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Welcome to Level Up Academy Podcasts, where we explore a diverse set of skills that can

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be applied across various industries and professions.

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Each episode will deep dive into the world of transferable skills, discussing topics

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like communication, problem solving, critical thinking, and more.

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Join us as we speak with experts in different fields and share stories of individuals who

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have successfully transferred their skills from one industry to another.

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Whether you are a recent grad, a mid-career professional, or someone looking to make a

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career change, this podcast is for you.

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So sit back, relax, and let's discover how you can leverage your existing skills to

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excel in any industry.

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Welcome to Level Up Academy Podcasts.

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This is your host, Dr. Leland, a serial educator, an opportunities designer, and a compassionate

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leader.

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Hello Level Up listeners.

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This is your host, Dr. Leland, from Level Up.

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Today, I have a very special guest.

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Introduce yourself.

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Hi, Kary Ann Gulliver, otherwise known as America's Franchise Matchmaker.

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Awesome.

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Ms. Gulliver, actually, Kary Ann, can you tell me a little bit about yourself?

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Go back, I would say, 10, 20 years ago.

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How did you get here today?

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Yeah, that's a great question.

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My story is unlike any other people's story.

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None of it actually was planned.

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But I think sometimes best things in life happen unplanned.

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And so I would say over 20 years ago, where I was, I worked with a lot of startup companies.

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And I really thrived in that environment, was in sales and marketing.

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And I love startups because it was obviously a new challenge every day.

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We were building something from scratch, and we were nurturing it and taking it out to

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the market.

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But the problem was, is there was too many stops with the startups, if you know what

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I mean.

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Because obviously I was not in control and didn't have the authority to make all the

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decisions.

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And there was always some, yeah, I was there to bring something up, and then there was

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a stop, and then there was a start later on, and then another stop.

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And so I literally found myself having dinner with friends and family, drinking some fine

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wine, eating some great food.

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And we were all sitting around having the conversation, what do we want to do when we

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grow up?

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And I'm sure that's something that's probably very familiar with a lot of people that might

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be listening.

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That is true.

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And then from there on that conversation, you're like, this is what I'm going to do.

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How did you stumble upon that?

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Yeah, it's kind of interesting.

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So my sister and my brother-in-law had just moved back from the East Coast.

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My brother-in-law up to that point had been a general manager for some high-end restaurants.

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And they are both obviously from Colorado as well, and they wanted to move back and

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get married and start a family.

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And so they sold everything that they owned except for what would fit in the small little

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trailer, and they drove all the way back to Colorado and got married and wanted to start

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a family sooner than later.

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And obviously being in the restaurant industry, for all you people that are familiar with

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that, you know how demanding that industry is.

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Nights, evenings, weekends, holidays, 90 plus hours a week.

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So my sister was like, honey, you got to find something.

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You got to find a new gig because I can't start a family by myself and I'm going to

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need your support.

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And so he was kind of in a transition.

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And my sister had been a teacher her previous life before she decided to move back to Colorado

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and really kind of focus on starting a family.

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And I had obviously been in one of those stopping phases with the startups.

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And so my brother and I said, I know we should start a swamp cooling repair and fix it business.

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Now I don't know how many people are familiar with swamp coolers.

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They're considered the poor man's air conditioning unit.

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They are on the rooftops of buildings.

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We love it here in Colorado where we have absolutely no humidity because it with water

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creates some moisture in the air for our dry air here.

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And he had worked on swamp coolers in various restaurants that he was a general manager

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fixing and repairing them.

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And their first house that they moved back to Colorado actually had a swamp cooler that

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he had to maintain.

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And so my first response was, okay, cut him off, he said too much wine to drink.

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You know, like, what are you talking about?

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He's like, no, seriously, he's like, it's going to be great.

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And we're going to call it swamp boy.

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And literally we started talking more and more about it.

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And following Sunday we put an ad in the paper.

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This is back in the late 90s, 1990s, 96, 97, and call swamp boy for your maintenance and

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repair for your swamp cooler.

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And by golly on Monday morning, the phone started ringing.

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No joke.

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Wow.

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No joke.

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And so nothing doing.

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My brother in law had to have my sister, you know, embroidery, a name tag swamp boy on

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these, you know, I don't know this jumpsuit thing that he wore.

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I mean, he's all about, you know, details.

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And he's very charismatic personality and so the phone was ringing, scheduling, sending

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it and sending him out to these appointments.

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And over time, and we were literally, let me tell you, we were literally running this

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business out of the basement of our house.

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Right.

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Because I mean, yeah, no, any different.

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So one day he came back to the basement and he said, carry on.

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Hi.

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I don't know what's going on out there, but nobody can seem to get anybody to show up

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to do anything.

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I said, what are you talking about?

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He's like, well, on my last appointment, you know, this woman wanted me to, she wanted

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me to do some corporate trading.

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She wanted me, you know, to fix this and fix that.

