WEBVTT 00:00:00.000 --> 00:00:02.940 Hey everyone, welcome back to Buzzworthy. I'm 00:00:02.940 --> 00:00:06.860 your host, Lacey Harris. I dive into the rare 00:00:06.860 --> 00:00:10.119 stories entrepreneurs tell about building their 00:00:10.119 --> 00:00:13.019 businesses, but most importantly, themselves. 00:00:13.419 --> 00:00:16.890 Let's get into it. Good morning, Buzzworthy. 00:00:17.030 --> 00:00:19.829 It is Shalicia Harris, your host, back with a 00:00:19.829 --> 00:00:23.550 new entrepreneur today, Misha Watson, who is 00:00:23.550 --> 00:00:26.850 an entrepreneur but has had a winding career 00:00:26.850 --> 00:00:31.390 journey from television to having her own podcast 00:00:31.390 --> 00:00:34.009 as well. But it's really been an intentional 00:00:34.009 --> 00:00:37.030 journey for Misha, where some of us get a little 00:00:37.030 --> 00:00:39.729 bit stuck in checking boxes and doing the right 00:00:39.729 --> 00:00:42.609 things. She's really been choiceful about... 00:00:42.859 --> 00:00:45.000 what she's doing and what her next steps are. 00:00:45.119 --> 00:00:46.780 And she's going to take us through how she's 00:00:46.780 --> 00:00:49.079 made those decisions over the year. That's landed 00:00:49.079 --> 00:00:52.219 her in this position now as entrepreneur, building 00:00:52.219 --> 00:00:55.479 her business, helping nonprofits build their 00:00:55.479 --> 00:00:58.939 visibility online. So Misha, so glad to have 00:00:58.939 --> 00:01:01.619 you here to talk about your life journey and 00:01:01.619 --> 00:01:05.859 crafting your life. Thank you so much. I'm so 00:01:05.859 --> 00:01:08.120 excited to get started and chat about everything. 00:01:08.200 --> 00:01:11.310 It's been. as you said, quite an adventure. Yeah. 00:01:12.269 --> 00:01:18.010 So Misha, what is it that you think looking back 00:01:18.010 --> 00:01:22.409 really prepared you for this moment of becoming 00:01:22.409 --> 00:01:26.370 an entrepreneur? Well, I think ultimately being 00:01:26.370 --> 00:01:30.349 an entrepreneur is about riding the wave, you 00:01:30.349 --> 00:01:33.129 know, and saying what entrepreneurial, what entrepreneurship 00:01:33.129 --> 00:01:36.109 looks like is, it's quite an adventure, but it's 00:01:36.109 --> 00:01:39.790 unpredictable. And so I think starting off my 00:01:39.790 --> 00:01:44.459 career as a... like my life, I should say, and 00:01:44.459 --> 00:01:46.680 jumping in and out of different kinds of schools 00:01:46.680 --> 00:01:49.280 and jumping, jumping into like moving from England 00:01:49.280 --> 00:01:51.599 to Canada and like, you know, school to school 00:01:51.599 --> 00:01:53.680 and that sort of thing. Having a lot of like, 00:01:53.719 --> 00:01:55.420 I guess you would say upheaval, but positive 00:01:55.420 --> 00:01:57.920 upheaval in my life has taught me throughout 00:01:57.920 --> 00:01:59.959 the years that like nothing needs to stay the 00:01:59.959 --> 00:02:01.780 same. I don't want anything to stay the same. 00:02:01.819 --> 00:02:04.260 If you're not growing, you're dying in my mind. 00:02:04.299 --> 00:02:07.459 And so I just, I think that's all prepared me 00:02:07.459 --> 00:02:09.819 for the opportunity now where I'm like, well, 00:02:09.939 --> 00:02:12.389 now what do we do? This isn't working. Let's 00:02:12.389 --> 00:02:15.009 switch to this or this is working. How do we 00:02:15.009 --> 00:02:17.509 grow it? Do we want it to grow? Like having all 00:02:17.509 --> 00:02:19.770 those questions answered is something I've been 00:02:19.770 --> 00:02:21.969 doing my whole life in various different ways. 00:02:23.069 --> 00:02:25.610 I love that you took it all the way back then 00:02:25.610 --> 00:02:28.530 because people don't really, you know, think 00:02:28.530 --> 00:02:33.539 about how impactful the. The unrelated stories 00:02:33.539 --> 00:02:36.500 are, you know, and that's something I can relate 00:02:36.500 --> 00:02:39.840 to. I lived in different countries as, you know, 00:02:39.840 --> 00:02:43.719 a child and moving around and changing schools 00:02:43.719 --> 00:02:47.139 and. all of this stuff, it's all about like adaptability. 00:02:47.500 --> 00:02:51.599 Can you adapt to the new environment? Can you 00:02:51.599 --> 00:02:54.759 craft your own space within that environment 00:02:54.759 --> 00:02:57.439 and still be yourself and be authentic to yourself? 00:02:57.659 --> 00:02:59.919 And I think that's one thing that really shines 00:02:59.919 --> 00:03:03.400 through for you is, you know, really stick into 00:03:03.400 --> 00:03:07.800 like who Misha is. But first, like, how did you 00:03:07.800 --> 00:03:12.949 define who Misha was through that journey? I 00:03:12.949 --> 00:03:15.030 love that. It's almost like on a dating app when 00:03:15.030 --> 00:03:16.430 they ask you, like, you know, how would your 00:03:16.430 --> 00:03:19.030 friends describe you? I'm like, well, she's fun. 00:03:19.270 --> 00:03:24.349 She's joyful. She's direct. You know, I think 00:03:24.349 --> 00:03:26.530 ultimately the way I describe myself is you, 00:03:26.629 --> 00:03:33.280 there's not a whole lot that I'm hiding. when 00:03:33.280 --> 00:03:35.740 you meet me, you know what I mean? Like I think 00:03:35.740 --> 00:03:37.879 the London, London there in me makes me incredibly 00:03:37.879 --> 00:03:40.419 direct when it comes to sharing about what I 00:03:40.419 --> 00:03:42.139 do, what my dreams are, what I don't like to 00:03:42.139 --> 00:03:44.639 do and stuff like that. And so what's that expression? 00:03:44.780 --> 00:03:48.240 You get what you get or what you see is what 00:03:48.240 --> 00:03:51.879 you get. There it is. I feel that way, you know, 00:03:51.879 --> 00:03:54.379 like even over on my podcast, I'm always saying 00:03:54.379 --> 00:03:57.000 like, you know, they're all my friends because 00:03:57.000 --> 00:03:59.080 I'm like, when you meet me, it's the same girl. 00:03:59.120 --> 00:04:02.539 Like it's the same girl, you know? So. Um, yeah, 00:04:02.680 --> 00:04:04.659 I would describe myself as, you know, hopefully, 00:04:04.860 --> 00:04:10.020 um, honest and transparent. And, and in fact, 00:04:10.039 --> 00:04:12.360 the things that you don't know about me, I will 00:04:12.360 --> 00:04:14.539 tell you, you're never going to know about me. 00:04:14.560 --> 00:04:16.680 Like I know what to keep to myself and I'd be 00:04:16.680 --> 00:04:19.220 like, nope, not for you. Sorry. And that's kind 00:04:19.220 --> 00:04:24.100 of always been, um, my way. But there's so much 00:04:24.100 --> 00:04:27.279 confidence around that, right? Because especially 00:04:27.279 --> 00:04:30.000 in the day of social media and, you know, that's 00:04:30.000 --> 00:04:32.100 a big space that you and your business play in 00:04:32.100 --> 00:04:35.319 as well, too. There are these constant masks 00:04:35.319 --> 00:04:39.300 that people wear all the time. And as humans, 00:04:39.399 --> 00:04:41.300 we sort of see through those different masks 00:04:41.300 --> 00:04:45.519 that everyone decides to put on on a day to day. 00:04:46.279 --> 00:04:48.660 And we all sort of have like these very base 00:04:48.660 --> 00:04:51.740 masks, like this is our professional self. This 00:04:51.740 --> 00:04:55.040 is, you know, our at -home self and all these 00:04:55.040 --> 00:04:58.220 different spaces and places that we belong to 00:04:58.220 --> 00:05:02.019 in the world. And sometimes I think people find 00:05:02.019 --> 00:05:04.759 it hard to weave themselves through those areas. 00:05:05.360 --> 00:05:09.060 And so there is this level of confidence, I think, 00:05:09.060 --> 00:05:12.740 that comes with the ability to be like authentically 00:05:12.740 --> 00:05:16.259 yourself in every scenario, but knowing what 00:05:16.259 --> 00:05:19.860 to give the situation. And I think that itself 00:05:19.860 --> 00:05:23.060 also adds to, you know, what really prepared 00:05:23.060 --> 00:05:25.899 you to be an entrepreneur, because this is a 00:05:25.899 --> 00:05:30.060 wild journey. Oh, girl. Girl, I was even thinking 00:05:30.060 --> 00:05:34.019 one of my first jobs in film and TV, I guess 00:05:34.019 --> 00:05:36.060 big job, a big break kind of thing, was at YTV. 00:05:36.360 --> 00:05:38.939 And when I was on that show, I was a children's 00:05:38.939 --> 00:05:41.860 host. So there's a version of you that you put 00:05:41.860 --> 00:05:45.560 on TV. You know, you are hyper. You are always 00:05:45.560 --> 00:05:49.100 happy. You are always hypercharged every time 00:05:49.100 --> 00:05:51.120 the kids see you, every time the parents who 00:05:51.120 --> 00:05:53.360 are sitting beside the kids see you. And that's 00:05:53.360 --> 00:05:56.259 not me, right? I have nuance. I'm a human being. 