00:22:02.430 one final episode in this series, so make sure 00:22:02.430 --> 00:22:05.170 you follow or subscribe to Questions You Didn't 00:22:05.170 --> 00:22:07.130 Ask and join us for the conclusion.