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And this just kept happening over and over and over.

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So we literally, and again, back in the late 90s, there was no such thing as a no call

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list.

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Yeah.

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You literally got the phone book.

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Yeah.

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The page was so tough, you know, because those were, remember when they used to just, yeah,

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bribe by and throw in your driveway?

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Yeah.

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Big thick book.

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Yeah.

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There you go.

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There's your world, right?

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Because there were very limited internet events, I think.

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And so we literally called 300 and I don't know how many people in the white pages,

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like, hey, you know, ringing, do you want to have a handyman service?

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You know, what are the types of things that you would want them to do?

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How much would you be willing to pay?

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Because time and time again, people, our community, we were listening.

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Our community was telling us, we can't get anyone to show up to do these things.

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And you're here.

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Can you please do them?

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So that, so our swamp cooling repair and fix it business literally morphed into a full

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blown handyman business because we wanted to provide a solution to the problem that

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our community was telling us they were having, right?

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That's what every good business does.

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So then we needed more people to go out to the home.

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So we were interviewing trades people.

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So in the basement, we had this bathroom, which really encompasses pretty much everything

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you need for a handyman, right?

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Right.

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So we go in there and break something or break a couple of things.

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And then if they couldn't fix it, we knew we shouldn't be interviewing them.

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Yeah.

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You're like, bye.

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Yeah.

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So we would do that.

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We ran background checks.

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We kept hiring more people.

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Some of the, some of the people from the restaurants that my brother in law left, we're calling

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going, what do you, what do you got going on?

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We're getting burned out.

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We're like, you know, we want to try what you're doing.

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We're like, okay.

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So we carve out a territory for them in North Colorado or South Colorado or East Colorado

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and we'd be like, okay, we're going to send you all the materials and everything we did.

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Now go start hiring some craftsmen, call us if you have any issues.

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And we just kept duplicating and duplicating it.

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Someone came to us and said, you guys, I don't think about franchising your business.

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And we were like, what, what is that about?

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Right.

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So we learned about franchising and we got super excited because we were like, wow, we

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could literally duplicate our business, help other people happily escape corporate America

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and become business owners and create an asset they own, right?

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Be in charge of making all the decisions, make the majority of the margin because they're

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going to stop renting their time and talent to work for the man and they're going to start

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building wealth for themselves and maybe create a legacy for their children down the road.

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And why not?

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So in the latter part of 2001, we franchised our business and we were the top rated national

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handyman franchise for two decades.

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Wow.

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Crazy.

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Swamp boy.

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It started it.

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Okay.

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Like that is so amazing.

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We have people call us.

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We had, I had this couple call.

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Well, they, they sent an email and inquired and then they called from Ireland.

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Wow.

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Yeah.

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And they're like, we're in Ireland and we're coming to Colorado for our vacation because

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they take the whole summer off, right?

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They do it right.

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They don't just, yeah.

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Two weeks.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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And then like, we're going to come to Colorado and we want to meet you and we're like, fascinating.

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And sure enough, they came.

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They stayed for two weeks.

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They nearly drunk us all under the table.

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Well, yeah.

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Yeah.

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We were all having to take turns in the office.

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I cannot go out again.

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Somebody else has to go with Julia and Owen.

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This is ridiculous, right?

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And they were just lovely people, young.

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Yeah.

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And they were like, we want to open up our, your handyman business in Ireland.

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And we were like, that's really far away.

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Yeah.

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We're going to be able to support you.

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So we're like, we really think you need X more dollars of working capital and really

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kind of think more about this and, okay, goodbye.

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Right.

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Like, and, and we wave goodbye and let me just tell you a couple months later, Owen called

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and he said, I've got the extra working capital on Monday to go.

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It was crazy.

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Then the fight in the office was who gets to go to Ireland to open them up.

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Right.

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And let me tell you, they had, I think three or four kids being owners, built their family,

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built a great business in Ireland.

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It was just amazing.

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It was amazing.

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So three years ago, this last September, our franchise was acquired.

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It was acquired by Ace Hardware.

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Wow.

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Yeah.

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Ace Hardware.

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So before then, I'll, you know, rewind the tape a little bit.

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In 2006, being on the franchise or site with our handyman business, I realized, gosh, there

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are so many people out there that are intrigued by the idea of being a business owner and

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see that a franchise is a business in a box.

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The operations, the marketing, the technology, the training support, it's already done for

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you.

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You don't have to have this vision, create something from scratch.

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It's already done for you.

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But they leave it up to Google and friends and family to tell them which franchise to

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buy, which rarely yields in a good choice.

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And they, way too many people do not understand how to conduct proper due diligence on a franchise,

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right?

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Because it's an investment.

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It's like buying a house or a boat or a car.

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I mean, it's a big, big, huge decision.