00:05:56.319 --> 00:05:58.420 And in fact, At that point, I think I started 00:05:58.420 --> 00:06:00.920 there at 26 years old. So it wasn't even like 00:06:00.920 --> 00:06:05.259 I was 19, 20 years old. I had experienced a lot 00:06:05.259 --> 00:06:09.079 of life by then. And so I think the primary reason 00:06:09.079 --> 00:06:11.339 I find myself being incredibly authentic and 00:06:11.339 --> 00:06:14.079 honest and transparent now is because I did so 00:06:14.079 --> 00:06:17.220 many jobs where I really couldn't show all the 00:06:17.220 --> 00:06:19.879 facets of my personality. So getting the opportunity 00:06:19.879 --> 00:06:22.879 now to be on Instagram and talking about whatever 00:06:22.879 --> 00:06:26.649 I want all day. on whatever platform I choose, 00:06:26.949 --> 00:06:30.329 and as frequently as I choose as well, is liberating. 00:06:31.569 --> 00:06:35.410 Yeah, it absolutely has to be liberating. I've 00:06:35.410 --> 00:06:38.689 never really, you know, considered the thought 00:06:38.689 --> 00:06:40.990 of, you know, being an actor and being someone 00:06:40.990 --> 00:06:45.410 that's on TV as, you know, suppressing yourself 00:06:45.410 --> 00:06:49.610 on a daily basis. And that's kind of what it 00:06:49.610 --> 00:06:52.430 is. And to also distinguish those two things, 00:06:52.470 --> 00:06:56.680 it's... is quite a feat, you know? Yeah. Yeah, 00:06:56.740 --> 00:07:00.939 for sure. Yeah. So you started your career. Let's 00:07:00.939 --> 00:07:04.980 go back to like your early career. What was that 00:07:04.980 --> 00:07:07.660 kind of move for you? Because, you know, the 00:07:07.660 --> 00:07:10.980 end of high school is like, OK, go to college, 00:07:11.019 --> 00:07:14.480 go to university, do something, become an actress. 00:07:15.500 --> 00:07:19.689 Yeah. Yeah, literally, literally. So I went to 00:07:19.689 --> 00:07:22.370 I, you know, had a lot of bumps in the road because 00:07:22.370 --> 00:07:25.370 I was that kid in school who I knew I was really 00:07:25.370 --> 00:07:27.189 good at certain things. And I knew school really 00:07:27.189 --> 00:07:30.569 wasn't one of those things. And so weirdly enough, 00:07:30.649 --> 00:07:32.949 my parents never made me feel like I should say 00:07:32.949 --> 00:07:35.730 weirdly enough, gratefully enough. They never 00:07:35.730 --> 00:07:38.290 made me feel like the my lack of great grades 00:07:38.290 --> 00:07:42.310 made me any less bright or intelligent. You know, 00:07:42.329 --> 00:07:43.649 when we had our family dinner conversations, 00:07:43.930 --> 00:07:45.610 I was always a part of the conversation, but 00:07:45.610 --> 00:07:48.370 I just couldn't, you know. put it on paper, couldn't 00:07:48.370 --> 00:07:50.490 do the essays and stuff like that. And so when 00:07:50.490 --> 00:07:52.670 I left school, I just always knew I wasn't going 00:07:52.670 --> 00:07:55.870 to go to like, you know, get a bachelor of something. 00:07:56.069 --> 00:07:58.470 I was going to go and be an actor. So I left 00:07:58.470 --> 00:08:00.990 school and I went to acting school. I did that 00:08:00.990 --> 00:08:02.769 for a couple of years. And while I was there, 00:08:02.850 --> 00:08:05.389 even that program didn't feel quite right for 00:08:05.389 --> 00:08:06.990 me. And I think even within the program, there 00:08:06.990 --> 00:08:10.709 were so many barriers around at that time, specifically 00:08:10.709 --> 00:08:12.769 within film and TV, there was a lot of race. 00:08:12.949 --> 00:08:15.250 I mean, there's still a lot of it now, but much 00:08:15.250 --> 00:08:19.149 less. 15, 20 years later. But originally back 00:08:19.149 --> 00:08:21.910 then it was all about, you couldn't play certain 00:08:21.910 --> 00:08:23.629 roles if you were the black woman. So if you 00:08:23.629 --> 00:08:25.410 wanted to play Queen Elizabeth, that doesn't 00:08:25.410 --> 00:08:27.069 happen. The black girl doesn't play Queen Elizabeth. 00:08:27.149 --> 00:08:30.569 She plays, you know, a lower character. And so 00:08:30.569 --> 00:08:33.210 I, you know, didn't want to be a part of that. 00:08:33.289 --> 00:08:35.870 So I left that whole world. I got a job traveling 00:08:35.870 --> 00:08:39.250 across Canada, doing tours and things like that. 00:08:39.309 --> 00:08:40.549 I was like, oh, I'm just going to be a tour guide. 00:08:40.690 --> 00:08:42.669 And so I like traveled across Canada to a ton 00:08:42.669 --> 00:08:44.789 of different provinces and did that for ages. 00:08:45.500 --> 00:08:47.759 um while I was doing that I'm honing my skills 00:08:47.759 --> 00:08:51.519 right and so um eventually my mom was like what 00:08:51.519 --> 00:08:53.899 are you doing you have no education and she literally 00:08:53.899 --> 00:08:58.059 signed me up for travel and tourism school in 00:08:58.059 --> 00:09:00.720 Seneca and so I got like a hospitality diploma 00:09:00.720 --> 00:09:02.620 because I was she was like you're traveling around 00:09:02.620 --> 00:09:05.860 why not get this school uh diploma I did that 00:09:05.860 --> 00:09:07.960 and after that program I kind of was like am 00:09:07.960 --> 00:09:10.379 I good mom am I good she was like yes you're 00:09:10.379 --> 00:09:12.639 good do whatever you want and I decided to try 00:09:12.639 --> 00:09:16.450 university and hated it as well, left again. 00:09:16.690 --> 00:09:18.649 And it wasn't for a couple of years after that, 00:09:18.669 --> 00:09:20.370 that I was like, wait, let me give acting another 00:09:20.370 --> 00:09:23.350 try. And that began the road I'm on currently 00:09:23.350 --> 00:09:25.950 in film and TV and media and all that sort of 00:09:25.950 --> 00:09:28.070 stuff. But it was a lot of different bumps along 00:09:28.070 --> 00:09:30.990 the way. And they're kind of like the bumps of 00:09:30.990 --> 00:09:33.590 when you're riding on like a really cool side 00:09:33.590 --> 00:09:35.289 of the highway. And then you get that feeling 00:09:35.289 --> 00:09:37.629 in your stomach and you're like, like it was 00:09:37.629 --> 00:09:40.610 more of that than it was thrashing burns. They 00:09:40.610 --> 00:09:43.250 were, I'm grateful for every single one of them. 00:09:44.330 --> 00:09:47.809 It was, you know, that thing that says I'm going 00:09:47.809 --> 00:09:50.129 in the right direction. Is that the bump you're 00:09:50.129 --> 00:09:53.470 talking about? Yeah. Like it was, I'm, well, 00:09:53.529 --> 00:09:55.070 I'm going my own direction. I think that was, 00:09:55.070 --> 00:09:57.049 that was it. It was, I might not be, I might 00:09:57.049 --> 00:09:58.970 not end up where I thought, but I'm going to 00:09:58.970 --> 00:10:01.570 do what I believe in this moment is right for 00:10:01.570 --> 00:10:05.370 me. And a lot of people, most people were confused 00:10:05.370 --> 00:10:07.830 by my decision -making at the time and I get 00:10:07.830 --> 00:10:10.460 it. It was very, you know. all over the place, 00:10:10.559 --> 00:10:13.419 but it was what I wanted. And as long as I was 00:10:13.419 --> 00:10:16.419 doing what I believed was best for me, I was 00:10:16.419 --> 00:10:20.529 a happy bunny. So what would you say to somebody 00:10:20.529 --> 00:10:24.970 who is sort of in that space where their parents 00:10:24.970 --> 00:10:27.950 might not be happy with the decisions they're 00:10:27.950 --> 00:10:31.789 making with their lives right now, but they're 00:10:31.789 --> 00:10:34.110 still intentionally doing something, but something 00:10:34.110 --> 00:10:38.070 they love? That doesn't seem like, okay, my child 00:10:38.070 --> 00:10:40.629 is going to thrive in the world. So you're sort 00:10:40.629 --> 00:10:43.350 of pushing them in that direction of like academia 00:10:43.350 --> 00:10:47.129 or something that they're not comfortable in. 00:10:47.519 --> 00:10:50.379 But it's not that they're not sitting and they're 00:10:50.379 --> 00:10:52.039 sitting and doing nothing every day. They're 00:10:52.039 --> 00:10:54.460 actually pursuing something. What do you say 00:10:54.460 --> 00:10:57.919 to that person and help them, you know, really 00:10:57.919 --> 00:11:00.779 understand that, you know, maybe what you are 00:11:00.779 --> 00:11:03.360 doing is right for you. But how do you help bridge 00:11:03.360 --> 00:11:07.700 that gap? I love that because. first of all two 00:11:07.700 --> 00:11:10.500 things first thing generationally we are always 00:11:10.500 --> 00:11:12.399 going to be at odds with our parents and certain 00:11:12.399 --> 00:11:14.639 things and I think in career choices and things 00:11:14.639 --> 00:11:16.980 like that that's the case