WEBVTT 00:00:00.000 --> 00:00:02.940 Hey everyone, welcome back to Buzzworthy. I'm 00:00:02.940 --> 00:00:06.860 your host, Shalicia Harris. I dive into the rare 00:00:06.860 --> 00:00:10.119 stories entrepreneurs tell about building their 00:00:10.119 --> 00:00:13.019 businesses, but most importantly, themselves. 00:00:13.419 --> 00:00:17.550 Let's get into it. Hello everyone! Today we are 00:00:17.550 --> 00:00:21.269 back with Dr. Laura Shoots, who is a physician 00:00:21.269 --> 00:00:24.929 in her ER department at her hospital. She's also 00:00:24.929 --> 00:00:28.910 a mom of two beautiful baby girls, a soccer player 00:00:28.910 --> 00:00:31.949 who travels to play soccer, should I include 00:00:31.949 --> 00:00:35.770 that, and now she's an entrepreneur and building 00:00:35.770 --> 00:00:39.850 a tech company to help us take care of ourselves 00:00:39.850 --> 00:00:42.170 and each other a little bit, but in a different 00:00:42.170 --> 00:00:44.929 way than you might think right now. So Laura's 00:00:44.929 --> 00:00:46.950 going to tell us a bit about her journey today 00:00:46.950 --> 00:00:51.130 and what got her started on Take Care. Hi, Laura. 00:00:51.250 --> 00:00:54.049 Nice to meet you today. Hey, thanks so much for 00:00:54.049 --> 00:00:56.890 having me here. So excited to dive into your 00:00:56.890 --> 00:01:00.990 story because it's so complex and you do so many 00:01:00.990 --> 00:01:03.990 things. I know you still play soccer very actively 00:01:03.990 --> 00:01:08.230 while you're a doctor and now building this tech 00:01:08.230 --> 00:01:16.439 company. How, you know, how you can take it to 00:01:16.439 --> 00:01:19.040 the next level with Take Care. Yeah, thanks. 00:01:19.200 --> 00:01:21.359 Thanks for having me. It's definitely been a 00:01:21.359 --> 00:01:23.700 ride and life is definitely extremely busy right 00:01:23.700 --> 00:01:26.599 now. But, you know, there's only so much time 00:01:26.599 --> 00:01:28.260 in the day. So some things just need to get. 00:01:28.640 --> 00:01:32.120 cut back to make space for it all. It's true. 00:01:32.239 --> 00:01:34.239 And like, you know, everyone wants to have it 00:01:34.239 --> 00:01:37.319 all. But I think it's trending a little bit more 00:01:37.319 --> 00:01:40.540 now that you just can't have it all at once and 00:01:40.540 --> 00:01:44.219 be super happy with it all at once. But that's 00:01:44.219 --> 00:01:48.040 a whole other discussion. I think what's really 00:01:48.040 --> 00:01:52.340 important today is. to really help people understand 00:01:52.340 --> 00:01:57.480 the inspiration behind Take Care and, you know, 00:01:57.480 --> 00:02:00.620 who Laura is and why Laura is building this thing 00:02:00.620 --> 00:02:04.400 called Take Care. So one of the things we really 00:02:04.400 --> 00:02:07.840 love to understand about our entrepreneurs is 00:02:07.840 --> 00:02:10.819 like, what do you think set you up to become 00:02:10.819 --> 00:02:12.900 an entrepreneur? Because it's not for everybody. 00:02:13.159 --> 00:02:16.960 So is there something that, is it a combination 00:02:16.960 --> 00:02:20.120 of life experiences, a childhood experience, 00:02:20.340 --> 00:02:23.240 or you are just so passionate? Tell us about 00:02:23.240 --> 00:02:27.319 it. That's a great question. So I grew up in 00:02:27.319 --> 00:02:30.280 a family of entrepreneurs, actually. So my dad 00:02:30.280 --> 00:02:34.719 is in the automotive industry. He owns car dealerships. 00:02:34.740 --> 00:02:38.680 And I have a grandfather who he was a builder 00:02:38.680 --> 00:02:43.280 and now manages properties all over the place 00:02:43.280 --> 00:02:45.580 that he owns, different strip malls and things 00:02:45.580 --> 00:02:49.259 like that. And so I've been surrounded by a family 00:02:49.259 --> 00:02:52.960 of entrepreneurs. And I've always known that 00:02:52.960 --> 00:02:56.620 I've seen what they've done. And I've seen the 00:02:56.620 --> 00:02:59.919 ability to, once you make something, great, be 00:02:59.919 --> 00:03:02.740 able to be in that kind of leadership position, 00:03:02.939 --> 00:03:05.919 and then still have some income while not having 00:03:05.919 --> 00:03:07.960 to be in the emergency department on Christmas 00:03:07.960 --> 00:03:10.039 Eve and Christmas Day or every other weekend 00:03:10.039 --> 00:03:13.080 or nights and evenings, to be to be very honest, 00:03:13.180 --> 00:03:15.879 you know, finding a way to be able to balance 00:03:15.879 --> 00:03:19.400 both worlds and have some autonomy in my life. 00:03:20.889 --> 00:03:22.969 But certainly I grew up working for my dad every 00:03:22.969 --> 00:03:26.389 summer and, you know, worked at his dealerships 00:03:26.389 --> 00:03:29.889 and was very involved. I actually sold cars for 00:03:29.889 --> 00:03:32.729 a long time. It's a funny shift going from being 00:03:32.729 --> 00:03:36.909 a, you know, working as a younger kid, basically, 00:03:37.009 --> 00:03:40.490 you know, a teenager selling cars. And then in 00:03:40.490 --> 00:03:43.710 my 20s, selling cars with my dad. And I worked 00:03:43.710 --> 00:03:47.009 as his business manager for a while where I set 00:03:47.009 --> 00:03:49.610 up everybody's car loans and did all that paperwork. 00:03:50.250 --> 00:03:54.250 It was it was a great experience. But I certainly 00:03:54.250 --> 00:03:56.870 realized that that industry wasn't for me pretty 00:03:56.870 --> 00:03:59.849 quickly. And I felt like I had a handle on how 00:03:59.849 --> 00:04:02.169 to do the work pretty quickly. And I was like, 00:04:02.210 --> 00:04:05.310 I'm not sure this is like a long term thing for 00:04:05.310 --> 00:04:07.310 me that's going to keep me engaged and interested 00:04:07.310 --> 00:04:11.189 and excited. And, you know, you're also working 00:04:11.189 --> 00:04:15.349 in a very to be. Frank, male dominated industry 00:04:15.349 --> 00:04:21.129 that wasn't super pleasant. So I, I knew I didn't, 00:04:21.129 --> 00:04:24.009 I, after my last summer, when I was working as 00:04:24.009 --> 00:04:25.550 a business manager there, I was like, this is 00:04:25.550 --> 00:04:27.310 not something I want to do for the rest of my 00:04:27.310 --> 00:04:30.029 life. Despite my dad really wanting me to be 00:04:30.029 --> 00:04:32.110 an entrepreneur and, you know, take over his 00:04:32.110 --> 00:04:35.529 business. But I knew that I wanted to do something 00:04:35.529 --> 00:04:37.910 on my own one day. And I've always been looking 00:04:37.910 --> 00:04:41.189 for that thing that kind of had the right mesh 00:04:41.189 --> 00:04:45.470 of, my skills, my interests, and something that 00:04:45.470 --> 00:04:48.850 would do good for people. And something that 00:04:48.850 --> 00:04:52.490 I truly believed in. That was, you know, I was 00:04:52.490 --> 00:04:55.629 looking for that Venn diagram of my interests, 00:04:55.730 --> 00:04:57.790 my skills, something that I thought I could be 00:04:57.790 --> 00:04:59.410 passionate about that could do good for other 00:04:59.410 --> 00:05:01.550 people. And that's, that's where Take Care kind 00:05:01.550 --> 00:05:03.589 of checked all those boxes, and I decided to 00:05:03.589 --> 00:05:07.310 go all in. Oh, I love that. What an incredible, 00:05:07.430 --> 00:05:11.899 I think, journey, because I think a lot of business 00:05:11.899 --> 00:05:15.160 owners have that goal, like your dad for their 00:05:15.160 --> 00:05:18.699 children. And maybe eventually one day you might 00:05:18.699 --> 00:05:20.639 feel the same about take care for your girl. 00:05:20.639 --> 00:05:23.800 Totally. Yeah, I'm sure. So I'm sure you can 00:05:23.800 --> 00:05:26.560 understand that from his perspective, but I think 00:05:26.560 --> 00:05:30.560 it's incredible what working, one, working at 00:05:30.560 --> 00:05:33.939 a young age can do for you in terms of building 00:05:33.939 --> 00:05:36.920 your confidence, building your navigation skills, 00:05:37.279 --> 00:05:40.800 building your problem solving skills. And those 00:05:40.800 --> 00:05:43.579 are skills that like are completely invaluable, 00:05:44.199 --> 00:05:47.600 especially when you jump into this journey as 00:05:47.600 --> 00:05:51.019 an entrepreneur and also as a physician, as you 00:05:51.019 --> 00:05:54.699 currently are. well, too. So yeah, I learned 00:05:54.699 --> 00:05:57.500 so much from working for my dad. And even the 00:05:57.500 --> 00:05:59.879 sales aspect, right? Like the number one thing 00:05:59.879 --> 00:06:01.620 I learned was you have to believe in your product 00:06:01.620 --> 00:06:03.139 if you're going to sell it, right? There was 00:06:03.139 --> 00:06:05.160 stuff that, you know, don't tell my dad this, 00:06:05.220 --> 00:06:07.579 but I'm like, I'm not sure I believe in that 00:06:07.579 --> 00:06:09.699 product enough to actually sell it. And the whole 00:06:09.699 --> 00:06:11.620 dealership actually felt the same way. You know, 00:06:11.660 --> 00:06:14.100 we would have guys come and be like, take on 00:06:14.100 --> 00:06:15.920 our critical illness insurance and sell it to 00:06:15.920 --> 00:06:18.670 your customers. And it's like, No, I don't, I 00:06:18.670 --> 00:06:20.129 don't feel good about that. That doesn't give 00:06:20.129 --> 00:06:22.170 me warm fuzzies, you know, something that you 00:06:22.170 --> 00:06:25.290 have to have a specific five illnesses only in 00:06:25.290 --> 00:06:27.110 your lifetime. And then maybe, maybe they'll 00:06:27.110 --> 00:06:29.110 pay it out and it's super expensive. I don't 00:06:29.110 --> 00:06:32.689 know. There's just things that. You have to believe 00:06:32.689 --> 00:06:34.930 in the product in order to sell it. And it's 00:06:34.930 --> 00:06:38.050 so easy to be able to talk about things you believe 00:06:38.050 --> 00:06:41.889 in and sell those things. Yeah, because when 00:06:41.889 --> 00:06:45.189 you're selling, I think the biggest thing people 00:06:45.189 --> 00:06:49.930 look for is authenticity. And they can sniff 00:06:49.930 --> 00:06:54.050 it out like, you know. shark smelling a drop 00:06:54.050 --> 00:06:57.209 of blood and water from miles away um and when 00:06:57.209 --> 00:06:59.670 you don't have that it's it's hard to close that 00:06:59.670 --> 00:07:02.730 sale so you gotta believe in it you're right 00:07:02.730 --> 00:07:08.430 yeah so now you know take care is on the horizon 00:07:08.430 --> 00:07:10.790 you've gained all these skills you've gained 00:07:10.790 --> 00:07:15.860 all of these experiences with your dad um what 00:07:15.860 --> 00:07:20.639 is it that you started to see was an issue? And 00:07:20.639 --> 00:07:23.939 you're just like, we need this to happen. Like, 00:07:23.959 --> 00:07:26.839 give us some context around that and help us 00:07:26.839 --> 00:07:31.180 understand what led you to defining the problem 00:07:31.180 --> 00:07:34.839 of take care. It's a great question. And it's 00:07:34.839 --> 00:07:36.139 one that's going to take me a little bit of time 00:07:36.139 --> 00:07:37.660 to answer if you're okay with that. So I might 00:07:37.660 --> 00:07:41.000 just verbal diarrhea for a minute here. We're 00:07:41.000 --> 00:07:43.100 here for a good story. I'm going to backtrack 00:07:43.100 --> 00:07:46.819 you to I'll tell you a little bit about myself 00:07:46.819 --> 00:07:50.079 as a physician first. So I was always involved 00:07:50.079 --> 00:07:52.519 in physician leadership. I really enjoyed that. 00:07:52.600 --> 00:07:54.779 I took on a really big leadership role in residency 00:07:54.779 --> 00:07:57.160 where I was a program chief resident, meaning 00:07:57.160 --> 00:07:59.939 I oversaw, there's different sites, chiefs as 00:07:59.939 --> 00:08:03.740 I was a resident in Kingston, head Queens. And, 00:08:03.819 --> 00:08:05.180 you know, they have a family medicine program 00:08:05.180 --> 00:08:08.279 in Kingston, in Oshawa, in Peterborough, multiple 00:08:08.279 --> 00:08:10.759 distributed sites, all under the Queens umbrella. 00:08:11.420 --> 00:08:14.040 And I was the program chief, which meant there's 00:08:14.040 --> 00:08:16.019 a site chief at each of the sites. And then I 00:08:16.019 --> 00:08:18.220 was the program chief that looked after the site 00:08:18.220 --> 00:08:19.920 chiefs and the hundreds of residents underneath 00:08:19.920 --> 00:08:22.160 them. And I got to work really closely with the 00:08:22.160 --> 00:08:25.060 program director. And I loved that job. I loved 00:08:25.060 --> 00:08:27.319 that job. I loved being in that leadership role. 00:08:27.420 --> 00:08:29.879 I thought that I was good at it. And it kind 00:08:29.879 --> 00:08:32.460 of continued me on that trajectory of continuing 00:08:32.460 --> 00:08:35.039 to be involved in leadership. very early in my 00:08:35.039 --> 00:08:38.399 career. And so in Brantford, when I became a 00:08:38.399 --> 00:08:40.240 staff physician, I was finished my residency. 00:08:40.259 --> 00:08:44.139 I did my emergency residency. I quickly became 00:08:44.139 --> 00:08:46.200 the president of the Medical Staff Association 00:08:46.200 --> 00:08:50.960 and got shooed into that role. And it was 2019, 00:08:51.399 --> 00:08:55.159 2020 when I had that job. And that role is... 00:08:56.000 --> 00:08:58.200 basically the person who leads all of the physicians, 00:08:58.379 --> 00:09:00.799 the dentists, the midwives at the hospital. And 00:09:00.799 --> 00:09:03.279 I'm responsible for advocating for them while 00:09:03.279 --> 00:09:06.539 liaising with the CEO, the board of directors 00:09:06.539 --> 00:09:08.840 at the hospital. And we all know what happened 00:09:08.840 --> 00:09:12.039 in 2020, right? So March of 2020, here I am. 00:09:12.039 --> 00:09:13.980 I'm the president of the Medical Staff Association. 00:09:14.240 --> 00:09:16.399 We're in the global pandemic. I'm a frontline 00:09:16.399 --> 00:09:19.960 ER doctor. I also sat on our ER COVID committee 00:09:19.960 --> 00:09:23.539 as one of the - a few people who dealt with all 00:09:23.539 --> 00:09:26.500 of the rolling out changes that we had to react 00:09:26.500 --> 00:09:29.259 to, sometimes multiple times a day, who could 00:09:29.259 --> 00:09:31.399 get a swab, you know, what we're going to do 00:09:31.399 --> 00:09:33.019 with people who come in with a fever and how 00:09:33.019 --> 00:09:34.559 are we going to separate them from the chemotherapy 00:09:34.559 --> 00:09:37.259 patients, how are we going to communicate all 00:09:37.259 --> 00:09:39.120 of these algorithms with our community physicians 00:09:39.120 --> 00:09:42.399 in town, sitting on, you know, meetings with 00:09:42.399 --> 00:09:45.159 them, liaising with the entire hospital and having 00:09:45.159 --> 00:09:47.820 meetings sometimes, you know, multiple a week 00:09:47.820 --> 00:09:50.259 with all of the physicians in the hospital involved. 00:09:50.440 --> 00:09:52.559 and getting informed about what's changing and 00:09:52.559 --> 00:09:55.480 what rules we're following. It was a lot. It 00:09:55.480 --> 00:09:57.980 was a lot. I was also finishing my master's in 00:09:57.980 --> 00:10:00.299 quality improvement and patient safety at U of 00:10:00.299 --> 00:10:03.179 T at the same time. So I was like a frontline 00:10:03.179 --> 00:10:05.620 doctor. I was the MSA president. I was finishing 00:10:05.620 --> 00:10:07.679 my master's. I was on this ER COVID committee. 