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And so in 2006, I started my franchise consulting business because I felt as an entrepreneur,

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it is my responsibility to be seen and to be heard and to help guide people into becoming

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more educated prospective buyers on this type of investment decision, right, for their future.

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And so I started my consulting business in 2006.

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Our handyman business got acquired three years ago.

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And so I have separated and I've just been doing my consulting business full time.

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So I've been operating that since 2006.

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Sister and brother-in-law love them tons, but now they work for ACE.

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Wow.

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So they're the ACE handyman division.

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But here's what I can tell all the listeners.

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When you find success being a business owner, whether it's planned or not, whether it's

253
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with the franchise or just starting something from scratch, it's like the golden handcuffs

254
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when you find success.

255
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And I could never have another boss ever in my entire life, right?

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Because I'll work 15, 17 hours, but I'm doing it out of the love that I have in my soul.

257
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And I literally feel like I'm changing people's lives every day because business ownership,

258
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franchise ownership is not a bit for everyone.

259
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And through my journey of exploration that I take people through, it's their journey.

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I'm just simply their guide.

261
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They make all the decisions on this journey.

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But let me just tell you, when they make that decision, this is not the right path for me.

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I'm like, hallelujah, amen.

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This is a victory.

265
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And they're like, what?

266
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We thought you'd be mad.

267
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No, I'm so happy because now you know what you really need.

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And now you can find a different path that is going to fulfill you in franchising or

269
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business ownership, isn't it?

270
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So I feel like I can really help people navigate the franchise waters and connect them to some

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of the fastest growing, most successful franchises here in America and really help them understand

272
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who they are and what they need, their dreams, their wants, their needs, their wishes, what

273
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they hope to accomplish, their spend tolerance.

274
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So I am America's franchise matchmaker, right?

275
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So then my people that I work with go on some blind dates with some franchise matches and

276
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they have some courtship and they may not get to the altar at the end of the day because

277
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it really is meant to be a profitable business marriage.

278
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Yeah.

279
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And so that's really kind of how I ended up in franchising is from the basement days.

280
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I love it.

281
00:16:08,720 --> 00:16:14,720
More people get to the franchise and then getting acquired and being on the franchise

282
00:16:14,720 --> 00:16:19,720
or site realizing, whoa, whoa, whoa, whoa, whoa, there's way too many misguided people

283
00:16:19,720 --> 00:16:20,720
out there.

284
00:16:20,720 --> 00:16:25,720
You know, because a lot of people don't understand, there's a lot more to franchising than french

285
00:16:25,720 --> 00:16:26,720
fries.

286
00:16:26,720 --> 00:16:27,720
There is.

287
00:16:27,720 --> 00:16:28,720
Or coffee.

288
00:16:28,720 --> 00:16:29,720
Yeah.

289
00:16:29,720 --> 00:16:30,720
Or coffee.

290
00:16:30,720 --> 00:16:37,720
Yeah, there are amazing opportunities out there for people to either escape corporate

291
00:16:37,720 --> 00:16:44,720
America and start a new career or have a side hustle with the franchise and keep their

292
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day job, keep their paycheck.

293
00:16:45,720 --> 00:16:52,320
There's lots of options out there, but it's all about taking back control and building

294
00:16:52,320 --> 00:16:54,720
additional wealth for their future.

295
00:16:54,720 --> 00:16:55,720
That's so cool.

296
00:16:55,720 --> 00:17:00,200
And my next question is, what do you think is a trait?

297
00:17:00,200 --> 00:17:06,200
Like the skills and trait that you feel are the most important when you want to be a franchise

298
00:17:06,200 --> 00:17:12,720
owner versus like just getting your job or getting your own business from scratch.

299
00:17:12,720 --> 00:17:14,720
What do you think is the most important skills?

300
00:17:14,720 --> 00:17:17,040
Yeah, that's a great question.

301
00:17:17,040 --> 00:17:22,720
I would say most of the people that I work with have managed other people.

302
00:17:22,720 --> 00:17:23,720
Okay.

303
00:17:23,720 --> 00:17:29,360
So even if they've had a small staff, they have management skillsets, right?

304
00:17:29,360 --> 00:17:30,920
They know how to lead.

305
00:17:30,920 --> 00:17:35,840
They're a natural leader and they can manage people because what they're going to be doing

306
00:17:35,840 --> 00:17:42,000
is when you buy a franchise business, you're going to be eliminating yourself from the

307
00:17:42,000 --> 00:17:46,120
specialty or the expert to the boss.

308
00:17:46,120 --> 00:17:47,520
You're going to be the boss now, right?

309
00:17:47,520 --> 00:17:50,680
And then you're going to build a team underneath you.

310
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And so you have to be able to lead and manage.

311
00:17:53,560 --> 00:17:57,920
You have to be able to encourage people, right?

312
00:17:57,920 --> 00:18:05,240
So good management skills, good leadership skills, a basic understanding of financials,

313
00:18:05,240 --> 00:18:06,240
right?