primarily because they 00:11:16.980 --> 00:11:19.200 entered a different workforce than we did and 00:11:19.200 --> 00:11:20.860 so when I was trying to explain even to this 00:11:20.860 --> 00:11:22.500 day I try to explain to my parents what I do 00:11:22.500 --> 00:11:25.620 and they have not a clue what social media management 00:11:25.620 --> 00:11:31.039 social media consulting is at all um but uh they 00:11:31.039 --> 00:11:33.759 just want to know that I'm going to be okay right 00:11:33.759 --> 00:11:37.250 yes and so my second point is that parents just 00:11:37.250 --> 00:11:39.389 kind of want to know and parents and even just 00:11:39.389 --> 00:11:41.250 family members, people who truly love you and 00:11:41.250 --> 00:11:43.450 are concerned, they kind of want to know you've 00:11:43.450 --> 00:11:46.710 thought it through. So think it through. You 00:11:46.710 --> 00:11:49.330 know what I mean? I think when I left acting 00:11:49.330 --> 00:11:51.690 school, I had this plan. I had a job. I was already 00:11:51.690 --> 00:11:54.740 going to book why I was going to do it. They 00:11:54.740 --> 00:11:56.320 could see the website. They could see what I 00:11:56.320 --> 00:11:58.259 was up to. Like there was almost like a proposal 00:11:58.259 --> 00:12:00.379 I had to fulfill. I have Jamaican parents. They 00:12:00.379 --> 00:12:01.559 were not like, you're going to go gallivanting 00:12:01.559 --> 00:12:02.860 around the world. They were like, where are you 00:12:02.860 --> 00:12:05.799 going? And so I have to submit like this, almost 00:12:05.799 --> 00:12:08.120 like a proposal of what I was going to do. And 00:12:08.120 --> 00:12:10.519 that put them at ease. And again, like, it's 00:12:10.519 --> 00:12:11.840 not to say that throughout your life, you're 00:12:11.840 --> 00:12:13.419 always going to have to do that. Eventually you 00:12:13.419 --> 00:12:15.019 live your life. You do what you got to do. They 00:12:15.019 --> 00:12:17.519 can follow behind. Or follow the story, I suppose. 00:12:17.820 --> 00:12:20.539 But yeah, when you're younger and your parents 00:12:20.539 --> 00:12:22.879 are still quite involved in your life, I think 00:12:22.879 --> 00:12:24.940 it's helpful to them to just kind of get an idea 00:12:24.940 --> 00:12:29.440 of the full picture. Even if they disagree and 00:12:29.440 --> 00:12:32.600 you just got to go out on your own. I think them 00:12:32.600 --> 00:12:36.320 having a tangible explanation of what you're 00:12:36.320 --> 00:12:39.120 up to is really important because I know my parents 00:12:39.120 --> 00:12:41.539 are praying parents and they need to understand 00:12:41.539 --> 00:12:44.289 what I'm doing to be able to pray about it. and 00:12:44.289 --> 00:12:47.129 so we need that kind of like okay what is misha 00:12:47.129 --> 00:12:49.110 doing again and i give them the words you know 00:12:49.110 --> 00:12:52.889 social media you know artificial intelligence 00:12:52.889 --> 00:12:55.350 which scares them as well but little things like 00:12:55.350 --> 00:12:57.289 that you know and helping them to kind of understand 00:12:57.289 --> 00:12:59.509 it and then eventually you just got to go your 00:12:59.509 --> 00:13:01.629 own way anyways and make sure you're surrounded 00:13:01.629 --> 00:13:05.529 by friends and mentors who do get it because 00:13:05.529 --> 00:13:08.850 i will say this as well just because you want 00:13:08.850 --> 00:13:11.610 to do it it actually might not be best for you, 00:13:11.669 --> 00:13:14.129 you know? And having people who are in your life 00:13:14.129 --> 00:13:16.230 who can actually say, girl, what are you doing? 00:13:16.450 --> 00:13:19.009 If you want this, why are you going for this? 00:13:19.629 --> 00:13:21.250 Having that in your life is really important 00:13:21.250 --> 00:13:24.029 too. And maybe your parents aren't that, but 00:13:24.029 --> 00:13:25.850 having others in your life is like, it's like 00:13:25.850 --> 00:13:30.450 paramount to have other voices as well. Absolutely. 00:13:30.570 --> 00:13:33.350 But being able to also distinguish your voice 00:13:33.350 --> 00:13:36.289 from others' voices as well too. Yes. Super, 00:13:36.289 --> 00:13:40.970 super important. So you, you know, tour guide, 00:13:41.210 --> 00:13:47.370 acting, all of this. But what was that one hump 00:13:47.370 --> 00:13:51.049 that said, oh, into entrepreneurship now, Misha? 00:13:51.049 --> 00:13:54.149 Like, was there a problem that you saw? What 00:13:54.149 --> 00:13:56.990 were you experiencing? Tell us the story around 00:13:56.990 --> 00:14:01.649 the discovery of what you now do. So cool. Cause 00:14:01.649 --> 00:14:04.250 it's been eight months now, officially of entrepreneurship. 00:14:04.809 --> 00:14:07.490 And I tried this once before, right? Like when 00:14:07.490 --> 00:14:09.210 I was in my twenties, I said, I'm going to be 00:14:09.210 --> 00:14:10.909 an actor. And when I started doing that, I look 00:14:10.909 --> 00:14:12.629 at that as entrepreneurship because you are really 00:14:12.629 --> 00:14:15.769 running your own business. Especially the tax 00:14:15.769 --> 00:14:17.450 man definitely believes you're running your own 00:14:17.450 --> 00:14:20.549 business. And so this is my second time around. 00:14:20.649 --> 00:14:23.490 So I had a lot of time to kind of plan out how 00:14:23.490 --> 00:14:25.450 I wanted to do entrepreneurship. But the reason. 00:14:26.379 --> 00:14:29.960 that I took that jump was I was working for organization 00:14:29.960 --> 00:14:33.460 that is been around for a really long time and 00:14:33.460 --> 00:14:36.360 they treated me so well. Like I was like a kid, 00:14:36.419 --> 00:14:39.820 like they were so supportive of my dreams and 00:14:39.820 --> 00:14:41.320 ideas. There were times I was like, I'm going 00:14:41.320 --> 00:14:42.799 to do this now. I'm going to do this. They'd 00:14:42.799 --> 00:14:44.759 be like, yep, cool. Go for it. Where's the proposal? 00:14:45.120 --> 00:14:46.799 How's it going? You know, it was that sort of 00:14:46.799 --> 00:14:49.360 thing. I got a lot of help, but there was a certain 00:14:49.360 --> 00:14:53.039 moment where I realized that I had finished the 00:14:53.039 --> 00:14:56.789 assignment, so to speak. I went there to start 00:14:56.789 --> 00:14:59.889 my show, Hey Misha. We did two seasons, seven 00:14:59.889 --> 00:15:03.110 like stage plays, two magazines. We did all these 00:15:03.110 --> 00:15:06.490 things, traveled Canada with the show. Like it 00:15:06.490 --> 00:15:09.470 was huge, amazing stuff. We did it through pandemic. 00:15:09.950 --> 00:15:13.149 We did like online summer camps for kids. You 00:15:13.149 --> 00:15:15.710 know, we did conferences. And like, I look back 00:15:15.710 --> 00:15:19.629 and go like, yeah, we did it all. Like we could 00:15:19.629 --> 00:15:21.799 have just kept on doing it. But we had accomplished 00:15:21.799 --> 00:15:24.600 all these things. And this is the weirdest reference 00:15:24.600 --> 00:15:27.919 ever. But I forget his name now. He's a late 00:15:27.919 --> 00:15:30.580 night host. Jon Stewart? No, maybe Jon Stewart. 00:15:30.679 --> 00:15:34.559 Anyways, he left and came back. But he said he 00:15:34.559 --> 00:15:37.799 needed to leave his seat when he realized that 00:15:37.799 --> 00:15:40.759 someone else wanted that seat more than he wanted 00:15:40.759 --> 00:15:44.960 it. because for years he was like I love this 00:15:44.960 --> 00:15:47.659 job ain't nobody gonna do it better than me like 00:15:47.659 --> 00:15:49.639 he was just gunning for it and then he said for 00:15:49.639 --> 00:15:52.139 a few years he started coming into work and it 00:15:52.139 --> 00:15:54.159 was such a drag for him and he said this was 00:15:54.159 --> 00:15:56.059 the pinnacle of his career getting his own late 00:15:56.059 --> 00:15:58.960 night show and yet it had become a drag and he 00:15:58.960 --> 00:16:01.500 was like I've gotta go and for me that's similar 00:16:01.500 --> 00:16:05.559 to how it happened I lost some of the joy around 00:16:05.559 --> 00:16:08.419 doing the job and I started I wasn't phoning 00:16:08.419 --> 00:16:10.899 it in by any means but I started realizing that 00:16:10.899 --> 00:16:13.799 if someone wanted to do a part of the show I'd 00:16:13.799 --> 00:16:16.259 be like great come on in and I was walking people 00:16:16.259 --> 00:16:19.440 in up but I realized Misha are you like slowly 00:16:19.440 --> 00:16:23.340 like delegating your job yeah are you delegating 00:16:23.340 --> 00:16:25.830 away the job like what's going on And that's 00:16:25.830 --> 00:16:27.690 kind of like what was happening. You know, the 00:16:27.690 --> 00:16:29.370 first season looks very different from the second 00:16:29.370 --> 00:16:31.230 season because the second season, I really wanted 00:16:31.230 --> 00:16:34.929 kids to be a huge part of it. And they were more 00:16:34.929 --> 00:16:37.110 actors in the show, whereas originally we had 00:16:37.110 --> 00:16:39.409 professional actors and I was acting. So it was 00:16:39.409 --> 00:16:41.149 like a lot of shifting happening over the years. 