00:10:08.279 --> 00:10:10.759 I don't know. It was a very busy time in my life. 00:10:10.860 --> 00:10:14.279 I was working some days like 16, 20 hours a day. 00:10:14.379 --> 00:10:17.000 Like I was just up all night thinking about this, 00:10:17.080 --> 00:10:20.899 how to keep people safe. And it was... incredibly 00:10:20.899 --> 00:10:23.820 stressful, right? It was an incredibly stressful 00:10:23.820 --> 00:10:27.279 time. And then we all had this like in a blink 00:10:27.279 --> 00:10:30.600 of an eye realization, the whole world, our mortality 00:10:30.600 --> 00:10:33.700 is like very in your face, right? Because we 00:10:33.700 --> 00:10:36.200 are seeing and reading some crazy things that 00:10:36.200 --> 00:10:38.600 are happening across the globe. And we're wondering, 00:10:38.659 --> 00:10:41.460 is this going to happen to us? And how do we 00:10:41.460 --> 00:10:45.549 prevent this? As physicians in the emergency 00:10:45.549 --> 00:10:48.509 room and our nurses, we were not sure if we were 00:10:48.509 --> 00:10:51.529 safe to be around our family. Are we going to 00:10:51.529 --> 00:10:53.070 bring home something? We didn't have the right 00:10:53.070 --> 00:10:55.970 PPE. We didn't have the right masks. And we didn't 00:10:55.970 --> 00:10:58.490 even know how this was spread. It was a stressful 00:10:58.490 --> 00:11:05.250 time, right? And so that experience really leads 00:11:05.250 --> 00:11:08.230 you to think about how much time you're giving. 00:11:08.879 --> 00:11:12.399 to your hospital to work, right? Like a ton of 00:11:12.399 --> 00:11:15.860 time, how short life is. And then also all of 00:11:15.860 --> 00:11:18.519 the experiences with families and patients that 00:11:18.519 --> 00:11:20.659 I see, not just in the pandemic, but every day 00:11:20.659 --> 00:11:24.480 in the emergency room where there's conflict 00:11:24.480 --> 00:11:26.980 that doesn't need to be there because they haven't 00:11:26.980 --> 00:11:29.440 had the appropriate conversations about planning 00:11:29.440 --> 00:11:31.779 ahead for end of life, right? They haven't had 00:11:31.779 --> 00:11:33.840 the time when they didn't. No, they don't have 00:11:33.840 --> 00:11:35.960 the appropriate framework or the tools to know 00:11:35.960 --> 00:11:39.419 how to have these conversations. And it creates 00:11:39.419 --> 00:11:42.799 a lot of extra stress in between families that 00:11:42.799 --> 00:11:44.940 doesn't need to be there. And it was something 00:11:44.940 --> 00:11:47.860 that also bubbled up for me personally in the 00:11:47.860 --> 00:11:50.500 pandemic. So I lost a couple of family members 00:11:50.500 --> 00:11:54.460 in the pandemic. One who knew he was sick, he 00:11:54.460 --> 00:11:57.720 had cancer, and he had planned ahead. He and 00:11:57.720 --> 00:12:00.700 his wife were extremely organized. He had what 00:12:00.700 --> 00:12:03.840 I would call a fantastic death. He died at home 00:12:03.840 --> 00:12:06.120 with the hospital bed, his wife by his bedside. 00:12:06.179 --> 00:12:09.259 He had an incredible memorial of life service 00:12:09.259 --> 00:12:12.820 where he brought in a taco truck. They go to 00:12:12.820 --> 00:12:16.019 Mexico every year for half the year, and they 00:12:16.019 --> 00:12:19.009 just spent so much time there. He knew for his 00:12:19.009 --> 00:12:20.690 memorial service, this is what they were going 00:12:20.690 --> 00:12:22.309 to do at their country home. They brought in 00:12:22.309 --> 00:12:24.149 this taco truck. They brought in a band. There 00:12:24.149 --> 00:12:25.870 was all kinds of memorabilia there. There was 00:12:25.870 --> 00:12:28.190 a microphone. People could get up and speak about 00:12:28.190 --> 00:12:30.370 him. And it was just like this wonderful, incredible 00:12:30.370 --> 00:12:34.909 day to memorialize him. And contrast that with 00:12:34.909 --> 00:12:38.450 another family member we lost who his wife had. 00:12:38.779 --> 00:12:41.220 mild dementia. So she couldn't be his power of 00:12:41.220 --> 00:12:43.639 attorney. So the children were the power of attorney. 00:12:43.799 --> 00:12:46.259 And I think they really struggled because they 00:12:46.259 --> 00:12:49.980 didn't know what his wishes were. And he just 00:12:49.980 --> 00:12:53.559 fell at home and wound up in hospital and just 00:12:53.559 --> 00:12:56.740 went down, down, down. And there was a lot of 00:12:56.740 --> 00:13:00.360 extra stress placed on them over all of the many 00:13:00.360 --> 00:13:02.379 medical decisions that needed to be made. And 00:13:02.379 --> 00:13:05.700 nobody knew for sure what was the right thing. 00:13:05.799 --> 00:13:11.830 What was it that Sean wanted? there was um the 00:13:11.830 --> 00:13:14.090 priest didn't even know his name at the funeral 00:13:14.090 --> 00:13:18.629 you know which was just sad um so so it was it 00:13:18.629 --> 00:13:20.509 was challenging it was a challenging situation 00:13:20.509 --> 00:13:23.279 and it was I know it was so stressful on the 00:13:23.279 --> 00:13:25.659 powers of attorney having to decide all of this 00:13:25.659 --> 00:13:27.720 stuff and having to hear every other family members 00:13:27.720 --> 00:13:30.620 chirp about what their opinion was on what to 00:13:30.620 --> 00:13:33.600 do. And it just created a lot of extra stress 00:13:33.600 --> 00:13:35.980 that is hard to see at an already stressful time 00:13:35.980 --> 00:13:38.580 when you've lost somebody you love. Right. Yeah. 00:13:38.759 --> 00:13:41.700 And so this is where take care is bubbling out 00:13:41.700 --> 00:13:44.100 of this, out of my professional experience in 00:13:44.100 --> 00:13:47.480 the ER, seeing this happen all of the time with 00:13:47.480 --> 00:13:49.840 people who are getting, you know, this boom, 00:13:49.960 --> 00:13:52.110 sudden change. there's a critical illness, there's 00:13:52.110 --> 00:13:53.649 an accident, there's something that happens. 00:13:53.889 --> 00:13:58.009 And then my personal experiences of seeing how 00:13:58.009 --> 00:14:00.509 things can go really well, but how, you know, 00:14:00.509 --> 00:14:03.029 when you plan ahead, but also how hard it can 00:14:03.029 --> 00:14:05.529 be on the family and how it can be prevented 00:14:05.529 --> 00:14:10.179 though with planning. Long -winded answer. No, 00:14:10.220 --> 00:14:13.340 but I think it's the right answer. It's the right 00:14:13.340 --> 00:14:16.919 answer because it's everything you had experienced, 00:14:17.120 --> 00:14:20.580 especially at such a critical time in the world 00:14:20.580 --> 00:14:25.340 where everyone, absolutely everyone was thinking 00:14:25.340 --> 00:14:31.039 about their mortality and everyone was terrified 00:14:31.039 --> 00:14:35.110 for. at least a period of time before things 00:14:35.110 --> 00:14:38.250 sort of calm down and people can feel like they 00:14:38.250 --> 00:14:42.870 can exhale just a little bit. So you being in 00:14:42.870 --> 00:14:48.210 the thick of it all, seeing patients, seeing 00:14:48.210 --> 00:14:52.789 the fear in people's eyes and seeing how, you 00:14:52.789 --> 00:14:57.480 know, The risks being high, the uncertainty being 00:14:57.480 --> 00:15:00.240 high, but not just uncertainty about life, but 00:15:00.240 --> 00:15:06.059 like what happens if, what happens when. I can 00:15:06.059 --> 00:15:09.940 absolutely see how those experiences stick with 00:15:09.940 --> 00:15:12.559 you. And personally, it's something that I don't, 00:15:12.559 --> 00:15:16.879 I've never really considered is maybe the emotional 00:15:16.879 --> 00:15:20.919 aspect of what doctors actually see and experience, 00:15:21.139 --> 00:15:23.960 especially with families when they come in for 00:15:23.960 --> 00:15:27.980 medical services at one time. So that's actually 