314
00:18:06,240 --> 00:18:11,800
Know how to read a P&L, know how to put together a performer or a budget, right?

315
00:18:11,800 --> 00:18:14,840
Anybody should know that if they're going to go into business, right?

316
00:18:14,840 --> 00:18:19,240
Because you got to know what's going on with the numbers, right?

317
00:18:19,240 --> 00:18:21,240
Those are really the basics.

318
00:18:21,240 --> 00:18:22,240
That's pretty cool.

319
00:18:22,240 --> 00:18:25,840
I teach that class right now and I tell my students, pay attention, right?

320
00:18:25,840 --> 00:18:27,000
They want to open up a business.

321
00:18:27,000 --> 00:18:28,000
They're like, I hate accounting.

322
00:18:28,000 --> 00:18:30,680
I'm like, I'm not even giving you debits and credits.

323
00:18:30,680 --> 00:18:35,480
I'm giving you just the overview because if you hire people, you need to know if you

324
00:18:35,480 --> 00:18:36,480
can't afford them.

325
00:18:36,480 --> 00:18:37,920
You know what I mean?

326
00:18:37,920 --> 00:18:41,160
If you want to not hire people, why not?

327
00:18:41,160 --> 00:18:44,000
It all comes down to the dollars and cents, right?

328
00:18:44,000 --> 00:18:45,000
It does.

329
00:18:45,000 --> 00:18:46,000
It does.

330
00:18:46,000 --> 00:18:51,440
Now, has the recent COVID-19 pandemic changed your approach to people when it comes to like

331
00:18:51,440 --> 00:18:56,720
giving your consultation or has that even increased because of COVID-19?

332
00:18:56,720 --> 00:19:02,040
Well, one thing that I might have failed to mention to you is that all of my services,

333
00:19:02,040 --> 00:19:08,520
all of my coaching, all my connections to funding organizations to help them fund their

334
00:19:08,520 --> 00:19:13,120
franchise of their dreams and the franchise companies, it's completely free.

335
00:19:13,120 --> 00:19:20,640
I don't charge a penny for any of my services to anyone that works with me because of all

336
00:19:20,640 --> 00:19:24,880
my success and my track record and franchising.

337
00:19:24,880 --> 00:19:32,160
Franchise companies like to use me as a recruiter to help identify people that have the right

338
00:19:32,160 --> 00:19:38,000
skill sets and can afford their franchise in the areas that they're looking to develop.

339
00:19:38,000 --> 00:19:45,000
So if I do the matchmaking correctly and the franchisor approves the person and the person

340
00:19:45,000 --> 00:19:50,400
said, yes, I want to buy this franchise, then the franchise company is going to pay me

341
00:19:50,400 --> 00:19:54,360
a finder's fee very similar to a real estate agent.

342
00:19:54,360 --> 00:19:55,360
Yeah.

343
00:19:55,360 --> 00:19:56,360
Yeah.

344
00:19:56,360 --> 00:19:57,360
Or a recruiter, really.

345
00:19:57,360 --> 00:19:58,360
Some of them get...

346
00:19:58,360 --> 00:19:59,360
Or a recruiter, okay.

347
00:19:59,360 --> 00:20:00,360
Yeah.

348
00:20:00,360 --> 00:20:09,760
So with that being said, since the pandemic, let's just say, 2022 banner year.

349
00:20:09,760 --> 00:20:14,760
Banner year for me, highest placements I've ever done since 2006.

350
00:20:14,760 --> 00:20:15,760
Wow.

351
00:20:15,760 --> 00:20:22,920
2019, just a smidge under this year's placements.

352
00:20:22,920 --> 00:20:28,760
And I really think, again, people who are forced to look inward and do a self-discovery

353
00:20:28,760 --> 00:20:35,560
and say, am I truly happy doing what I'm doing every day or do I want to take this time to

354
00:20:35,560 --> 00:20:39,400
find a new path to bring me happiness?

355
00:20:39,400 --> 00:20:41,840
And maybe people are happy.

356
00:20:41,840 --> 00:20:47,840
Maybe people were happy with their job, but they said, there's a void that I want to fill.

357
00:20:47,840 --> 00:20:50,880
I want to give back to my community.

358
00:20:50,880 --> 00:20:53,280
I want to provide a positive impact.

359
00:20:53,280 --> 00:20:58,120
I want to help lead others because I personally gain satisfaction by helping others be successful.

360
00:20:58,120 --> 00:21:06,760
Whatever it was, whatever their why was, that motivated them enough to be able to take the

361
00:21:06,760 --> 00:21:11,720
leap and at least explore the opportunity of doing something different.

362
00:21:11,720 --> 00:21:14,800
So it's definitely increased significantly.

363
00:21:14,800 --> 00:21:15,800
Wow.

364
00:21:15,800 --> 00:21:20,040
That's pretty amazing, actually, because I could see that happening when there's the

365
00:21:20,040 --> 00:21:22,880
mass quitting of teachers.