00:16:41.190 --> 00:16:43.769 And eventually I was like, OK, the only way I'm 00:16:43.769 --> 00:16:46.210 going to be able to build the life that I truly 00:16:46.210 --> 00:16:50.070 desire and can grow with me for a lot longer 00:16:50.070 --> 00:16:53.110 than five years is if I work for myself. And 00:16:53.110 --> 00:16:57.370 so it took a good like year of journal entries 00:16:57.370 --> 00:17:02.710 to leave and to make the decision to resign. 00:17:03.549 --> 00:17:07.390 And then it took months for me to actually resign. 00:17:07.569 --> 00:17:09.690 And then I ended up giving like three months 00:17:09.690 --> 00:17:13.750 notice because I was just like, so, I don't know, 00:17:13.750 --> 00:17:16.829 it felt guilty. I felt like I was letting everyone 00:17:16.829 --> 00:17:19.829 down. I felt like people would maybe lose their 00:17:19.829 --> 00:17:21.970 jobs because they were working for me. And so. 00:17:22.380 --> 00:17:25.680 It was all this panic and I'm so glad I did it. 00:17:25.700 --> 00:17:28.099 But looking back, like, man, the amount of stress 00:17:28.099 --> 00:17:30.579 leading up to leaving, like I wish I had lost 00:17:30.579 --> 00:17:32.500 weight during that time, like at least around 00:17:32.500 --> 00:17:35.420 the waist. But instead I was just snacking like 00:17:35.420 --> 00:17:38.380 nuts because I was so like stressed out about 00:17:38.380 --> 00:17:42.339 leaving over those last months. But yeah, that's 00:17:42.339 --> 00:17:43.960 what it was. I'd finished the assignment. I knew 00:17:43.960 --> 00:17:46.880 it was time to go. And I knew that I was sitting 00:17:46.880 --> 00:17:51.359 in someone else's seat. That's... That is such 00:17:51.359 --> 00:17:53.480 a good analogy and I'm definitely going to use 00:17:53.480 --> 00:17:59.359 it moving forward because I think it also sort 00:17:59.359 --> 00:18:02.599 of positions you in this place when, you know. 00:18:03.980 --> 00:18:06.680 If this is the path you're supposed to stay on 00:18:06.680 --> 00:18:10.519 for yourself and the path that you truly want, 00:18:10.680 --> 00:18:13.680 then that feeling isn't necessarily going to 00:18:13.680 --> 00:18:16.119 change. It might change in a different way, but 00:18:16.119 --> 00:18:19.480 it's not going to veer you off to the next thing. 00:18:19.660 --> 00:18:23.619 And I think not everybody is built for that, 00:18:23.619 --> 00:18:25.380 right? And that's why entrepreneurship isn't 00:18:25.380 --> 00:18:29.849 necessarily. created for everyone. So you being 00:18:29.849 --> 00:18:33.849 able to identify this no longer excites me, this 00:18:33.849 --> 00:18:36.549 no longer drives me, it's no longer my why in 00:18:36.549 --> 00:18:41.089 this moment is a really, really pinnacle place 00:18:41.089 --> 00:18:45.930 to be. So when you found yourself there, what 00:18:45.930 --> 00:18:50.220 was it that, did you just start? identify new 00:18:50.220 --> 00:18:54.059 opportunities for yourself, or there was like 00:18:54.059 --> 00:18:58.319 a problem area that you said, hmm, I think my 00:18:58.319 --> 00:19:02.019 skills and everything I love could be sunk into 00:19:02.019 --> 00:19:07.240 this next thing that I can fix and grow and make 00:19:07.240 --> 00:19:12.480 a difference. Wow, that's a good one. I think 00:19:12.480 --> 00:19:17.059 for the last year, while I was working full time, 00:19:17.799 --> 00:19:21.480 I really wanted to help smaller organizations 00:19:21.480 --> 00:19:27.759 create content that was not horrible. Like I 00:19:27.759 --> 00:19:29.960 felt like I was seeing so much online and I was 00:19:29.960 --> 00:19:33.119 like, I know the work you do and I know the lives 00:19:33.119 --> 00:19:36.619 you're changing, but that post honey is ugly. 00:19:36.759 --> 00:19:41.240 Right. And I know the budgets because we come, 00:19:41.259 --> 00:19:43.420 we were at a big organization and we didn't have 00:19:43.420 --> 00:19:45.640 the greatest budgets over there. So knowing that. 00:19:46.119 --> 00:19:49.259 Coming to an even smaller organization, I was 00:19:49.259 --> 00:19:52.279 like, I know it's tight. So I thought, how can 00:19:52.279 --> 00:19:58.660 I create a business where I can help smaller 00:19:58.660 --> 00:20:02.160 organizations, help entrepreneurs, people who 00:20:02.160 --> 00:20:06.640 have a purpose as a part of their business, really 00:20:06.640 --> 00:20:11.680 bridge the gap between quality content and something 00:20:11.680 --> 00:20:14.779 that they can manage. I felt like... I didn't, 00:20:14.779 --> 00:20:17.220 I felt like a lot of the consultants that I had, 00:20:17.220 --> 00:20:19.400 you know, come across over the years were like, 00:20:19.480 --> 00:20:22.039 here's the thing. It's eight grand. What, how 00:20:22.039 --> 00:20:25.039 do you, and I'm like, girl, most businesses, 00:20:25.180 --> 00:20:27.339 so I should say most, I don't know statistically. 00:20:27.579 --> 00:20:29.940 Small businesses, yeah. Small businesses, $8 00:20:29.940 --> 00:20:32.619 ,000 might be what they make. You know what I'm 00:20:32.619 --> 00:20:34.759 trying to say? They might be making money at 00:20:34.759 --> 00:20:37.140 another job and their business makes $8 ,000 00:20:37.140 --> 00:20:40.380 that year. So realistically, although it's an 00:20:40.380 --> 00:20:42.319 important investment, I just thought, is there 00:20:42.319 --> 00:20:46.259 a way that I can do it? where I can help them 00:20:46.259 --> 00:20:49.200 and they don't have to, they can invest, but 00:20:49.200 --> 00:20:52.519 it doesn't have to be something where it's like, 00:20:52.599 --> 00:20:56.700 do I eat or don't I eat, you know? And I'm still 00:20:56.700 --> 00:21:00.859 a hundred percent figuring out how to, well, 00:21:01.059 --> 00:21:04.119 no, I'm not really. I was figuring out how to 00:21:04.119 --> 00:21:07.740 run a business and take care of my own finances 00:21:07.740 --> 00:21:10.700 while lowering the cost because the cost of cost 00:21:10.700 --> 00:21:14.099 connected to helping people. It's still high, 00:21:14.200 --> 00:21:15.940 you know, and it's still a lot of time and stuff 00:21:15.940 --> 00:21:18.640 like that. But I didn't want to change my like 00:21:18.640 --> 00:21:22.099 proposition. I want to help small businesses, 00:21:22.180 --> 00:21:25.859 entrepreneurs and small organizations, you know, 00:21:25.859 --> 00:21:28.440 create high quality content that reaches people. 00:21:28.880 --> 00:21:33.339 Yeah. How can I do that at that low cost and 00:21:33.339 --> 00:21:36.400 still get my nails done and still, you know, 00:21:36.400 --> 00:21:38.779 live my life and pay my rent? How can I do that? 00:21:39.319 --> 00:21:41.460 And so I've been basically over the last eight 00:21:41.460 --> 00:21:44.539 months, constantly changing almost month by month, 00:21:44.619 --> 00:21:47.160 the way that I do business to help those people 00:21:47.160 --> 00:21:50.859 at the same time, grow my business as well. And 00:21:50.859 --> 00:21:54.759 I think especially in, you know, the first year, 00:21:54.819 --> 00:21:58.960 which you're still in. So congratulations, you've 00:21:58.960 --> 00:22:05.180 made it this far. Thank you. Yeah. Being in, 00:22:05.180 --> 00:22:07.599 being in this time is where you're really figuring 00:22:07.599 --> 00:22:11.049 out like, what works and how you can find like 00:22:11.049 --> 00:22:14.690 synergies and rhythms and how different businesses 00:22:14.690 --> 00:22:17.950 work and how you can leverage, you know, what's 00:22:17.950 --> 00:22:20.829 like, how are they making decisions in this company 00:22:20.829 --> 00:22:23.930 and this company? And then eventually you'll 00:22:23.930 --> 00:22:27.490 get into your own rhythm where you can start 00:22:27.490 --> 00:22:32.269 to start standardizing things and making it. 00:22:32.809 --> 00:22:35.809 easier to do business with. And then your costs 00:22:35.809 --> 00:22:37.789 will start to come down because now it's not 00:22:37.789 --> 00:22:42.410 as time intensive. So even for you in your first 00:22:42.410 --> 00:22:45.890 year, it's, it's a big investment as well, right? 