00:15:27.980 --> 00:15:33.860 quite a unique insight into how, one, care can 00:15:33.860 --> 00:15:37.820 be given. If decisions can't be made well, and 00:15:37.820 --> 00:15:41.360 if the person who has sort of, you know, the 00:15:41.360 --> 00:15:44.179 power of health kind of or power of attorney 00:15:44.179 --> 00:15:47.720 status within the family, they're going to be 00:15:47.720 --> 00:15:49.940 influenced in some way. And who knows if that 00:15:49.940 --> 00:15:53.419 is truly what the individual receiving that care 00:15:53.419 --> 00:15:56.820 decisions being made on their behalf. And that's 00:15:56.820 --> 00:16:01.299 where all the problems come from. Yeah, it. It's 00:16:01.299 --> 00:16:04.259 a very common situation because of the structure 00:16:04.259 --> 00:16:08.360 in Ontario and in many, many places, many provinces 00:16:08.360 --> 00:16:11.159 around Canada. There's something called a hierarchy 00:16:11.159 --> 00:16:14.759 of substitute decision makers. Or when you're 00:16:14.759 --> 00:16:16.720 dealing with powers of attorney of health, there's 00:16:16.720 --> 00:16:18.100 different powers of attorney. But for powers 00:16:18.100 --> 00:16:21.139 of attorney of health in Canada, it's generally 00:16:21.139 --> 00:16:24.320 an automatic thing. If you have not. legally 00:16:24.320 --> 00:16:26.259 named somebody you haven't filled out the paperwork 00:16:26.259 --> 00:16:29.600 and said this is the person i want to be my poa 00:16:29.600 --> 00:16:33.759 of personal care um there's kind of a rank order 00:16:33.759 --> 00:16:37.779 list and if it's not legally done you know then 00:16:37.779 --> 00:16:40.639 it falls to your partner your spouse if you don't 00:16:40.639 --> 00:16:42.740 have one of those then it goes to your children 00:16:42.740 --> 00:16:46.580 or your parents and this is where trouble happens 00:16:46.580 --> 00:16:51.690 because it's when all of the children are sharing 00:16:51.690 --> 00:16:54.370 this role which is what the law says right they're 00:16:54.370 --> 00:16:55.450 going to share this role they're going to make 00:16:55.450 --> 00:17:00.009 these decisions together and it creates a lot 00:17:00.009 --> 00:17:04.390 of strife and conflict and disagreeing about 00:17:04.390 --> 00:17:07.069 you know no mom wants everything let's do absolutely 00:17:07.069 --> 00:17:09.549 everything keep her alive and then another kid 00:17:09.549 --> 00:17:12.289 is like that's not what they want you know and 00:17:12.289 --> 00:17:15.750 it's it's a very difficult situation for families 00:17:15.750 --> 00:17:18.589 to navigate and for physicians to have to navigate 00:17:18.589 --> 00:17:20.829 in the health care team like everybody that works 00:17:20.829 --> 00:17:23.450 in health care has seen this they know it's real 00:17:24.079 --> 00:17:26.480 It's not just my anecdotal experience. There's 00:17:26.480 --> 00:17:29.480 so much medical literature that backs this up. 00:17:29.599 --> 00:17:32.400 It's the number one reason why families fight 00:17:32.400 --> 00:17:35.099 at end of life is over making these medical decisions 00:17:35.099 --> 00:17:37.539 for their loved ones. And it's because they just 00:17:37.539 --> 00:17:39.559 haven't talked about it. They haven't talked 00:17:39.559 --> 00:17:43.619 about it. Yeah. And so Take Care is creating 00:17:43.619 --> 00:17:48.759 now a space for these conversations to happen. 00:17:48.980 --> 00:17:54.910 So tell us specifically. What is that very strong 00:17:54.910 --> 00:17:58.930 problem you're looking to solve with Take Care? 00:17:59.769 --> 00:18:04.430 Yeah, so Take Care helps you to get completely 00:18:04.430 --> 00:18:08.630 organized. It is a platform that provides a framework 00:18:08.630 --> 00:18:12.829 to walk the user through all of the things that 00:18:12.829 --> 00:18:15.730 their family is going to need to know if they're 00:18:15.730 --> 00:18:18.009 incapable of making decisions for themselves 00:18:18.009 --> 00:18:22.160 and after they've passed away. So for example, 00:18:22.220 --> 00:18:25.339 there's a category called My Health Wishes where 00:18:25.339 --> 00:18:30.460 I guide the user through making a very kind of, 00:18:30.460 --> 00:18:35.299 it's a spoon -fed. way to dynamically answer 00:18:35.299 --> 00:18:38.980 questions about if this medical scenario pops 00:18:38.980 --> 00:18:42.000 up, what would you want? What is a good quality 00:18:42.000 --> 00:18:44.279 of life for you? What's a poor quality of life 00:18:44.279 --> 00:18:46.579 for you? And there'll be little videos along 00:18:46.579 --> 00:18:49.180 the way where I can give you some more tips and 00:18:49.180 --> 00:18:52.359 some more guidance from my own experiences to 00:18:52.359 --> 00:18:55.980 help guide the person. But the idea is that they 00:18:55.980 --> 00:18:57.740 walk through, they just answer these questions 00:18:57.740 --> 00:19:00.890 and they share it with their family. Right. So 00:19:00.890 --> 00:19:03.730 the software allows you to share these wishes 00:19:03.730 --> 00:19:06.809 automatically, digitally with your loved ones. 00:19:06.950 --> 00:19:09.549 They get stored in the cloud. So whether you're 00:19:09.549 --> 00:19:12.069 in Hawaii on a beach and there's an emergency 00:19:12.069 --> 00:19:14.650 or you're with me in the ER, you can pull this 00:19:14.650 --> 00:19:18.509 information up. You can see it and respond to 00:19:18.509 --> 00:19:21.430 it, making an informed choice. That's the idea. 00:19:21.529 --> 00:19:23.730 And that's where my slogan comes from. It's plan, 00:19:23.990 --> 00:19:27.150 share, take care. Right. So the user goes through, 00:19:27.210 --> 00:19:29.150 they answer all the things in the framework and 00:19:29.150 --> 00:19:31.079 there's a lot more. to it than that, but you 00:19:31.079 --> 00:19:33.180 know, they answer all of the questions. It spits 00:19:33.180 --> 00:19:35.720 out a summary page. You share it with your loved 00:19:35.720 --> 00:19:38.559 ones. They are able to access it. You can update 00:19:38.559 --> 00:19:41.839 it anytime. And then this allows everybody to 00:19:41.839 --> 00:19:44.940 take care of one another way better. Yeah. And 00:19:44.940 --> 00:19:46.920 you can all just simply be on the same page. 00:19:47.440 --> 00:19:49.579 That's right. Yeah. That's, that's the whole 00:19:49.579 --> 00:19:52.380 point is that everybody knows what the real wishes 00:19:52.380 --> 00:19:55.960 are and why decisions are being made. And the 00:19:55.960 --> 00:19:58.200 whole point is to make this like really stressful 00:19:58.200 --> 00:20:02.130 situation. more manageable, right? Try and pick 00:20:02.130 --> 00:20:04.809 out these preventable stressors, these like medium, 00:20:04.990 --> 00:20:07.089 these small stressors that are in there. There's 00:20:07.089 --> 00:20:09.569 all kinds of other decisions that need to be 00:20:09.569 --> 00:20:13.529 made that if you have information, it will make 00:20:13.529 --> 00:20:17.170 it a lot less stressful. Informed decisions are 00:20:17.170 --> 00:20:19.130 so much easier to make than ones where you're 00:20:19.130 --> 00:20:20.930 just shooting in the dark and you don't know 00:20:20.930 --> 00:20:24.920 what to do. 100%. And what that made me think 00:20:24.920 --> 00:20:28.319 of just now is, I think maybe some people think, 00:20:28.400 --> 00:20:32.579 and maybe I'm also actually uncomfortable with 00:20:32.579 --> 00:20:35.299 the thought of death and planning it. But the 00:20:35.299 --> 00:20:38.460 story you told about, you know, the patient that 00:20:38.460 --> 00:20:42.819 was dying at home, and they had a memorial service 00:20:42.819 --> 00:20:46.680 with a food truck and all of these like fun elements 