366
00:21:22,880 --> 00:21:24,880
We're getting paid like $2 an hour.

367
00:21:24,880 --> 00:21:26,040
It's a joke, but it is true.

368
00:21:26,040 --> 00:21:27,040
It is a joke.

369
00:21:27,040 --> 00:21:28,040
Yeah.

370
00:21:28,040 --> 00:21:29,640
It is very much so.

371
00:21:29,640 --> 00:21:32,280
And a lot of people are doing quiet quitting, right?

372
00:21:32,280 --> 00:21:34,600
It's because it's not worth it anymore.

373
00:21:34,600 --> 00:21:39,480
Now, if someone were to like, this is so exciting, tell me more.

374
00:21:39,480 --> 00:21:42,520
Where should they even start when it comes to franchising?

375
00:21:42,520 --> 00:21:45,520
Should they start like, I want to franchise a Starbucks or a McDonald's?

376
00:21:45,520 --> 00:21:47,560
Oh, no, that's probably half a million dollars.

377
00:21:47,560 --> 00:21:50,040
But where do they start?

378
00:21:50,040 --> 00:21:51,800
How do you even get there?

379
00:21:51,800 --> 00:21:55,640
Because a lot of people are saying, you know, franchise, you don't have control over anything,

380
00:21:55,640 --> 00:21:56,640
right?

381
00:21:56,640 --> 00:22:01,040
They are telling you exactly to the T and just multiply what they're doing.

382
00:22:01,040 --> 00:22:02,400
You're not really the boss of you.

383
00:22:02,400 --> 00:22:04,160
You're just kind of making money, but it's not.

384
00:22:04,160 --> 00:22:06,000
You are definitely getting you.

385
00:22:06,000 --> 00:22:07,000
You are absolutely in charge.

386
00:22:07,000 --> 00:22:10,680
One, how to say you're in charge of your customers, you're in charge of your staff, you're in

387
00:22:10,680 --> 00:22:14,760
charge of your books, you're in charge of executing the proven plan.

388
00:22:14,760 --> 00:22:18,400
The franchise is always not going to do that for you, but they are going to give you the

389
00:22:18,400 --> 00:22:22,000
playbook and they're going to tell you exactly what to do, when to do it, why you're doing

390
00:22:22,000 --> 00:22:25,400
what you're doing, and they're going to help you every day.

391
00:22:25,400 --> 00:22:30,760
Make sure you get to the World Series because they are responsible for you being successful.

392
00:22:30,760 --> 00:22:36,640
So it is a myth to say, I'm not in control of anything when I own a franchise business

393
00:22:36,640 --> 00:22:40,240
because you are making all the decisions.

394
00:22:40,240 --> 00:22:42,840
And you are in control of that.

395
00:22:42,840 --> 00:22:45,960
You're in control of your pricing, everything, right?

396
00:22:45,960 --> 00:22:53,720
So you have a playbook and you have decisions that have fluidity and flexibility to it.

397
00:22:53,720 --> 00:22:59,080
But yes, if you go to McDonald's and they don't have a Big Mac on the menu, you're going

398
00:22:59,080 --> 00:23:00,080
to be like, what the heck?

399
00:23:00,080 --> 00:23:02,600
Because they're Big Mac on the menu, right?

400
00:23:02,600 --> 00:23:09,600
So there's certain boundaries, rules, and parameters that have to be set word that that's

401
00:23:09,600 --> 00:23:14,680
what creates the branding and the value proposition with franchising.

402
00:23:14,680 --> 00:23:22,600
So whether you go to the McDonald's in Wisconsin or the McDonald's in Barrow Beach, Florida,

403
00:23:22,600 --> 00:23:28,880
or the McDonald's in Colorado Springs, Colorado, you can be assured there's going to be a Big

404
00:23:28,880 --> 00:23:31,160
Mac on the menu, right?

405
00:23:31,160 --> 00:23:37,480
So those things add value and increase the valuation of the business overall.

406
00:23:37,480 --> 00:23:40,680
They're not, I mean, not all the rules are bad, right?

407
00:23:40,680 --> 00:23:45,000
So but here's the thing, people don't know where to begin.

408
00:23:45,000 --> 00:23:46,800
It's very overwhelming.

409
00:23:46,800 --> 00:23:49,440
I do all the heavy lifting, right?

410
00:23:49,440 --> 00:23:50,440
I'm an expert.

411
00:23:50,440 --> 00:23:52,480
I have a pulse on the industry.

412
00:23:52,480 --> 00:23:55,160
Not every franchise organization is created equal.

413
00:23:55,160 --> 00:23:56,760
You can bet your boots on that, right?

414
00:23:56,760 --> 00:24:00,040
And I can confidently say that because I was a franchisor.

415
00:24:00,040 --> 00:24:04,080
So I saw how all the other franchise companies operate it.