00:22:46.349 --> 00:22:49.650 The huge successes don't necessarily happen overnight, 00:22:49.869 --> 00:22:52.730 but it's the tiny things that you're willing 00:22:52.730 --> 00:22:56.450 to change on a day to day. And you have practiced 00:22:56.450 --> 00:22:59.470 doing that your whole life. Absolutely. Like 00:22:59.470 --> 00:23:00.990 I actually would love to share with you about 00:23:00.990 --> 00:23:05.990 like, this past February so yeah um we so I started 00:23:05.990 --> 00:23:07.849 building all of my clients up from September 00:23:07.849 --> 00:23:10.150 to December client client client it was like 00:23:10.150 --> 00:23:11.890 Misha's working on her own we can work with her 00:23:11.890 --> 00:23:13.410 because I was with this big organization but 00:23:13.410 --> 00:23:16.250 now I'm available and so I got all these calls 00:23:16.250 --> 00:23:18.269 all these leads and I was building up my client 00:23:18.269 --> 00:23:20.690 list and it was going decent I would not say 00:23:20.690 --> 00:23:22.829 well but decent off the first couple of months 00:23:22.829 --> 00:23:26.029 and then Christmas came around and everyone was 00:23:26.029 --> 00:23:28.650 like just wrapping up the year kind of thing 00:23:28.650 --> 00:23:31.160 so there wasn't like a need for it for them to 00:23:31.160 --> 00:23:35.380 sign on during that time. But I kept hold of 00:23:35.380 --> 00:23:39.500 those clients. When January hit, client after 00:23:39.500 --> 00:23:41.920 client was like, I can no longer afford this. 00:23:42.099 --> 00:23:45.380 I can no longer afford this. Wow. And I'd be 00:23:45.380 --> 00:23:48.869 like. No problem. What about this? Right. Because 00:23:48.869 --> 00:23:50.769 one of the first rules of sales is like, you 00:23:50.769 --> 00:23:53.509 know, it ain't over until it's over. Right. So 00:23:53.509 --> 00:23:56.130 I don't have that. Okay. What about this? So 00:23:56.130 --> 00:23:57.970 I did that kind of thing. And some stick around, 00:23:58.089 --> 00:24:00.589 some have to go kind of thing. But by February, 00:24:00.609 --> 00:24:04.250 I had like a handful of clients left. I was like, 00:24:04.309 --> 00:24:08.650 how am I going to like live? Yeah. And so girl, 00:24:08.710 --> 00:24:11.289 I went on chat GPT and I went, is my business 00:24:11.289 --> 00:24:15.680 sustainable? And I got six questions. Yep. Six 00:24:15.680 --> 00:24:18.119 questions. And I went through each question and 00:24:18.119 --> 00:24:20.220 I discovered that the way I was running my business, 00:24:20.240 --> 00:24:23.519 the system of my business was not sustainable 00:24:23.519 --> 00:24:27.759 because I realized in order for me to make enough 00:24:27.759 --> 00:24:30.660 money to, to fulfill like the lifestyle I've 00:24:30.660 --> 00:24:34.200 become accustomed to and to then grow the business, 00:24:34.259 --> 00:24:37.660 I would not be able to sleep. And I would probably 00:24:37.660 --> 00:24:40.339 hate coaching eventually. And something that 00:24:40.339 --> 00:24:43.140 came out of passion and a desire to help would 00:24:43.140 --> 00:24:47.359 feel like a drag on my life. And so I had to 00:24:47.359 --> 00:24:50.759 change it. And so by the end of March, I had 00:24:50.759 --> 00:24:54.299 changed the entire business and I ended up having 00:24:54.299 --> 00:24:57.940 my highest profit month the next month. So it 00:24:57.940 --> 00:25:00.740 was like a decision in February. I was like, 00:25:00.759 --> 00:25:04.380 what? My business is not sustainable? Switch 00:25:04.380 --> 00:25:07.339 gears immediately. and immediately had one of 00:25:07.339 --> 00:25:11.500 my highest profit months um following wow so 00:25:11.500 --> 00:25:14.420 just taking a look in the mirror which a lot 00:25:14.420 --> 00:25:17.019 of people are scared to do because a lot of people 00:25:17.019 --> 00:25:21.460 are tied to oh my business is just so great because 00:25:21.460 --> 00:25:25.140 my idea is great and i'm great all of that stuff 00:25:25.140 --> 00:25:28.440 but looking in the mirror and having like a critical 00:25:28.440 --> 00:25:33.000 view of what it looks like and what's actually 00:25:33.000 --> 00:25:37.190 happening is It's so critical. And I love that 00:25:37.190 --> 00:25:40.509 you turned to AI to do that. Of course, every 00:25:40.509 --> 00:25:44.650 day. I mean, of course, AI is a great place to 00:25:44.650 --> 00:25:47.109 talk to. I mean, ChatGPT and I are basically 00:25:47.109 --> 00:25:54.589 friends at this point. But how did you design 00:25:54.589 --> 00:25:57.470 your six questions? Like, are you willing to 00:25:57.470 --> 00:25:58.890 share them? You don't have to share them right 00:25:58.890 --> 00:26:02.369 now. Okay, you have them handy. Girl, let's go. 00:26:02.609 --> 00:26:05.430 Okay. So these questions came directly from AI. 00:26:05.490 --> 00:26:06.970 So I didn't even like create this question. I 00:26:06.970 --> 00:26:09.869 literally said, I need six questions to be able 00:26:09.869 --> 00:26:12.829 to answer and go, is it sustainable or is it, 00:26:12.829 --> 00:26:16.269 or not? Is it, or isn't it? So question one, 00:26:16.369 --> 00:26:20.089 does your business solve a real problem? Does 00:26:20.089 --> 00:26:24.490 two, does it have a defined market? Three, are 00:26:24.490 --> 00:26:28.190 people actively looking for your service? Cause 00:26:28.190 --> 00:26:30.920 it might be cute. But does anyone actually need 00:26:30.920 --> 00:26:33.079 it? Does anyone go like, you know, I really need 00:26:33.079 --> 00:26:36.440 this kind of thing? Four, do you have potential 00:26:36.440 --> 00:26:40.380 customers? Five, does your business have a UVT, 00:26:40.400 --> 00:26:43.119 so a unique value proposition? So what is the 00:26:43.119 --> 00:26:45.480 sweet spot? What do you do that no one else does, 00:26:45.559 --> 00:26:50.119 right? And then six, is it scalable? For me, 00:26:50.299 --> 00:26:53.119 so many of those answers were yes. Is it, does 00:26:53.119 --> 00:26:54.819 it solve a problem? Yes. I'm helping people. 00:26:54.880 --> 00:26:56.819 Is there a defined market? Yes. Entrepreneurs, 00:26:56.819 --> 00:26:59.059 small businesses, organizations. Yes. Are people 00:26:59.059 --> 00:27:00.940 looking for it? Absolutely. Do I have potential 00:27:00.940 --> 00:27:04.240 customers? Yes. Does it have a business UVP? 00:27:04.299 --> 00:27:06.400 Yeah. What makes it unique? It's that I come 00:27:06.400 --> 00:27:08.220 from behind in front of the camera to behind 00:27:08.220 --> 00:27:10.319 the camera. And now I'm helping you do the same. 00:27:10.660 --> 00:27:16.480 Is it scalable? No. And that specifically was 00:27:16.480 --> 00:27:19.940 why I realized. I did not quit my job just so 00:27:19.940 --> 00:27:22.039 I could start a business. I quit my job because 00:27:22.039 --> 00:27:25.099 I wanted my life to be fantastic. I wanted it 00:27:25.099 --> 00:27:28.779 to be big. I wanted it to be a life of my dreams. 00:27:29.039 --> 00:27:31.380 And it wasn't just about building a career. It 00:27:31.380 --> 00:27:34.930 was about building a life. And if I... had to 00:27:34.930 --> 00:27:37.190 scale this in order to scale this business, I 00:27:37.190 --> 00:27:40.910 would have to be working constantly every day, 00:27:41.049 --> 00:27:43.730 weekends. I would have to put everything about 00:27:43.730 --> 00:27:47.150 my business online. And I had to, instead of 00:27:47.150 --> 00:27:50.089 being the jovial person that I am on Instagram 00:27:50.089 --> 00:27:51.690 and talking about dating every now and again 00:27:51.690 --> 00:27:53.549 and my lunch the other day or whatever, and just 00:27:53.549 --> 00:27:56.450 really being my own personable self online, I 00:27:56.450 --> 00:27:58.190 had to switch gears and just be this business 00:27:58.190 --> 00:28:00.630 person because I needed every opportunity to 00:28:00.630 --> 00:28:02.490 build this thing. I was like, that's not the 00:28:02.490 --> 00:28:04.690 life I want either. And in order to scale up, 00:28:04.750 --> 00:28:08.089 I had to do that. So that was my primary reason 00:28:08.089 --> 00:28:14.789 why I changed everything up. Wow. Wow. Yeah. 00:28:14.869 --> 00:28:21.329 So what was it, you know, that really allowed 00:28:21.329 --> 00:28:27.689 you to say, okay, this is the one thing. Obviously, 00:28:27.689 --> 00:28:30.769 ChatGPT helped with that. But then really taking 00:28:30.769 --> 00:28:35.390 that in, right? I guess it's your drive to, like 00:28:35.390 --> 00:28:38.509 you said, build the life that you want is what 00:28:38.509 --> 00:28:41.690 really kept you going to say, how can I find 00:28:41.690 --> 00:28:45.250 a solution that becomes scalable? What exactly 00:28:45.250 --> 00:28:49.609 changed in your business to move you from