00:20:46.680 --> 00:20:51.619 around it. Your platform. like will create that 00:20:51.619 --> 00:20:55.299 space for, for not just the doom and gloom, but 00:20:55.299 --> 00:20:58.599 also like, how do you truly want to be celebrated 00:20:58.599 --> 00:21:02.299 for the life that you've lived? Yeah. There's 00:21:02.299 --> 00:21:06.119 supposed to be, you know, the hope is that you 00:21:06.119 --> 00:21:08.680 can, I don't want to use the word joy because 00:21:08.680 --> 00:21:10.900 a lot of people might find that weird, but almost 00:21:10.900 --> 00:21:14.329 right. Like there's a thoughtfulness to it. And 00:21:14.329 --> 00:21:17.250 that brings joy to a lot of people when they 00:21:17.250 --> 00:21:19.910 can do thoughtful things for their loved ones. 00:21:20.170 --> 00:21:22.890 It makes you feel good. Right. And it's, and 00:21:22.890 --> 00:21:26.109 it's, it's a nice warm thing. And so there's 00:21:26.109 --> 00:21:28.549 a lot of space in the platform for that, where 00:21:28.549 --> 00:21:31.869 you can, you know, have this, whatever you want, 00:21:31.910 --> 00:21:34.029 party, funeral, both, neither, you know, you 00:21:34.029 --> 00:21:36.190 can say that stuff and you can talk about it. 00:21:36.210 --> 00:21:38.109 You can say, I want a taco truck or this is the 00:21:38.109 --> 00:21:41.190 food I want, or I want to have a big. gala where 00:21:41.190 --> 00:21:44.150 people raise money for this specific charity 00:21:44.150 --> 00:21:48.369 or there's a whole section on legacy planning 00:21:48.369 --> 00:21:54.109 where you can upload recipes videos voice recordings 00:21:54.109 --> 00:21:56.730 things that you want to be released after you've 00:21:56.730 --> 00:21:58.789 passed away to your loved ones that they will 00:21:58.789 --> 00:22:01.710 cherish right these mementos that they don't 00:22:01.710 --> 00:22:04.130 know exist and then they will get sent out after 00:22:04.130 --> 00:22:06.450 you've passed away there's so much you can do 00:22:06.450 --> 00:22:10.940 with it to be thoughtful about this Really love 00:22:10.940 --> 00:22:14.279 that because you always see, you know, the thought 00:22:14.279 --> 00:22:17.480 of leaving a video behind or something like that 00:22:17.480 --> 00:22:21.519 as like a manifesto, which often isn't in the 00:22:21.519 --> 00:22:25.380 best, most positive light. But to receive these 00:22:25.380 --> 00:22:27.819 like little tokens of gifts that somebody is 00:22:27.819 --> 00:22:32.000 like accumulated over the years and has packaged 00:22:32.000 --> 00:22:36.680 specifically for you. It's almost like a special 00:22:36.680 --> 00:22:40.529 gift. And the way that person wants to be remembered 00:22:40.529 --> 00:22:45.470 going forward. And I think it's interesting to 00:22:45.470 --> 00:22:49.369 see maybe the discomfort of us when it comes 00:22:49.369 --> 00:22:54.490 to the ending of things in general, right? I 00:22:54.490 --> 00:22:57.430 don't think as like maybe a society we're as 00:22:57.430 --> 00:23:01.559 comfortable with. things ending right take you're 00:23:01.559 --> 00:23:04.759 absolutely right yeah Grey's Anatomy is it ever 00:23:04.759 --> 00:23:11.539 going to end yeah what season are they on I don't 00:23:11.539 --> 00:23:13.920 even know the pit is going to bring some competition 00:23:13.920 --> 00:23:15.839 to them now though if you've watched the pit 00:23:15.839 --> 00:23:19.240 it's like a new popular medical show I haven't 00:23:19.240 --> 00:23:25.200 heard of it yet but man like I was you know I 00:23:25.200 --> 00:23:27.539 don't feel like I'm old now, but when I think 00:23:27.539 --> 00:23:30.079 back to Grey's Anatomy starting since I was in 00:23:30.079 --> 00:23:34.920 like middle school, that blows my mind. Yeah, 00:23:34.940 --> 00:23:38.140 that's crazy. I think I was in university, so 00:23:38.140 --> 00:23:41.619 I'm older than you. But yeah, it's been on for 00:23:41.619 --> 00:23:44.259 a long time. It's been on for a long time. And 00:23:44.259 --> 00:23:47.099 you're totally right, though. It's one of the 00:23:47.099 --> 00:23:49.480 big things I'm hoping to do with Take Care is 00:23:49.480 --> 00:23:53.039 a culture shift to make it okay to talk about 00:23:53.039 --> 00:23:56.279 this stuff because it's so important. There's 00:23:56.279 --> 00:23:58.779 so much evidence that it helps your family. It's 00:23:58.779 --> 00:24:01.920 like the most loving thing you can do for your 00:24:01.920 --> 00:24:05.099 loved ones is plan ahead, right? But we plan 00:24:05.099 --> 00:24:07.900 ahead. Kids do fire drills at school. They do 00:24:07.900 --> 00:24:11.680 lockdown drills. We buy insurance for our car, 00:24:11.859 --> 00:24:15.170 for our home, for, you know, stuff. doesn't mean 00:24:15.170 --> 00:24:17.130 these things are going to happen right because 00:24:17.130 --> 00:24:19.650 that's a common thing is people think oh if you 00:24:19.650 --> 00:24:21.930 talk about death you're going to die right but 00:24:21.930 --> 00:24:24.869 we do other things in our lives all the time 00:24:24.869 --> 00:24:27.190 like if you buy car insurance are you going to 00:24:27.190 --> 00:24:29.730 get in a crash no right and there's so much evidence 00:24:29.730 --> 00:24:32.890 that these superstitions aren't true, but it's 00:24:32.890 --> 00:24:35.230 this magical thinking, if you call it that, you 00:24:35.230 --> 00:24:36.730 know, the physicians, we use the term magical 00:24:36.730 --> 00:24:38.769 thinking, but it's, it's one of these things 00:24:38.769 --> 00:24:41.349 that's, it's this weird societal and cultural 00:24:41.349 --> 00:24:44.369 thing where it's much more common to be superstitious 00:24:44.369 --> 00:24:47.150 about this, to be avoidant about it. But the 00:24:47.150 --> 00:24:51.170 truth is, it's not much different from planning 00:24:51.170 --> 00:24:53.930 for a fire drill, right? Where if you have the 00:24:53.930 --> 00:24:56.680 plans, this situation comes up. you are much 00:24:56.680 --> 00:24:59.339 better prepared for dealing with this emergency. 00:24:59.720 --> 00:25:02.980 It's the same thing with your health. Most people 00:25:02.980 --> 00:25:05.539 are going to have an illness and require the 00:25:05.539 --> 00:25:07.880 hospital at some point in their life. One in 00:25:07.880 --> 00:25:10.180 two people will be diagnosed with a serious illness. 00:25:10.420 --> 00:25:13.920 You need a plan in place for what happens. You 00:25:13.920 --> 00:25:16.039 know, when this happens, it's not just about 00:25:16.039 --> 00:25:18.460 take care. It's not just about end of life, but 00:25:18.460 --> 00:25:21.559 it's about that moment when you've been diagnosed 00:25:21.559 --> 00:25:24.430 with something. And you need support from other 00:25:24.430 --> 00:25:26.109 people in your life. And it's coming up with 00:25:26.109 --> 00:25:29.430 this plan in advance for that, just like you 00:25:29.430 --> 00:25:32.190 would for a fire drill or just, you know, same 00:25:32.190 --> 00:25:34.069 thing for buying insurance for these things, 00:25:34.109 --> 00:25:37.089 except these are. way more likely to happen and 00:25:37.089 --> 00:25:39.990 guaranteed for death. Like it's, everybody is 00:25:39.990 --> 00:25:42.690 going to die, unfortunately. So we kind of all 00:25:42.690 --> 00:25:44.609 need a bit of a wake up call and to be like, 00:25:44.609 --> 00:25:47.869 this can happen at any time. It's, I see it, 00:25:47.910 --> 00:25:49.829 you know, the blink of an eye, unfortunately, 00:25:49.869 --> 00:25:52.210 where family's lives are just flipped upside 00:25:52.210 --> 00:25:55.630 down. And these are the moments where it's so 00:25:55.630 --> 00:25:58.490 much harder, especially if it's a younger person, 00:25:58.650 --> 00:26:01.670 it's so hard on the family. It's this horrific 00:26:01.670 --> 00:26:05.920 situation for everybody. And then it. multiplies 00:26:05.920 --> 00:26:08.559 if there's been no organization because everybody 00:26:08.559 --> 00:26:10.640 thinks they're not going to be the one. It's 00:26:10.640 --> 00:26:13.259 not going to happen to them. That invincibility 00:26:13.259 --> 00:26:16.700 component that we all have like, oh, that's not 00:26:16.700 --> 00:26:19.160 going to happen to me. I'm not going to be that 00:26:19.160 --> 00:26:22.460 one in two. I'm going to be the other one, right? 