416
00:24:04,080 --> 00:24:07,240
So we vet these franchise companies.

417
00:24:07,240 --> 00:24:13,120
We look at their training and their marketing and their support and how many store closures

418
00:24:13,120 --> 00:24:14,120
they have.

419
00:24:14,120 --> 00:24:16,120
Do they have any lawsuits?

420
00:24:16,120 --> 00:24:17,480
What's going on?

421
00:24:17,480 --> 00:24:18,480
Call franchise owners.

422
00:24:18,480 --> 00:24:19,480
Are you happy?

423
00:24:19,480 --> 00:24:20,480
Are you making money?

424
00:24:20,480 --> 00:24:23,640
How does the franchise over support you?

425
00:24:23,640 --> 00:24:26,840
How long does it take them to get back to you when you have an issue?

426
00:24:26,840 --> 00:24:29,880
So we do all heavy lifting.

427
00:24:29,880 --> 00:24:34,160
And we have a special inventory that we work with.

428
00:24:34,160 --> 00:24:39,040
And again, I am proud to say that I work with some of the fastest growing, most successful

429
00:24:39,040 --> 00:24:42,280
franchises in America for a reason.

430
00:24:42,280 --> 00:24:43,280
Why?

431
00:24:43,280 --> 00:24:45,600
Because number one is my reputation on the line.

432
00:24:45,600 --> 00:24:49,960
Number two, I want them to come back and buy their second, third, fourth franchise from

433
00:24:49,960 --> 00:24:50,960
me, right?

434
00:24:50,960 --> 00:24:53,760
Because we got a home run the first one.

435
00:24:53,760 --> 00:24:59,120
And I want referrals because what is that saying birds of the feather flock together?

436
00:24:59,120 --> 00:25:06,600
And so they are going to be surrounded by like people who also say, hey, I want to be

437
00:25:06,600 --> 00:25:07,600
a business owner like you.

438
00:25:07,600 --> 00:25:09,120
How did you find that franchise?

439
00:25:09,120 --> 00:25:13,520
Well, I worked with America's franchise matchmaker, Carrie Ann, let me connect you.

440
00:25:13,520 --> 00:25:16,240
I honestly can tell you I'm very blessed.

441
00:25:16,240 --> 00:25:21,120
A very large percentage of my business is 100% referral.

442
00:25:21,120 --> 00:25:25,920
Even when people don't buy a franchise, they send me probably more referrals than the people

443
00:25:25,920 --> 00:25:27,000
that buy franchises.

444
00:25:27,000 --> 00:25:30,320
Because they're just like, this was an amazing experience.

445
00:25:30,320 --> 00:25:35,000
I learned a lot about myself and I didn't leave them de-handed even though I'm not going

446
00:25:35,000 --> 00:25:37,000
to move forward with the business, right?

447
00:25:37,000 --> 00:25:42,560
So the steps they need to take is they need to be prepared to do a self-discovery.

448
00:25:42,560 --> 00:25:44,560
What are their dreams once?

449
00:25:44,560 --> 00:25:46,720
Is it even possible, right?

450
00:25:46,720 --> 00:25:49,720
Financially, can they even afford a franchise, right?

451
00:25:49,720 --> 00:25:58,520
You have to have at least liquidity, some sort of liquidity of at least $100,000 and

452
00:25:58,520 --> 00:26:04,160
you've got to have a net worth of at least $350,000 to buy anything that's going to bring

453
00:26:04,160 --> 00:26:07,400
any kind of revenue in the door, right?

454
00:26:07,400 --> 00:26:09,600
So they need to take an inventory of their financials.

455
00:26:09,600 --> 00:26:16,160
They need to think of what are their strengths, what are their weaknesses, right?

456
00:26:16,160 --> 00:26:23,480
And then they need to contact me and we can have a discussion and then we can move to

457
00:26:23,480 --> 00:26:30,880
eventually a consultation where we can put together their dream wish list because nobody

458
00:26:30,880 --> 00:26:31,880
has time to waste, right?

459
00:26:31,880 --> 00:26:37,480
So we're laser focused and we make sure that we're in the strongest position to identify

460
00:26:37,480 --> 00:26:43,480
and match them up to multiple businesses so they can compare and contrast and stack these

461
00:26:43,480 --> 00:26:46,800
up against each other, it should never be a one-and-one scenario.

462
00:26:46,800 --> 00:26:51,840
Yeah, should be having like comparative analysis between these competitors and C. I'm glad

463
00:26:51,840 --> 00:26:52,840
you said that.

464
00:26:52,840 --> 00:26:53,840
So that was my next question.

465
00:26:53,840 --> 00:26:56,800
I'm like, if someone was thinking of having a franchise, like how much does, you know,

466
00:26:56,800 --> 00:27:02,280
do they need and you answer that literally because other people want it, but if they

467
00:27:02,280 --> 00:27:09,080
don't have the means to do it, it's not impossible, obviously, but it is impossible right now

468
00:27:09,080 --> 00:27:11,080
if you don't have the asset, right?