having 00:28:49.609 --> 00:28:53.529 a handful of clients to now having a record month 00:28:53.529 --> 00:28:59.049 right after the record low? Yeah. Well, I realized 00:28:59.049 --> 00:29:02.069 that my unique value proposition, which I believed 00:29:02.069 --> 00:29:08.509 was my experience, was actually me. It was my 00:29:08.509 --> 00:29:11.869 experience is separate from me and my ability 00:29:11.869 --> 00:29:16.009 to perform. And so I said, I actually need to 00:29:16.009 --> 00:29:20.569 do what I know no one else can do but me. And 00:29:20.569 --> 00:29:28.190 that is the way I perform. So I went from just 00:29:28.190 --> 00:29:31.250 coaching, which is more of a behind the scenes 00:29:31.250 --> 00:29:36.190 position to creating content for those businesses 00:29:36.190 --> 00:29:40.970 on camera. That's something that when I get up 00:29:40.970 --> 00:29:44.190 in the morning, I could do what others might 00:29:44.190 --> 00:29:51.130 take a week to do in half a day. And not only 00:29:51.130 --> 00:29:54.720 that, I realized that. When I was doing coaching, 00:29:54.920 --> 00:29:57.480 I had to do it in the evenings because a lot 00:29:57.480 --> 00:30:00.859 of my clients were working during the day and 00:30:00.859 --> 00:30:03.440 they had time in the evening. But when I created 00:30:03.440 --> 00:30:07.619 content in this way for those clients, I then 00:30:07.619 --> 00:30:10.599 started realizing I could shoot tons of content 00:30:10.599 --> 00:30:13.599 in two, three days, send it off. And then I was 00:30:13.599 --> 00:30:15.440 off for two days and started building my business 00:30:15.440 --> 00:30:19.059 in other ways. So it wasn't always about how 00:30:19.059 --> 00:30:20.980 do I work, work, work, work, work, work, work 00:30:20.980 --> 00:30:23.940 to build this thing? Because eventually if you 00:30:23.940 --> 00:30:26.059 work, work, work to build this thing, at some 00:30:26.059 --> 00:30:28.160 point it's got to give. And you've got to say, 00:30:28.240 --> 00:30:31.059 well, when do I get to have rest? When do I get 00:30:31.059 --> 00:30:33.920 to live? And I just, I'm not willing to give 00:30:33.920 --> 00:30:38.940 up any like living. You know, I was like, I'm 00:30:38.940 --> 00:30:40.500 going to be like, you know, for the next year, 00:30:40.559 --> 00:30:42.119 I'm just going to grind. I'm just going to give 00:30:42.119 --> 00:30:44.180 it everything I got. And I'm like, I hear you. 00:30:44.720 --> 00:30:47.660 And I know that my way of doing things is counterintuitive 00:30:47.660 --> 00:30:50.500 to how people think about business and entrepreneurship. 00:30:51.019 --> 00:30:54.359 But I actually believe that living an actual 00:30:54.359 --> 00:30:57.599 life and going on my patio and hanging out in 00:30:57.599 --> 00:31:01.460 the sun in the middle of the day is why I am 00:31:01.460 --> 00:31:04.240 an entrepreneur in the first place. So the idea 00:31:04.240 --> 00:31:06.420 that like, no, no, no, I'm not going upstairs 00:31:06.420 --> 00:31:08.259 or I'm not going for a walk or I'm not going 00:31:08.259 --> 00:31:09.859 to hang out in the park. I've got to work, work, 00:31:09.900 --> 00:31:13.319 work was like, well. Why in the heck am I doing 00:31:13.319 --> 00:31:15.680 this? If that's where I'm going to end up, you 00:31:15.680 --> 00:31:18.720 know, I finally am running my life. So I'm going 00:31:18.720 --> 00:31:21.079 to do it the way I want to do it. So that's kind 00:31:21.079 --> 00:31:23.779 of like the mindset that this thing, that this 00:31:23.779 --> 00:31:27.279 opportunity has given me. And yeah, I'm never 00:31:27.279 --> 00:31:31.339 looking back, girl. Oh, I love that. I love that. 00:31:31.799 --> 00:31:34.920 Amisha, I just realized we haven't actually used 00:31:34.920 --> 00:31:37.109 the name of your business yet. In this whole 00:31:37.109 --> 00:31:39.490 podcast. See, this is the thing. This is the 00:31:39.490 --> 00:31:42.009 thing. So it's eight months in and I'm, I don't 00:31:42.009 --> 00:31:44.349 have a name because I've just always used my 00:31:44.349 --> 00:31:46.930 name, Misha Watson, you know? So everything that 00:31:46.930 --> 00:31:48.829 I use, even though my invoice is whatever, it's 00:31:48.829 --> 00:31:52.250 just MishaWatson .com because it was changing 00:31:52.250 --> 00:31:56.049 so much what the business was that, you know, 00:31:56.069 --> 00:31:57.630 I was like, okay, I'll call it purpose -driven 00:31:57.630 --> 00:31:59.890 media. And then I was like, media, Misha coaching. 00:32:00.190 --> 00:32:03.029 And I was like, I, it's not all about this. It's 00:32:03.029 --> 00:32:05.920 not all about that. And so maybe I believe one 00:32:05.920 --> 00:32:07.740 day, maybe after my year, I'll be like, this 00:32:07.740 --> 00:32:10.400 is the name. But as of right now, I just tell 00:32:10.400 --> 00:32:12.700 people like, you want to work with Misha Watson. 00:32:12.839 --> 00:32:16.119 Here's what I can offer you. And so head to MishaWatson 00:32:16.119 --> 00:32:19.839 .com. That's like the whole thing for now, for 00:32:19.839 --> 00:32:22.940 now, for now. I think that's kind of perfect 00:32:22.940 --> 00:32:25.640 for who you are and your whole journey though, 00:32:25.799 --> 00:32:29.359 because I'm sure you bought Misha Watson a long 00:32:29.359 --> 00:32:34.579 time ago. Yeah, I did. That's like, you are your 00:32:34.579 --> 00:32:38.559 brand, you know, and you, and that's what it 00:32:38.559 --> 00:32:42.359 meant to be an actor back then. And maybe, you 00:32:42.359 --> 00:32:44.460 know, what would be really cool is to see like 00:32:44.460 --> 00:32:47.200 an evolution of your website over the years. 00:32:48.259 --> 00:32:54.839 Um, that would be really cool. Give me my bio. 00:32:54.980 --> 00:32:57.019 You can see the bio, but there is no way I'm 00:32:57.019 --> 00:32:59.359 going to let people see the horrible alignment, 00:32:59.539 --> 00:33:02.740 the strange colors, you know, the copy and paste 00:33:02.740 --> 00:33:06.119 it. Oh my gosh. So ugly. Now it's nice and neat. 00:33:06.319 --> 00:33:09.000 And even now I'm like, oh, I can see some changes 00:33:09.000 --> 00:33:12.359 over here and over here, but we leave it for 00:33:12.359 --> 00:33:15.160 now. there will always there will always be that 00:33:15.160 --> 00:33:18.460 we're always striving to like improve and i think 00:33:18.460 --> 00:33:21.660 that's really the mindset of every entrepreneur 00:33:21.660 --> 00:33:25.940 is how can i make what the status quo is a little 00:33:25.940 --> 00:33:30.160 better in this very unique way and when you found 00:33:30.160 --> 00:33:34.019 your unique value proposition you saw that um 00:33:34.019 --> 00:33:38.099 and You knew it innately. I'm pretty sure you 00:33:38.099 --> 00:33:40.240 knew it innately because that's what you've been 00:33:40.240 --> 00:33:43.579 doing your whole life is finding that unique 00:33:43.579 --> 00:33:48.859 proposition, which is you and your ability to 00:33:48.859 --> 00:33:51.880 adapt, which is coming through in every single 00:33:51.880 --> 00:33:55.480 story that you've seen and the confidence that 00:33:55.480 --> 00:33:59.200 you have has really like shined through. So everyone 00:33:59.200 --> 00:34:03.000 needs to visit MishaWatson .com if you need help 00:34:03.000 --> 00:34:06.190 with like. Your content and you need to boost 00:34:06.190 --> 00:34:09.230 your business online. You know, Misha's got her 00:34:09.230 --> 00:34:13.150 unique value proposition for you. And so, Misha, 00:34:13.230 --> 00:34:16.309 now that you've found like this is a solution 00:34:16.309 --> 00:34:22.250 for your customers and yourself, right? Because 00:34:22.250 --> 00:34:24.550 like you said, it can't just work for one. It 00:34:24.550 --> 00:34:28.550 has to work for both. And as someone, you know, 00:34:28.550 --> 00:34:32.150 as an entrepreneur myself, I kind of hit that 00:34:32.150 --> 00:34:34.210 wall that you were talking about at one point 00:34:34.210 --> 00:34:38.610 in time where I was just working day in, day 00:34:38.610 --> 00:34:41.110 out, day in, day out, thinking, you know, I'll 00:34:41.110 --> 00:34:45.010 put in the time now and I'm going to live later. 00:34:47.099 --> 00:34:50.820 No, no, you hit that wall. And I definitely hit 00:34:50.820 --> 00:34:54.920 that wall. And now I live every day for my kitchen. 00:34:55.000 --> 00:34:58.500 And so whipping something up in there. So I'm 00:34:58.500 --> 00:35:01.300 glad that you mentioned that because it's a real 00:35:01.300 --> 00:35:04.380 thing. Like life can pass you by if you're just 00:35:04.380 --> 00:35:06.840 stuck in just doing one thing as an entrepreneur. 