00:26:22.539 --> 00:26:25.960 But we all can't be that other one. Yeah. But 00:26:25.960 --> 00:26:29.640 then it just creates so much added stress for 00:26:29.640 --> 00:26:34.559 an incredibly stressful situation already. So 00:26:34.559 --> 00:26:40.140 at what point in someone's life do you think 00:26:40.140 --> 00:26:45.259 it's truly a trigger point, a moment, like what 00:26:45.259 --> 00:26:48.539 is happening in someone's life that should have 00:26:48.539 --> 00:26:54.900 them consider structuring or signing up for take 00:26:54.900 --> 00:26:58.839 care? Because we often like I think people live 00:26:58.839 --> 00:27:01.680 their life in sort of a linear way. Society sort 00:27:01.680 --> 00:27:05.160 of set it up like, you know, you go to school, 00:27:05.480 --> 00:27:09.339 you get a job, you get married, you have kids, 00:27:09.519 --> 00:27:11.720 you take care of your parents, your parents die, 00:27:11.839 --> 00:27:14.910 then... Maybe that's the first time they're even 00:27:14.910 --> 00:27:18.410 considering their own mortality. Or from the 00:27:18.410 --> 00:27:21.250 insurance industry's perspective, they say the 00:27:21.250 --> 00:27:23.829 second you have a kid, you should get life insurance 00:27:23.829 --> 00:27:26.509 because now you have to take care of that child 00:27:26.509 --> 00:27:29.410 if something happens to you going forward. So 00:27:29.410 --> 00:27:33.490 at what point in someone's life you think take 00:27:33.490 --> 00:27:38.390 care really will be the pivotal thing at that 00:27:38.390 --> 00:27:44.240 moment that they should consider? Yeah, I personally 00:27:44.240 --> 00:27:47.839 think it's never too early to plan ahead. And 00:27:47.839 --> 00:27:50.759 that is the joy of this is it's meant to be dynamic, 00:27:50.960 --> 00:27:54.920 right? You update it as your life evolves, as 00:27:54.920 --> 00:27:57.579 things change in your life, your experiences, 00:27:57.619 --> 00:27:59.779 what you're exposed to changes, your wishes are 00:27:59.779 --> 00:28:02.490 going to change too, right? And it's... never 00:28:02.490 --> 00:28:05.910 going to be a bad thing to have your wishes documented 00:28:05.910 --> 00:28:08.509 right it's it's an insurance policy for your 00:28:08.509 --> 00:28:11.609 family at the end of the day right and especially 00:28:11.609 --> 00:28:15.049 if you are responsible for big things in your 00:28:15.049 --> 00:28:18.390 life if you have children if you are a homeowner 00:28:18.390 --> 00:28:21.210 if you have a business you know these are all 00:28:21.210 --> 00:28:23.170 things that your loved ones are going to have 00:28:23.170 --> 00:28:26.170 to figure out if something critical happens to 00:28:26.170 --> 00:28:29.640 you and having a roadmap and a game plan for 00:28:29.640 --> 00:28:33.880 that stuff is super important. And someone might 00:28:33.880 --> 00:28:36.839 say, you know, I'm just trying to think about 00:28:36.839 --> 00:28:38.819 what the audience is thinking about. And one 00:28:38.819 --> 00:28:40.700 of the things they might say as well, well, I 00:28:40.700 --> 00:28:43.980 already have a will in place. How is take care 00:28:43.980 --> 00:28:47.400 different than a will? Yeah, it's a great question. 00:28:47.579 --> 00:28:50.920 So a will is about your assets. It's about dividing 00:28:50.920 --> 00:28:53.539 up all of the financial things that you have, 00:28:53.640 --> 00:28:56.519 right? Who's going to get your home? Who's going 00:28:56.519 --> 00:28:59.119 to get your car? What about your investments 00:28:59.119 --> 00:29:01.059 and your bank accounts that you have? You have 00:29:01.059 --> 00:29:03.359 to outline all the things that your executive, 00:29:03.480 --> 00:29:05.779 your estate are going to deal with and divvy 00:29:05.779 --> 00:29:08.319 up all of the things of value in your life or 00:29:08.319 --> 00:29:10.160 debts too. You know, how's that going to get 00:29:10.160 --> 00:29:12.019 handled? Who's going to take care of your kids? 00:29:12.200 --> 00:29:15.519 Who's their caregiver if you pass away? It's 00:29:15.519 --> 00:29:19.180 these big major questions and really a lot about 00:29:19.180 --> 00:29:22.779 the financial stuff at the end of the day. The 00:29:22.779 --> 00:29:25.569 will. typically does not include all of these 00:29:25.569 --> 00:29:29.230 dynamic and detailed things like, do you want 00:29:29.230 --> 00:29:31.869 your Facebook account deleted or memorialized? 00:29:32.029 --> 00:29:34.609 What about all your email addresses? What's going 00:29:34.609 --> 00:29:37.529 to happen to them? You know, do you care what 00:29:37.529 --> 00:29:39.789 clothes you're buried in? Do you want to be buried? 00:29:39.910 --> 00:29:42.230 These are the things and the decisions that your 00:29:42.230 --> 00:29:44.769 loved ones are going to have to deal with. And 00:29:44.769 --> 00:29:48.190 they'll just be shooting in the dark if you don't 00:29:48.190 --> 00:29:50.809 provide some guidance on this. And a lot of people 00:29:50.809 --> 00:29:53.750 don't even know. to plan for this stuff right 00:29:53.750 --> 00:29:56.930 like i just had a friend she had passed away 00:29:56.930 --> 00:30:00.109 um about a year and a half ago and it was just 00:30:00.109 --> 00:30:02.789 her birthday recently um the anniversary of her 00:30:02.789 --> 00:30:05.009 birthday and people were posting on her facebook 00:30:05.009 --> 00:30:09.190 wall wishing her happy birthday, right? And this 00:30:09.190 --> 00:30:11.349 is stuff that happens all the time. Somebody's 00:30:11.349 --> 00:30:14.269 passed away and their social media stuff still 00:30:14.269 --> 00:30:15.970 exists. The family doesn't know how to shut it 00:30:15.970 --> 00:30:18.029 down. They haven't talked about memorializing 00:30:18.029 --> 00:30:20.569 it, deleting it, these kinds of things. And it 00:30:20.569 --> 00:30:22.809 just adds extra stress that doesn't need to be 00:30:22.809 --> 00:30:24.950 there. for families you know I've seen families 00:30:24.950 --> 00:30:27.170 where they can't get into their loved one's computer 00:30:27.170 --> 00:30:29.369 to do anything because they don't know any of 00:30:29.369 --> 00:30:31.029 the passwords they haven't thought about these 00:30:31.029 --> 00:30:33.230 things in advance and they're just totally stuck 00:30:33.230 --> 00:30:37.069 now not knowing how to help sort out any of their 00:30:37.069 --> 00:30:39.309 affairs their taxes like all of their digital 00:30:39.309 --> 00:30:41.490 files are locked because they haven't thought 00:30:41.490 --> 00:30:49.250 about this wow so it's more of you know a living 00:30:49.250 --> 00:30:54.019 sort of a transition It helps you with that transition 00:30:54.019 --> 00:30:58.940 from life and then once you pass and then after 00:30:58.940 --> 00:31:02.640 that to make it really, really seamless for someone 00:31:02.640 --> 00:31:08.599 that's responsible for you in any of those phases 00:31:08.599 --> 00:31:12.000 of your life. Yeah, it's all of these details 00:31:12.000 --> 00:31:15.240 and all of the decisions that need to get ironed 00:31:15.240 --> 00:31:18.339 out that generally aren't put into a will because 00:31:18.339 --> 00:31:21.940 nobody's going to pay a lawyer. $450 an hour 00:31:21.940 --> 00:31:23.900 to write down all this stuff that, you know, 00:31:23.900 --> 00:31:27.000 you might change your mind on or your passwords 00:31:27.000 --> 00:31:28.819 are going to change or things like this, right? 