469
00:27:11,080 --> 00:27:17,000
Yeah, and really in today's climate, I tell everyone like, my goal is to spend as little

470
00:27:17,000 --> 00:27:18,600
of your own money as possible.

471
00:27:18,600 --> 00:27:19,600
Why?

472
00:27:19,600 --> 00:27:22,600
Because smart business people use OPM, other people's money.

473
00:27:22,600 --> 00:27:23,600
That's why they got money.

474
00:27:23,600 --> 00:27:25,840
That's what smart business people do.

475
00:27:25,840 --> 00:27:30,320
So worst case scenario in today's climate, you're going to have to make a down payment

476
00:27:30,320 --> 00:27:33,720
of 30% just like you would for a car or a house.

477
00:27:33,720 --> 00:27:41,040
And then the delta can be covered by a small business loan, a home equity line and credit,

478
00:27:41,040 --> 00:27:45,600
a lot of people don't know that they can actually roll over for some of their retirement

479
00:27:45,600 --> 00:27:50,560
dollars to themselves, tax-free and penalty free to start their own franchise.

480
00:27:50,560 --> 00:27:57,400
There's a conversation that most people don't know and they are actually already have 401

481
00:27:57,400 --> 00:27:58,400
K anyway, right?

482
00:27:58,400 --> 00:27:59,400
401 K or IRAs, 401.

483
00:27:59,400 --> 00:28:07,800
So let's say that, you know, they were transitioned out of their last company, their last company,

484
00:28:07,800 --> 00:28:09,800
let them go and said, we don't need you.

485
00:28:09,800 --> 00:28:11,800
Thank you very much.

486
00:28:11,800 --> 00:28:12,800
Bye-bye.

487
00:28:12,800 --> 00:28:14,800
Okay, well, I got this 401 K sitting here.

488
00:28:14,800 --> 00:28:19,920
Well, you can take that compounding effect and you can borrow a portion of that to yourself,

489
00:28:19,920 --> 00:28:23,520
tax-free and penalty free to start your own franchise business or any other business.

490
00:28:23,520 --> 00:28:25,280
It doesn't have to be a franchise.

491
00:28:25,280 --> 00:28:28,600
You can't go on an even market shopping spree.

492
00:28:28,600 --> 00:28:29,600
You can't go to Northstrom.

493
00:28:29,600 --> 00:28:30,600
You can't buy a bow.

494
00:28:30,600 --> 00:28:31,600
It has to be business, right?

495
00:28:31,600 --> 00:28:32,600
Otherwise you'll end up in the pokey, right?

496
00:28:32,600 --> 00:28:33,600
We don't want to give it bad advice out there.

497
00:28:33,600 --> 00:28:34,600
So how do you get those dollars?

498
00:28:34,600 --> 00:28:40,600
For the business.

499
00:28:40,600 --> 00:28:41,600
For a business.

500
00:28:41,600 --> 00:28:43,600
But how cool is that?

501
00:28:43,600 --> 00:28:44,600
That is pretty cool actually.

502
00:28:44,600 --> 00:28:46,120
Not a lot of people, not even me.

503
00:28:46,120 --> 00:28:50,160
I didn't even know you can do that with tax-free because everyone's so scared like 40% is going

504
00:28:50,160 --> 00:28:51,160
to be taken out.

505
00:28:51,160 --> 00:28:53,120
You know, like it's just a lot of money that you have.

506
00:28:53,120 --> 00:28:56,120
It's like, feels like double taxation really at the end too.

507
00:28:56,120 --> 00:28:57,120
Yeah.

508
00:28:57,120 --> 00:29:00,200
So it's a phenomenal product.

509
00:29:00,200 --> 00:29:04,440
It's called the ROBS program, Rollover for Business Startup.

510
00:29:04,440 --> 00:29:05,440
It's a real deal.

511
00:29:05,440 --> 00:29:06,440
It's legal.

512
00:29:06,440 --> 00:29:10,800
It's been out there for decades and millions of people use it.

513
00:29:10,800 --> 00:29:13,760
Some people take a combination of maybe some savings.

514
00:29:13,760 --> 00:29:21,920
But again, we want you to get educated, become an educated prospective buyer before you make

515
00:29:21,920 --> 00:29:24,080
any decisions or spend any money.

516
00:29:24,080 --> 00:29:25,080
Yeah.

517
00:29:25,080 --> 00:29:29,200
Even like a hay, this is your lifetime goal and you're like, I don't even have 20,000

518
00:29:29,200 --> 00:29:31,720
in my bank or maybe even like 80,000.

519
00:29:31,720 --> 00:29:37,560
But someday soon I'm going to get that, talk to Carrie Ann and see where you're heading.