00:35:07.039 --> 00:35:12.250 And we love what we do as entrepreneurs. It's 00:35:12.250 --> 00:35:15.730 something that could, you know, slow our creativity 00:35:15.730 --> 00:35:19.809 as well. Oh, yeah. Because you're now just running 00:35:19.809 --> 00:35:23.829 around a black box with no real new light coming 00:35:23.829 --> 00:35:27.469 in. Oh, for sure. I even felt like in the first 00:35:27.469 --> 00:35:29.389 part, like the first four months of my business 00:35:29.389 --> 00:35:34.090 were the biggest learning moments. Just because 00:35:34.090 --> 00:35:36.250 there were so many all at once. Like, okay, what 00:35:36.250 --> 00:35:38.250 am I doing today? And like, I kept on feeling 00:35:38.250 --> 00:35:41.059 like I needed someone to check in on me. hey 00:35:41.059 --> 00:35:43.500 is that thing done or is deadlines coming up 00:35:43.500 --> 00:35:45.179 like I felt like there needed to be some kind 00:35:45.179 --> 00:35:47.059 of supervisor you know and I at a moment was 00:35:47.059 --> 00:35:49.559 like whoa it's me you know um but what I was 00:35:49.559 --> 00:35:51.980 doing was every morning I was up at like 7 a 00:35:51.980 --> 00:35:54.480 .m and I usually like they take a time to like 00:35:54.480 --> 00:35:56.920 devote to God in the mornings and I just stopped 00:35:56.920 --> 00:35:58.659 doing that I was like nope gotta work and at 00:35:58.659 --> 00:36:00.380 seven o 'clock I was like work work work work 00:36:00.380 --> 00:36:03.579 work work work and for a good like month and 00:36:03.579 --> 00:36:05.539 a half I was doing that and I just said you know 00:36:05.539 --> 00:36:09.940 what like I need I'm not actually any good at 00:36:09.940 --> 00:36:14.460 what I'm doing because I'm exhausted and I don't 00:36:14.460 --> 00:36:19.360 have like anxiety, but I get paranoia and it's 00:36:19.360 --> 00:36:21.219 been something it's been in and out of my life 00:36:21.219 --> 00:36:24.099 forever. And I started realizing that that was 00:36:24.099 --> 00:36:27.440 creeping back in again. And I said, Oh, it's 00:36:27.440 --> 00:36:31.760 being spurred on by my lack of like time to myself 00:36:31.760 --> 00:36:34.690 and time to things that fill me. And so it was 00:36:34.690 --> 00:36:38.329 really quick shift in September to go into to 00:36:38.329 --> 00:36:41.050 continue to do things that were filling me up 00:36:41.050 --> 00:36:47.269 again at that time. Financially, I was worried 00:36:47.269 --> 00:36:49.070 about losing all my money. Right. I was like, 00:36:49.070 --> 00:36:52.110 I've saved for this season. I don't want to lose 00:36:52.110 --> 00:36:54.869 all this stuff so that that panic was setting 00:36:54.869 --> 00:36:56.769 in as well. And I said, OK, well, I still need 00:36:56.769 --> 00:36:58.510 to find things I'm going to be able to enjoy 00:36:58.510 --> 00:37:00.769 and fill me up that aren't going to break the 00:37:00.769 --> 00:37:03.070 bank. And so for those, those, those couple of 00:37:03.070 --> 00:37:04.750 months too, I was like, okay, let's find some 00:37:04.750 --> 00:37:07.309 things that fill my life up. And I have like, 00:37:07.510 --> 00:37:10.670 you know, and it was honestly people, you know, 00:37:10.690 --> 00:37:12.469 I realized I can just leave town. So I would 00:37:12.469 --> 00:37:14.090 just pick up all my stuff and move to my family's 00:37:14.090 --> 00:37:15.769 house for a couple of days or like hang out with 00:37:15.769 --> 00:37:18.269 my friends in a different city. I still went 00:37:18.269 --> 00:37:21.010 on trips weirdly enough. Like I was so ballsy, 00:37:21.010 --> 00:37:22.989 man. I was like, I'm going to Texas. And I went 00:37:22.989 --> 00:37:25.030 to Texas for a conference and I was like, I was 00:37:25.030 --> 00:37:28.849 like, how do you explain it? Like. the future 00:37:28.849 --> 00:37:31.429 of ministry. Like I'm going to go out and you're 00:37:31.429 --> 00:37:32.929 going to do volunteer work and you're going to 00:37:32.929 --> 00:37:34.789 do like all this stuff. And I disappeared for 00:37:34.789 --> 00:37:36.269 a couple of days and I didn't tell anyone that 00:37:36.269 --> 00:37:38.090 I took some photos and they were like, oh my 00:37:38.090 --> 00:37:39.969 gosh, her business is booming. Meanwhile, I'm 00:37:39.969 --> 00:37:44.429 like, um, is this milk free? You know, I was 00:37:44.429 --> 00:37:46.849 like out there, like, do not spend all your money, 00:37:46.909 --> 00:37:49.190 but it was important to me. I needed to, you 00:37:49.190 --> 00:37:51.150 know, be around other people who are entrepreneurs 00:37:51.150 --> 00:37:53.750 and trying new things and, you know, breaking 00:37:53.750 --> 00:37:55.789 ceilings and all that kind of stuff. So it was 00:37:55.789 --> 00:37:58.809 important. Yeah, that community keeps you strong, 00:37:58.889 --> 00:38:04.670 keeps you going. Like this community. Yes. That's 00:38:04.670 --> 00:38:09.170 exactly, exactly, exactly why we created Buzzworthy 00:38:09.170 --> 00:38:12.230 is because, you know, especially coming out of 00:38:12.230 --> 00:38:14.849 the pandemic, people moved around. Like I changed 00:38:14.849 --> 00:38:17.949 cities as well, too. So like, how can you now? 00:38:18.710 --> 00:38:22.329 find people within the same community as you 00:38:22.329 --> 00:38:24.769 and and know a little bit of their story because 00:38:24.769 --> 00:38:27.869 people always like mask like going back to the 00:38:27.869 --> 00:38:30.110 mass we talked about with their business and 00:38:30.110 --> 00:38:32.269 always being a business owner but at the end 00:38:32.269 --> 00:38:35.369 of the day you you're just human first and you 00:38:35.369 --> 00:38:38.050 know and two humans can connect the same way 00:38:38.050 --> 00:38:41.010 two entrepreneurs can connect and without that 00:38:41.010 --> 00:38:44.269 human connection um do you have a real relationship 00:38:44.269 --> 00:38:48.590 in any capacity at the end of it um So that's 00:38:48.590 --> 00:38:52.309 what I really hope for this podcast is for people 00:38:52.309 --> 00:38:55.250 to be inspired and for us to create a community 00:38:55.250 --> 00:38:59.530 where we know business owners from a different 00:38:59.530 --> 00:39:03.789 angle, you know, than just their businesses and 00:39:03.789 --> 00:39:07.550 their logos and what they do. Because the journey 00:39:07.550 --> 00:39:11.630 of what you do is so, it's difficult and it's 00:39:11.630 --> 00:39:17.579 also similar, you know. So many capacities, but 00:39:17.579 --> 00:39:21.099 those unique areas of your life and how you view 00:39:21.099 --> 00:39:23.840 it and how you get over those hurdles, I think 00:39:23.840 --> 00:39:27.800 is what makes us all incredible and what makes 00:39:27.800 --> 00:39:31.420 all of our businesses different and, you know, 00:39:31.440 --> 00:39:36.440 unique in that way as well. Yeah, agreed. So 00:39:36.440 --> 00:39:40.239 Misha, as we're winding down, I have three questions 00:39:40.239 --> 00:39:43.880 for you. Okay. We've recently started asking 00:39:43.880 --> 00:39:47.019 this of our entrepreneurs on this season. So 00:39:47.019 --> 00:39:49.920 we want you to reflect back. I know you haven't 00:39:49.920 --> 00:39:52.139 been a year in the business yet and you have 00:39:52.139 --> 00:39:55.019 done a lot of reflections today, but what is 00:39:55.019 --> 00:39:59.179 one thing you are going to leave in the last 00:39:59.179 --> 00:40:03.039 eight months as you look forward to the next? 00:40:03.809 --> 00:40:10.570 steps within your business? Oh, that is so hard. 00:40:10.989 --> 00:40:12.809 Every other question I've been like, boom, boom, 00:40:12.829 --> 00:40:18.469 boom. Oh boy. You know what? I would say this. 00:40:19.489 --> 00:40:21.929 When you get an idea, sometimes you just think 00:40:21.929 --> 00:40:23.449 I've got a, I've got this idea. I'm going to 00:40:23.449 --> 00:40:24.750 run with it. I'm going to finish it. I'm going 00:40:24.750 --> 00:40:25.889 to make sure it happens. I'm going to follow 00:40:25.889 --> 00:40:28.110 it all the way to the end. But I actually think 00:40:28.110 --> 00:40:33.639 it's okay to have this idea. And if, it you know 00:40:33.639 --> 00:40:36.099 fizzles away or it becomes something else or 00:40:36.099 --> 00:40:40.840 it transforms or it's a horrible idea to just 00:40:40.840 --> 00:40:43.719 let it go like that's what I'm gonna I'm gonna 00:40:43.719 --> 00:40:48.340 go with because I think I get in my head that 00:40:48.340 --> 00:40:50.960 sometimes that I've got this idea it's gonna 00:40:50.960 --> 00:40:53.480 be really good and then you just hold it so tight 00:40:53.480 --> 00:40:55.739 