00:31:28.880 --> 00:31:32.259 So it's a space for all of this extra stuff that 00:31:32.259 --> 00:31:34.599 your family's going to have to deal with and 00:31:34.599 --> 00:31:38.539 to try and provide a framework for that. So everybody 00:31:38.539 --> 00:31:41.079 knows, you know, what's the kind of stuff that 00:31:41.079 --> 00:31:44.740 we need to communicate about in advance in case 00:31:44.740 --> 00:31:47.940 or when this happens. That's the idea and that's 00:31:47.940 --> 00:31:51.000 the difference. Does that make sense? Oh, absolutely. 00:31:51.259 --> 00:31:56.759 Absolutely. It makes sense. It's really a softer 00:31:56.759 --> 00:32:02.380 touch to really managing someone. And like you 00:32:02.380 --> 00:32:06.180 said, taking the noise out of the tension and 00:32:06.180 --> 00:32:09.079 the problems that arise in these situations, 00:32:09.319 --> 00:32:13.099 because even with a will, you know, those can 00:32:13.099 --> 00:32:17.579 still be contested. They can, you know, all of 00:32:17.579 --> 00:32:21.730 this. legal stuff can happen around wills as 00:32:21.730 --> 00:32:25.490 well too but with take care you can probably 00:32:25.490 --> 00:32:30.490 have stronger controls of what that looks like 00:32:30.490 --> 00:32:32.789 in your life and it's a little bit more dynamic 00:32:32.789 --> 00:32:38.029 and not so expensive to make changes to so that's 00:32:38.029 --> 00:32:42.039 right yeah and and the whole idea is that it's 00:32:42.039 --> 00:32:44.440 supposed to help with that conflict, right? It's, 00:32:44.440 --> 00:32:47.240 I know that this is not going to solve all of 00:32:47.240 --> 00:32:50.079 the chaos in the world. When stressful situations 00:32:50.079 --> 00:32:53.819 happen, it's hard for families, right? This isn't 00:32:53.819 --> 00:32:55.799 going to make it perfect. It's not going to make 00:32:55.799 --> 00:32:59.079 losing a loved one, you know, all of the grief 00:32:59.079 --> 00:33:00.900 and the stress that comes with that go away, 00:33:01.039 --> 00:33:04.160 but it will make it more manageable and it won't 00:33:04.160 --> 00:33:07.240 add on all this piles and piles of stress that 00:33:07.240 --> 00:33:10.440 can just really accentuate a horrible situation 00:33:10.440 --> 00:33:12.619 that's what it's supposed to do it's supposed 00:33:12.619 --> 00:33:16.500 to help you and help you sort out caring for 00:33:16.500 --> 00:33:19.500 your family and kind of gelling together at a 00:33:19.500 --> 00:33:23.359 time when you're grieving and you're sad because 00:33:23.359 --> 00:33:28.339 you're not fighting over all these details and 00:33:28.339 --> 00:33:31.640 kind of taking that off the table so you can 00:33:31.640 --> 00:33:35.420 focus on each other that's the point of it I 00:33:35.420 --> 00:33:39.319 love that so Laura Have you written out your 00:33:39.319 --> 00:33:44.319 own take care plan as yet? Of course. Do you 00:33:44.319 --> 00:33:46.460 want to share a little bit? Do you have any fun 00:33:46.460 --> 00:33:49.440 things in there that other people might want 00:33:49.440 --> 00:33:53.180 to consider for using take care? Oh, that's a 00:33:53.180 --> 00:33:55.119 great question. I mean, there's stuff in there 00:33:55.119 --> 00:33:59.480 that, you know, my spouse already knows about. 00:34:00.299 --> 00:34:05.630 I, and that we're already using some of it. But 00:34:05.630 --> 00:34:07.789 I'll tell you, so one of the things is I would 00:34:07.789 --> 00:34:10.449 like a bench to memorialize myself. So I'm an 00:34:10.449 --> 00:34:15.550 outdoorsy person and I am somebody that, you 00:34:15.550 --> 00:34:17.849 know, loves hiking, loves finding that beautiful 00:34:17.849 --> 00:34:22.880 view and vista. having a bench or multiple benches. 00:34:22.920 --> 00:34:24.900 My wife knows that the dream would be to put 00:34:24.900 --> 00:34:27.159 one on the top of a mountain somewhere where 00:34:27.159 --> 00:34:30.139 people can rest and it can be like, there's my 00:34:30.139 --> 00:34:32.460 view forever is, you know, looking over a lake 00:34:32.460 --> 00:34:35.860 and a mountain with a little plaque on it saying, 00:34:36.119 --> 00:34:39.659 you know, this is a memorial of me. That's one 00:34:39.659 --> 00:34:41.739 of the, one of the things in there. So serene 00:34:41.739 --> 00:34:44.880 and such a great idea is even like an option 00:34:44.880 --> 00:34:48.179 within the application as well too, right? Like 00:34:48.179 --> 00:34:51.199 how can you even execute? something like that. 00:34:51.820 --> 00:34:55.079 Yeah. Yeah. Yeah. There's a place to say, you 00:34:55.079 --> 00:34:56.760 know, have you set aside funds for this kind 00:34:56.760 --> 00:34:58.900 of thing? Cause it's one thing, you know, don't 00:34:58.900 --> 00:35:00.360 do it to your family, please. Where you're like, 00:35:00.400 --> 00:35:02.960 Oh, I want this huge ball gala after I die. But 00:35:02.960 --> 00:35:05.260 like, I've saved zero money for it. You probably 00:35:05.260 --> 00:35:07.699 should think about that aspect too. Cause that 00:35:07.699 --> 00:35:09.639 won't be too nice. And it will be the opposite 00:35:09.639 --> 00:35:11.860 of what I'm trying to achieve. If you say, Oh 00:35:11.860 --> 00:35:15.099 yeah, throw me a huge, massive, like $20 ,000 00:35:15.099 --> 00:35:18.070 party, but I've got no money for it. Like. you 00:35:18.070 --> 00:35:20.670 have to think about this stuff too, right? Yeah. 00:35:20.869 --> 00:35:24.190 Be a little bit realistic about it as well. Yeah. 00:35:24.610 --> 00:35:28.170 I think what's, what's kind of really lovely 00:35:28.170 --> 00:35:32.389 about your idea of a bench is you're still giving 00:35:32.389 --> 00:35:36.849 after you're gone and, and there's something 00:35:36.849 --> 00:35:40.610 that's really nice about that. Yeah. Yeah. It, 00:35:40.730 --> 00:35:44.929 I kind of want it to be, you know a nice and 00:35:44.929 --> 00:35:47.170 a thoughtful thing that's right instead of just 00:35:47.170 --> 00:35:51.010 a a sad go and cry it's like look at this beautiful 00:35:51.010 --> 00:35:54.789 thing that brings back memories of you know i 00:35:54.789 --> 00:35:57.230 lived in new zealand for a little while and just 00:35:57.230 --> 00:35:59.710 loved it there i'd love to be hiking and outside 00:35:59.710 --> 00:36:02.969 and in the mountains and you know it's just it's 00:36:02.969 --> 00:36:06.289 very me instead of a tombstone they can have 00:36:06.289 --> 00:36:08.369 a tombstone if they want that that can be their 00:36:08.369 --> 00:36:10.530 decision but for me it's like i would love a 00:36:10.530 --> 00:36:15.179 bench I like it. I like it a lot. So Laura, we've 00:36:15.179 --> 00:36:17.300 learned so much about Take Care and so much about 00:36:17.300 --> 00:36:21.099 you and like your own, you know, entrepreneurial 00:36:21.099 --> 00:36:27.059 journey. What do you find has been the most rewarding 00:36:27.059 --> 00:36:31.039 thing in building Take Care so far? Great question. 00:36:32.039 --> 00:36:33.820 I know that I'm building something that's going 00:36:33.820 --> 00:36:36.039 to make a difference in people's lives, right? 