520
00:29:37,560 --> 00:29:40,080
And then from there, that's your main intentions and goal.

521
00:29:40,080 --> 00:29:43,440
Two years from now you might get, you know, half a million and like, Carrie Ann, I'm ready.

522
00:29:43,440 --> 00:29:44,440
Let's go.

523
00:29:44,440 --> 00:29:45,440
You never know, right?

524
00:29:45,440 --> 00:29:46,440
Yeah.

525
00:29:46,440 --> 00:29:47,440
I mean, nothing happens by accident.

526
00:29:47,440 --> 00:29:49,440
That's what I know for sure.

527
00:29:49,440 --> 00:29:50,440
Yeah.

528
00:29:50,440 --> 00:29:51,440
Yeah.

529
00:29:51,440 --> 00:29:57,560
My last question is, if you were to inspire someone right now listening, saying, hey,

530
00:29:57,560 --> 00:29:59,040
I really want to connect.

531
00:29:59,040 --> 00:30:03,640
I really want to know what my options are in terms of making my own business through

532
00:30:03,640 --> 00:30:05,000
franchise.

533
00:30:05,000 --> 00:30:06,480
Where do I start?

534
00:30:06,480 --> 00:30:07,480
Yeah.

535
00:30:07,480 --> 00:30:09,920
So you can go to my website.

536
00:30:09,920 --> 00:30:12,880
It's franchise-logic.com.

537
00:30:12,880 --> 00:30:17,440
That's the little dash, right?

538
00:30:17,440 --> 00:30:20,280
And my calendar is right there on the front page.

539
00:30:20,280 --> 00:30:24,160
You can book an initial 15 minute discussion with me.

540
00:30:24,160 --> 00:30:29,320
I've been franchising business ownership for over 24 years.

541
00:30:29,320 --> 00:30:33,240
I'm sure there is not a question someone could ask me that I wouldn't be able to answer.

542
00:30:33,240 --> 00:30:38,200
And we can just have, you know, some dialogue and talk about why does this make sense for

543
00:30:38,200 --> 00:30:40,520
you or why does it not make sense for you.

544
00:30:40,520 --> 00:30:47,360
And then if it does make sense for us to work together, then we're going to start the journey.

545
00:30:47,360 --> 00:30:50,560
It's typically a 90-day journey from beginning to end.

546
00:30:50,560 --> 00:30:54,000
You have to get approved by the franchise or not everyone gets approved.

547
00:30:54,000 --> 00:30:59,480
But we're going to put you to the front of the line and shine you in the brightest light.

548
00:30:59,480 --> 00:31:02,800
And you know, we won't know if franchising is going to be right for you or not until

549
00:31:02,800 --> 00:31:03,800
we get going.

550
00:31:03,800 --> 00:31:05,280
It's like buying a house.

551
00:31:05,280 --> 00:31:08,320
You have that dream of getting that certain house.

552
00:31:08,320 --> 00:31:10,040
You put down the negotiation.

553
00:31:10,040 --> 00:31:11,160
You're like, counter-offer me.

554
00:31:11,160 --> 00:31:13,880
I can't do this.

555
00:31:13,880 --> 00:31:14,880
That's amazing.

556
00:31:14,880 --> 00:31:15,880
Thank you so much.

557
00:31:15,880 --> 00:31:19,320
I learned quite a bit actually in this conversation.

558
00:31:19,320 --> 00:31:21,600
So now I'm like, oh, I know people who can help you.

559
00:31:21,600 --> 00:31:27,080
I pride myself of knowing a lot of people that are helping other people either through

560
00:31:27,080 --> 00:31:28,960
business, through learning, to whatever.

561
00:31:28,960 --> 00:31:29,960
So this is amazing.

562
00:31:29,960 --> 00:31:31,480
I'll put you on that list for sure.

563
00:31:31,480 --> 00:31:32,960
Thank you so much for your time today.

564
00:31:32,960 --> 00:31:33,960
Oh my gosh.

565
00:31:33,960 --> 00:31:34,960
Thank you.

566
00:31:34,960 --> 00:31:35,960
It was all my pleasure.

567
00:31:35,960 --> 00:31:39,280
It was just wonderful to share my story.

568
00:31:39,280 --> 00:31:54,400
Thank you for listening to my podcast today.

569
00:31:54,400 --> 00:32:00,280
If you have any questions, email me at luah at levelupbydocklelin.com.

570
00:32:00,280 --> 00:32:06,640
Luah L-U-A-B-Y-D-O-C-L-E-Y-L-A-N-D.com.

571
00:32:06,640 --> 00:32:09,720
It's open for consultations and courses will be offered soon.

572
00:32:09,720 --> 00:32:12,400
I will see you in my next episode.

573
00:32:12,400 --> 00:32:15,400
Stay connected, informed, and inspired.

574
00:32:15,400 --> 00:32:38,160
Until next time.