and it's like a kid holding a hamster I love 00:40:55.739 --> 00:40:59.280 it so much and then you kill that hamster right 00:40:59.929 --> 00:41:02.289 And it's like, let the hamster go. And so that's 00:41:02.289 --> 00:41:05.670 what I want to leave in the first half of my, 00:41:05.829 --> 00:41:09.110 you know, or the first eight months is I've got 00:41:09.110 --> 00:41:12.250 an idea and it's not quite working out. It might 00:41:12.250 --> 00:41:15.690 be okay to just let it go and move on to the 00:41:15.690 --> 00:41:21.360 next. I love that. And so what is one thing that, 00:41:21.420 --> 00:41:25.280 you know, yes, you're leaving that control behind, 00:41:25.400 --> 00:41:28.159 but what is one thing you're absolutely taking 00:41:28.159 --> 00:41:31.619 forward with you on a daily basis? Oh, girl. 00:41:31.760 --> 00:41:35.619 The next year. It is to do what I love, girl. 00:41:35.679 --> 00:41:39.280 I need to do what I love because I felt like 00:41:39.280 --> 00:41:41.739 I had to do the thing that made the most money, 00:41:41.820 --> 00:41:43.920 that made the most sense, that most people agreed 00:41:43.920 --> 00:41:48.050 with. But in fact, doing the thing I actually 00:41:48.050 --> 00:41:51.389 love to do has garnered me the most financial 00:41:51.389 --> 00:41:53.989 freedom. But on top of that, like I really love 00:41:53.989 --> 00:41:56.269 what I'm doing. Like I recently got an age, a 00:41:56.269 --> 00:41:58.750 talent agent as well, because I realized that 00:41:58.750 --> 00:42:02.170 I really missed doing commercials and it's such 00:42:02.170 --> 00:42:05.829 a niche acting portion of like my whole business. 00:42:05.889 --> 00:42:08.510 But now it's like a weird thing because I'm working 00:42:08.510 --> 00:42:10.190 with these businesses over here coaching, but 00:42:10.190 --> 00:42:12.650 I'm over here, you know, doing a commercial for 00:42:12.650 --> 00:42:14.409 like toothpaste. And it's like, people are like, 00:42:14.510 --> 00:42:16.139 wait, was you? that toothpaste commercial? I'm 00:42:16.139 --> 00:42:17.820 like, yeah, that was me. And you know what? I 00:42:17.820 --> 00:42:19.719 just really love it because it's three days of 00:42:19.719 --> 00:42:22.360 work. You get a really great amount of money 00:42:22.360 --> 00:42:24.900 for it. And then you move on to the rest of your 00:42:24.900 --> 00:42:27.119 business. And I actually really love doing it, 00:42:27.159 --> 00:42:29.679 but it's so niche. And I'm just deciding that 00:42:29.679 --> 00:42:33.059 it's okay to niche out, you know, and just like 00:42:33.059 --> 00:42:36.219 be as weird as you want to be because it has 00:42:36.219 --> 00:42:38.980 really benefited me in this last, I would say 00:42:38.980 --> 00:42:41.260 in the last four months, really benefited me. 00:42:41.360 --> 00:42:46.820 And so let's keep on, on that path. I absolutely 00:42:46.820 --> 00:42:49.739 love that. I think people are scared of niches 00:42:49.739 --> 00:42:52.400 because they're like, oh, it's too small. You 00:42:52.400 --> 00:42:56.239 can't do anything with it. But what the theme 00:42:56.239 --> 00:42:59.920 of this season is seeming to be like on the podcast 00:42:59.920 --> 00:43:03.059 with other entrepreneurs is selecting a niche 00:43:03.059 --> 00:43:08.760 is so critical because it allows you to. really 00:43:08.760 --> 00:43:12.619 hone in and know and understand who you serve. 00:43:12.719 --> 00:43:15.940 And that's where you deliver the best value possible. 00:43:16.320 --> 00:43:18.440 Yeah. And can I just also say within the niche 00:43:18.440 --> 00:43:21.619 thing that the best advertisement is going to 00:43:21.619 --> 00:43:24.420 be word of mouth, right? And if they know exactly 00:43:24.420 --> 00:43:28.320 what you do, it's that much easier for them to 00:43:28.320 --> 00:43:31.119 sell you to someone else. Correct. If you're 00:43:31.119 --> 00:43:33.900 like, I bake the best gluten -free cupcakes, 00:43:34.219 --> 00:43:37.360 I bake other things, but I bake the best gluten 00:43:37.360 --> 00:43:39.880 -free cupcakes. The very moment they meet someone 00:43:39.880 --> 00:43:41.719 who's gluten -free and is bragging about it, 00:43:41.780 --> 00:43:43.579 they'll be like, well, have you tried her cupcakes? 00:43:44.199 --> 00:43:47.179 If you're like the baker who bakes everything 00:43:47.179 --> 00:43:49.840 and is doing all these kinds of things, but you 00:43:49.840 --> 00:43:54.039 haven't honed in on what your thing is. It's 00:43:54.039 --> 00:43:55.880 harder for people to sell you, right? They're 00:43:55.880 --> 00:43:58.300 like bakery. I guess everybody likes bakeries. 00:43:58.380 --> 00:44:00.480 So should I say it to everybody? Probably not. 00:44:00.860 --> 00:44:03.159 When you niche out, it's that much easy to sell 00:44:03.159 --> 00:44:06.679 you. Nailed it. Nailed it. You're going to have 00:44:06.679 --> 00:44:13.559 so many like hot takes for this episode. Our 00:44:13.559 --> 00:44:15.420 editor, James, is going to have a really hard 00:44:15.420 --> 00:44:22.170 time. Hi, James. So then our final question is, 00:44:22.369 --> 00:44:28.909 what is one thing that you wish for your future 00:44:28.909 --> 00:44:33.190 self and your future business? Future self, husband 00:44:33.190 --> 00:44:36.630 and babies. That's my future self. That's my 00:44:36.630 --> 00:44:40.329 wish because I'm so ready for love. And for my 00:44:40.329 --> 00:44:44.010 business, my hope is that it continues to grow 00:44:44.010 --> 00:44:49.190 with my life. You know, I have humongous dreams 00:44:49.190 --> 00:44:51.889 and I have no problem saying it to the world 00:44:51.889 --> 00:44:54.929 because people often say the quickest way to 00:44:54.929 --> 00:44:57.750 tank a dream is by telling someone who has small 00:44:57.750 --> 00:45:01.239 vision. Yes. My voice is loud enough that I'm 00:45:01.239 --> 00:45:04.380 not even listening, girl. I'm not even listening. 00:45:04.539 --> 00:45:07.300 So I will shout to the rooftops, all of my dreams 00:45:07.300 --> 00:45:10.519 as big as possible. So that's my, my hope is 00:45:10.519 --> 00:45:12.840 that my business will continue to grow and it 00:45:12.840 --> 00:45:16.380 will change. It will transform, but I will always 00:45:16.380 --> 00:45:21.820 be able to be at the helm of my life. And that 00:45:21.820 --> 00:45:27.219 is Misha Watson crafting her life at every step 00:45:27.219 --> 00:45:30.900 of the way. And I hope this episode has been 00:45:30.900 --> 00:45:35.400 so inspirational. And, you know, I hope you enjoyed 00:45:35.400 --> 00:45:39.079 it as much as I did, because Misha, what a breath 00:45:39.079 --> 00:45:44.719 of fresh air you are. Your energy is electrifying. 00:45:45.019 --> 00:45:50.940 That's the word that I use. And so it has been 00:45:50.940 --> 00:45:54.460 such a pleasure. Hearing your story, I can't 00:45:54.460 --> 00:45:57.480 wait to see, you know, even what your one -year 00:45:57.480 --> 00:46:02.320 mark brings you because your ability to adapt 00:46:02.320 --> 00:46:06.119 and change and willing to learn and, you know, 00:46:06.119 --> 00:46:10.760 bring things in like AI into your world is so 00:46:10.760 --> 00:46:14.500 critical as an entrepreneur. And you've made 00:46:14.500 --> 00:46:16.820 magic before in every other thing that you do, 00:46:17.019 --> 00:46:19.239 you've done, and you're going to do it again. 00:46:19.840 --> 00:46:24.389 Thanks, girl. Yeah. Thank you so much and have 00:46:24.389 --> 00:46:26.210 a great one, everyone. We'll see you next week. 00:46:26.570 --> 00:46:29.369 Thanks for tuning in, everyone. We're so glad 00:46:29.369 --> 00:46:31.590 to have you as part of our Buzzworthy community 00:46:31.590 --> 00:46:35.329 as we grow our network of Buzzworthy businesses. 00:46:35.969 --> 00:46:38.489 Continue to follow us on all the social media 00:46:38.489 --> 00:46:42.570 platforms at buzzworthy underscore pod and follow 00:46:42.570 --> 00:46:46.170 us on whatever platform you're listening to so 00:46:46.170 --> 00:46:49.329 that you can get the new episodes as soon as 00:46:49.329 --> 00:46:52.429 they're out. This Buzzworthy podcast could not 00:46:52.429 --> 00:46:55.429 be done without our incredible team, starting 00:46:55.429 --> 00:46:59.530 with our Music by Khaled Imam, our video and 00:46:59.530 --> 00:47:04.389 sound engineer, James Clark, Yvette Robichaux, 00:47:04.590 --> 00:47:09.429 our social media manager, Cesar Cardania, our 00:47:09.429 --> 00:47:13.989 brand and creative lead, and finally, your host 00:47:13.989 --> 00:47:17.349 and executive producer, Shalaisi Harris. We'll 00:47:17.349 --> 00:47:18.150 see you next week.