00:36:36.139 --> 00:36:39.739 Like even just having people hear about it and 00:36:39.739 --> 00:36:42.860 think about it, I think that is a step in the 00:36:42.860 --> 00:36:46.760 right direction and can be part of this culture 00:36:46.760 --> 00:36:51.599 shift to normalize it. So it feels really good 00:36:51.599 --> 00:36:54.840 to be building a product that I know is going 00:36:54.840 --> 00:36:59.280 to help people. And at the end of the day, it's 00:36:59.280 --> 00:37:02.539 something that... helps drive, drive me forward, 00:37:02.619 --> 00:37:05.719 knowing that this is something that when I speak 00:37:05.719 --> 00:37:08.679 to people who have been through a situation that 00:37:08.679 --> 00:37:11.480 was difficult, they get it right away, like they 00:37:11.480 --> 00:37:13.820 know how important this is, and their eyes just 00:37:13.820 --> 00:37:16.139 light up. And it's, it's one of these things 00:37:16.139 --> 00:37:20.280 that it's so crystal clear to the people who 00:37:20.280 --> 00:37:23.280 have had these not fun experiences, how important 00:37:23.280 --> 00:37:27.599 this is. And so being a part of that is really 00:37:27.599 --> 00:37:32.070 great. So where can people find more information 00:37:32.070 --> 00:37:35.099 about Take Care, Laura? Yeah, so you can head 00:37:35.099 --> 00:37:39.159 over to my website. It's takecaretogether .ca. 00:37:40.059 --> 00:37:43.219 You can sign up. There's free webinars there 00:37:43.219 --> 00:37:45.420 that I'm running. You can check out our events 00:37:45.420 --> 00:37:48.780 calendar and sign up for our free webinar to 00:37:48.780 --> 00:37:51.699 learn more about the basics of the things you 00:37:51.699 --> 00:37:54.719 need to know now. You can follow us. There's 00:37:54.719 --> 00:37:56.639 a lot of stuff we put out on our social media. 00:37:56.699 --> 00:38:00.480 So on Instagram at... TakeCareTogether .ca is 00:38:00.480 --> 00:38:02.780 our handle. We're also on Facebook. You can find 00:38:02.780 --> 00:38:05.699 us there. And we try to put out, you know, educational 00:38:05.699 --> 00:38:08.840 things for people to learn more about what you 00:38:08.840 --> 00:38:12.070 need to do to plan ahead. Oh, I love that. So 00:38:12.070 --> 00:38:15.670 all of that information, how to find Dr. Laura 00:38:15.670 --> 00:38:20.170 and take care will all be in the episode description 00:38:20.170 --> 00:38:24.050 below that you can find. But before we wrap up 00:38:24.050 --> 00:38:27.090 the podcast, as an entrepreneur, we know the 00:38:27.090 --> 00:38:32.530 journey is one with lots of peaks and valleys. 00:38:32.730 --> 00:38:37.429 And I want you to reflect on your journey for 00:38:37.429 --> 00:38:41.389 the past year. And I have three questions for 00:38:41.389 --> 00:38:45.010 you. All right. And all I need is a one word 00:38:45.010 --> 00:38:50.809 answer. Okay. Okay. Okay. So what is the one 00:38:50.809 --> 00:38:55.730 thing you're taken away from last year's experience 00:38:55.730 --> 00:39:01.289 as an entrepreneur? Failure is normal. As a physician, 00:39:01.469 --> 00:39:03.469 I won't get into the details. We're done. But 00:39:03.469 --> 00:39:07.030 failure is a part of the process in being an 00:39:07.030 --> 00:39:13.070 entrepreneur. Okay. Number two, what is the number 00:39:13.070 --> 00:39:17.789 one thing you look forward to? I can't wait for 00:39:17.789 --> 00:39:20.650 more people to be using the platform and benefiting 00:39:20.650 --> 00:39:24.869 from it. What is one thing you are leaving behind 00:39:24.869 --> 00:39:32.230 that you've learned last year? That's an interesting 00:39:32.230 --> 00:39:35.650 question. One thing I'm leaving behind that I've 00:39:35.650 --> 00:39:43.510 learned. um last year I think um as a physician 00:39:43.510 --> 00:39:45.869 I already touched on this in the first one but 00:39:45.869 --> 00:39:50.030 it was hard for me to realize that in being an 00:39:50.030 --> 00:39:51.809 entrepreneur you're gonna fail like you're gonna 00:39:51.809 --> 00:39:53.389 try things and they're gonna suck and they're 00:39:53.389 --> 00:39:56.269 not gonna work and uh I think that's the thing 00:39:56.269 --> 00:39:59.590 that I'm taking into um you know, my next year 00:39:59.590 --> 00:40:02.190 moving forward is that that's okay. And you'd 00:40:02.190 --> 00:40:03.969 think I'd be more used to it because I'm in quality 00:40:03.969 --> 00:40:05.670 improvement and it's all about trying things 00:40:05.670 --> 00:40:09.079 and failing and trying again, but. It's harder, 00:40:09.179 --> 00:40:11.780 I think, to feel like, oh, do people not like 00:40:11.780 --> 00:40:15.480 this? Is it like when you put up a post or something 00:40:15.480 --> 00:40:17.519 and nobody interacts with it? I just got to be 00:40:17.519 --> 00:40:20.460 more okay with that. And putting myself out there 00:40:20.460 --> 00:40:21.960 and knowing that not everything's going to be 00:40:21.960 --> 00:40:25.860 perfect. It's not a like 100 % right all the 00:40:25.860 --> 00:40:28.099 time. It's a try it, see what works, see what 00:40:28.099 --> 00:40:31.199 sticks, see what resonates. Wow, I love that. 00:40:31.340 --> 00:40:34.880 So it's what I guess I learned from you in the 00:40:34.880 --> 00:40:38.099 past year and how you're moving forward is you're 00:40:38.099 --> 00:40:43.340 really learning from fear of failing and taking 00:40:43.340 --> 00:40:46.719 that forward into the future. And you're leaving 00:40:46.719 --> 00:40:49.820 that fear behind with all the confidence that 00:40:49.820 --> 00:40:52.480 you've actually gained in the last year of doing 00:40:52.480 --> 00:40:55.739 this and knowing that failure isn't a full setback 00:40:55.739 --> 00:40:58.340 for you. That's right. It's part of the process. 00:40:59.760 --> 00:41:02.820 I absolutely, absolutely love that. So anyone 00:41:02.820 --> 00:41:05.510 thinking about. Going into entrepreneurship, 00:41:05.829 --> 00:41:09.190 this is actually something that I struggled with 00:41:09.190 --> 00:41:12.349 when I first started as well, too. And it still 00:41:12.349 --> 00:41:15.510 happens to me. I'm still sometimes a little bit 00:41:15.510 --> 00:41:18.989 fearful. So I want to thank you so much, Laura, 00:41:19.190 --> 00:41:22.750 for telling us about your own personal journey 00:41:22.750 --> 00:41:26.650 about building Take Care and what you're taking 00:41:26.650 --> 00:41:28.610 into the future. And I know someone is going 00:41:28.610 --> 00:41:31.869 to be inspired by this. And everyone, don't forget 00:41:31.869 --> 00:41:35.170 to check out Take Care. at TakeCareTogether .ca. 00:41:35.769 --> 00:41:38.929 All the information is down below and we'll see 00:41:38.929 --> 00:41:42.110 you next week. Thanks Laura. Thank you so much. 00:41:42.619 --> 00:41:45.400 Thanks for tuning in, everyone. We're so glad 00:41:45.400 --> 00:41:47.639 to have you as part of our Buzzworthy community 00:41:47.639 --> 00:41:51.340 as we grow our network of Buzzworthy businesses. 00:41:52.059 --> 00:41:54.519 Continue to follow us on all the social media 00:41:54.519 --> 00:41:58.599 platforms at buzzworthy underscore pod and follow 00:41:58.599 --> 00:42:02.199 us on whatever platform you're listening to so 00:42:02.199 --> 00:42:05.360 that you can get the new episodes as soon as 00:42:05.360 --> 00:42:08.480 they're out. This Buzzworthy podcast could not 00:42:08.480 --> 00:42:11.480 be done without our incredible team, starting 00:42:11.480 --> 00:42:15.559 with our music by Khaled Imam, our video and 00:42:15.559 --> 00:42:20.420 sound engineer, James Clark, Yvette Robichaux, 00:42:20.599 --> 00:42:25.460 our social media manager, Cesar Cardania, our 00:42:25.460 --> 00:42:30.019 brand and creative lead, and finally, your host 00:42:30.019 --> 00:42:33.380 and executive producer, Shalaisi Harris. We'll 00:42:33.380 --> 00:42:34.179 see you next week.